Content and brand manager jobs in manchester
We are looking for a Sector Development Lead to drive growth and impact in the primary education sector at a pivotal moment for the Leadership Skills Foundation.
This newly created role comes at an exciting time: we’re expanding our programmes, deepening partnerships, and rolling out a refreshed brand.
You’ll play a key role in helping us reach more young people and maximise our impact.
As Sector Development Lead, you’ll lead income generation and customer growth in the primary sector. From designing integrated sales and marketing strategies to delivering outreach and events, you’ll champion our offer and act as a trusted sector voice - shaping offers that meet the needs of schools, empower learners, and delight our customers.
We’re seeking someone with experience in sales, sector development, or programme growth, with a proven ability to achieve ambitious targets. You’ll bring creativity and confidence in delivering outreach campaigns across both digital and in-person channels, underpinned by a strong understanding of the UK education system, particularly with insight into the primary sector.
Thriving on building relationships and influencing stakeholders, you’ll use data and insights to inform decisions and adapt approaches. Alongside these skills, you’ll be a collaborative team player and a compelling storyteller, able to balance strategic thinking with hands-on delivery as well as passion for creating meaningful opportunities for young people.
If you’re an experienced development professional who thrives on spotting opportunities and delivering results, we’d love to hear from you.
Role purpose:
Drive the growth of the primary education sector, leading on centre acquisition, income generation, and customer experience.
Develop and deliver integrated sales and marketing strategies, including digital lead generation, network development, key segment outreach, and data-led campaign planning.
Act as the sector lead, using insight to shape positioning, monitor market maturity, and influence internal and external strategy for long-term impact.
Key responsibilities:
Planning
Shape and deliver the Primary Sector Development Plan.
Sales & growth delivery
- Drive income and centre growth targets across all relevant programmes.
- Develop tailored acquisition and conversion strategies by segment, including cold outreach, warm lead nurture, events, and campaigns.
- Track and report against sector income targets, centre growth metrics, lead conversions, and ROI using dashboards and data analysis.
Marketing and lead generation
- Design and test sector-wide digital campaigns in collaboration with marketing teams and, where relevant, external agencies.
- Manage audience segmentation, personalised journeys, email marketing, and paid social media campaigns targeting school leaders, MATs, and parents.
- Plan and deliver events related to the Primary sector and represent the organisation externally when required.
- Contribute towards content strategy across case studies, impact stories, webinars, and sector PR/editorial opportunities as required.
Customer Experience (CX) & retention
- Lead on sector-specific centre onboarding, retention strategies, and cross-sell pathways.
- Be responsible for mapping and reviewing the customer journey, reducing friction for customers, and removing internal barriers.
- Develop Customer Experience led comms plans to ensure consistent, high-quality touchpoints that support relationship building and long-term value.
Collaborate across teams and support innovation
- Contribute to team planning meetings, training sessions, and department-wide initiatives.
- Support the induction of new team members and contribute to a collaborative, learning-focused team culture.
- Be an engaged member of the Engagement and Marketing Directorate and carry out any other reasonable duties as requested by the Head of Business Development.
Skills, experience, and knowledge
Essential
- Proven experience leading sales, sector development, or programme growth.
- Experience in designing and delivering multi-channel marketing or outreach plans, ideally across digital and in-person formats.
- Demonstrable success in achieving income and acquisition targets within a complex stakeholder environment.
- An understanding of education systems in the UK, particularly the primary sector.
- Experience of working on your own initiative, taking a pro-active approach to your work.
- Strong communication and interpersonal skills.
- High level of presentation skills to external stakeholders.
- Experience of data management and analysing insight to inform decision making.
- An ability to network, influence and build relationships with key stakeholders and customers.
- Collaborative mindset with the ability to build strong working relationships across teams
- Ability to use Microsoft Office programmes comprehensively to support customer interaction and information presentation.
- An ability to prioritise your workload and focus on importance of tasks.
Desired
- Experience with campaign management tools and marketing platforms (e.g., HubSpot, Mailchimp, Google Ads, LinkedIn Campaign Manager).
- Experience working directly with or selling into primary schools, MATs, or local authorities.
