Brand and marketing manager jobs

Team: Retail 

Location: Based centrally in the South of England, travel multiple times per week 

Work pattern: 35 hours per week, Monday to Friday 

Salary: Up to £31,918.98 per annum + £3,600 car allowance (mileage will also be paid) 

Contract: Permanent

We are the UK’s largest cat welfare charity. All over the country, our passionate employees, volunteers and supporters are using their kindness and expertise to make life better for millions of cats and the people who care for them. 

Will you join us and make life better for cats? 

Responsibilities of our Regional Support Manager: 

• Drive the efficient operation and performance of our Retail shops within the designated region, increasing income generation whilst setting the standard for Cats Protection retailing excellence. 

• Provide inspirational leadership, tailored training, and hands-on operational support to Shop Managers and teams to achieve growth, improve standards, foster team engagement, and minimise loss. 

• Provide shop coverage to ensure uninterrupted trading across the region, responding to challenges and maintaining business continuity at all times. 

• Champion the Retail Performance Framework, supporting its effective implementation across the region to monitor and enhance performance. 

• Act as a brand ambassador and role model for the charity’s values and behaviours, fostering a culture of compassion, teamwork, and innovation that aligns with our mission to help cats in need. 

About the Retail & Trading team: 

• The Retail and Trading department sits within the Marketing and Income Generation Directorate and comprises a diverse shop estate of 79 shops across England, Scotland and Wales and a growing ecommerce operation. 

• Our operation plays a key role in generating income and introducing audiences to Cats Protection. 

What we’re looking for in our Regional Support Manager:

• Demonstrable experience in multi-site management within retail 

• Proven ability in team management, including recruitment, training, and development of team members 

• Experience with sales targets, cash management, loss prevention, and financial processes 

• Previous project management experience and familiarity with policy implementation 

• Knowledge of health & safety practices in Retail 

• A full UK driving license and access to a car, with flexibility to travel throughout the week 

What we can offer you: 

• a range of health benefits 

• 26 days’ annual leave plus bank holidays, increasing with length of service 

• Salary Finance, which empowers you to take control of your financial wellbeing 

• and much more, which you can learn about

Interested? Here’s how to apply: 

Application closing date: 7th July 026 

Virtual interview date: 15th July 2026 

Applications may close before the deadline, so please apply early to avoid disappointment. Please note, applications received after the closing date may not be responded to. 

If successful, your recruitment journey will include: 

1. Anonymised application form 

2. Virtual interview via Microsoft Teams 

3. Informal meet up

Please note, the process may change slightly dependent on application numbers. We will inform you of any relevant changes. 

Since the role was first established in 2024, digital marketing has become an integral part of how we engage and connect with our audiences, and we are now looking for someone to build on this strong foundation and continue driving our growing digital presence forward to achieve our organisational objectives.

As the Digital Marketing Manager, this role will be responsible all marketing and communications activity for The Lullaby Trust.

The post holder will lead a team to deliver all digital marketing activity and focus on continually developing our digital marketing and digital brand presence to achieve our organisational objectives.

This role will cultivate cohesive working relationships across their team and across the

organisation to ensure that all digital marketing and traditional marketing activity supports the overall organisational strategy and all other departments' objectives.

The main functions of this role will be

1. Team leadership

2. Leading all organisational marketing and the digital marketing strategy

If you are enthusiastic and have the skills and experience we are looking for, we encourage you to apply.​

Role Overview
Stroke Association are delighted to partner with The Talent Set on a fantastic Associate Director of Marketing & Communications role.

Reporting directly to the Executive Director of Giving, Volunteering and Voice, this role will lead the talented Marketing and Communications team and play a critical role in shaping how the charity engages with stroke survivors, supporters, partners, policymakers and the wider public. Working closely with Executive Directors and teams across the organisation, you will develop and deliver an integrated marketing and communications strategy that advances our organisational goals and strengthens impact.

As Stroke Association builds a more agile and collaborative culture, multidisciplinary teams are embracing test-and-learn approaches, using insight and evidence to focus efforts where they can make the greatest difference. 

