Website And Optimisation Manager Jobs in Birmingham, West Midlands
Salary: £30,753 - £32,091 (Depending on location)
Location: Remote (UK) with visits to our London & Bristol offices as required.
Closing date: Sunday 12th May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
We are looking to recruit two Digital Marketing Officers to join the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives. One successful candidate will lead on supporting social channels and the other on email marketing, however both roles will be expected to work across all digital channels and cover for each other as necessary.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
Key responsibilities include:
• Work with stakeholder teams to develop digital marketing campaigns across paid, earned and owned channels delivering against KPI’s for income, campaigning and brand awareness.
• Work closely with colleagues creating content and landing pages on the website to optimise supporter journeys through digital channels
• Monitor the impact of marketing campaigns to report on key KPI’s and metrics. Using tools within social media platforms and Google analytics.
• Monitor and follow trends within digital and innovation in order to improve the organisation’s digital presence and activities
Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with regular visits to Young Lives vs Cancer workplaces.
We would love to hear from you if you have:
• Experience managing marketing campaigns across digital channels including PPC, paid social, email.
• An enthusiasm and interest in user experience and A/B testing and optimisation through digital marketing channels.
• Creating content for digital channels, such and social or email.
• Passion for working in the digital environment, discovering new channel opportunities.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritized communities and creating equitable opportunities for all. We are passionately committed to taking action and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
To find out more about our benefits package, have a look at our website.
If you join us, you will be part of a community that is committed to making a difference in the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience in the following: Digital Engagement Specialist, Digital Campaign Coordinator, Digital Brand Strategist, Digital Marketing Coordinator, Digital Media Specialist, Digital Engagement Officer, Digital Content Coordinator, Digital Campaign Manager, Digital Communications Officer, Digital Marketing Specialist, etc.
REF-213 620
Since Rewilding Britain was formed in 2015 rewilding has moved from being a niche idea to playing a significant role in the fight against some of the biggest global challenges we face. Rewilding Britain is at the forefront of this change, acting as a catalyst for debate and action, and demonstrating the power of working with nature to build a sustainable world where people thrive.
Rewilding Britain wants to see rewilding flourishing across 30% of Britain, reconnecting us with the natural world, sustaining communities and tackling the interconnected nature and climate emergencies.
We influence policy, inspire public action and catalyse joined-up practical and financial support to help establish rewilding across Britain’s land and seas. Through our rapidly growing Rewilding Network we’re bringing together a community of rewilders - from land managers and farmers, to charities, community groups and national parks - to inspire and support each other to create a wilder, more prosperous Britain. It’s not too late - but we must act now.
We are now seeking a Digital Communications Lead (maternity cover) who will develop and deliver our digital communications to build awareness, understanding and engagement with Rewilding Britain and our mission. This is an exciting opportunity to join our fast growing charity and directly contribute to the growth of the rewilding movement.
Job purpose:
To lead the development and delivery of Rewilding Britain's digital communications output, to inform, engage and activate audiences in support of our charitable aims.
Objectives of the role:
Social media
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In line with our organisational objectives, lead on building our profile, reputation and engagement on social media with key audiences.
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Plan and deliver inspiring and effective social media content, including as part of engagement campaigns, fundraising appeals, and initiative launches, and in support of our partners and members.
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Ensure that Rewilding Britain is using the best possible tools and techniques, by drawing on your own knowledge of the digital landscape and trends and staying up to date with changing trends.
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Guide colleagues across the organisation to capture and create social content in order to maximise opportunities to engage others with rewilding
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Take responsibility for monitoring social media and community building, ensuring prompt and accurate responses to social media enquiries.
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Support with the development of social media and other digital policies and style guides.
Email marketing
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Develop and deliver a schedule of email marketing for the organisation, including for fundraising and political engagement campaigns.
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Optimise email marketing by A/B testing content regularly to maximise performance and by making design and content improvements as the digital landscape evolves.
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Use audience segmentation in support of campaigns, drawing on data from our CRM.
Website content & maintenance
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Work with the Content Manager and other team members to create new and updated web content in line with the Content Strategy, that is engaging, accurate and on-brand.
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Ensure web content is optimised for SEO and usability, advising and training staff on best practice.
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Contribute to team efforts to enhance the website as an engagement tool, including liaising with agencies where relevant.
Other
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Track, monitor and report on digital activity to prove impact and maximise effectiveness.
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Oversee/brief colleagues and freelancers, where relevant, to deliver discrete pieces of digital content for Rewilding Britain's channels.
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Contribute digital expertise to wider organisational projects and activities in support of our objectives.
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Support the team in delivering Rewilding Britain webinars and events.
Essential skills, experience and behaviours
Experience
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At least three years' experience in a digital management role in a comparable organisation, overseeing digital communications to further organisational objectives.
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Proven experience in managing social media channels in a professional role.
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Experience in producing and optimising email marketing (ideally using Mailchimp).
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Experience in managing and optimising website content.
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Familiarity with Google Analytics and digital monitoring tools.
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In-depth experience and understanding of current social and digital communications tools, landscape and trends.
Skills
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Excellent writing, editing and communication skills.
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Skills in creative content developments, such as video and photo editing, ideally using Adobe Creative Suite.
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Skilled digital planner, with a track record of inspiring and leading on digital.
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Good grasp of conservation and ecology.
Personal qualities
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Proactive, creative and flexible approach with a positive ‘can-do’ attitude.
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Self-motivated with the ability to work effectively and autonomously from home, while also working collaboratively as part of a tight-knit team.
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Highly organised, able to manage a content schedule and to plan and deliver digital campaigns.
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Has a passion for digital content and what it can achieve.
Desirable skills, experience and behaviours
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Knowledge of rewilding or nature recovery.
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Experience of working in an environmental charity.
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Knowledge of ad serving technology, paid search, display advertising and social media advertising.
This job description is not all encompassing and may change to reflect need. Your duties may be reviewed from time to time and revised and updated in consultation with you to reflect appropriate changes.
Terms and conditions and staff benefits
This role is as maternity cover (9 months with possibility of extension).
This is a full time 5 day (35 hour) a week position, but we are open to a conversation with candidates who are seeking a role of 28-35 hours a week.
There will be some freedom for the person to determine their own working arrangements each week, within limitations, providing the work is delivered.
The salary is £35-40,000 f.t.e. per annum, dependent on skills and experience.
Rewilding Britain employees benefit from 25 days annual leave per year (pro rata for part time roles), rising to 30 days over 5 years. A generous employer-matched pension scheme is also available.
We are a virtual team who work from home and/or co-working spaces. We will support you to achieve a suitable virtual working environment. Some meetings are held face to face across Britain, so a willingness to travel with occasional overnight stays is desirable.
We aim to hold interviews via Zoom on Monday 17 June. We are looking to appoint for the start of August.
Equality in employment: Candidates will be shortlisted and selected according to suitability for the post without regard to age, disability, gender reassignment, marriage or civil partnership, pregnancy, race, religion or belief, sex or sexual orientation.
Use of artificial intelligence tools: Rewilding Britain does not accept cover letters, presentations or answers to recruitment questions whose content is AI generated and we will actively screen for this as part of our recruitment process. Rewilding Britain does not use AI tools to review candidate applications; real people will review and shortlist applications.
Rewilding Britain is not a licenced sponsor at this time. Any offer of employment will be made subject to the provision of a valid right to work in the UK.
The client requests no contact from agencies or media sales.