Digital Marketing Specialist (Howami Ltd)

Howami Ltd

We help young menstruators improve mental health and menstrual literacy through embodied game-based app experiences.​

We’re Howami, a bold, empathetic UK-based startup on a mission to transform how young people and their carers navigate menstrual and emotional health. We are soon to launch Million Moons, a global storytelling and fundraising initiative that will shift how the world talks about and understands menstrual health and youth emotional and mental wellbeing.
 
If you are someone who: 
Believes young people deserve better?
Feels called to build something bold, compassionate, and culturally transformative?
Cares deeply about young people, emotions, cycles, and the hidden work of growing up?
Thrives at the intersection of creativity, activism, and social impact?
If yes, you might be the teammate we’re looking for!

The role

We are looking for an in-house data-driven yet deeply creative Digital Marketing Specialist to collaborate with our PR and Marketing Partners and drive our paid social strategy and content ecosystem. You will build the tracking that tells us what’s working, produce authentic user-generated content that earns attention honestly, and make sure every message, from a three-second hook to a landing-page headline, carries the Million Moons voice with care. You will be the bridge between the numbers and the narrative.

What you’ll do in collaboration with our PR and Marketing Partners:

Technical tracking & analytics

1. Implement and configure the Meta Pixel and Conversions API via Google Tag Manager for clean, reliable tracking and attribution.
2. Set up, test, and troubleshoot custom conversion events.
3. Audit tracking health regularly, resolve data discrepancies, and sharpen ad targeting.

UGC content creation & creative direction

1. Ideate, script, and produce compelling user-generated content (UGC) for Meta (Facebook, Instagram and Tiktok) campaigns and organic social.
2. Manage the content process end to end: casting creators and storytellers, directing shoots, and editing final assets.
3. Watch for creative fatigue and iterate on top-performing UGC formats (testimonials, behind-the-scenes, explainers) to grow reach and engagement, always keeping dignity and consent at the centre.

Key messaging & strategy

1. Lead the development of localized, high-performing messaging frameworks for the European and, eventually, the Global market.
2. Hold the line on brand voice and tone across every touchpoint, from ad copy to landing pages.
3. Translate broad goals into clear, persuasive copy tailored to different audience personas — without ever losing the warmth that makes people stay.

What you’ll bring

This list describes the shape of the role, not a checklist you must tick perfectly. If you’re early in your career but learn fast and care deeply, we want to hear from you.

1. Hands-on curiosity with the tools. Around 1–2 years of experience or equivalent practice through internships, freelance work, personal projects, or study with Google Tag Manager, Meta Ads Manager, and TikTok. If you’ve been teaching yourself, that counts.
2. A creative eye. Some examples of UGC or content you’ve created or directed. A polished agency portfolio is welcome, but so is a TikTok you grew from scratch or a campaign you ran for a cause or side project. We care about the thinking behind it.
3. A way with words. A feel for copywriting and an instinct for what an audience actually needs to hear. You need a good ear and the willingness to revise.
4. An analytical mindset. Comfort with (or genuine eagerness to learn) Google Analytics, and a habit of letting data guide the next decision.
5. Heart. A genuine connection to our mission. You don’t have to share every story, but you do have to care about the people telling them. This matters to us as much as any technical skill.

What we offer

This is 4-6 month volunteer position, beginning in June, with the chance to shape a marketing function from the ground up, working on a mission that matters. You’ll have real ownership while working with our professional PR and Marketing Partners and be part of a team that values both rigour and kindness.

How to apply

Please apply through this platform and include your CV, a short note on why Million Moons speaks to you, and examples of UGC or campaigns you’re proud of.

Minimum Hours per Week:

4-6 hours per week

Duration:

3-5 months