Head of Marketing: Impact Travel CIC

Help us disrupt a multi-billion-pound industry! We are the UK's first non-profit Host Travel Agency, using mainstream holiday sales to fund global sustainable development. We need a visionary Head of Marketing to lead our B2B/B2C strategy, selling real dreams to make a real difference with real money.

The Mission: Shattering the Status Quo The travel industry has a massive "economic leakage" problem. Billions are spent by UK consumers on holidays, but a tiny fraction reaches the local communities hosting them. Yule Travel Group CIC is here to shatter that status quo.

We operate a unique dual-model:

• Yule Travel Group CIC: The UK's first non-profit Host Agency (B2B), recruiting marginalized travel entrepreneurs to build their own independent businesses under our legal umbrella.

• Yule Travel: Scotland’s first non-profit retail travel agency (B2C), expanding UK-wide to sell mainstream holidays directly to consumers.

Crucially, 100% of our retained corporate profits from both channels are legally locked to fund global sustainable development, such as our flagship "Made From The Mekong" project in Laos.

Your Role as the "Head" We are building a marketing department consisting of three people: You (The Head), a B2C Content Creator, and a B2B Outreach Creator. We do not need you to design daily Instagram posts; we need you to lead the strategy and ensure both "arms" are perfectly aligned with our mission.

• Brand Guardianship: Overseeing the distinct brand voices of our B2B Host Agency and our B2C Retail Agency, ensuring they both communicate our "Travel for Good" ethos without greenwashing.

• Team Leadership: Assisting the Director in recruiting, guiding, and managing the two volunteer content creators.

• Campaign Strategy: Designing high-level marketing campaigns that sell global holidays, which in turn fund our specific "Four Pillars of Change."

The Global Impact of Your Role Your strategic leadership will be the commercial engine for our global social funding. Because of our unique CIC structure, we rely entirely on commercial travel sales to fund our charitable missions. The more holidays our retail arm sells, and the more independent agents our host arm recruits, the more corporate profit we legally safeguard to fund our initiatives.

By leading our marketing team, your impact acts as a multiplier. You will directly drive the commercial success required to scale the "Made From The Mekong" project. This initiative delivers digital literacy and English education to 150 learners across isolated, off-grid villages in Laos, while simultaneously funding a circular economy that pays villagers a fair wage to repurpose river plastic.

The Ideal Candidate You do not need to be from the travel industry, but you absolutely must be a strategic thinker who understands how to build and protect a premium brand architecture.

• 3+ Years in Marketing Leadership: Proven experience in marketing strategy, brand management, or campaign direction.

• B2B & B2C Fluency: You know how to pitch a B2B business opportunity to a corporate professional, and how to sell a B2C luxury holiday to a consumer.

• The "Anti-Greenwashing" Guardian: You have a strict ethical compass. You know how to market social impact with dignity, facts, and transparency.

• A Disruptive Energy: You aren't looking for a sleepy charity role. You want to come in at the ground floor of a dynamic startup, move fast, and actively disrupt a multi-billion-pound industry.

Role Logistics: This is a fully remote, flexible volunteer role (4-6 hours/week). You will be managing other volunteers, not paid employees.