We’re looking for an exceptional leader who combines strategic vision with creativity, influence and collaboration. Someone who can inspire and develop a high-performing team, champion the value of marketing and communications across the organisation, and help the charity reach more people affected by stroke than ever before.

Key Responsibilities

• Ensure a coherent and compelling marketing, communications and brand strategy that strengthens the charity's profile, supports organisational priorities and builds public understanding of stroke and its impact.
• Drive insight, evidence and learning to inform decision-making, enabling the continuous evolution of marketing and communications approaches, channels and activities.
• Create the conditions for marketing and communications to operate as a strategic partner across the organisation, supporting the delivery of fundraising, influencing, research and stroke support priorities.
• Champion a co-creation approach, building meaningful partnerships with colleagues, stroke survivors, volunteers, supporters and external stakeholders to shape communications, campaigns and organisational priorities
• Embed an audience-led approach that enables meaningful engagement, broadens reach and deepens connection with diverse communities.
• Ensure the voices and experiences of stroke survivors, carers and communities are authentically represented and embedded within the charity's communications, campaigns and brand narrative.

Person Specification

• Proven experience of developing and delivering organisation-wide communications and marketing strategies that support organisational objectives and drive measurable impact.
• Experience of leading and developing high-performing multidisciplinary teams, creating an inclusive, empowering and values-led culture.
• Demonstrable experience of building and protecting organisational reputation, including managing complex communications, sensitive issues and reputational risk.
• Experience of working collaboratively with senior leaders to shape organisational priorities and influence decision-making.
• Experience of developing compelling audience-led communications, campaigns and engagement approaches across multiple channels.
• Experience of working with lived experience, service users, beneficiaries or communities to shape communications, campaigns or organisational activity.
• Experience of managing significant budgets, resources and external agency relationships.
• Experience of supporting organisational influencing, campaigning or policy objectives.
• Experience of leading communications through organisational change, transformation or periods of significant growth.

What’s on Offer

• Salary: £75,000 (+ London weighting depending on post code)
• Permanent
• Home-based, with national travel in the UK as require, including some overnight stays

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

About the role

You will play an important part in a small proactive marketing and communications team, which works hard to promote the many events, activities and operations of Nene Park Trust and builds our brand awareness across the city and the region.

This is a trainee role and as such you will get a lot of support and training from the team. We’re keen to see enthusiasm, potential, great ideas and a genuine passion for promotion.

Key areas of work:

• Content Creation: Assist in the creation of compelling content for digital and print marketing materials, including social media posts, blog articles, newsletters and press releases.
• Social Media Management: Support in maintaining Nene Park Trust’s presence on social media platforms, including Facebook, Instagram, LinkedIn and TikTok. This may include scheduling posts, engaging with followers and monitoring analytics.
• Website Maintenance: Support the maintenance and updating of the organisation's website, using our WordPress platform, ensuring content is accurate, relevant and visually appealing.
• Event Promotion: Supporting the promotion of our wide range of events and activities, including seasonal festivals, family events, education programmes and fundraising initiatives.
• Graphic Design: Assist in the creation of graphic design assets such as posters, flyers, banners and digital ads using design software (e.g. Canva or Adobe Creative Suite).
• Photography and Videography: Support the Digital Content Creator in the capture of high quality visual content (photos and videos) to showcase the Park's attractions, events and conservation efforts.
• Engage with our visitors and Park users: Be prepared to talk to our visitors when we carry out customer surveys and build relationships with tenants and stakeholders to help our marketing.
• Market Research: Conduct market research to identify trends and gather insights to help enhance campaigns.
• Maintaining our customer database: UseHubspot, our Customer Relationship Management (CRM) systemand keep our databases up to date.
• Brand Management: Ensure brand consistency across all marketing materials and communications, adhering to brand guidelines and standards.
• Administrative Support: Provide administrative support to the marketing team, including data entry, file management and scheduling meetings.

