Digital Marketing Trustee

Who we are looking for:

If you have an interest in child protection or children’s rights, as well as a background in strategic marketing or communications, we’d love to hear from you. This is a chance to be a trustee for a well-known charity that is making a real difference in children’s lives. You’ll be joining a dedicated and friendly group of trustees with a diverse range of skills and backgrounds. The board recently agreed on an ambitious new strategy that emphasises the enhancement of CFAB’s public profile. We are looking for trustees who can help us deliver on that, through their expertise and enthusiasm.

We welcome applications from those who are experience trustees as well as those who do not have previous experience as a trustee, but who have relevant personal experience and are willing to show a commitment to CFAB and our mission.

Role description

The Digital Marketing Trustee should:

1. provide leadership to the Board in the area of voluntary sector marketing and communications.

2. monitor decisions made at the Board in relation to marketing and communications and ensure that they are implemented.

3. assist in setting the marketing and communications strategy of the organisation and in setting and monitoring performance against targets.

4. actively participate as the key member developing the marketing expertise of the Board.

5. assist in securing additional exposure of CFAB’s work, particularly through facilitating opportunities with press, guiding digital publications (whether social media or online media opportunities) and amplifying CFAB’s voice with relevant audiences.

As with all Trustees, the Marketing Trustee is also responsible for:

• ensuring CFAB complies with its governing document, charity law, company law and any other relevant legislation or regulations

• ensuring CFAB pursues its objects as defined in its Articles of Association, and that it uses its resources exclusively in pursuance of its objects

• ensuring CFAB operates within the parameters laid down by the CFAB Governance Manual

• safeguarding the reputation and values of CFAB

• ensuring the financial stability of CFAB and its effective and efficient administration

• protecting and managing the property of CFAB and ensuring proper investment of funds

• appointing and monitoring the performance of the Chief Executive

• representing CFAB externally 

Every Trustee is asked to use their specific skills, knowledge and professional experience to help the Board of Trustees collectively reach sound decisions.

This includes ensuring Trustees:

• scrutinise Board papers and actively contribute to Board discussion

• participate in relevant committees

• respond to any request from the CEO, for advice and support to the CEO or other team members on specific initiatives

• remain conscious of any conflicts of loyalty or interest.

• take decisions solely with the best interests of CFAB in mind.

A. Person specification

The Trustee should bring to CFAB a skill mix appropriate to the governance of CFAB, including: 

1. Digital Marketing Strategy

• Ability to develop and advise on digital marketing strategies aligned with CFAB’s mission and goals.

• Understanding of audience segmentation, customer journey mapping, and digital touchpoints.

2. Content Marketing & Storytelling

• Strong storytelling ability to help communicate CFAB’s impact and campaigns.

• Experience in developing or advising on digital content plans (blogs, social media, newsletters, video, etc.).

3. Social Media & Community Engagement

• Knowledge of social media platforms and tools (Facebook, Instagram, X/Twitter, LinkedIn, etc.).

• Insight into building engaged online communities and amplifying cause-led messaging.

4. Analytics and Performance Monitoring

• Ability to interpret data from Google Analytics, social media metrics, email campaign results, etc.

• Experience setting KPIs and measuring campaign effectiveness.

5. SEO & SEM

• Understanding of search engine optimization (SEO) and search engine marketing (SEM) best practices.

• Ability to advise on organic and paid strategies to improve visibility and traffic

6. Fundraising Campaign Support

• Experience supporting or advising on online fundraising campaigns, donor journeys, and engagement.

• Knowledge of platforms such as JustGiving, Charity Checkout, or other donation systems.

7. Website Management

• Familiarity with CMS platforms (e.g. WordPress) to advise on user experience and accessibility.

• Oversight of web content strategy, usability, and optimization.

8. Governance & Strategic Input

• Understanding of trustee responsibilities in the UK (Charity Commission regulations, safeguarding digital assets).

• Ability to provide strategic oversight rather than day-to-day management.

9. Brand and Reputation Management

• Experience advising on brand consistency across digital channels.

• Awareness of crisis communication and reputational risk in online spaces. 

10. Collaboration & Communication

• Ability to work effectively with the board, staff, and external partners.

• Strong communication and influencing skills, particularly in a voluntary leadership context.

11. A clear commitment to CFAB’s values and beliefs and the fulfilment of its mission

B. Commitment

CFAB has four regular Board meetings per year of which one is held concurrent with the AGM. There is also a Marketing committee which meets four times per year, which the Trustee should attend wherever possible. Additional Extraordinary Board meetings may be called as necessary. Other trustees will participate in committees including: Finance & HR, Fundraising and Policy & Practice. Overall time commitment is approximately 2 – 3 hours a quarter.

C. Further Information

For more information on CFAB’s work, we encourage you to review our Annual Report and our Impact Report