Trustee - Digital Fundraising lead

Context and purpose

• Downright Excellent (DEx) is a small charity committed to enabling children with Down syndrome to maximise their potential. We deliver a range of specialist interventions and support to children with Down syndrome and their families.

·      The trustee with digital expertise will help DEx navigate the pitfalls and make the most of the benefits of the digital era, particularly in relation to fundraising.

·      The skills, experience and expertise of the digital trustee will help us increase our income, enabling us to shore up and enhance the work we do to support the children, young people and families we work with.

Main responsibilities

• Define, design, and implement a Digital Fundraising strategy that raises donations/funds from appropriate digital channels.

·       Ensure guidelines are developed and updated to ensure that:

• • our services users, team, and stakeholders are treated with respect and feel safe, as DEx endeavours to in its way of working; and
  • DEx’s reputation is upheld to a high standard.
• Working with the other trustees and our volunteers, the Trustee – Digital Fundraising lead will take a lead role in setting an effective fundraising strategy for DEx. You’ll work particularly closely with the lead trustee for fundraising, and our small social media volunteer team.

·      Provide thought leadership on the role of digital in DEx’s fundraising and help build and implement this vision.

·      Highlight the opportunities and the risks of digital, in terms of our strategy in general, and in reference to fundraising in particular.

·      Translate the risks and opportunities of digital for other trustees, to enable the board as a whole to engage in an informed way.

·      Provide strategic oversight of implementation of digital fundraising.

·      Champion the use of data in board discussions, and in driving the delivery and improvement of fundraising.

·      Draw on your networks to support our work.

·      Help ensure that the operations team have the digital capabilities that they need to implement the strategy.