Web Editor Jobs
Role description, April 2024
Reports to: Director of Communications and Marketing
Direct reports: None
Role Summary
This exciting role will enable Alcohol Change UK to reach millions of people across the UK with key messages about alcohol and alcohol harm, delivered through print, online, and broadcast media engagement tactics. With a high level of existing press interest in our work and campaigns (including our flagship Dry January® campaign), this is an exciting moment as we look to develop our proactive media engagement and share reframed stories about alcohol which resonate with a huge audience. Your work will drive significant awareness of our organisation, and ultimately enable millions of people to transform their relationship with alcohol.
Key Tasks and Responsibilities
Media engagement
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Manage the organisation’s media inbox and phone line, handling enquiries from journalists and providing responses in a timely manner
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Provide regular out of hours media cover on a rota basis (scaling depending on busier campaign periods, shared fairly with others and TOIL provided for hours worked)
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Develop public media statements and quotes across the whole spectrum of Alcohol Change UK’s work, issuing to press both reactively and proactively
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Provide ongoing development of our key lines library, regularly reviewing responses we have on file for a range of topics
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Support Alcohol Change UK spokespeople (Chief Executive, Directors and others) prepare for interviews: developing tailored briefings ahead of opportunities, providing a sounding board to rehearse key lines when required and giving feedback on appearances to support ongoing development
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Manage our media database and reporting tools, providing regular condensed reports for the Director of Communications and Marketing/CEO/Board and develop insights-gathering to better inform our media engagement strategy
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With the Director of Communications and Marketing, play a key role in media crisis management, escalating issues as appropriate, suggesting solutions and developing organisational responses to sensitive situations
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Support the deployment of Alcohol Change UK voices, working closely with the Engagement Team to identify Community Champions, Ambassadors and others who are happy to be supported to share their experiences of alcohol and alcohol harm with the media
Developing a new proactive media strategy
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Plan and deliver a new strategy for generating proactive media coverage, where Alcohol Change UK’s research, campaigns, parliamentary and wider activity connect with larger audiences in a strategic way
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Working closely with teams across the organisation, craft compelling media plans and press releases to generate coverage of our work
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Bring fresh energy to opportunity spotting, securing opinion pieces, expert comment, letters to editors and other ‘newsjacking’ content – particularly on ‘culture change’ topics such as sober shaming and stigma
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Manage relationships with key journalists in our sector, exploring opportunities for partnerships and exclusives
Campaign media activity
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Particularly for our flagship Dry January® campaign, and with the support of the Director of Communications and Marketing, develop media support briefs for external media agencies, when required
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Develop fresh strategies and media angles for annual campaigns (Dry January®, Sober Spring, Alcohol Awareness Week) to keep activity engaging for public and returning audiences
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Think creatively to craft media strategies which are tailored to reach segmented audience groups, aligning with targets for individual campaigns to reach under-served communities
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Provide detailed campaign media evaluations, insights and learning reports
Other
You will also be expected to:
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Work closely with colleagues across the charity to support their work and to act as ‘one team’
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Contribute actively and positively to charity-wide strategies
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Continually develop your knowledge of alcohol harm and solutions to it
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Act as a positive ambassador for Alcohol Change UK at all times
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Know, embrace and actively uphold the values of Alcohol Change UK at all times
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Work flexible hours as necessary to meet the needs of the charity, time off in lieu (TOIL) will be earnt for any work required outside of normal working hours
We are Alcohol Change UK. We work for a society that is free from the harm caused by alcohol.
The client requests no contact from agencies or media sales.
About Emergency Nutrition Network (ENN)
ENN’s vision is: Every individual confronted by malnutrition has access to the knowledge, tools, services and resources they require to meet their needs. Working in a networked approach ENN contributes research, convenes, brokers and exchanges knowledge to support practitioners within national governments, civil society, UN, donor and academic organisations working on malnutrition. Through these collaborations we enable all agencies to implement evidence-based nutrition programming, predominantly in low- and middle-income countries and in fragile and conflict affected states.
ENN is a well-established and highly respected UK-registered organisation established in 1996. ENN is governed by a Board of Trustees and has its head office in Oxfordshire, UK. ENN is financially supported by bilateral donors, international non- governmental organisations and United Nations agencies.
Purpose of the role
To maximise ENN’s impact, functioning and profile through the use of improved communication and digital strategy, accessibility, culture and practice.
Key responsibilities
Communications Strategy
- Lead the development and socialisation of an effective organisational communications strategy and implementation plan
- Analyse and brief ENN team and trustees on evolving Communications and Digital environment.
- Build a Communications and Digital culture through training and mentoring colleagues in the improved use of communications and digital tools and the establishment of organisational norms and ways of working.
- Curation of aligned branding, internal and external communication across all ENN’s workstreams, in line with ENN values and strategic objectives.
- Focal point for all ENN marketing, communications and digital issues
- Understand, segment and expand ENN’s current audience and networks and, in collaboration with others, increase visibility, presence and engagement with ENN’s network and audience
- Develop ENN’s Communications and Digital policies and risk management.
- Work with teams, collaborators and suppliers to embed clear processes, ways of working and guidance to deliver ENN’s communications strategy.
