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Individual giving manager
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About the Role
We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.
This is a varied and hands-on role where you will lead multi-channel campaigns with a focus on new product development and supporter journeys, driving supporter growth, income and lifetime value.
The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme and the growth of digital fundraising activity, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.
Key Responsibilities
- Develop and deliver supporter acquisition and retention strategies, plans and budgets.
- Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
- Drive income growth and maximise value of supporters.
- Develop engaging fundraising propositions and creative campaign content.
- Lead ongoing testing, learning and innovation across products, audiences and channels.
- Manage income and expenditure budgets, with responsibility for forecasting and reporting.
- Build and manage relationships with external agencies and suppliers.
- Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
- Ensure all activity is compliant with fundraising regulations and data protection legislation.
About You
We’re looking for a confident and data-driven fundraiser with strong experience in multi-channel individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.
You will bring:
- Proven experience delivering successful individual giving or direct marketing campaigns.
- Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
- Experience managing budgets, forecasting and reporting on performance.
- Strong analytical skills, including segmentation, targeting and campaign optimisation.
- Experience managing agencies and external partners.
- Excellent communication and stakeholder management skills.
- Experience leading or mentoring team members.
- Experience with prize-led fundraising would be beneficial but is not essential.
About Sense
Sense is a leading disability charity, here to break down barriers alongside disabled people with complex needs. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Together, we drive change, building a future where everyone has the power, choice and control to live the lives we choose.
We’re proud to be a Disability confident leader and a charity where people can grow their skills and careers in a supportive, flexible environment.
Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential.
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
Registered Charity
More than 1000
We believe that every disabled person should have the opportunity to connect with others and be included in the world.
Thank you!
Someone opens an email at a moment they’re struggling.
It helps them understand what’s happening. It reassures them they’re not alone. It offers a next step when everything feels uncertain.
That’s the kind of difference thoughtful communication can make.
We’re here for everyone affected by dementia. Whether someone is living with the condition, caring for a loved one, or trying to make sense of a diagnosis, we want them to feel supported, informed and understood.
We are a mix of advisors, supporters, fundraisers, researchers, communicators and technical specialists. Some of us are volunteers, some are employees, but we’re all working towards the same goal: making life better for people affected by dementia.
We’re also committed to building a team where everyone feels welcome and able to be themselves. We know that different perspectives make us stronger, and we encourage applications from people of all backgrounds and experiences.
As part of our Omnichannel Team, you’ll help shape how we connect with people through email and SMS. You’ll work closely with colleagues across the organisation, not just delivering great campaigns, but helping others feel confident and supported in doing the same.
What you’ll do
You’ll create and deliver email and SMS campaigns that are clear, thoughtful and genuinely helpful to the people receiving them. You’ll think about how messages feel as well as how they perform, making sure they reach people at the right time and in the right way.
You’ll work alongside colleagues from different teams to plan and improve their campaigns, offering feedback in a way that builds confidence and supports learning. You’ll also develop and manage content calendars, helping to make sure our communications are joined up, relevant and aligned with what matters most to our supporters.
Part of your role will involve building and improving automated journeys and integrations, helping to create smoother, more personalised experiences. You’ll spend time looking at performance data, running tests and using what you learn to keep improving how we communicate.
You’ll also be a go-to person for our email and SMS platforms, sharing your knowledge, answering questions and helping others develop their skills.
About you
If this role sparks your curiosity and you feel inspired to make an impact, we would be thrilled to hear from you.
- You have some experience with email marketing, whether planning, designing, building, or testing campaigns
- You enjoy putting together content calendars that reflect your organisation’s priorities and vision
- You’re a confident writer who can adapt your tone and style to connect with different audiences
- You’ve dabbled in automations or integrations for sending emails or SMS messages, or you’re excited to learn
- You’re comfortable giving thoughtful, supportive feedback that helps others grow and shine
- You like exploring data to see what’s working, what could improve, and how to make things even better
- You love working with people, building positive, collaborative relationships, and celebrating team wins
The work you do will help people feel informed, supported and less alone at times when it really matters.
If you want to use your skills in a way that has real impact, and be part of a team that values kindness, collaboration and inclusion, we’d love to hear from you.
About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.
At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.
Together with our supporters, we're working towards a world where dementia no longer devastates lives.
Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.
Our commitment to Equity, Diversity, Inclusion & Belonging
We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.
We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society.
Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people.
Our hiring process
During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply. Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.
To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.
We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.
We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.
Giving back to you
Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society.
You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.
Thank you!
We are recruiting a Play and Events Coordinator to join our team. This role will be responsible for coordinating our commissioned Theatre in Education school tours in Scotland, London and Northern Ireland, as well as coordinating other DSMF fundraising, networking and information-sharing events.
Suitable candidates will:
- be passionate about supporting young people to make safer choices about drugs and alcohol,
- have experience of project and event coordination, with excellent organisation skills
- be a skilled and effective communicator, both in writing and orally, with a range of people and agencies
- be proactive, self-motivated and confident to take initiative
- enjoy working as part of a small and busy team
The Job description, person specification and application form are available below. Please click 'how to apply' to view the application form.
Please share with anybody you think might be interested in joining our brilliant team!
Interviews are likely to be held on Tuesday 30th June.
The client requests no contact from agencies or media sales.