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At Cast from Clay, we work with organisations that make our societies better for all of us. Are you the person to lead on all things digital for clients campaigning to improve school food, to better conserve the ocean, or to protect children in war?
The job
We're looking for a digital leader. To us, that means you’ll be able to advise clients on how to align their digital presence with their organisational goals. You’ll know what good looks like, and you’ll have the interpersonal skills to explain and convince others of your views.
Ever-curious, you’re the kind of person that is always looking for opportunities to make digital deliver for clients. You'll have an instinctive sense of what will (and won't) work on various platforms (websites, data platforms, Substacks, etc.), how they should complement each other and what it means to build an engaged online audience.
You'll have that instinct because you've done it before: you know how to set digital/design KPIs and manage a team to meet those targets; you’ve run enough website build processes to do it in your sleep, and you know how to identify things a client should do, and explain to them why they should invest in doing them.
You’ll have a number of responsibilities from day one. You’ll take over advising our largest digital clients and be responsible for supporting them in their mission.
You’ll be the new business lead for any strategy projects that require digital infrastructure – that means identifying what needs to change, writing those ideas into proposals, and pitching them. And you will own the digital roadmap for client content-led platforms, ensuring that the content isn’t just ‘published’ but drives audience growth.
You’ll be managing a team of developers to ensure the final product delivers on the strategic vision. While you may have a technical background, it’s worth being clear that this is not a technical role and we are not looking for exclusively technical candidates.
The challenge
Our clients work in the front line of campaigning to make the world a better place. Their websites are often the first thing funders and policymakers will check to see how legitimate or credible an organisation is. Nothing kills credibility faster than a website that loads slowly, categorises content in a way that no-one outside the organisation understands, or a site where the design is just… bad.
The challenge is that too many policy websites prioritise internal audiences over external. Rather than thinking “what does policymaker X need to see?”, the question is “what do senior management want to see on the website?” This leads to websites that are an output in themselves, rather than websites that lead to outcomes.
Your job is to ensure that all our digital workstreams avoid that trap; that they prioritise outcomes (hard to do), over simple outputs (anyone can do).
What we are looking for:
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Someone who prizes outcomes over outputs, and knows how to adapt their approach to achieve best results.
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Clear leadership of a digital function–in a consultancy, a nonprofit, or another relevant organisation.
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A consultative approach: you’re able to identify problems, solutions and opportunities, and convince others of your point of view.
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Commercial and revenue management experience.
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Experience managing a team, and an understanding of how to get the best out of different types of people in that team.
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An understanding of the policy landscape and know how to use digital platforms to move the needle with policymakers, media, and other stakeholders.
If you feel like you don’t meet 100% of the criteria, please don’t let that stop you. If you love the sound of this role and have a strong foundation in building and growing content-led platforms across multiple digital touchpoints, we would love to hear from you.
Why us?
We’re proud to be named one of the Sunday Times Best Places to Work 2026, and we work hard to keep it that way.
The kinds of people that thrive at Cast from Clay are intellectually curious, are open to challenge, and care about the details. Most importantly, they prize clarity of thought. In today’s world we are overwhelmed with information and content. Knowing what you think and being able to explain why is, to our minds, one of the most important skills of today.
It’s worth saying that we don’t care what your political views are, as long as you have some. The team has a mix of views, and we view ideological diversity as crucial to our ability to be an effective consultancy.
What we offer
We offer a competitive benefits package for all our positions, including enhanced parental leave, sabbaticals, and training budgets.
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Office: we work from our offices in Vauxhall on Tuesdays and Thursdays. You’re welcome to use the office more frequently than that if you wish.
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Home office allowance: we’ll make a £150 contribution towards kitting out your home workspace.
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Flexible working: tell us how you work best and we’ll do what we can to make it happen – including if you want to spend time working from abroad.
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Regular team socials: we like spending time together so every few weeks we come up with ideas for things to do together. That’s included board games over pizza, ice skating, movie nights, playing a VR game together and going on llama safari at our local city farm.
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Training: you’ll get up to £200 annual training budget to spend on your professional development.
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Pension: we will pay 5% of your salary, matching the 5% you pay, to make a total of 10% annual contributions.
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Holidays: we offer 25 days holiday per year, plus bank holidays, and we close the office over Christmas.
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Bonuses: we offer a 5% new business bonus, and a company wide bonus if annual profit targets are hit.
Interested?
If this sounds like you, please apply here with:
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One example of how you have used digital to deliver a real-world outcome (we aren’t interested in engagement stats/number of hits)
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Your CV (no more than 2 pages).
We expect to receive a lot of applications for this role. To help yours stand out, please give us a couple of sentences in your email as to why you want to work at Cast from Clay.
It’s also worth saying that we want to hear your genuine voice, so please don’t use AI to write this. Not least because there will be lots of people who will use AI, and it’s always amusing for us when a bunch of very different people all write the same thing…!
