SEO Consultant (Sway)

Sway

We create seaweed-based compostable packaging that replaces plastic while protecting oceans and ecosystems.

Sway is a material innovation company scaling home compostable, seaweed-based solutions for plastic. We've been recognized as a TIME Best Invention of 2025, a Fast Company World-Changing Idea, and winner of the TOM FORD Plastic Innovation Prize. Our technology drops into traditional plastic infrastructure while working to replenish ocean health, promote regenerative materials, and create a more inclusive environmental movement.

WHAT YOU'LL DO
Over 12 weeks, you'll help us climb Google's rankings for high-impact keywords like "seaweed packaging," "compostable packaging," and "next-generation materials." Your work will directly shape how people discover Sway and, ultimately, how they access alternatives to conventional plastics.

Phase 1 (Weeks 1-3): Audit

• Conduct a comprehensive technical SEO audit of Sway's website (site structure, performance, indexation, user experience)
• Analyze current keyword rankings and competitive positioning
• Identify content gaps and quick-win opportunities
• Deliver a clear, prioritized audit report with recommendations

Phase 2 (Weeks 3-4): Strategy & Roadmap

• Develop a strategic execution plan prioritizing high-impact opportunities
• Recommend on-page, technical, and content improvements
• Identify keyword targets aligned with Sway's business priorities
• Present findings and roadmap to our Marketing & Communications team

Phase 3 (Weeks 4-12): Implementation & Quick Wins

• Implement priority technical SEO improvements (with our team)
• Optimize existing content for target keywords
• Create content briefs for new pages
• Configure Rankmath settings and reporting dashboards
• Track KPIs and share monthly progress updates
• Identify and execute quick wins toward longer-term visibility goals

WHAT YOU'LL NEED
Essential Skills:

• 5+ years of SEO experience with proven results (rankings, organic traffic growth)
• Expertise of technical SEO (Core Web Vitals, crawlability, structured data)
• Proficiency with Google Search Console, Google Analytics 4, and competitive analysis tools (SEMrush, Ahrefs)
• Fluency in SEO for Wordpress (site structure, plugin management, performance)
• Ability to audit, strategize, and execute independently
• Clear communication with non-technical stakeholders

Desirable Skills:

• Experience with Rankmath or Semplice (platforms Sway uses within Wordpress)
• B2B or sustainability sector SEO experience
• Portfolio or case studies showing measurable SEO wins
• Interest in material science, climate tech, or sustainability

WHY THIS MATTERS
Search visibility is how the world discovers that seaweed-based alternatives exist. Every keyword you optimize, every page you improve, and every ranking we climb puts Sway closer to the brands and distributors actively looking for solutions to plastic packaging. Your work will help scale a material innovation that directly improves ocean health, our climate, and our worldwide waste problem.

SUPPORT & WHAT YOU'LL GAIN
We'll set you up for success:

• Mentorship: Direct collaboration with our Head of Marketing & Communications; access to Sway's founding team and product/R&D insights
• Feedback: Monthly check-ins, strategic guidance, and technical support as you navigate implementation
• Reference & Portfolio: This becomes a standout case study for your portfolio — measurable SEO wins at a mission-driven startup
• Impact Clarity: Monthly reports showing rankings, traffic, and business impact
• Community: You'll join the Sway team and the broader network of ChangeMakers driving climate innovation

Minimum Hours per Week:

4-6 hours per week

Duration:

3-5 months