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About you
As an experienced, innovative and strategic Communications Lead, you will bring a proven track record of developing and delivering communications strategies that build understanding, engagement, influence and meaningful change. This is an opportunity to establish and lead communications for a new, nationally significant programme from the ground up, bringing ideas, energy and initiative to a role that will evolve alongside Bhip.
The role requires someone who can think strategically while also being comfortable getting into the detail and making things happen. You will be equally comfortable developing communications strategy and shaping Bhip.’s narrative as you are producing practical, accessible communications and resources needed by community engagement teams on the ground. You will be able to move confidently between strategic communications, system-facing messaging and hands-on community communications, ensuring each supports the wider aims of the programme. You will be someone who does not wait for a brief or has the imitative to create their own and who actively identifies opportunities, develops ideas and takes them forward. Creativity and innovation will be important in shaping how Bhip communicates its purpose, work, learning and impact, alongside the strategic judgement to understand what needs to be communicated, why, to whom and through which channels.
You will be confident developing and evolving a communications strategy, identifying audiences, shaping messages, narratives and tone of voice, and considering how complex and sensitive issues are communicated.
Strong cultural awareness and understanding will be important, including an appreciation of how culture, language, identity and lived experience can shape how different communities understand and respond to information. The ability to adapt language and communications approaches so that information is clear, accessible, culturally relevant and meaningful, without losing context or nuance, will be central to the role.
The role will span communities, programme teams, partners and creative specialists, from photographers and videographers to designers, digital specialists and other creative partners. You will be able to listen, build relationships, understand different perspectives and use community insight to shape communications that connect with people. You will bring people together around ideas, work confidently across different areas of the programme and use sound judgement to turn opportunities into action.
An understanding of Bhip’s anti-discrimination purpose and community-led approach, alongside a genuine commitment to addressing health inequities caused by structural racism and discrimination, will be essential. You will be comfortable navigating ambiguity, responding to emerging opportunities and bringing curiosity, collaboration and a willingness to try new approaches to the role.
The Opportunity
This is an opportunity to establish and shape the communications function for Bhip from the ground up, playing a central role in how a new, nationally significant programme is understood, positioned and experienced. The Communications Lead will set the strategic communications direction for Bhip, shaping its narrative, language, messaging and voice, and ensuring communications support the programme’s wider ambitions to address health inequities, challenge structural racism and discrimination, strengthen community voice and influence meaningful system change.
With significant scope to shape the direction of communications, the role will span strategy, positioning, messaging, identity, campaigns, digital communications, creative content, media, storytelling and engagement. It will consider not only what Bhip communicates, but how it communicates it, ensuring language, stories and narratives are accessible, thoughtful, culturally relevant and reflective of the programme’s anti-racist and community-led approach
As Bhip develops through co-design, learning and evaluation, the communications strategy will evolve with it, creating opportunities to test new approaches, respond to emerging issues, share learning and strengthen the programme’s influence. The role will work across the programme and partnership to ensure communications are connected to the wider work of Bhip and contribute to its strategic ambitions.
With the freedom and responsibility to shape the communications direction of a five-year programme, you will help establish how Bhip communicates locally, regionally and nationally. The work will contribute not only to Bhip’s profile and impact across Bradford District, but to wider learning, influence and national conversations around health inequities, structural racism and discrimination through the National Lottery Community Fund’s National Collective.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
WSC is a Scottish charity working in partnership with migrant workers at risk of exploitation across Scotland to secure their rights, challenge labour exploitation, build collective power, and drive lasting law and policy change. We are an evidence-led, worker-driven organisation with strong governance and a growing track record of policy impact.
The Communications and Narratives Lead will work closely with, and be line managed by, the Executive Director, who sets the strategic direction, editorial oversight and quality standards for WSC's communications.
The postholder will lead the day-to-day delivery of WSC's communications and narrative change activity, creating compelling content across digital, print and social channels, supporting media and press work, and playing a central role in delivering WSC's Communications Strategy. This includes helping to build and mobilise a worker-led movement, supporting coalition and ally relationships, and delivering campaign moments that build public and political support for decent work for all.
This is a lead role for someone who combines significant, demonstrable experience in communications with a genuine interest in organising, campaigning and movement-building. We are looking for someone with relevant professional training or development, for example in media relations, campaigning or organising, or framing and narrative approaches, who can bring self-starting, leadership to this role.
