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Stories and Content Gathering Specialist
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Role Title: Stories and Content Gathering Specialist
Salary: £42,205 to £43,417
Location: London-Hybrid
Tenure: Permanent-Full Time
ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. We work with our partners and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want
Are you a keen advocate of women and girls’ rights in emergencies?
Are you passionate about storytelling and its power to inspire, educate and lead change?
Then we'd love to hear from you!
At ActionAid UK, storytelling sits at the heart of our work. We champion anti-racist, decolonial storytelling by collaborating with creatives rooted in the countries we feature and ensuring every story is told, with dignity, care and integrity. We believe storytelling is a tool to shift power, reframe narratives and challenge the inequalities that shape our world. In this specialist role within our Stories and Content Gathering Team, you’ll help shape bold, authentic content that showcases the work and impact of ActionAid’s partners worldwide, as well as the global movements for social justice and gender equality.
Day-to-day, you’ll nurture strong relationships with colleagues across the global majority and ensure every story reflects the lived realities of the communities we work with. You’ll support photography, video and story gathering commissions across Asia, Africa and Latin America, researching story leads, developing strong angles, liaising with teams worldwide and helping brief and contract photographers, videographers and journalists. You’ll move content through post-production; from translation and consent checks, to safeguarding reviews and story write ups, preparing everything for upload to our global content SharePoint.
You’ll also help build a global network of freelance translators, editors and creative professionals, and curate strong existing stories and assets so they can be used across advocacy, fundraising, events, exhibitions and federation-wide communications. You may also support with training colleagues in best practice storytelling, contribute to internal and external meetings and help gather feedback to continually improve our processes.
When humanitarian emergencies strike, you will join the emergency communications team to help coordinate rapid content gathering. You’ll support with logistics, contracting in-country creatives, organising translation and ensuring testimonies and information are shaped into accurate, safe, timely content that reflects ActionAid’s feminist, anti-racist and decolonial principles.
We’re looking for someone with at least two years editorial, production or journalism experience, excellent research and writing skills, a sharp editorial eye and strong project management skills, as well as a commitment to telling stories with integrity, care and critical awareness.
Interviews W/C 19 January
Additional information
Diversity, equality, inclusion and belonging:
Diversity, inclusion and belonging are key to our organisational culture. We are on a journey to become not only an anti-racist organisation but one that proudly celebrates the diversity of all applicants and employees. We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from under-represented/marginalised communities.
AAUK is a Disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.
Referencing and safeguarding:
All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include Misconduct Disclosure Scheme, safeguarding, criminal records and terrorism finance checks. By submitting an application the job applicant confirms their understanding of these recruitment procedures.
ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK staff and ActionAid UK representatives to share this commitment. We will not tolerate our staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.
Working practices:
ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.
ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and company connection days. Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.
Please note that ActionAid UK does not offer fully remote working options. We encourage you to discuss hybrid working expectations at interview.
Recruitment processes:
Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible. If we receive a very high response, we may close the vacancy early and will not accept further submissions. Vacancies close at 23:55pm
Join the Learning with Parents team to develop the content for our ambitious young charity, so that one day every child is supported at home to fulfil their potential.
About Us
Learning with Parents supports all families to have positive learning interactions together. We drive inclusive parental engagement by partnering with schools and leading the sector through learning what works.
By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively.
We are working to improve parental engagement across the sector, by producing evidence of parents’ impact and generating insights into how schools can best support them. Learnings are disseminated through the Parental Engagement Forum and amplified through the Fair Education Alliance.
About the Role
The Curriculum Leads are responsible for developing new content and updating existing content to ensure that it is accessible, curriculum-aligned and fun to help promote positive parent-child interactions. The Early Years role will continue the development of our school readiness programme, Ready Teddy beyond its pilot phase to ensure that it has the greatest impact on the schools and families that use it.
We see this person being our Early Years Lead initially focussed on the development of Ready Teddy as a full programme, in the future they will have the opportunity to explore other early years programmes we may seek to undertake.
Core areas of responsibility
Ready Teddy Programme Design
- Use existing evaluation findings to expand on the current Ready teddy programme content.
- Build on the programme structure from the pilot to create a full programme design
- Ensure the Ready Teddy Programme links well with our other programme to maintain coverage beyond it
- Design and implement the logistic elements of the Ready Teddy Programme
Content development
- Plan scope of content required, both in terms of creating new content and updating existing content.