Management and Delivery
- Set up and maintain a communications plan and reporting framework to help drive a coordinated approach to communication across ENN’s portfolio
- Lead work with relevant teams and ENN’s partners to create and deliver digital communications, media and campaign programmes
- Maximise opportunities to drive brand awareness, raise the profile of ENN and engage with press and media where relevant
- Develop, measure and report on metrics, KPIs and other insightful analytics to inform decision making, evaluate impact and contribute to future strategy
- Manage the Communications and Digital Budget and the procurement of comms and digital resources as required
- Ensure internal digital procedures comply with appropriate standards and legislation and develop, monitor and maintain a digital governance model and guidelines which are fully compliant
- The CDM acts as an advisor to ENN’s Management Team, participating in meetings when appropriate, and is a standing member of the Strategic Leadership Team.
Operations and Delivery
Training:
- Oversee ENN and partner awareness, knowledge and understanding of the evolving context and best practices in communications, digital and marketing including use of appropriate media levers
- Develop and implement training programmes and pilots for internal colleagues on the use of all communications media around standards, best practices and house styles, including use of social media
Platform management:
- Manage and develop ENN social media platforms for optimal visibility, engagement and impact, working with donors and collaborators to proactively engage their platforms and networks towards mutually beneficial ends
- Oversee the management and development of ENN’s website including a new CMS and Forum platform
- Review and deliver performance indicators across all relevant platforms to ensure SEO and high user engagement is measured
Content:
- Work with copy editors, proof-readers, designers, podcast and video producers, developers and external agencies to create new, or update existing digital and publications content
- As a member of the FEX editorial team, provide specific and tailored input and support to ENN’s flagship publication Field Exchange (FEX) on style, brand, design and presentation of print and on-line content.
- Develop and apply guidance to ensure content is engaging and consistent with brand, house styles and tone
- Oversee and approve ENN’s social media content
- Develop and manage a bank of content including stories and images for use in ENN’s publications, products, monitoring and evaluation work and media usage.
- Coordinate publication of all marketing and publicity materials to ensure optimised impact
Analytics and reporting:
- Actively use omnichannel and multichannel reporting, analysis and insight to help develop and optimise campaigns, incorporating other monitoring & evaluation outputs where relevant.
- Digital tools - Identify existing and emerging digital metric tools that track and capture the full impact of our online engagement to reveal where and to what extent our work is making a difference
Other
- Other duties as identified with the line manager.
Reporting line: This position reports to ENN’s CEO
Required Knowledge, Skills and Experience
Essential requirements
- Relevant tertiary qualification or experience preferably in media, journalism, science health or humanitarian communications, digital production, marketing or public relations
- Demonstrable experience of creating and implementing successful communication and digital strategies
- Demonstrable experience of planning, creating and publishing engaging content across digital channels
- Excellent written and verbal communication skills, with a proven ability to adapt technical and scientific information for a range of audiences
- Experience in website project management and implementation
- Excellent team-working skills and ability to work collaboratively and autonomously
- Proficient in SEO, Google Analytics, content marketing and digital marketing strategies
- Experience in web content writing and management, web design and database management
- Experience in managing external communications providers including proof-readers, copy-editors, creatives / designers, translators, podcast and video producers, print publishers and web designers
- Excellent personal and professional integrity, strong cross-cultural awareness, demonstrable commitment to diversity, equality and inclusion.
- Fluency in English (written and oral)
Desirable
- Experience designing and delivering training in communications, marketing and digital media to colleagues
- Copy-editing / proofreading experience
- Understanding of GDPR regulations relevant to communications and marketing and ability to implement
- Familiarity with relevant guidelines on ethical communications and their relevance and application to ENN’s work
- Understanding of intellectual property rights in relation to digital images and artworks
- Experience working in international development or related sector
- Graphic design experience in applications such as Canva or Adobe products
- Digital Production skills such as video and audio production
- Strong working knowledge of French or Arabic.
Terms and Conditions
Type of contract: Permanent
- Location: Office-based, with the opportunity to work from home 1 – 2 days a week. ENN’s office is in Kidlington, Oxfordshire.
- Holidays: 25 days plus UK Public Holidays, increasing by one day per annum after two complete years of service to a maximum of 27 days per annum. Pro-rata for part-time staff.
- Pension: Auto-Enrolment to ENN scheme with a generous Employer contribution of 5%
- Salary: £39,000 per annum, full-time equivalent, dependent on experience and suitability for the role
- Hours of work: We are ideally looking for a full-time candidate (37.5 hours per week), however, applications for part time hours (i.e. a minimum of 0.8FTE / 30 hours per week) may also be considered
- Benefits: Dental cover, Life cover, Employee Assistance Programme, Wellbeing contribution
Eligibility to work
Must have the right to work in the UK at the time of application. A relocation package is not available for this position.
Application Process
Please submit a Cover Letter (no more than one page which explains why you are interested in the role and how your experience satisfies the Person Specification) along with your CV no later than 00.59 hours on 19th May 2024. Early applications are advised as we reserve the right to conclude the process before the closing date if a suitable candidate is identified.
ENN are committed to equality and diversity throughout our organisation and further expects all employees to comply with its codes of conduct, safeguarding policies and high ethical and professional standards.
Emergency Nutrition Network works to reduce undernutrition globally.
The client requests no contact from agencies or media sales.