Things to note
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You need to have permission to work in the U.K. already - we cannot sponsor visas for this role.
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We are an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, class, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
As well as your CV (no more than 2 pages), we want to see one example of how you have used digital to deliver a real-world outcome (we aren’t interested in engagement stats/number of hits).
We expect to receive a lot of applications for this role. To help yours stand out, please give us a couple of sentences in your email as to why you want to work at Cast from Clay.
It’s also worth saying that we want to hear your genuine voice, so please don’t use AI to write this. Not least because there will be lots of people who will use AI, and it’s always amusing for us when a bunch of very different people all write the same thing…!
The client requests no contact from agencies or media sales.
Are you a digital product leader who enjoys balancing strategy with delivery, user needs with organisational priorities, and long-term vision with day-to-day execution?
Great Ormond Street Hospital Charity is looking for a Senior Website Manager to lead the evolution of one of our most important digital products. Our website is much more than a website - it is where supporters discover our work, fundraisers find inspiration, donors take action, and people learn about the difference their support makes to seriously ill children and their families.
This is a high-profile role sitting within our Performance Marketing and Digital Engagement team, with responsibility for shaping the future of the charity’s digital experience. We’re looking for someone who can think strategically about where we need to go, while also being comfortable rolling up their sleeves to help make it happen.
You’ll lead the website product roadmap, drive continuous improvement across supporter journeys and work across a wide range of teams including Fundraising, Marketing, Communications, Technology, Data and external partners. Success in this role comes from being able to flex between strategic planning, stakeholder management, product ownership, user experience, optimisation and delivery.
No two days are likely to look the same. One day you might be facilitating roadmap discussions with senior stakeholders, the next analysing user behaviour, shaping an SEO strategy, reviewing backlog priorities with developers or testing new approaches to improve conversion and supporter engagement.
We’re looking for someone who enjoys bringing people together around a shared vision, navigating complexity and making confident decisions based on evidence, user needs and organisational priorities. Someone who can challenge constructively, build consensus and help teams focus on what will create the greatest value for our supporters and the organisation.
Salary
The salary for this role is £51,000 per annum and we operate a hybrid working policy of a minimum of 2 days per week in the office.
In line with our EDI strategy and Total Reward policy, we calculate our salaries based on benchmarking data across the charity sector. To ensure fairness for existing staff and new joiners, we do not offer salaries above the advertised rate.
Note – this job is known internally as Senior Product Manager – Website.
Key Responsibilities
- Lead the strategic vision, roadmap and ongoing development of the charity website, ensuring it supports supporter needs, fundraising objectives and organisational priorities.
- Own the website product backlog, balancing long-term improvements, business priorities, technical considerations and user experience enhancements.
- Work closely with Technology teams, developers, analysts, content specialists and external partners to scope, prioritise and deliver digital improvements through agile ways of working.
- Champion a user-centred approach, using insight, research, testing and data to improve supporter journeys and digital experiences.
- Lead website optimisation activity, including experimentation, A/B testing, user research and conversion improvement initiatives.
- Drive the GOSH’s SEO strategy, ensuring content and technical improvements support sustainable growth and discoverability.
- Build strong relationships across Fundraising, Communications, Marketing and Technology teams, helping align priorities and bring stakeholders together around shared goals.
- Translate organisational needs and supporter insight into clear product outcomes, user stories and prioritised delivery plans.
- Manage website performance, governance, accessibility and compliance, ensuring the platform remains secure, effective and fit for purpose.
- Lead and develop a small team while building digital capability across the organisation through guidance, training and best practice.
Skills, Knowledge and Expertise
- Significant experience managing websites, digital products or digital platforms in a complex environment.
- Strong product management experience, including roadmap development, backlog management and prioritisation.
- Experience working across multiple teams and stakeholder groups, with excellent relationship-building and influencing skills.
- Strong understanding of user-centred design, digital optimisation and supporter or customer journey development.
- Experience using analytics, user research and insight to inform decisions and improve performance.
- Strong SEO knowledge and experience developing strategies that drive growth and visibility.
- Experience working with software engineers, technology teams and external suppliers to deliver digital products and improvements.
- Ability to move comfortably between strategic thinking and hands-on delivery, adapting to changing priorities and organisational needs.
- Strong communication skills, with the ability to translate complex information for technical and non-technical audiences.
- Experience leading and developing teams, creating a collaborative and high-performing environment.
This is a varied and high-impact role where you’ll help shape how people experience GOSH Charity online—from the first moment they discover us to the actions they take to support seriously ill children and their families.
You’ll have the opportunity to influence strategy, lead digital transformation, improve supporter experiences and work with a wide range of talented colleagues across the organisation. If you enjoy solving problems, bringing people together and creating digital experiences that make a difference, we’d love to hear from you.
We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children childhoods that are fuller, funner and longer.