Seo specialist jobs
At British Heart Foundation (BHF) we are committed to supporting the 7.6 million people across the UK living with heart and circulatory conditions. This role plays a vital part in that mission by ensuring our online health information remains trusted, accessible and easy for people to use when they need it most.
As our SEO & Health Content Specialist, you’ll refine and adapt existing health information for digital audiences, ensuring content is accurate, supportive, aligned with PIF TICK standards and grounded in user needs. Working closely with the Health Content Team, Digital teams and subject matter experts across BHF, you’ll create and publish high performing content that reflects best practice in content design, accessibility, language and formatting.
Supporting the SEO Manager, you’ll help strengthen BHF’s search visibility, optimise content for organic performance and contribute to strategies that protect our trusted health information in an evolving generative AI landscape. You’ll also use insight, analytics and user research to continually improve user journeys, making it easier for people to quickly and confidently find the information they need.
About you
As our ideal candidate, you’ll be an experienced digital content specialist with a strong background in creating or managing health information for online audiences. You bring proven expertise in content design principles, plain English and user centred thinking able to simplify complex medical information into clear, empathetic and accessible content that connects with diverse audiences.
Additionally you'll have demonstrable experience applying SEO strategies to improve organic search performance, including keyword research, on page optimisation and structured formats and you’re confident using tools such as GA4, Google Search Console and SEMrush to inform decisions and track performance.
You’ll have experience working with CMS platforms, digital publishing workflows and design tools such as Figma. You’ll be comfortable testing for accessibility, ensuring compliance with WCAG standards, and embedding inclusive language throughout your work.
A collaborative team player, you’ll have experience working in cross functional environments, codesigning content with health specialists and building strong stakeholder relationships. You’ll be confident advising colleagues on SEO, content design or CMS best practice, and able to manage multiple deadlines while maintaining high standards of quality and accuracy.
If you’re motivated by improving access to trusted health information and shaping content that supports people, we’d love to hear from you.
Belonging at BHF
We are committed to fostering a workplace where everyone feels valued and supported. Embracing different perspectives and backgrounds strengthens our organisation and empowers us to make a real difference together.
To hear from our people, check out Belonging at BHF.
Working arrangements
Our people are at the heart of everything we do. By funding research across six decades, we’ve helped keep millions of hearts beating and millions of families together. We’re investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.
This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.
Benefits and development
At BHF, we offer a comprehensive range of benefits designed to support our colleagues’ wellbeing and professional growth.
To find out more about our benefits you can download the Benefits document at the bottom of this page or check out What we offer – Benefitsand Development pages.
Interview process
The interview process will consist of toe stages. First stage interviews will be held over MS Teams on w/c 02 March 2026. For those successful, there will be second stage interviews on w/c 09 March 2026
Registered Charity
More than 1000
Our vision is a world free from the fear of heart and circulatory diseases.
Thank you!
Based at our Head Office, Leatherhead
Status: 12 month fixed-term contract
Salary: Band 7, £47,320 - £54,150 per annum, dependent on experience, plus 5% Fringe Allowance
Hours: Full-time 37.5 hours per week, Monday - Friday, 09:00 - 16:30, hybrid, 2 days in office, 3 days at home.
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About Us:
Combat Stress is the UK’s leading mental health charity for veterans. For over a century we’ve been helping former service personnel deal with issues like post-traumatic stress disorder (PTSD), anxiety and depression. Today we provide specialist treatment and support for veterans from every service and conflict, focusing on those with complex mental health issues related to their military service. We provide a range of community, outpatient and residential mental health services to veterans with complex mental health problems. We provide services in-person, and via phone and online.
About the role:
The Social Media and Digital PR Manager will develop, oversee and help execute the social medial and digital content strategies, while also being hands-on responsible for the charity’s online public relations.
This role is subject to a DBS check.
What we offer:
You will work within a reputable charity that is constantly evolving to meet the needs of our veterans, that has a fantastic cause and a committed follower base.
Benefits:
• 27 days annual leave, with an increase to 30 days annual leave upon 5 years of continuous service, plus bank holidays
• Stakeholder pension scheme - contributions matched up to 11% of salary
• Discount shopping vouchers
• Cycle to work scheme
• Access to the Employee Assistance Programme
• Flexible working
• Access to Blue Light Card scheme
• Death in Service Scheme
Plus many more.
Registered Charity
101 - 500
Today we provide specialist treatment and support for veterans from every service and conflict, focusing on those with complex mental health issues
The client requests no contact from agencies or media sales.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Use your digital marketing skills to deliver record-breaking campaigns that raise millions for great causes at a multi-award winning digital agency.
8Cats Digital is on a mission to create the most effective, creative, and accountable digital marketing campaigns in the sector and we’re looking for an ambitious Digital Marketing Executive to join us.
You’ll play a key role in shaping and delivering digital campaigns that have real-world impact - from bringing in leads for legacy campaigns to raising seven figures for individual giving. You’ll take a client brief and lead it through every stage: creative ideation, execution, optimisation, and analysis.
If you're someone who thrives in a fast-paced agency setting, loves solving problems, and wants your work to make a difference, this is your chance to grow with us.
What You’ll Do:
- Take briefs from major charity clients and translate them into outstanding multichannel digital strategies
- Oversee campaigns from start to finish: from creative briefing to real-time optimisation to final reporting.
