Social Media Graphic Designer Volunteer (Fathercraft)

Fathercraft

We want to change the perceptions of male caring and fatherhood and support more partners to get involved because it creates value for everyone.

Supporting men to be equal and active parents from the start is key for gender equality. Research from Sweden suggests that every additional month of paternity leave taken by fathers increases the mother’s lifetime earnings by 6.7% (Johansson, 2010).

80% of the gender pay gap is attributed to the motherhood penalty (World Economic Forum, 2022)

The gender pay gap more than doubles for women over 40 (ONS, 2022)

Yet despite increasing willingness and interest in taking an active parenting role, in 2022, dads spent, on average, just 55 minutes per day with their children (ONS, 2023).

This is largely due to the fact that one in three working dads don’t feel comfortable talking to their employer about family commitments and/or are not adequately supported to be the best dads and partners they can be.

We have developed an affordable, comprehensive online platform called "Father's Ed" that provides guidance, support, wellbeing services and a community for new or expectant fathers. This includes peer support between dads, science-based online, digital well-being courses covering a range of strange and anxiety triggers, e. g. financial well-being, loneliness, insomnia, etc.). We are also working on providing mental health services for new fathers through partnerships.

Social Media Graphic Designer

Volunteer Role Description (remote, unpaid)

Design for change. Empower modern fatherhood.

About Fathercraft UK

At Fathercraft UK, we’re here to redefine what it means to be a dad. Through our content, tools, and support - including our flagship platform Father’s Ed - we champion active, involved fatherhood from the very start. Our goal? To make male caregiving visible, valued, and supported.

Because when dads are supported, families thrive. And when families thrive, society moves forward.

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The Opportunity

We’re seeking a Graphic Designer to volunteer with us and help bring our message to life across our social media channels.

As the visual voice of Fathercraft online, you’ll help shape and produce design assets that are not just eye-catching - but scroll-stopping. From carousel campaigns and reels covers to branded quote cards and infographic explainers, your work will play a central role in telling stories, sparking conversations, and creating a cultural shift around fatherhood.

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What You’ll Do • Design a wide range of visual content specifically for social platforms (Instagram, LinkedIn, Facebook, TikTok). • Translate core messages into campaign-ready graphics, from single visuals to full series. • Design branded templates for use by our internal comms and content team. • Collaborate with content writers, product leads, and strategists to co-create campaign visuals. • Repurpose content into new formats, optimised for engagement and readability. • Maintain visual brand consistency across all creative assets.

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You Should Have • Demonstrable experience creating social-first graphics (either freelance, agency or self-initiated). • Proficiency in tools like Figma, Canva, Adobe Illustrator, Penpot, or similar. • A strong understanding of visual hierarchy, accessibility, and platform best practices. • A creative eye and a clean, contemporary design sensibility. • An ability to work to a brief—but also bring fresh ideas to the table. • Experience working with social media managers or content teams is a plus. • A portfolio or sample of work that showcases your design thinking and execution.

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What You’ll Gain • Real-world experience designing for a growing, purpose-driven brand. • Exposure and recognition for your work on our live platforms. • The chance to contribute to a national conversation around gender, parenting, and care. • Flexible hours and remote collaboration. • A great addition to your portfolio and professional references.

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To Apply

Please apply via We Make Change and include: • Your LinkedIn profile • A link to your design portfolio or sample works • A short note about why this mission resonates with you • An email address where we can reach you

Use your creativity to make a real impact. Design the future of fatherhood with us.

Weekly Time Commitment

4-6 hours per week

Duration of Volunteer Role (remote)

3-5 months