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Page 3 of 14
Gloucestershire (Hybrid)
Between range £13.40 - £16.87 per hour depending on experience
Part-time (23.25 pw)
Contract (15 month contract)

Actively Interviewing

This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!

Job description

Job Title: Individual Giving Manager

• Department: Fundraising

• Reports to: Head of Fundraising

• Responsible for: Individual Giving Officer

• Working Hours: 23.25 hours per week. 15-month contract

1. Purpose of the Role

• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.

• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.

• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.

• Develop budgets and business plans and contribute to fundraising strategy. 

• Manage and optimise supporter experience for retention, engagement, and cross-marketing. 

• Analyse appeal results for continual improvement.

2. Principle Tasks

• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.

• Plan and manage direct marketing and digital appeals, including supplier coordination.

• Conduct market research and maintain awareness of trends to inform innovation.

• Prepare budgets and monitor performance.

• Develop donor recruitment campaigns.

• Develop supporter journeys.

• Develop warm programmes.

• Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.

• Coordinate with PR, comms, and other departments on campaign messaging and execution.

• Analyse campaign performance and produce evaluation insights.

• Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice. 

3. Knowledge, Skills & Experience

• Essential:

o Direct marketing and digital fundraising experience.

o CRM usage for data extract and reporting.

o Data management.

o Campaign brief writing.

o Fundraising copywriting ability.

o An understanding of effective fundraising design.

o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.

o Supporter acquisition, retention and development.

o GDPR.

4. Competencies

• Planning and decision-making skills.

• Creativity and forward-thinking.

• Task focus, prioritisation, and problem-solving.

• Collaboration with team.

• Project management.

• Excellent Microsoft package skills.

• Strong written/verbal communication and analytical skills.

5. Additional Info

• Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities. 

• Driving licence.

• Work in office 3 days per week. Some home working will be allowed as needed.

                               

Application resources
Posted by
Cheltenham Animal Shelter View profile Organisation type Registered Charity Company size 1 - 5
Posted on: 04 November 2025
Closing date: 30 November 2025 at 12:09
Tags: Fundraising, CRM, Community Fundraising, Individual Giving, Digital Fundraising, Grants