Knowledge, skills and expierence

• A degree, other qualification or relevant marketing and communications experience
• Understanding of digital marketing tools and platforms, including social media management tools, content management systems, and analytics software
• Basic graphic design skills and familiarity with design software (e.g. Canva, Adobe Photoshop, Illustrator).
• Excellent communications skills –both written and verbal
• Creative and innovative –staying up to date with digital marketing trends
• Attention to detail and an eagle-eyed proofreader
• Ability to multi-task and work effectively under pressure in a fast-paced environment
• Strong administrative and organisational skills
• Proactive, collaborative and with a ‘can do’ attitude –able to work both independently and as part of a team.

What we offer

We recognise the high level of service we deliver is dependent upon our excellent staff team and we offer an extensive rewards package to recognise employees' commitment to the Trust. You can find out more about the benefits of working with us on our website.

More information and how to apply

Please visit the Nene Park Trust website to view the full recruitment pack and apply for this role. Completed application forms should be submitted by 9:00 on Thursday 16th July 2026.

Brand marketing officer

We’re looking for a creative, organised and proactive brand marketing officer to help bring Girlguiding’s mission to life. In this role, you’ll play a key part in delivering impactful marketing campaigns that grow our brand, attract new volunteers and young members, and support vital fundraising efforts.

Working closely with our strategic marketing manager and wider marketing team, media agency and in‑house creative teams, you’ll help plan, deliver and optimise paid marketing activity across platforms such as Google, Meta and TikTok. You’ll write clear, engaging copy tailored to different audiences, create on‑brand campaign assets using tools like Canva, and use analytics to monitor performance and share insights.

Collaboration is central to this role. You’ll partner with teams across Girlguiding - including volunteer growth, girl experience, fundraising, technology and social - to ensure campaigns are aligned, inclusive and user‑centred. You’ll also support regional communications teams by developing resources and templates that help boost recruitment locally.

This is a varied, hands‑on role perfect for someone who thrives in a fast‑paced environment, enjoys managing multiple projects, and is excited by new marketing trends. If you’re passionate about making a positive impact for girls, we’d love you to join us.

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Our Brand and Marketing team is looking for a creative, strategic, and proactive B2B Marketing Manager (12-month fixed-term contract – maternity cover) to help grow awareness of the Trust among key delivery and referral partners, ultimately increasing engagement with young people.

Working as part of a team of managers, you will lead the development and delivery of targeted marketing strategies that strengthen our relationships with partners and position the Trust as a trusted and impactful organisation within the sector. Your work will focus on increasing awareness of our services through partner networks, using a blend of digital and traditional channels to reach professionals who support young people.

You will collaborate closely with our in-house creative services team to commission and review high-quality, partner-facing content, and use data and insight to continuously improve performance. You will also play a key role in identifying new opportunities to grow and deepen partnerships, ensuring our approach aligns with and supports our EDI strategy.

This role is perfect for you if you are confident using a range of marketing skills, including digital channels and campaigns, to engage professional audiences and generate referrals. You will have a strong understanding of the B2B marketing communications mix, knowing how to select the right channels and messages to influence and motivate partner organisations.

It is an exciting time to join the team as we continue to embed our new name and brand. This role offers a fantastic opportunity to make an immediate impact during a key period, contributing to high-profile activity as we continue to celebrate our 50th anniversary in 2026.

Role summary

The Communications & Marketing Manager will manage the Ben Kinsella Trust's day-to-day communications, marketing and campaigning activity, helping to raise awareness of our work, engage key audiences and support the charity's objectives.

This is a hands-on role that combines communications, digital marketing, CRM management, data insight and project management. The postholder will plan, create and deliver content across the charity's channels, including email marketing, websites, social media and paid advertising, using data, testing and performance insight to continually improve engagement and impact.

A key part of the role is the effective use of the charity's CRM and digital systems to manage audience data, support segmentation, and strengthen the effectiveness of communications and campaigns. The postholder will be confident using digital tools and will actively identify opportunities to improve performance through SEO, automation, testing, analytics and other digital marketing techniques.