- Use subject and pedagogical knowledge to design and create new activities for the website which align to the curriculum for Early Years.
- Ensure that all activities promote fun parent-child interactions and will be accessible to and engage disadvantaged families.
- Maintain and update the content database.
- Review existing topics and activities to identify areas for improvement on an ongoing basis.
- Develop new supporting materials, including PDFs and imagery, and update existing materials as required.
- Write or contribute to external programmatic materials that explain our pedagogical approach.
- Work with the wider teams, for example tech or schools, to ensure the programmes are delivered to all users in a consistent way.
- Keep up to date with sector developments and changes in curriculum.
- Feed into and support evaluation of our programmes.
Filming content
- Manage the logistics of filming, including agreeing dates with schools, securing appropriate permissions, booking travel and follow up communications.
- Plan and script videos and create or provide resources needed for filming.
- Work with school age children and their parents to film the videos and lead the filming day(s) within the school environment.
- Own the relationship with the videographer to film all videos and ensure the completed videos are delivered within agreed timescales.
- Oversee the editing and subtitling of new videos
- Quality assure videos
Organisational input
- Feed into or lead on partnership discussions where relevant based on content and curriculum expertise.
- Based on content and curriculum expertise, feed into strategic discussions as required.
- Contribute to organisational conversations outside of the programme content when required.
Represent the charity externally
- Represent the charity at external events such as conferences or forums where there is opportunity.
- Network and build relationships that are placed to support our work and share knowledge around parental engagement.
- Present at events such as webinars where relevant based on content and curriculum expertise.
- Write external facing materials for example reports or blogs where relevant.
About You
A successful Curriculum Lead – Early Years will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity’s growth and impact.
Our ideal candidate would also be able to provide examples of when they have used the following skills and experience:
- Knowledge of the Early Years curricula
- Creative thinking about different ways of teaching and learning subjects
- Excellent communication skills and confidence working with a range of stakeholders
- Strong organisational and planning skills
- A belief in your life-long learning, including in areas such as the curriculum, technology and pedagogy.
- A desire to champion and uphold our organisation’s vision, mission and values
Our ideal candidate might also be able to provide examples of when they have used some of the following skills and experience, although these are not essential:
- Teaching primary school-aged pupils in UK state schools
- An understanding of education inequality or experience of supporting disadvantaged families in the UK
- Ability to build relationships quickly to enable the filming of children and families
- Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children’s learning.
Our values
Our Learning with Parents values are key to how we work and inform our strategy, programme, and how we collaborate.
Ambition
We strive do more for the families, schools and organisations we work with
Collaboration
We value the voices of others and achieve more by working together
Exploration
We are curious and seek evidence to inform our work
Innovation
We test, learn, adapt and embrace failure in our pursuit of progress
Integrity
We act responsibly and honestly, and default to transparency
Supportive environment
We work to create an environment which supports growth, belonging and wellbeing for everyone
Benefits
We have a passionate team and supportive culture. We have supportive policies and offer a number of benefits including:
- Generous annual leave allowance (35 days, including bank holidays)
- Your birthday off and additional holiday reward for every year employed with us (up to five days pro rata)
- Enhanced maternity, paternity and family-related leave policy from day one
- Income protection in case of sickness
- Flexible working times
- Social events
- Environmental (Net Zero) Pension
- Cycle to work scheme
- Benefit Hub, including virtual GP and discount scheme
Our vision is that every child is supported at home to fulfil their potential.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
ROLE SUMMARY
We’re looking for a creative and strategic marketing and communications professional to join The Diana Award. In this role, you’ll craft compelling stories and deliver high-quality content across multiple platforms including websites, case studies, video, newsletters, and social media to bring our mission to life and showcase the impact of our work.
Working collaboratively across the organisation, you will lead content planning and production that resonates with diverse audiences, including young people, educators, funders, and partners. You’ll shape our tone of voice, segment audiences effectively, and ensure messaging is inclusive, consistent, and engaging.
You will manage our social media presence and foster online community engagement, building relationships and driving awareness of our work. This hands-on role is perfect for someone who thrives in both strategic planning and creative execution.
