1,629 Volunteer roles

MedLink VA

We train African healthcare professionals to work remotely as virtual medical assistants for US practices.

About Us

MedLink VA trains and places African healthcare professionals into remote Virtual Medical Assistant (VMA) and Patient Care Coordinator roles with US healthcare practices. We have trained 30 people, and 12 are already working with US companies. Our mission is to improve healthcare access in Africa by building real remote career paths for African clinicians. Our new website passed 10,000 pageviews in its first weeks, and we now need a marketing strategist to turn that attention into enrollments, partnerships, and placements.

Role Summary

As our Digital Marketing Strategist, you will own email marketing and ad copy for MedLink VA. You will promote our training cohorts and free webinars, nurture our community of aspiring VMAs, and help us reach US practices looking for remote support. This is a hands-on role with real ownership, ideal for someone who wants portfolio-ready results while helping African healthcare professionals access global careers.

Key Responsibilities

• Build a simple digital marketing plan that supports cohort enrollment, webinar sign-ups, and leads from US practices
• Plan, write, and send email campaigns: newsletters, webinar invitations and reminders, welcome sequences, and re-engagement emails for graduates
• Write ad copy for LinkedIn, Facebook, Instagram, TikTok, and Google Ads aimed at African healthcare professionals and US employers
• Write strong subject lines, headlines, and calls to action, and A/B test them
• Grow and segment our email list (students, graduates, employers, partners) and keep it clean and compliant
• Track open rate, click-through rate, sign-ups, and cost per lead, and report monthly
• Keep all messaging consistent with the MedLink VA brand voice and look
• Turn webinars and student success stories into campaigns
• Suggest new ideas and channels based on what the data shows

Required Skills and Qualifications

• Proven experience in email marketing (Mailchimp, MailerLite, Brevo, Klaviyo, or similar)
• Strong ad copywriting skills, with samples of work you can share
• Excellent written English: clear, persuasive, and error-free
• Understanding of audience segmentation, A/B testing, and campaign analytics
• Basic knowledge of paid social or search advertising platforms
• Ability to write responsibly for healthcare and career audiences, with no inflated income or job-guarantee claims
• Ability to work independently, meet deadlines, and communicate well remotely, with reliable internet access

Nice to Have

• Experience marketing training programs, education, health, or social impact work
• Familiarity with remote work, virtual assistant roles, or the healthcare industry
• Experience with Canva or similar design tools
• Social media management experience (LinkedIn, TikTok, WhatsApp, X)
• Knowledge of email compliance rules (such as CAN-SPAM and GDPR)

What You Will Gain

• Real, portfolio-ready campaign results with a fast-growing healthcare training brand
• A reference letter and LinkedIn recommendation upon successful completion
• Mentorship and direct feedback from our founder
• Insight into the remote healthcare and VMA industry
• Flexible, remote work that fits around your schedule
• The chance to help African healthcare professionals access remote careers

Minimum Hours per Week:

10+ hours per week

Duration:

3-5 months