Key Responsibilities
Content & Channel Management
• Develop and deliver WSC's Communications Strategy, supporting the development of strong narrative framing for engaging with our base, allies and potential/moveble audiences at the local, regional and national levels.
• Lead the development of high-quality, values-led content across digital, print and offline channels, including the website, social media, email, newsletters, reports and campaign materials.
• Manage and maintain WSC's social media channels, including planning content calendars, growing engagement, and monitoring performance.
• Manage and update WSC's website and digital platforms, ensuring content is current, accessible and on-brand.
• Maintain brand consistency, tone of voice and worker-centred storytelling across all communications.
• Ensure consistent and impactful messaging across all communications platforms.
Media & External Relations
• Draft press releases, briefings, statements and reactive lines, acting as a media spokesperson as well as supporting others in the organisation to do so.
• Build and maintain working relationships with journalists, media outlets and sector partners to secure opportunities that foreground the experiences and analysis of workers.
• Monitor media and online coverage (e.g. maintaining a media diary and social listening on key hashtags and terms) to spot shifts in language, sentiment and identify new communications opportunities.
Narrative change and movement building
• Oversee message framings that activate our strategic narrative grounded in workers’ rights and values such as solidarity, equality, safety, collaboration and creativity.
• Work with WSC colleagues, partners, artists, and researchers to develop and disseminate compelling storytelling content, including videos, articles, social media assets and artistic displays.
• Lead on testing and refining messaging with workers, allies and the wider public, including by leading and running workshops.
• Lead delivery of campaign moments and key dates ensuring worker voices are central and framing is consistent.
• Help identify, brief and support workers and messengers to share their experiences through media, events and public forums.
• Mobilise our base, allies and potential/moveable audiences around key policy opportunities, consultations and campaign moments, including public-facing activity aimed at growing WSC's movement of active supporters.
Stakeholder Engagement & Participation
• Help organise and deliver worker and ally events (e.g. seasonal in-person events, message-testing sessions and framing workshops) that help refine WSC's messaging.
• Build and maintain relationships with allies and coalition partners, including trade unions, human rights and housing organisations, food and farming networks, professional bodies and community organisations, supporting joint statements, shared briefings and coordinated campaign activity.
• Work collaboratively with policy, casework and operations colleagues to ensure communications and movement-building activity supports organisational priorities.
• Co-produce communications and campaign outputs with workers, including by attending worker power sessions, prioritising their voices, interests, concerns and ensuring safeguarding is central.
Administration, Monitoring & Oversight
• Track and evaluate the effectiveness of WSC’s communications strategies, media coverage, and narrative change activities.
• Maintain up-to-date communications databases, including segmenting contacts on Mailchimp and other contact/CRM systems.
• Monitor, evaluate and report on communications and campaign performance, contributing to the evaluation of key moments against WSC's influencing aims.
• Ensure all communications and campaign activity complies with legal, regulatory, safeguarding, data protection (GDPR) and charity requirements.
• Manage freelancers, agencies or consultants (for example design or digital support) as directed by the Executive Director.
Registered Charity
We believe that everyone should be safe, valued and respected at work – no matter our job or nationality
The client requests no contact from agencies or media sales.
Thank you!
We’re hiring: Communications and Marketing Lead
We’re looking for a creative and enthusiastic Communications and Marketing Lead to join the Youth Focus North West team.
This is a great opportunity for someone who loves creating engaging content, telling stories and finding different ways to connect with people.
You’ll help us share the impact of our work with young people and the youth sector across the North West, developing campaigns, creating content for social media, websites and publications, producing graphics and video, ensuring our communications are clear and engaging.
You’ll also help us understand what’s working by using insight and analytics to improve our communications and reach more of the people we want to connect with.
We’re looking for someone with experience in communications, marketing, media or PR who can write well, think creatively and manage a range of projects and priorities. If you are not familiar with the youth sector, dont worry, what matters is that you’re interested in our work, keen to learn and excited about using communications to help us make a difference.
You’ll be joining a small, friendly team, with the tools and support you need to do the job.
Some regional travel and occasional evening/weekend working will be required.
What we offer
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25 days annual leave plus an additional day off for your birthday
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Contributory pension scheme
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Training and development opportunities
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Employee Assistance Programme and wellbeing package
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Free parking at our St Helens office
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Flexible working
Registered Charity
6 - 10
To benefit the lives of young people in the North West of England by providing opportunities for them to engage and become active citizens.
The client requests no contact from agencies or media sales.