Visual Lead - Brand Guardian (Volunteer)

ROLE TITLE: Brand Guardian (Visual Lead) – Men’s Mental Growth Movement
CATEGORY: Arts, Culture & Heritage / Marketing, PR & Media
CAUSES: Mental Health / Men
ROLE TYPE: Volunteer (Remote)

JOIN MINDSET:
Most men’s mental health branding is depressing. It’s all clinical blues, sad faces, and "waiting room" energy. We’re bining that. MINDSET is a new, action-first CIO that speaks the language men actually respond to: challenge, movement, and real-world connection.

We don’t want a charity brand. We want a movement identity.

THE ROLE:
We are looking for a Brand Guardian to join our "Engine Room". You will be the architect of our visual soul. Your mission is to create a brand that feels like a high-performance lifestyle label—think Nike, Patagonia, or Movember—but built for mental resilience.

WHAT YOU'LL DO:

We have a logo already but you will use that to;

• Build the "Mission Kit" (Social media templates, digital assets and physical flyers for our events).
• Ensure every pixel of MINDSET passes the "Pub Test"—if it looks like a doctor’s surgery, we start again.

WHO YOU ARE:

• A designer with a "gritty," active, or high-contrast aesthetic.
• Someone who believes that "action" is the best medicine for the mind.
• A volunteer who wants to see their work on the chests of men climbing mountains and hitting workshops across the UK.

COMMITMENT: 

This is a volunteer role with no set hours. While we would ideally appreciate a committment of 2–3 hours per week, we are fully flexible around your other life commitments. You are free to stop volunteering at any time. This role is fully remote.

APPLY: 

Send us a link to your portfolio and tell us why you want to kill the "sad man in a hoodie" trope.