Digital Navigator - Growth & Social Lead (Volunteer)

ROLE TITLE: The Digital Navigator (Growth & Social Lead) – Men’s Mental Growth Movement
CATEGORY: Marketing, PR & Media / Digital & Social Media
CAUSES: Mental Health / Men
ROLE TYPE: Volunteer (Remote)

JOIN MINDSET:
Algorithms don't care about "awareness," and neither do we. We care about action. MINDSET is a new, volunteer-powered CIO that’s binning the clinical "waiting room" approach to men’s mental health. We’re building a movement around shared challenges and real-world connection.

We don't need a "social media manager" to post quotes. We need a Digital Navigator to lead our growth.

THE ROLE:
As our Digital Navigato, you are the link between our vision and the men who need it. You’ll be responsible for our digital presence, managing our "Coming Soon" campaigns, and using data to make sure our "Missions" are seen by the right men at the right time.

WHAT YOU'LL DO:

• Deploy the "Coming Soon" campaign across X, Instagram, LinkedIn, and Facebook.
• Monitor engagement—using data to tell The Frontline (The Doers) what activities men actually want.
• Apply for and manage our Google Ad Grant (up to £7.5k/month in free ads).
• Grow the waitlist using simple, high-impact digital funnels.

WHO YOU ARE:

• A digital marketer or social lead who knows that "likes" don't equal "impact."
• Someone who understands how to target male-leaning audiences effectively.
• A volunteer who wants to use their technical "day job" skills to save lives.

COMMITMENT: 

This is a volunteer role with no set hours. While we would ideally appreciate a committment of 2–3 hours per week, we are fully flexible around your other life commitments. You are free to stop volunteering at any time. This role is fully remote.

APPLY: 

Send over your up-to-date CV and Tell us about a digital campaign you’ve run that actually moved the needle, and why you want to help MINDSET scale.