Director Communications. Marketing, and Public Engagement (Global South International)

Global South International

We strengthen institutions and create sustainable solutions across the Global South through integrated partnerships.

Director Communications. Marketing, and Public Engagement

Key Responsibilities & Deliverables

1. Communications & Brand Strategy

Responsibilities

• Lead GSI's communications and branding strategy.
• Ensure consistent messaging across all platforms and publications.

Key Deliverables

• Develop an annual communications and marketing plan.
• Review and update brand guidelines annually.
• Support major organizational announcements and campaigns.

2. Digital Marketing & Content

Responsibilities

• Oversee GSI's website, social media, newsletters, and digital communications.
• Share stories that highlight GSI's programs, partnerships, and impact.

Key Deliverables

• Publish weekly digital content across key platforms.
• Produce one monthly newsletter.
• Monitor audience growth and engagement, providing quarterly performance reports.

3. Public & Media Engagement

Responsibilities

• Build relationships with media, partners, and key stakeholders.
• Coordinate public awareness campaigns and media opportunities.

Key Deliverables

• Issue press releases and media updates for major initiatives.
• Coordinate at least one public engagement or awareness campaign each quarter.
• Maintain an up-to-date media and stakeholder contact database.

4. Partnership & Fundraising Communications

Responsibilities

• Collaborate with Fundraising, Partnerships, and Program teams to develop communication materials that support resource mobilization.

Key Deliverables

• Support 100% of major fundraising and partnership campaigns with communication materials.
• Develop impact stories, presentations, and donor communication pieces as required.

5. Team Leadership & Performance

Responsibilities

• Lead and mentor the Communications team while promoting collaboration across departments.

Key Deliverables

• Hold monthly team planning meetings.
• Conduct quarterly performance and content reviews.
• Identify opportunities to improve communication processes and audience engagement.

Key Performance Indicators (KPIs)

Performance will be measured by:

• Growth in website traffic and social media engagement.
• Delivery of the annual communications plan.
• Consistent publication of digital content and newsletters.
• Number and quality of media features and public engagements.
• Communication support provided for fundraising and partnership initiatives.
• Brand consistency across GSI platforms and publications.
• Stakeholder and audience engagement levels.

Minimum Hours per Week:

10+ hours per week

Duration:

6+ months