Additionally, you’ll support key organisational events - such as award ceremonies, campaign activations, and fundraising initiatives - by creating engaging content and managing live communications.
Your work will help amplify youth voices, strengthen our community, and inspire positive change globally.
JOB DESCRIPTION
MAIN DUTIES
- Storytelling: Develop and deliver cross-channel content aligned with organisational goals, tailored to diverse audiences. Apply inclusive tone-of-voice and segmentation strategies to engage communities such as young people, educators, funders, and partners.
- Content Creation: Produce and commission content across formats - blogs, newsletters, social media, reports, video, and photography - ensuring outputs reflect brand tone, values, and accessibility standards.
- Social Media Management: Oversee social media channels (Instagram, Facebook, LinkedIn, X, TikTok), driving engagement, brand consistency, and responsiveness. Set measurable goals for growth and interaction.
- Community Engagement & Safeguarding: Manage online communities, respond to interactions, nurture positive conversations, and proactively address risks or reputational concerns.
- Planning: Maintain a centralised content calendar, collaborating with internal teams to ensure integrated messaging and timely delivery across all channels.
- Collaboration: Partner with programme and fundraising teams to gather stories and data for impactful content. Coordinate with external creatives (designers, videographers, agencies) to deliver high-quality multimedia assets.
- Event Support: Assist with planning and delivering communications for key events, including live social media coverage, content creation, and post-event storytelling.
- Brand Management: Champion brand integrity, supporting colleagues to apply tone-of-voice, accessibility, and visual identity guidelines across all content and communication materials.
- Reporting: Use analytics tools to monitor content performance, draw insights, and optimise future content and engagement strategies.
OTHER DUTIES
- Represent the Marketing and Communications Team at events (e.g. Campaign activations, Award Ceremonies, fundraising events) as required
- Reasonable occasional out of office hours work will be required and some travel within the UK
- Be an active contributor to the Marketing and Communications department, team meetings and away days
- Adhere to The Diana Award policies and procedures, maintaining good liaison across the organisation
- Undertake other duties from time to time, as requested by the line manager
SKILLS & EXPERIENCE
ESSENTIAL
- Proven experience creating and delivering content strategies across multiple formats and platforms, with expertise in audience segmentation and inclusive tone-of-voice.
- Expertise in social media best practices, with experience managing and growing channels, including content creation, scheduling, engagement, paid advertising and analytics
- Strong storytelling and adaptable copywriting skills for diverse audiences and platforms.
- Excellent organisational and project management skills, with ability to prioritise, meet deadlines, and maintain accuracy under pressure.
- Experience in content planning and calendar management, collaborating effectively with internal teams and external partners.
- Proficient in analytics tools, able to interpret data and provide actionable insights for optimisation.
- Skilled in community management and social listening, fostering engagement and mitigating reputational risks.
- Creative thinker with strong visual sensibility and confidence in briefing designers and multimedia specialists.
- Collaborative, proactive, and adaptable—able to work independently and thrive in a fast-paced environment.
DESIRABLE
- Experience supporting events through content creation, live social media, and stakeholder engagement.
- Experience collaborating with influencers, ambassadors, or partners to deliver impactful campaigns.
- Knowledge of youth engagement and sensitivity to youth voice.
PERSONAL QUALITIES
- Commitment to The Diana Award’s vision, values and mission
- Personal integrity and credibility
- A ‘can do’ attitude
- Commitment to continuous self-development
- Proactive, adaptable and solution focused.
- Strong communicator, and excellent at collaborating across teams and levels in the organisation
- Organised and detail-oriented
OUR ORGANISATION
- The Diana Award is committed to anti-racism, social justice and building and developing a workforce which reflects the diversity of the young people we support. We are proud to be an equal opportunities employer that values and respects the people who work for us. We seek to ensure all job applications are treated fairly, with respect and without bias.
- We positively encourage applications from suitably experienced candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion or belief, marital status, or pregnancy and maternity.
- Every staff member has their own personal training and development budget, ability to work flexibly around core hours, access to our employee assistance programme 24/7, wellbeing initiatives, opportunities to connect, collaborate and celebrate with colleagues both in person and online, and much more.
- We are committed to safeguarding and promoting the welfare of all. This is a responsibility that is shared by all members of staff. The successful candidate will be subject to an enhanced DBS or equivalent police check.