The Communications & Marketing Manager will also manage the delivery of public awareness campaigns, including Knife Crime Awareness Week, overseeing projects from planning through to evaluation and ensuring measurable outcomes. They will act as a gatekeeper for the Ben Kinsella Trust brand, ensuring consistent and high-quality communications. Through recruitment and line management of a Communications Officer, they will ensure our communications and marketing activity is consistently professional and on brand, increasing reach, engagement and impact.

Key Responsibilities

Communications

• Manage the charity’s external communications across email, web, social media, paid and other digital channels.
• Plan, create and publish high-quality content, including news stories, case studies, campaign materials, blogs, videos and stakeholder communications, supported by a clear content calendar.
• Monitor performance across channels and use analytics to improve engagement, reach and effectiveness.
• Act as a gatekeeper for the Ben Kinsella Trust brand, ensuring all communications are consistent and aligned with brand guidelines, and challenging incorrect usage where necessary.
• Support the development and delivery of the charity’s public awareness campaigns, increasing reach, engagement and impact.

Marketing

• Manage marketing activity that supports programme delivery, stakeholder engagement, partnerships, fundraising, advocacy and awareness-raising objectives.
• Manage audience data within the charity’s CRM, ensuring it is accurate, segmented and effectively used to improve targeting and campaign performance.
• Plan and deliver integrated marketing campaigns across email, social media, web, search and paid channels.
• Identify and implement opportunities to improve digital performance through SEO, segmentation, testing, automation and other optimisation techniques.
• Create and coordinate marketing and visual content using appropriate design tools, ensuring materials are professional and brand compliant.
• Work with external suppliers, designers and contractors where required.
• Monitor and report on marketing performance, using insight to inform ongoing improvements.

Project & Campaign Management

• Manage the delivery of Knife Crime Awareness Week and other public awareness campaigns from planning through to evaluation.
• Manage communications and marketing projects, ensuring delivery on time, within scope and with clear measurable outcomes.
• Develop project plans, timelines and evaluation frameworks.
• Coordinate internal colleagues, partners and suppliers to deliver activity effectively.
• Monitor progress and identify opportunities for continuous improvement.

Team Management

• Recruit, line manage and support a Communications Officer.
• Establish systems, processes and ways of working that enable the communications team to operate efficiently and effectively.

 

Person Specification

Experience

• Experience in a communications, marketing or digital engagement role.
• Experience managing multi-channel communications, including email, social media, websites and paid channels.
• Experience using CRM systems and managing audience data for segmentation and targeting.
• Experience using data, analytics and testing to improve communications or marketing performance.
• Experience planning and delivering campaigns across communications or marketing channels.
• Experience managing projects with multiple stakeholders.
• Experience creating written, visual and digital content for a range of audiences.
• Experience line managing staff, volunteers or contractors.

Skills and Knowledge

• Excellent written and verbal communication with the ability to tailor content for different audiences.
• Digital and technical marketing skills, with understanding of how CRM, data and digital tools improve engagement, reach, conversion and campaign performance.
• Knowledge of digital marketing principles including SEO, email marketing, segmentation, A/B testing, analytics and conversion optimisation.
• Ability to identify, implement and evaluate improvements to communications and marketing activity.
• Ability to measure, evaluate and report on performance using data and insight.
• Confident using cloud-based systems and able to quickly learn new digital tools and platforms.
• Curious and proactive in keeping up to date with digital trends, tools and best practice.
• Analytical, with the ability to interpret data and make evidence-based recommendations.
• Content creation skills, including copywriting for digital channels.
• Ability to create professional marketing materials using tools such as Canva or similar design platforms.
• Project management skills with a structured and organised approach.
• High attention to detail and commitment to quality.

Values

• Passionate about making a difference – committed to preventing knife crime and improving outcomes for young people
• Committed to equity and inclusion – values and actively promotes diversity, inclusion, and fairness in all aspects of work
• Reflective and open to learning – committed to personal growth, welcomes feedback, and continuously seeks to improve practice
• Collaborative and influential – builds effective working relationships internally and externally, fostering teamwork and partnerships.

