Social Media Executive

Role Summary
To bring our vision to life, you will play a pivotal role in developing and executing our social media
strategy. You will be responsible for creating engaging and meaningful content that resonates with our
audience, promotes our educational programs, and nurtures our community’s spiritual development.

Key tasks
● Social Media Strategy: Develop and execute a comprehensive social media strategy aligned with
Roots Academy’s mission and goals.
● Content Creation: Create compelling and informative social media content, including posts,
videos, graphics, and stories, that reflects our values and engages our target audience.
● Community Engagement: Build and nurture a vibrant online community by responding to
comments, messages, and inquiries in a timely and respectful manner.
● Content Calendar: Maintain a content calendar to ensure a consistent posting schedule and to
plan for special events, holidays, and campaigns.
● Audience Growth: Implement strategies to increase our social media following and engagement,
including the use of hashtags, collaborations, and promotions.
● Analytics and Reporting: Monitor social media metrics, track campaign performance, and
provide regular reports with insights and recommendations for improvement.
Brand Consistency: Ensure that all social media content adheres to Roots Academy’s branding
guidelines and reflects our core values.
● Collaboration: Work closely with other teams to align social media efforts with broader
organisational objectives.

What we’re looking for
● Strong understanding of Islamic values and the ability to communicate and promote them
effectively.
● Proven experience in social media management, preferably in an educational or nonprofit
context.
● Excellent written and verbal communication skills
● Proficiency in social media management tools and platforms.
● Creative thinking and the ability to develop engaging content.
● Strong analytical skills for tracking and evaluating social media performance.
● Understanding of social media advertising and paid promotion.
● Community management experience with the ability to maintain a positive and respectful online
environment.