Website And Optimisation Manager Jobs in Cambridge, Cambridgeshire
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Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
Salary: £30,753 - £32,091 (Depending on location)
Location: Remote (UK) with visits to our London & Bristol offices as required.
Closing date: Sunday 12th May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
We are looking to recruit two Digital Marketing Officers to join the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives. One successful candidate will lead on supporting social channels and the other on email marketing, however both roles will be expected to work across all digital channels and cover for each other as necessary.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
Key responsibilities include:
• Work with stakeholder teams to develop digital marketing campaigns across paid, earned and owned channels delivering against KPI’s for income, campaigning and brand awareness.
• Work closely with colleagues creating content and landing pages on the website to optimise supporter journeys through digital channels
• Monitor the impact of marketing campaigns to report on key KPI’s and metrics. Using tools within social media platforms and Google analytics.
• Monitor and follow trends within digital and innovation in order to improve the organisation’s digital presence and activities
Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with regular visits to Young Lives vs Cancer workplaces.
We would love to hear from you if you have:
• Experience managing marketing campaigns across digital channels including PPC, paid social, email.
• An enthusiasm and interest in user experience and A/B testing and optimisation through digital marketing channels.
• Creating content for digital channels, such and social or email.
• Passion for working in the digital environment, discovering new channel opportunities.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritized communities and creating equitable opportunities for all. We are passionately committed to taking action and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
To find out more about our benefits package, have a look at our website.
If you join us, you will be part of a community that is committed to making a difference in the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience in the following: Digital Engagement Specialist, Digital Campaign Coordinator, Digital Brand Strategist, Digital Marketing Coordinator, Digital Media Specialist, Digital Engagement Officer, Digital Content Coordinator, Digital Campaign Manager, Digital Communications Officer, Digital Marketing Specialist, etc.
REF-213 620
We are looking for a confident and driven marketer who is eager to join a hard-working and ambitious direct marketing team. As the fastest growing medical research charity in the UK, we’re proud that the direct marketing team is continuing to produce highly successful campaigns, driving income and acquiring the most engaged new supporters.
Working with different teams across the charity, you’ll be planning, managing and delivering direct marketing campaigns across a range of media including digital and print. You’ll also work with external agencies on our face-to-face fundraising campaigns. Activities in the acquisition portfolio are diverse; from developing the donor’s online user journey to delivering motivational training to fundraisers across the country, your campaigns will drive income and attract new, engaged supporters to the charity.
As well as running the day-to-day campaign activity, the post holder will be responsible for compiling regular reports, across a range of financial and non-financial KPIs. Alongside this, they will ensure compliance and adherence to the most recent regulations and codes of practice is top of the agenda.
The successful candidate will have a desire to learn and develop, as well as the confidence to whole-heartedly launch themselves into an energetic team with ambitious goals.
You’ll be part of a team that works across a multitude of channels; speaking to range of audiences with one theme in common – compelling people to support our work and bring about life-changing dementia treatments.
Main duties and responsibilities of the role:
Campaign Management
· Plan, manage and deliver successful campaigns across a range of channels including face-to-face, digital and print.
· Successful management of fundraising agencies and suppliers; ensuring relationships are effective and productive.
· Deliver motivational fundraiser training and develop engaging fundraiser materials with agency stakeholders to ensure high-quality fundraising.
· Ensure compliance and adherence to regulation and codes of practice is considered in all campaign activities, to include mystery shopping and call listening.
· Work closely with Data and Digital teams to ensure effective processes are worked to and full campaign evaluation is possible.
· Donation page monitoring, reporting and development, to include looking at ways in which to improve the donor’s online user journey.
· Continuous improvement through test and learn principles across all activities.
· Integration of campaigns across the charity to drive maximum value.
· Development of compelling communications and materials to support all activities.
Planning and Budgeting
· KPI tracking, trend analysis and interrogation of results at all levels.
· Live programme optimisation to ensure targets are met.
· Input to annual planning and development of individual giving campaigns.
· Assist Direct Marketing Manager with compilation of detailed income and expenditure campaign budgets.
· Work with Direct Marketing Manager in developing the Acquisition programme and strategy.
· Input to monthly forecasting and regular reporting across a range of financial and non-financial KPI’s.
Finance and Reporting
· Ensure daily campaign tracking and reporting.
· Routine end of campaign reviews and analysis.
· Ongoing reporting on long-term success measures such as attrition and ROI.
· Invoice reconciliation and processing for timely payment.
· Non-financial KPI trend reporting - such as opt-in rates and quality scoring.
What we are looking for:
· Reporting and ability to understand complex data sets.
· Understanding of compliance in fundraising.
· Campaign management.
· Briefing and working with external suppliers.
· Direct marketing across a range of media and routes to market.
· Copy writing and proof reading.
· Good organisational skills and the ability to prioritise workload.
· Focus on results and continuous improvement.
· Excellent attention to detail.
· Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
· Agency management skills.
· Use of CRM or database systems.
· Strong team player and self-motivator.
· Flexibility to work some unsocial hours and willingness to travel independently.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £29,000 per annum, plus benefits
Please download the Vacancy Pack for more information.
The closing date for applications is the 6th May 2024, with interviews likely to be held week commencing the 13th May 2024. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to be an inclusive employer and ensure fairness and consistency in selecting the best candidate for this role, your CV will be anonymised as part of the selection process. Should you need any adjustments at either the application or interview stage, then please do contact us via our website.
How to apply:
Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer’s Research UK:
Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer’s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:
• 48th in the 100 Best Large Companies to Work For in the UK.
• 19th in the 100 Best Companies to Work For in the East of England.
• 3rd in the 50 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.
ARUK really does look after its people, where you will be able to add value and make a difference.
To view further details about working for us and the benefits we offer, please visit Alzheimer’s Research UK
The client requests no contact from agencies or media sales.