Benefits

• Flexible working opportunities where possible
• 27 days annual leave plus 8 bank holidays (rising to 30 days and 33 days after 5 and 10 years’ service, respectively)
• Enhanced sick policy
• Contributory pension scheme
• Cycle to work scheme with the Green Commute Initiative
• Personal development opportunities

Digital Marketing Manager

The Talent Set are delighted to partner with our client on a fantastic Digital Marketing Manager role. This position offers an exciting opportunity to lead strategic marketing initiatives for a reputable charity, making a meaningful impact through innovative campaigns and community engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase outreach and engagement.
• Manage content creation across various digital channels, ensuring alignment with brand messaging.
• Analyse campaign performance data to optimise results and report on key metrics.
• Coordinate with external partners and internal teams to deliver high-impact marketing projects.
• Oversee social media platforms, email marketing, and website content to enhance the organisation’s online presence.
• Stay informed of digital marketing trends and incorporate best practices to keep campaigns fresh and effective.

Person Specification

• Proven experience in digital marketing, preferably within the charity or non-profit sector.
• Excellent understanding of digital marketing tools and platforms, including social media, email marketing, and analytics.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication skills to liaise with diverse stakeholders and convey campaign messages clearly.
• Self-motivated and proactive, with a creative approach to problem-solving.
• Ability to work independently within a collaborative environment.

What’s on Offer
Salary: £36,500 - £38,500

Working pattern: Full time, Extremely flexible hybrid working 

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Digital Marketing Manager

The Talent Set are delighted to partner with our client on a fantastic Digital Marketing Manager role. This position offers an exciting opportunity to lead strategic marketing initiatives for a reputable charity, making a meaningful impact through innovative campaigns and community engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase outreach and engagement.
• Manage content creation across various digital channels, ensuring alignment with brand messaging.
• Analyse campaign performance data to optimise results and report on key metrics.
• Coordinate with external partners and internal teams to deliver high-impact marketing projects.
• Oversee social media platforms, email marketing, and website content to enhance the organisation’s online presence.
• Stay informed of digital marketing trends and incorporate best practices to keep campaigns fresh and effective.

Person Specification

• Proven experience in digital marketing, preferably within the charity or non-profit sector.
• Excellent understanding of digital marketing tools and platforms, including social media, email marketing, and analytics.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication skills to liaise with diverse stakeholders and convey campaign messages clearly.
• Self-motivated and proactive, with a creative approach to problem-solving.
• Ability to work independently within a collaborative environment.

What’s on Offer
Salary: £36,500 - £38,500

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Marketing Communications Manager

Role Overview
The Talent Set are delighted to partner with a renowned children's charity on a fantastic Marketing Communications Manager role. This position offers an exciting opportunity to lead strategic communication initiatives that raise awareness and drive engagement for a meaningful cause.

Key Responsibilities

• Develop and implement comprehensive communications strategies aligned with the organisation’s objectives.
• Manage content creation across multiple channels, including digital, print, and media.
• Build and maintain positive relationships with media outlets, partners, and stakeholders.
• Oversee the organisation’s branding, ensuring consistency and clarity in messaging.
• Analyse campaign performance and adapt strategies based on insights to maximise impact.
• Coordinate internal and external communications, including events and public relations activities.
• Support fundraising and advocacy efforts through compelling storytelling.

Person Specification

• Proven experience in marketing, communications, or public relations within a charity or non-profit setting.
• Excellent written and verbal communication skills.
• Ability to develop engaging content tailored to diverse audiences.
• Strong project management and organisational skills, with the ability to manage multiple priorities.
• Collaborative team player with a proactive approach.
• Familiarity with digital platforms, social media, and media outreach channels.
• Demonstrated ability to think creatively and strategically to achieve organisational goals.

What’s on Offer
Salary: £35,000 - £40,000

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

We're looking for a creative, strategic and data-driven Digital Marketing Manager to lead and develop our digital presence across multiple channels.