- Strong understanding of the UK primary education landscape, including MATs, independent schools, and local authority priorities.
- Understanding of education inspectorate frameworks, and how they impact school decision-making.
- An understanding of awarding body function and responsibilities.
The client requests no contact from agencies or media sales.
Key information
Location: Manchester, Bristol, Newcastle, Nottingham, or London
Hours: 37.5 hours per week (full time)
Start date: ASAP (we are happy to work with notice periods)
Duration: Permanent
Salary: £31,830 - £35,280 per annum if based in London. £29,175 - £32,625 per annum if based in Bristol, Manchester, Newcastle or Nottingham, plus a £312 yearly tax-free work from home allowance.
Application deadline: 12 noon, Monday 10th November 2025
The application for this role will consist of a written application; a telephone interview; and an Assessment Centre (via Zoom).
Assessment Centres will take place week commencing 1st December and will consist of an interview and a task relating to the role.
About upReach
Do you think that your socio-economic background should determine your career prospects?
upReach’s vision is of a society in which everybody has an equal opportunity to realise their full career potential. Our work is important because right now a student from disadvantaged background who gains a first-class degree from a top university is less likely to secure an elite job than a more privileged student with a 2.2.
We are an award-winning charity employer working to address this issue in partnership with employers and universities. We help undergraduates from lower socioeconomic backgrounds achieve their career potential by providing an intensive programme of support that addresses socio-economic barriers to graduate employment.
To find out more about our work, visit our website and read our Annual Report, and Impact Report.
ROLE SUMMARY
This role will be pivotal in devising, executing, and evaluating impactful marketing and communication strategies that resonate with key audiences and advance upReach's mission of transforming social mobility in the UK. The successful candidate will split their time between PR and external affairs (50%) and marketing campaign development and delivery (50%), with flexibility to adjust based on organisational priorities.
Reporting to the Senior Marketing and Communications Manager, and closely collaborating with the Junior Marketing and Communications Manager on specific projects, focussed on increasing press coverage, creating compelling marketing materials, and delivering impactful campaigns. You will work closely with the wider team to ensure all communications align with upReach’s brand, with the ultimate aim of championing upReach's mission to transform social mobility in the UK. You will also support upReach in fulfilling our 2024-27 strategic objectives.
CORE RESPONSIBILITIES
PR, External Affairs & Policy:
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PR Strategy: Contribute to the development and implementation of a PR strategy to raise awareness of upReach and the cause of social mobility, secure new partners/funders, and attract student applicants.
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Media Content: Create press releases, opinion pieces, blogs and research that reflect the charity’s policy positions on key social mobility issues, and keep upReach website up to date with the latest coverage and articles.
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Impact Monitoring: Track and quality score incoming press coverage to analyse performance and adjust strategies based on incoming insights, pro-actively securing additional backlinks.
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External Stakeholder Management: Help respond to incoming media inquiries, ensuring timely responses and distribution of materials. Cultivate relationships with journalists, media outlets, influencers, other social mobility organisations, and other key stakeholders to expand upReach’s visibility, updating the CRM and journalist database accordingly.
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Media, Policy and Research Monitoring: Track and respond to relevant social mobility and education-related policy changes in the UK, ensuring upReach has an active voice in these discussions where appropriate and disseminating key updates to the wider team.
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Award Submissions: Support the identification and submission of high-quality award entries to build upReach’s profile across key target sectors.
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Crisis Communications: Support in the preparation of responses to any external inquiries or crises, ensuring upReach’s reputation is protected.
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Patron and Ambassador Research: Assist in the research of potential high-profile ambassadors for upReach, ensuring they align with our mission and values.
Marketing Campaigns:
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Student Attraction: Support the delivery of upReach’s student attraction strategy to raise awareness of upReach amongst eligible undergraduate students.
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Campaign Support: Assist in the planning and execution of multi-channel marketing campaigns that drive engagement with beneficiaries, partners, donors, and funders.
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Content Creation: Work closely with the marketing team to produce compelling digital and print content, including case studies, social media posts/templates, blogs, email campaigns, videos and more.
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Brand Consistency: Assist in reviewing external-facing materials to ensure they align with upReach’s brand guidelines, tone of voice, and key messages. Act in a consulting role to support the successful delivery of Associate-focussed communications.
