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ID: 1449 Social Media Manager

Service: Digital Marketing 

Salary: Grade 4 point 29: starting at £36,842 – raising to £41,106 per annum + £480 home working allowance 

Location: Homebased

Hours: Full time 37 hours per week 

We offer flexible working arrangements - please see below for more details. 

Contract: Permanent

Family Action & the Role’s Impact:

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. 

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to lead our social media team and help strategically shape the role of paid and organic social across Family Action’s channels, including those under the Relate brand. You will manage a team of two Social Media Executives and drive brand awareness, income generation and service marketing whilst also providing strategic insight around wider external engagement activity. 

Main Responsibilities (for details check the job description and person specification):

• Lead on the development and delivery of paid and organic social media activity across both Family Action and Relate brands.

• Refine Family Action’s social media strategy in line with key brand, income generation and service marketing objectives 

• Work with the Head of Digital Marketing and Senior Social Media Executive to develop a paid social and sales strategy to drive purchases of services and toolkits from Relate

• Lead on the development and delivery of sophisticated Meta and LinkedIn ad campaigns at each stage of the donation/purchase funnel ie. awareness, interest, conversion

• Line manage a team of two Social Media Executives responsible for the day to day management of both Relate and Family Action channels, and supporting local services and retail shops with their use of social media.

Main Requirements (for details check the job description and person specification):

• Extensive experience of strategically managing and developing social media channels for a large organisation/group/brand.

• Significant experience of developing successful paid social media campaigns for a range of business objectives including to drive income generation 

• Excellent copywriting skills and the ability to write powerfully and succinctly for different objectives, audiences and channels.

• Excellent creative skills and the ability to recognise effective imagery, and stock photography and video.

• Experience of line management and/or mentoring a junior member of the team.

Benefits: 

- an annual paid leave entitlement of 30 working days plus bank holidays

- up to 6% matched-pension contributions

- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment

- enhanced paid sick leave and paid family leave provisions

- eye care and winter flu jabs vouchers

- cycle to work scheme

- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:

• Click the “Apply Now” link below and fill out our digital application form

• Closing Date: Sunday 1st June at 23:59

• To learn more about Family Action: Careers

Interviews will be scheduled on a rolling basis and we reserve the right to close the role early if we find a suitable candidate.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: Matthew Dennis (full email address available on the advert document)

We about reserve the right to close the role early if we find suitable candidates.

Our commitment to Equality, Diversity & Inclusion:

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.