APPLICATION DETAILS
Application deadline: Tuesday 16 December at 10:00pm.
Interviews: 07 January 2026 & 08 January 2026 in person
Please reach out if you require any support with the application process or have questions about the role or the process.
Good luck with your application!
Anna Freud is seeking a Senior Website Officer to join our world-leading mental health charity for children, young people and their families. Our mission is to close the gap in wellbeing and mental health by advancing, translating, delivering, and sharing the best science and practice with everyone who impacts the lives of children, young people and their families. More information about Anna Freud is available on our website.
Our EDI commitment
We are dedicated to fostering a diverse and inclusive workplace and being an equal opportunities employer, whereby equity, diversity, and inclusion (EDI) are core to our recruitment practices. All candidates who meet the job criteria will be considered for employment, regardless of ethnic origin, religion or belief, gender, sexual orientation, disability, age, socioeconomic background, caring responsibilities and care experience.
We ask candidates to share their diversity dimensions with us to help us identify, tackle and prevent bias across the employee lifecycle. We believe a diverse workforce enhances our ability to support mental health and wellbeing, allowing us to better meet the needs of the children, young people and families we serve.
As a Disability Confident employer, disabled candidates meeting our criteria are guaranteed an interview. Applications are submitted anonymously and assessed using a fair evaluation process based on the criteria set out in our job profiles.
What we offer
We offer a range of staff benefits and you can view them all on our careers page
Alongside our benefits, this role offers real ownership, flexibility, and the chance to do meaningful digital work that makes a tangible difference, all within a supportive, collaborative charity environment.
What you’ll do
As our Senior Website Officer, you’ll take ownership of Anna Freud’s key websites, leading their development, performance and day-to-day management to ensure they are effective, accessible and genuinely useful for the people who rely on them
- Lead and deliver website roadmaps and projects, working with teams across the charity to prioritise, QA and release improvements
- Manage and optimise website content, ensuring pages are accurate, engaging, on-brand and aligned with SEO best practice
- Use analytics, tracking and reporting to understand user behaviour and make data-driven improvements to performance and journeys
- Improve user experience and accessibility through testing, UX/CRO best practice and ongoing optimisation
- Oversee the technical performance of the websites, integrations and workflows, flagging risks and continuously improving ways of working
What you’ll bring
You’re an experienced, hands-on website professional who enjoys owning websites end to end, using insight, testing and strong technical know-how to improve performance, user experience and impact across a complex organisation.
- Strong experience managing and updating websites via a CMS, with the confidence to troubleshoot issues and take day-to-day ownership
- You’re comfortable leading website projects and development work, juggling priorities and working with multiple stakeholders
- Solid knowledge of SEO (on-page and technical), and experience improving search performance through well-planned content and structure
- You’re confident using tools like GA4, GTM and testing platforms, and enjoy turning data into clear insights and decisions
- Experience working with agencies or third parties, and the communication skills needed to keep work moving and expectations aligned
This is a great opportunity if you enjoy having real ownership and visibility over websites that genuinely matter. You’ll be trusted to shape strategy, lead meaningful projects, and see the direct impact of your work in a purpose-led organisation doing nationally recognised work.
Key details
Hours: Full-time: usual working hours are Monday to Friday, 09:00-17:00. Flexible working is possible.
Salary: £40,000 FTE per annum, plus 6% contributory pension scheme
Location: Hybrid (a mixture of home/onsite working): staff are working onsite for at least 20% of their working hours at our London site (4-8 Rodney Street, London N1 9JH)
Contract type: Permanent
Next steps
Closing date for applications: midday (12pm), Thursday, 08 January 2026. Please note that due to high application volumes, we may close this advert early. We encourage you to apply promptly and to keep an eye on our future vacancies for more opportunities.
Notification of interview: shortlisted applicants will be notified no later than Monday, 12 January 2026. During shortlisting, applicants are anonymously assessed using the criteria visible in the Job Profile. Please note: due to the high volume of applications received, we will not be able to provide feedback to unsuccessful applicants.
Interviews: will be held in-person/remotely in week commencing 19 January 2026
How to apply: click on the 'apply now’ button to apply online. We are unable to accept CVs and kindly request no contact from agencies.
Our vision is a world where all children and young people are able to achieve their full potential.
The client requests no contact from agencies or media sales.