- Work across a diverse range of causes and channels, leading on paid media and collaborating with specialists on delivery.
- Write clear, actionable briefs for our in-house team (designers, media buyers, copywriters).
- Monitor live campaigns using Meta Ads, Google Ads, and GA4 - spotting trends, fixing problems, and seizing opportunities.
- Deliver post-campaign insights that go beyond the numbers - and explains the 'why'.
- Support the senior team on key accounts, and lead others independently.
- Contribute to our long-term mission to raise £100m for our clients' causes by 2035. A target we're well on our way to achieving.
What You’ll Bring:
- 2-3 years' experience in a digital marketing role (agency or in-house) working with charities or non-profits.
- Proficiency with Meta Ads, Google Ads, and GA4
- Ability to manage campaigns from brief through to post-campaign insights.
- Strong data skills, able to review performance and draw actionable conclusions
- Experience creating post-campaign reports and communicating impact
- Comfortable working across multiple clients and causes simultaneously
- Charity sector experience or knowledge of fundraising campaign types (desirable)
- Familiarity with other paid digital channels such as YouTube, TikTok, Reddit or offline channels like DOOH or TV (desirable)
Why join the 8Cats Digital team?
- Mission-led: We’re working to raise £100,000,000 for charity by 2035 — and we’re well on our way with £35,000,000 raised so far.
- High-impact work: You’ll shape campaigns for causes including cancer, environmental, humanitarian, social justice, mental health, housing and homelessness plus a range of other health causes.
- Supportive team: Small, experienced, and invested in your growth.
- Creative freedom: You’ll be trusted to find new angles, test new tactics, and help redefine best practice in the sector.
- Early opportunity: Join us at a pivotal time and grow with the agency.
The Details:
- Location: Remote (UK-based), with travel to London for client meetings or team meetups
- Hours: We're looking for full-time, part-time or contract and can be flexible around your home life
- Salary: £30,000 - £35,000 depending on experience.
Ready to Apply?
Send your CV and a short cover note that tells us:
- Why you think you'd be a great addition to the 8Cats Digital team
- Why does this role and the sector excite you
- A campaign you’ve worked on and your contribution to its success
We’re interviewing on a rolling basis, so get in touch if this sounds like your next role.
No agencies, please.
Please don't use AI in your applications. We want to hear from you, not ChatGPT.
Thank you!
Charity People is delighted to be supporting Fauna & Flora in their recruitment of a Paid Search Freelancer. As the organisation's paid search specialist you will have responsibility for the relaunch and ownership of the paid search programme including Google Paid, Google Ad Grants Pro, Microsoft Ads, and Performance Max, as well as for leading CRO for donation landing pages.
About the Charity
Fauna & Flora is an international wildlife conservation charity saving species; restoring habitats; and empowering communities in more than 40 countries worldwide. With over a century of impact, the organisation brings people together to protect nature and tackle the planet's most urgent environmental challenges.
Contract: Freelance, part time role working two days per week
Salary: £300 per day
Location: Role can be undertaken remotely or with time spent in the organisation's Cambridge HO
Closing date for applications: 9am on Friday 27th February
Interviews: Interviews will be held week commencing 9th March
Core responsibilities within the role will be:
- Audit historic accounts, structure, tracking and performance to determine which to reactivate, and what to rebuild or add
- Create a relaunch plan covering budgets, targeting, creative assets and measurement
- Rebuild and optimise campaigns across Google Search (paid and Grants Pro), PMAX and Microsoft Ads. Set and manage budgets, identify new opportunities, and run continuous A/B tests on ads, assets and landing pages
- Reactivate activity across all mediums and optimise them to deliver a substantial source of one-off donations, regular gifts and new donors
- Re-establish an always-on, profitable programme with clear reporting to the Marketing Manager and support the wider marketing campaigns with search and PMAX activity
- Own and lead on continuous CRO of donation and campaign landing pages - including prioritised test backlog, hypotheses, wireframes, copy, QA and implementation with designers and developers - to improve performance of paid and organic traffic
- Undertake AB and multivariate testing including running experiments on landing pages, CTAs and forms to improve conversion rates
- Assist with ensuring clean tracking across the digital marketing, including responsibility for query strings
- Monitor KPIs including bounce rate, time on site, conversion rate, and ROI using tools such as Google Analytics, GA4, and Hotjar
- Provide UX insights across heatmaps, session recordings, and user feedback to inform design and content changes
- Produce regular reporting and insights for the Marketing Manager
We'd love to hear from you if you're a Paid Search Freelancer, or broader digital marketing Freelancer with expertise in the following:
- Substantial hands-on management, optimisation and reporting across Google Ads (paid and Ad Grants) and Microsoft Ads including Search and PMAX
- Organic traffic SEO experience including keyword research, On-Page SEO (Optimise meta tags, headings, content structure, and internal linking) using search console and SEMrush
- Demonstrable experience in website conversion analysis and page optimisation for landing pages in a non-profit organisation
- Experience with conversion funnel analysis - identifying drop-off points and optimising user journeys across devices.
- Strong experience in GA4 and platform dashboards
- Familiarity with WordPress or similar tools
- Familiarity with Hotjar or similar tools
- Experience with Salesforce
- Experience with donation form UX in a fundraising context
If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at .
Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.