Reporting to the Head of Marketing, you'll be responsible for creating engaging digital content and campaigns that inspire audiences, strengthen our brand and showcase the life-changing impact of our work. You'll manage our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

This is an exciting opportunity to take ownership of a significant website relaunch, manage substantial digital brand profiles and shape how a global charity engages with supporters, partners and stakeholders around the world.

At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read.

We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers and other audiences.

This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.

The postholder will lead on:

· Social media, email marketing, SEO, website management and paid advertising

· Digital fundraising campaigns and supporter journeys

· Data, analytics and optimisation across all digital channels

· Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager

We are looking for someone with proven digital marketing experience, strong analytical skills and a data-informed approach, experience of digital fundraising or the charity sector, excellent copywriting skills and an eye for engaging content, and knowledge of GDPR as it applies to digital marketing.

If this sounds like you, we’d love to hear from you. For full details about the role, including details on the recruitment process, please visit our website and download the Role Description.

Applications are a CV and maximum 2-page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role description. CVs received without a covering statement, may not be considered.

Role Purpose

This role is at the heart of Child Bereavement UK’s identity, leading the strategy and delivery of our brand across the organisation to ensure we are recognised as the UK’s leading bereavement charity for children, young people and parents. You will champion our brand, supporting teams across all departments to apply it consistently, creatively and confidently, strengthening trust, recognition, and impact.

As the guardian of our brand, you will develop, protect, and embed our identity, ensuring all organisational output is clear, inclusive, and aligned with our values. You will also identify high-impact brand collaboration opportunities to enhance our reputation and drive recognition, building strong relationships both internally and externally to maximise our brand influence.

In this role, you will combine strategic vision with hands-on guidance, enabling teams to live our brand with confidence while positioning Child Bereavement UK as a bold, trusted, and inspiring voice in the sector.

Main Responsibilities

 Brand strategy and positioning

· Lead the development and ongoing evolution of the Child Bereavement UK brand strategy, ensuring it is audience driven and reflects our purpose, values and strategic priorities.

· Collaborate with audiences to ensure brand components and their application are stakeholder evidenced and driven.

· Define and maintain clear brand positioning, messaging and tone of voice for key audiences.

· Conduct regular brand research and use insight and research to ensure the brand remains relevant, credible and distinctive.

Brand governance and quality

· Own, maintain and embed brand guidelines, ensuring consistent application across campaigns, communications, fundraising and digital activity.

· Organise, manage and proactively update the Child Bereavement UK brand asset and photo libraries by sourcing and organising new commissions.

· Provide advice, guidance and sign-off on high-profile or high-risk brand outputs.

· Support teams to use the brand well, balancing consistency with flexibility and creativity.

· Work closely with marketing, communications and fundraising colleagues to help shape campaign narratives, key messages and offer creative direction that align with brand principles.

· Ensure messaging and visual identity are aligned and coherent across channels.

· Contribute to creative briefs and support the development of compelling, audience-focused storytelling.

· Support the content and marketing teams with the development of branded content as required including but not limited to graphic design, filming, editing and copywriting.

Brand collaboration

· Identify, develop and nurture brand collaborations that strengthen awareness, credibility and reach, and align with the organisation’s purpose and values.

· Act as a brand advisor in discussions, ensuring opportunities are strategically aligned and reputationally sound.

· Work with colleagues to ensure brand collaborations are coherent, well-governed and mutually beneficial, with clear messaging and visual alignment.

· Support the development of collaboration narratives, co-branded materials and storytelling that reflect shared values and objectives.

Internal brand leadership

· Act as an internal champion for the brand, helping staff and volunteers understand and apply it in their day-to-day work.

· Deliver brand training, resources and guidance as needed.

· Create and deliver communications to ensure the brand is reflected consistently in how the organisation presents itself internally.

Design

· Own the creation and evolution of core evergreen brand assets, ensuring the Child Bereavement purpose, values, and visual identity are consistently and clearly expressed.

