Zsl Jobs
Purpose of the role:
The purpose of this role is to manage and deliver an effective email CRM programme for ZSL and its Zoos (London Zoo and Whipsnade Zoo) across the broad range of audience groups (zoo visitors, donors, members, experience bookers, etc.). The aim is to continuously grow customer acquisition, engagement, value and loyalty as part of an overarching Supporter Journey that has the customer experience at its heart.
Your key responsibilities:
- Design and build on-brand email marketing campaigns from end to end. Including copywriting, building emails on Dotdigital, sending campaigns and manage A/B and MVP testing strategy to ensure continuous optimisation of email campaigns.
- Own the overall email campaign plan and delivery, working with audience owners across ZSL to manage email communications, providing guidance and best practice.
- Analyse and segment customer data and maximise this data to deliver effective targeted activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes.
- Develop and deliver customer data acquisition strategies and ensure all activity is GDPR compliant.
- Work with the Membership Marketing Manager to fully develop, deliver and manage an effective CRM programme for ZSL to build (automated) supporter journeys along the customer lifecycle, driving loyalty and growing the value of each customer and ROI from CRM activity.
- Work with the Digital Marketing Executive to track and analyse campaign results (engagement, conversion rates, web analytics, ROI) to produce regular reports on campaign performance, and continuously implement improvements based on findings.
- Develop strong working relationships with our Ticketing and Systems teams to understand and use Tessitura, our membership and donations CRM platform as well as ticketing and experiences data from SEE Tickets.
- Manage ZSL’s email service platform (currently Dotdigital) including being responsible for managing and maintaining the data within it to ensure that all customer data and communication is GDPR complaint, management of the ESP budget and management of the relationship with the ESP supplier.
ABOUT YOU
Your experience:
- Email CRM programme management expertise
- Consumer marketing communications experience and management of a customer database essential
- Experience with Dotdigital highly desirable
- Working knowledge of HTML desirable
- Experience with CRM platform Tessitura desirable
Your skills and knowledge:
- Strong project management skills and ability to co-ordinate multiple projects and stakeholders and manage competing priorities
- Excellent working knowledge of email service provider platforms, including knowledge of establishing automated programmes
- Experience in content development, including copywriting
- Experience in manipulating customer data with a high attention to detail
- Proven knowledge of the General Data Protection Regulation
- Good analytical and problem-solving skills with strong commercial focus
- Excellent interpersonal, communication and influencing skills
- Excellent Microsoft Excel skills
This post can operate on an agile/blended working model. We’re currently meeting as a team at the office (Regent’s Park) once per week, working from home for the rest of the week. Occasional travel to Whipsnade Zoo will also be required.
We strongly encourage applications from all backgrounds and celebrate the value of having a team of employees with diverse skills, experiences, and heritage. We are committed to ensuring our teams can bring their authentic selves to work without fear of discrimination. ZSL has active equality networks for our staff with lived experience and those who provide active allyship in Race and Culture, Team Pride, Disability Network, and Menopause Network, complemented by our strategic EDI Steering Group.
This role is subject to standard pre-employment checks, including the candidate's right to work in the UK.
ABOUT US
We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.
What do we offer?
At ZSL, we are proud of our approach to employee benefits. Our benefits include:
- Our vision and purpose - you’ll work alongside colleagues who are passionate about science-led conservation, knowing that you will help us to inspire, inform and empower people to stop wildlife going extinct
- Pension scheme - we offer a generous pension scheme with up to 12% contributory pension
- Flexible working – talk to us about your flexible working requirements and we will do everything we can to make sure you work in a way that suits you
- Holidays – 25 days annual leave allowance, plus UK bank holidays Wellbeing – access to a blended programme of wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Programme
- Life assurance – eligible employees will be enrolled in ZSL’s life assurance scheme from their first day
- Complimentary tickets – annual allocation of Whipsnade Zoo and London Zoo tickets, with a 30% discount in online and retail shops
- Cycle2Work - our cycle to work scheme enables you to lease a bicycle
- Season ticket loan - we offer an interest free loan for eligibly London-based employees to buy a season ticket for travel between home and work
- Family friendly policies – we offer enhanced maternity, paternity, and adoption packages
NB: We reserve the right to close our advertisement early or extend the advertising date until a suitable candidate has been found.
The client requests no contact from agencies or media sales.
Head of Development and Supporter Operations
Zoological Society of London (ZSL)
London (Regent's Park)
Salary £60,900 - £64,470
Full time with flexible working
Permanent
Excellent benefits including 12% employer contribution pension, 25 days annual leave plus bank holidays, flexible working and family friendly policies, employee assistance programme and access to ZSL's two zoos and regular allocation of complimentary tickets for family and friends
Charity People are delighted to be partnering with Zoological Society of London (ZSL), an international conservation charity, to recruit a Head of Development and Supporter Operations.
Founded in 1826, ZSL is a global NGO driven by science, working to restore wildlife in the UK and around the world by protecting critical species, restoring ecosystems, helping people and wildlife live together and inspiring support for nature. The work of ZSL is realised by carrying out field conservation and research in over 50 countries across the globe and through education and awareness-raising at two zoos.
This is an exciting time for ZSL as they look to expand their fundraising and development team, focussing on an ambitious programme of corporate, philanthropic, institutional and public fundraising. The newly expanded team will transform the future of ZSL.
The Head of Development and Supporter Operations will play a critical role in providing strategic leadership and operational excellence to development and supporter operations. With expertise in strategic fundraising strategy and operational excellence, the role will shape objectives and ambitions for significant income growth, contributing to ZSL's vision of ensuring people and wildlife thrive.
Key responsibilities
* You will lead and manage key senior operational roles within the Development and Supporter Operations department and hold relationships with key stakeholders across ZSL.
* You will implement a comprehensive strategy across all operations functions within the development team to support ZSL's strategic objectives for income growth.
* You will drive operational excellence across all functions, including donor stewardship, event management, prospect management, writing and project development, and data management, to enhance supporter engagement and maximise fundraising opportunities.
* You will establish performance metrics and KPIs to monitor the effectiveness of operational functions and conduct regular evaluations to identify areas for improvement and optimisation, driving continuous improvement initiatives.
* You will collaborate closely with ZSL's IT teams to ensure that data and systems requirements are met effectively to support fundraising operations and foster integration and alignment of operational functions with broader organisational goals and strategies.
The Head of Development and Supporter Operations will have proven experience in senior roles within the nonprofit sector with a focus on development operations and supporter engagement. The successful candidate will have excellent leadership and team management qualities with a track record in effectively leading and motivating teams to achieve organisational goals. You will have expertise in donor stewardship, event management, prospect management, fundraising writing, and data management. You will have experience in managing large-scale projects and implementing organisational change initiatives.
You will have excellent communication, collaboration, and stakeholder management skills. As a strong strategic planner, you will be able to develop and implement effective operational strategies to support income growth. The ideal candidate will have a passion for wildlife conservation and environmental sustainability. You will be committed to creating a culture that lives ZSL values and commitment to safeguarding, equality and diversity (collaborative, inspiring, inclusive, innovative, impactful and ethical). ZSL are open to candidates applying as a job share partnership.
How to apply
For more information on how to apply, please contact Kate Headford and Jen D'Souza at Charity People. The application process is CV only. The closing date is 9am on Tuesday 14 May. First stage interviews will take place on Monday 20 and Tuesday 21 May with second round interviews on Thursday 23 and Friday 24 May.
Charity People actively promotes equality, diversity and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.