Charity shop retail jobs in glasgow city, scotland

ID: 1439 - Senior Social Media Executive

Service: Digital Marketing

Salary: £32,311 FTE per annum + £480 home working allowance

Location: Homebased

Hours: Full time 37 hours per week. We offer flexible working arrangements - please see below for more details.

Contract: Permanent

Relate at Family Action & the Role’s Impact:
Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to join our organisation and help shape the future of Relate’s social media presence as part of Family Action. You will oversee Relate’s paid and organic social media activity, build brand awareness and drive sales of services and toolkits, whilst also supporting wider Relate at Family Action work aligning both brands.

Main Responsibilities (for details check the job description and person specification):
• Manage Relate’s social media channels, including Facebook, Instagram and LinkedIn, and the planning, creation and scheduling of organic content
• Work with the Social Media Manager and Head of Digital Marketing to develop a paid social media strategy and sales funnel to support B2C opportunities and the purchase of Relate’s services and toolkits by individuals and organisations.
• Create and manage paid social ad campaigns at each stage of the purchase funnel ie. awareness, interest, conversion.
• Support other social media channels linked to Relate at Family Action, such as those managed by our charity shop retail teams.

Main Requirements (for details check the job description and person specification):
• Experience of effectively managing social media channels.
• Experience of delivering successful paid social media ad campaigns from end to end.
• Excellent copywriting skills and the ability to write powerfully and succinctly for different audiences and objectives.
• Experience of driving sales of products and services through social media marketing.

Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:
• Please apply via our website - Click the “Apply Now” link and fill out our digital application form
• Closing Date: Sunday 11th May at 23:59

Interviews are scheduled to take place virtually, week commencing 19th May 2025.

Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.

Purpose of the Position 

This role is central to driving and expanding our fundraising efforts through the strategic cultivation and stewardship of trusts and foundation relationships. This position is instrumental in identifying and securing sustainable funding sources to support World Bicycle Relief’s mission, ensuring that more people are mobilised through the Power of Bicycles.

This role requires a strong partnership with the UK Managing Director, ensuring that fundraising strategies are robustly executed and aligned with organisational goals.

The ideal candidate will be eager to work with a small, but impactful UK team while collaborating with a dynamic international team of change champions, dedicated to transforming lives through The Power of Bicycle.

About Us 

World Bicycle Relief (WBR) is a global organisation that mobilises people through the Power of Bicycles. We envision a world where distance is no longer a barrier to education, health services, and economic opportunity. A catalyst for change, World Bicycle Relief helps people in need realise their goals by providing a tool that will support them to access education, markets, health facilities and vital services they need to thrive. Equipped with a purpose-designed Buffalo Bicycle from World Bicycle Relief, students, health workers and entrepreneurs in low-income regions create opportunities for themselves, their families and entire communities. 

WBR UK is a registered charity and a subsidiary of World Bicycle Relief NFP (WBR NFP).  WBR NFP operates through WBR not for profit subsidiaries and through its social enterprise company, Buffalo Bicycles.  Together the WBR Group provides transport solutions to those who cannot afford them, with donations through WBR and sales of bicycles and spare parts through Buffalo Bicycle Limited.  Buffalo Bicycle Limited also offers users repair and maintenance services via a retail network of shops and local mechanics. WBR has distributed over 870,000 fit-for-purpose bicycles and trained over 3,350 community-based mechanics. Our impact is clear: girls with Buffalo Bicycles boost their school attendance by almost a third; health care workers see nearly twice as many patients each day and 80% of households using a Buffalo bicycle report higher incomes.

Responsibilities

• Collaborative Strategy Execution: Works closely with the UK Managing Director, incorporating programmatic priorities for developing key funding partnerships, to align and execute the trusts and foundations fundraising strategy.
• Strategic Growth & Income Diversification: Supports the development of and executes a growth strategy to increase trust and foundation income, leveraging both existing and new opportunities, including institutional fundraising and government funding where relevant.
• Prospecting & Pipeline Development: Proactively identifies, researches, and cultivates new trust and foundation prospects to expand the current portfolio and drive significant new revenue growth in alignment with fundraising targets.
• Relationship Management & Stewardship: Establishes, nurtures, and manages strong relationships with trust and foundation donors, ensuring tailored engagement, timely reporting, and strategic alignment with donor priorities to maximize long-term support.
• Proposal & Fund Development: Leads the development and submission of compelling funding proposals to generate revenue, while ensuring collaboration with the global proposal development enablement function for high-value (£100k+) opportunities. Edits concepts, proposals, pitch decks and stewardships materials. 
• Cross-Functional Collaboration: Works closely with WBR’s global Development & Marcomm and proposal development team to source insights, data, and programmatic information that strengthen proposals and enhance donor engagement, ensuring UK efforts align with international fundraising strategies.
• Other duties as assigned.

Minimum Education, Training and Experience Requirements

• A combination of education and experience that yields the required knowledge, skills and abilities
• Advanced knowledge of and proven skills in grant writing 
• Experience securing new income and growing existing income from Trusts and Foundations partnerships.
• Proven skills in relationship management 
• Advanced written and oral communication skills
• Proven customer service skills
• Detail oriented with strong time management
• Ability to work independently and as a team member
• Ability to adapt to the constant change of a fast-growing organization
• Ability to handle sensitive and confidential information with discretion
• Ability to maintain integrity, honesty and ethics in all work-related matters
• Advanced knowledge and skills in standard office procedures and software (e.g., Microsoft Office suite, Asana, Google Suite and Salesforce).

Remote Work Location with some UK and International Travel Required