· Be the senior authority for design standards and frameworks.

· Support marketing colleagues to confidently create short-form, campaign, and project materials providing guidance, tools and access to approved freelance designers where needed.

· Focus brand design resource on high-value, long-term assets, avoiding unnecessary centralisation of short-term or one-off materials in order to reduce bottlenecks and keep work moving at pace.

· Manage and maintain relationships with approved design freelancers and agencies.

Insight, performance and reputation

· Monitor brand health, awareness and perception, using insight to inform decisions and improvements.

· Work closely with marketing and communications colleagues on reputation management and sensitive issues.

· Stay informed about sector trends, public expectations and best practice in brand management.

Collaboration & Stakeholder Engagement

· Work closely with the Directors of Marketing & Communications, Services & Service Transformation, and Income Generation to deliver strategic brand strategies.

· Foster strong cross-charity relationships to ensure coherent and consistent branded output and shared learning.

Person Specification

Essential

Experience & Knowledge

· A proven track record of success in leading and/or managing an organisation’s brand activity and maintaining a high-quality brand portfolio.

· Experience of communicating and implementing a brand across an organisation.

· Proven experience and confidence of brand guardianship and developing and implementing brand guidelines.

· The ability to lead, enthuse and inspire colleagues at all levels to be brand guardians and support brand and marketing activities.

· Strong understanding of how brand shows up across the full customer journey.

· Strong understanding of audience insight, segmentation and customer needs.

· The ability to provide clear, professional and well-reasoned brand feedback on a wide range of creative and content.

· Experience of collaborating with audiences to develop brand plans and assets.

· Experience of using insight, analytics, testing and research to develop and inform decision-making.

Skills

· Excellent verbal and written communication skills.

· Strong graphic design and video editing skills (e.g. Canva, Adobe, CapCut).

· Meticulous attention to detail.

· Ability to translate business goals into clear brand positioning and direction.

· Strong analytical thinking, using insight and data to inform decisions.

· Excellent creative judgement across visual identity, tone of voice and storytelling.

· Ability to brief, evaluate and elevate creative work.

· Strong project management skills and the ability to prioritise workload.

· Ability to manage multiple initiatives simultaneously.

· Ability to balance long-term brand building with short term performance needs.

· Ability to work collaboratively and bring colleagues on board a brand journey.

· Ability to demonstrate initiative and to work proactively and independently.

· Ability to work well under pressure.

Attributes & Values

· Compassion, emotional intelligence and ability to work respectfully with bereaved children, young people and families.

· Collaborative, approachable, and able to build trust across teams.

· Creative, innovative and proactive, with a solutions-focused, self-starter mindset.

· Customer-centric mindset, grounded in audience insight.

· Highly organised, resilient and able to work independently in a remote environment.

· Strong commitment to equity, diversity, inclusion and ethical storytelling, including amplifying lived experience safely and respectfully.

· Willingness to undertake relevant training and development opportunities.

· Willingness to work flexibly to meet organisational need.

· Ability to undertake periodic UK travel and represent the charity at meetings and events.

Desirable

· Previous experience in a Brand Lead or similar role.

· Experience working within the charity/third sector, particularly in bereavement, mental health or social care.

· Understanding of bereavement and the needs of bereaved children, young people and parents.

· Experience contributing to or leading the development of brand strategy including positioning, purpose and key messaging frameworks

· Experience leading a rebrand or major brand evolution including repositioning, visual identity refreshes or large-scale brand rollouts.

· Exposing adapted brand strategy across multi audiences.

· Knowledge of brand tracking, perception research and audience insight tools.

· Strong understanding of digital-first branding including expressing brands across digital products, platforms and social channels.

· Familiarity with CRM systems such as Salesforce.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 6th July 2026 at midnight

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Interviews

If you are progressed to an interview, you will be invited to attend a 1-hour competency-based interview on MS Teams with the Hiring Managers for the role. You may also be asked to complete an interview task, which will also be shared with you in advance.

Proposed interview dates: 20th and 21st July 2026.