Graphic Designer (Logo RE-Brand) - VOLUNTEER ROLE

Volunteer Role: Graphic Designer (Brand Identity & Logo Lead)

Shape the visual heartbeat of a new movement.

Unlock YOUR Potential is launching in Newham and Tower Hamlets — and we’re looking for a creative, values‑driven Graphic Designer to help us evolve our brand identity and design a new logo that captures who we are: hopeful, human, and rooted in community.

We are a 100% volunteer‑led organisation supporting adults aged 18–67 who face barriers to employment, education, confidence, and wellbeing. Our programmes are trauma‑informed, community‑based, and built on care, dignity, and connection.

If you believe design can unlock emotion, identity, and belonging — this role is for you.

What You’ll Do

As our Graphic Designer (Brand Identity & Logo Lead), you will:

• Design a refreshed logo for Unlock YOUR Potential, keeping key elements of our current identity

  • Two‑tone orange palette

  • Arrow motif (potentially linked, unlocking, or evolving)

• Develop a simple, cohesive brand identity system that feels warm, modern, and community‑powered

• Create brand assets we can use across digital, print, social media, and volunteer recruitment

• Work closely with the CEO and volunteer team to ensure the brand reflects our mission, values, and trauma‑informed ethos

• Provide guidance on typography, colour usage, iconography, and visual tone

• Help shape the visual story of a movement designed to empower adults across East London

This is a creative leadership role where your work will define how our community sees, feels, and recognises us.

What We’re Looking For

You’ll thrive in this role if you are:

• A creative thinker with experience in graphic design, branding, or visual identity

• Confident designing logos, brand systems, and visual guidelines

• Skilled at translating values and emotions into visual language

• Excited to evolve an existing identity rather than starting from scratch

• Comfortable working collaboratively and iteratively

• Passionate about social impact, community empowerment, and inclusive design

Experience with charities, community organisations, or social movements is a bonus — but not essential.

Why Join Us

• Shape the visual identity of a new, community‑powered movement

• Create a logo and brand that will be seen across East London and beyond

• Work alongside people with lived experience, empathy, and heart

• Build a portfolio piece with real‑world impact

• Help adults who feel unseen and unsupported feel recognised and valued

Time Commitment

Flexible and remote

We Welcome You

We welcome applications from designers of all backgrounds, especially those with lived experience of the barriers our participants face.