Website Copywriter (Canada)

About Roots Academy

Roots Academy's Vision.
A generation of young Muslims who embody and promote a God-centred way of life. At Roots Academy, we've built a learning experience that's changing the lives of the ummah's future leaders, change-makers, and visionaries. Our mission is to deliver a structured and transformative education in the Essentials of Islam in a way that lowers barriers to access, develops deep certainty, and inspires action.

Why does Roots Academy exist?
 

Crisis of Faith: 1 in 4 young Muslims are leaving the religion due to various factors, primarily the pervasive anti-religious content and temptations they encounter online and oine.

Roots Academy exists to bridge this gap by providing a structured and transformative Islamic education that speaks directly to the needs and challenges of young Muslims today, delivered in an engaging and accessible form that provokes thought and action.

Role Summary

To bring our vision to life, you will play a key role in shaping how Roots Academy communicates its message online. As a Website Copywriter, you will be responsible for writing clear, compelling, and structured website content that reects our mission, engages visitors, and drives action

Key Tasks

• Write and optimise website copy for landing pages, program pages, and core site content.
• Ensure messaging is clear, engaging, and aligned with Roots Academy's voice and values.
• Collaborate with designers, marketers, and content leads to produce cohesive web experiences.
• Apply basic SEO principles to improve the visibility and accessibility of content.
• Continuously rene copy based on feedback and performance insights.
  

What we're looking for:

• Passion for Islamic education and contributing to the development of young Muslims.
• Strong writing and editing skills with a focus on clarity and structure.
• Ability to simplify complex ideas into accessible and engaging content.
• Understanding of website user experience and conversion-focused writing.
• Ability to meet deadlines and adapt based on feedback.

What we have to offer

• Be part of a team of 100+ dedicated volunteers across the UK, Ireland, Canada, US, UAE, and Australia.
• Receive continuous rewards for those who seek Islamic knowledge through the Roots platform.
• Be part of a growing organisation focused on grassroots revival and education.
• Access to in-house tarbiyah sessions to develop your deen.

Please note: This is an unpaid volunteer position. Volunteers are entitled to claim expenses incurred for food , travel, and equipment, in line with our Expenses Policy.