Communications lead jobs

The Green House is the only service across BNSSG and BANES supporting children and young people who have experienced sexual abuse. Through our whole family approach, we also support their families and non-abusing parents and carers.

The Green House is looking for an ambitious and passionate Interim Senior Fundraising & Communications Lead to join us at an exciting point in our journey. Initially offered as a six-month contract, this role will take the lead on income generation and shape the future of our fundraising landscape during a period of organisational development and review.

You will play a crucial role in delivering the charity’s ambitious fundraising strategy, driving its successful implementation and helping to shape the future of our income generation. Working across trusts and foundations, statutory funding, Major Giving and wider fundraising opportunities you will identify, develop and secure sustainable income that enables our services to grow and thrive.

 As Interim Senior Fundraising & Communications Lead you will enjoy writing exceptional quality bids, with the ability to understand and present complex information and data in a wide range of formats to funders with very different needs. This includes one-page summaries to lengthy (20,000+ word) bids, working with local funders as well asthose interested in the national picture.

Across all activities, you’ll lead on building strong relationships with funders and partners, proactively identifying new opportunities to diversify income. Working alongside the CEO and widerteam, you’ll use your experience, expertise, creativity, and strategic thinking to maximise fundraising potential and help ensure the charity can continue making a lasting difference to the communities we serve. 

Alongside this you will lead on delivering our communications strategy creating engaging and impactful content across digital channels. You’ll help strengthen our brand, raise awareness of our work and bring our impact to life through compelling storytelling that inspires supporters, funders and communities. 

Are you a dedicated communications professional who is motivated, creative and results driven?

We have an exciting opportunity for a committed and passionate communicator to join our busy media and communications team to make sure the voices of our children, young people and families are heard. You will: 

• Have great news sense and have a proven track record in developing compelling stories for hard-hitting newspaper articles and broadcast channels.    
• Work collaboratively within Barnardo's media and communications team to promote our life-changing work across the UK, with particular focus on services in the South and South-East of England.
• Be able to deliver high quality proactive and reactive communications to promote and protect the profile and reputation of Barnardo's. 
• Have experience of working in a high profile, fast-paced press office or public relations function. 
• Be required to handle sensitive, confidential issues and work out-of-hours on a duty rota.

The job is largely home based but the successful candidate will be expected to travel around the South and South-East of England on a regular basis.

When completing your application please refer to your skills knowledge and experience in relation to the Person Specification, Job Description and Additional Information document (if applicable). This should be done with an understanding of the context of the service described.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible

Pay & Reward Framework

We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values.  We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people. 

For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay. 

Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours.  More details on Barnardo's pay framework can be found upon application. 

Job Purpose

The Communications Lead will:

• Build brand awareness and help to ensure the TLC: Talk, Listen, Change Group brands are accurately and consistently represented at all times. In particular, ensure consistency in messaging and tone of voice for each brand and when communicating about the Group as a whole.
• Communicate effectively with our stakeholders (customers for our commercial subsidiaries plus funders, commissioners, supporters, partners and the public for the charity) to strengthen our relationships with them, creating high quality and engaging copy, marketing collateral and communications.
• Lead all internal communications across TLC, crafting clear, useful, positive and supportive information for our staff, volunteers and Board.
• Extend the TLC Group’s reach across the UK by delivering marketing campaigns that adhere to our brand guidelines and principles, strengthening our reputation over time with every piece of activity we deliver.
• Working with the rest of the Marketing (and wider Development and Partnerships) Department, take personal ownership and accountability for the execution of marketing activities according to agreed processes, on time, on budget and to high quality standards/

The Communications Lead will work particularly closely with our Creative Design Lead, who leads all aspects of design across the organisation.

Key Responsibilities

Copywriting and Content Creation

• Lead the creation of compelling written copy and marketing assets for a range of audiences and platforms to support the needs of colleagues across the TLC Group – including but not limited to: Engaging, persuasive and impactful sales pitches and proposals, Annual report, Case studies, Key messages, Quotes, Digital and printed collateral, Social and web content and assets, Press releases, Speeches, News articles.and other marketing materials
• Develop creative ways for this to build brand awareness, market services and facilities, communicate programmes, activities and impact.

Media and PR

• Lead on developing relations with media, generating and placing stories, and generating PR.
• Create media content including stories for press and publications
• Contribute to the identification and management of reputational and other communications and marketing-related risks. Social channels
• Create engaging and relevant written content for social media that helps grow our following and boost our reputation.
• Collaborate with our staff teams to ensure all our engagements are on brand and on message. 

Website

• Take responsibility for the development and management of all written aspects of the website, including generating content, maximising its potential and monitoring its impact. Fundraising and Influencing Work with the Development Team to:
• Produce regular supporter newsletters, mailings, reports and other content to engage with relevant stakeholders
• Lead the development of messaging, copy and content to support fundraising propositions, campaigns and events
• Help create and test high-level campaign / proposition messaging and lead the development of supporter copy for a range of applications and channels
• Create impactful and persuasive pieces to support with influencing. 

Internal Communications

• Work alongside the Creative Design Lead and Director of Business Services to further develop our internal communications streams.
• Craft organisation-wide announcements and produce organisation-wide communications in the form of (including but not limited to): - Newsletter, Lunch and learn sessions, with an aim of 6 taking place each year, Podcast (aim of once a month), You Said, We Did communications, CEO video messages, Updates on staff group / network activities, Internal events, including town halls and ‘coffee and cake’
• Support with the organisation of our annual TLC Group staff conference.

General

• Ensure marketing collateral is compliant, factually correct and internal charity practices are followed (e.g. GDPR, photo consent, claim substantiation, budgeting).
• Work with the Group Head of Marketing, Marketing Manager and Creative Design Lead to prepare, monitor and report on the annual Marketing and Communications budget.
• Develop creative communications ideas and keep abreast of latest trends and innovations to help inform our plans.