The Direct Marketing Manager at CBM UK is a vital role and has responsibility for delivering CBM UKs digital and direct marketing plans to engage and inspire individual supporters and churches to support the work of CBM.
Working closely with the Head of Marketing, as part of the Public Fundraising team, the role holder will be responsible for the management and development of two Marketing Officers. Through digital and direct marketing, the Public Fundraising team are responsible for raising over £3m of unrestricted income from cultivation, acquisition, mid-value donors, regular giving, legacies and churches.
Key responsibilities
Fundraising campaign management (40%)
Manage the effective implementation of the annual public fundraising plan, ensuring that all activity is of a high standard, and delivered on time and to budget:
a. Oversee cultivation fundraising appeals primarily carried out through direct mail and email, leading on the continued development of mass fundraising to engage both existing and potential supporters, including high donors, regular givers and church communities.
b. Manage and develop CBM UKs donor acquisition activity in collaboration with the Marketing Officer (Acquisition), using channels such as social media, magazine inserts, press advertising, email and telephone.
c. Oversee the delivery of CBM UKs legacy and in-memoriam giving plans and campaigns.
d. Identify and consider new income streams and broaden the channels used currently for direct response campaigns to reach an agreed balance of long-term value versus risk.
Digital marketing (40%)
Grow digital engagement and income from new and existing supporters:
a. Lead on Pay Per Click strategy, including agency management and development of internal capabilities.
b. Oversee CBM UK’s paid social media activity.
c. Collaborate with the Communications Team to optimise the performance (traffic and income) of fundraising pages, including appeal and donation pages, churches and community, legacy, and in memoriam giving. Ensuring fundraising pages on the CBM website are engaging to existing and new audiences and where appropriate, utilising Search Engine Optimisation tools where appropriate.
d. Explore and make use of new and existing digital platforms and partners, such as Dataro and SEMrush, while promoting a culture of testing, innovation and learning within the digital space.
Leadership and people management (10%)
a. Support and inspire direct reports in line with CBM UK’s staff management policies and procedures. Ensure team members are appropriately trained, briefed and motivated to achieve their objectives and meet targets and recruit to posts where relevant. Regular 121s and appraisal reviews.
Planning and reporting (10%)
a. Monitor and report on fundraising appeals, identifying opportunities for future testing and optimisation, and contribute to the creation of annual planning, budgeting, and the setting of Key Performance Indicators (KPIs).
b. Work closely with the Data and Insight team to ensure strong joint working on technical solutions related to campaign analysis, tracking and insights across digital systems, such as the website, donation platform and CRM (Salesforce).
c. Plan, deliver and report on campaigns/projects within an agreed budget.
Other
a. Ensure the consistent use of CBMs brand, key messages and style guide across all fundraising activities.
b. Maintain awareness of and ensure compliance with legal and regulatory requirements related to direct marketing, including Fundraising Regulator guidance, and Data Protection legal requirements (GDPR and PECR).
c. Collaborate with colleagues across CBM UK and the CBM Global Federation, to support integrated and partnership based working.
d. Help foster a positive and inclusive culture of enthusiasm and success, reflecting the ambitions of CBM, and promoting positive working and innovation.
e. Be willing to work occasionally outside normal office hours and to travel in the UK and internationally if required.
f. Ensuring that the values of CBM UK are understood by external partners and always reflected in communications.
g. Undertake other duties as required by the Head of Marketing and Director of Fundraising, Impact and Communications.
For full details download the Recruitment Pack.
Registered Charity 
21 - 50
The client requests no contact from agencies or media sales.
Thank you!
JOB OPPORTUNITY
Farm Assistant – Day Service
Based at Oasis Southampton City Farm, Green Lane, Southampton SO16 9FQ
Hours: Part-time (16 hours per week)
Contract: Permanent
Salary: £10,511 per annum (£26,279 for 1 FTE)
Oasis Southampton City Farm is a community focused registered charity working in Southampton. We provide a range of supportive, wellbeing boosting, and nature-based activities for our communities, which include young people and adult learners with disabilities.
We are looking for a farm assistant who will support the Farm Lead in delivering the vision for the farm by supporting the delivery of the farm’s day service, which includes adults with varying learning, physical, and mental disabilities (or different abilities). This role will include:
· Delivering the day service activities every Monday and Thursday, which include supporting our day service to care for our rescued and rehomed animals, sports, woodland activities, gardening, arts and crafts, and public facing activities.
· Deliver life and employability skills boosting sessions alongside the public, such as pop-up cafes and fundraising stalls.
· To carry out animal cleaning rota responsibilities alongside the day service,
· To support the farm education lead in the day service achieving AQA awards through day-to-day activities.
· To support the education lead in giving tours/pre visits to new adults with learning disabilities,
The successful applicant will need to demonstrate:
· Relevant qualifications and experience in animal management/social care
· The flexibility to work Mondays and Thursdays, with the opportunity for more hours possible as the programme grows.
· Excellent verbal communication skills
· Proven ability to work alongside others in projects that work with the public.
· Punctuality, reliability, and honesty.
· Ability to always evidence the Oasis ethos and values.
This is a unique opportunity for a friendly, sociable, hardworking and driven individual, who is looking to make a difference in a growing and community focused field of work. In return we offer:
· Flexible working practices which encourage innovation and fresh ideas.
· A supportive network and friendly team in a motivating working environment.
· A non-contributory defined benefit pension scheme with 7% employer contributions.
· 25 days annual leave (plus BH), rising to 30 days after 2 years of service (pro rata).
If you are interested, please send your CV and Supporting Statement. In your supporting statement please address these questions:
1. Expand on your CV to explain how your skills and experience meets the Job Description. Give specific examples.
2. What personal attributes does a person need to do well to work alongside people with learning disabilities, in this environment?
3. How do you see the Oasis ethos and 9 Habits being displayed in this role?
Applications will close on 1st September 2025. Interview dates: TBC early September. We actively encourage applications from people of all ethnic backgrounds and minority and underrepresented groups. If you require any assistance to overcome potential barriers, please let us know.
Applicants must be able to prove their right to work in the UK. Oasis is committed to making a difference to the lives of the communities it works in, and as such you must show a willingness to demonstrate commitment to the values and behaviours which flow from the Oasis ethos. We are committed to safeguarding and promoting the welfare of children and young people. We expect all staff to share this commitment and to undergo appropriate checks, including enhanced DBS checks.
Oasis supports Equal Opportunities. Registered Charity No. 1163889