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Marketing Asset Management: Maintain a comprehensive inventory of marketing materials, ensuring resources remain up-to-date and relevant, while monitoring distribution amongst the team.
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Monitoring and Evaluation: Assist in reporting on the success of campaigns using tools like Google Analytics and social media insights.
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Collaborative Marketing: Collaborate with other charities, higher education institutions, and student societies, to develop co-marketing opportunities that expand programme reach among target student audiences.
Other responsibilities:
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Manage the External Affairs rotation to help one member of the Future Charity Leaders Programme (FCLP), upReach’s internal graduate scheme, to learn more about this area of the charity.
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Continue to develop skills, knowledge and best practice that will enable you to excel in the role, including training on pitching to the media, crafting compelling content and building press relationships.
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Undertake other marketing, communications or administrative tasks that are required within this role.
Please note that it is not possible for the job description to cover the exhaustive list of responsibilities of your role due to the varied nature of the role. The job description aims to provide an overview of your remit.
SKILLS AND EXPERIENCE
We are looking for someone who is passionate about social mobility and believe that background should not be a barrier to graduate employment.
To be successful, you would ideally have experience in marketing and communications, particularly in executing PR and policy strategies, facilitating media relations and/or running successful communications campaigns. While not required, experience within a charity, social impact or education-focused organisation would also be highly beneficial for this role.
Required skills:
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Written Communication: Ability to write in a clear and persuasive way that breaks down complex issues into digestible content (e.g. press releases, social media posts and newsletters). Excellent verbal communication for networking, media relations, and public speaking.
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Creativity and Storytelling: Strong creative flair to develop engaging content and narrative that resonate with different audiences across digital and traditional platforms.
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Media Knowledge: Good understanding of the media landscape, with experience in managing media contacts, securing coverage, and building relationships with the press.
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Attention-to-Detail: Strong eye for detail, including excellent proofreading and editing skills, to ensure high-quality, error-free content.
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Brand Awareness: Understanding of how to promote and protect upReach’s brand reputation and the importance of maintaining brand-compliant messaging across all platforms.
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Project Management: Strong organisational and project management skills, with experience handling multiple tasks and deadlines simultaneously. Ability to quickly adapt to changing situations, including responding to media inquiries or handling unexpected challenges.
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Pro-activity: A proactive attitude and an ability to suggest, research and implement new ideas to achieve our organisational objectives.
Desirable (Not Required) Experience:
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Hands-on experience with some or all of the following tools/software:
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G-suite
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Zoom
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Canva or similar design software.
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Mailchimp or similar email marketing software.
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Website content management systems (CMS).
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Bigin, Zoho or similar customer relationship management tools (CRMs).
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Trello
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Knowledge of GDPR compliance.
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Knowledge of regulations around charity communications, including compliance with data protection laws and ethical storytelling.
COMPETENCIES
In general, Senior Officer level involves you demonstrating more leadership capabilities than in an entry-level position. This includes having ownership of a new area (press/PR), and demonstrating an ability to informally lead and have positive influence on the wider team. We will be looking for you to demonstrate that you can plan ahead, proactively anticipate upcoming projects or risks, and problem solve independently.
Please see below a summary of the key competencies required for this role:
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Motivation (2) - Shows self-motivation to increase upReach’s impact, and develops an understanding of team strengths in order to provide support to the wider team where needed.
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Leadership (2) - Takes responsibility for leading on set projects, creating a supportive environment for any others’ working on the project, and inspiring the wider team by keeping them informed on progress.
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Continuous improvement (2) - Pursues this continuously, focusing on developing specific skills needed in your own role, actively implementing any learnings from training, and measuring your own performance.
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Planning and organising (2) - Organising own work effectively, including scheduling, prioritising, setting and communicating realistic timeframes, and negotiating successfully when faced with multiple requests / working on collaborative tasks.
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Problem solving & decision making (2) - Being the key problem solver within area of responsibility, using experience to analyse problems from different angles, including getting input from others, asking questions and using data before making decisions
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Innovative (2) - Proactively suggestions to improve team’s current working methods, applying own knowledge and expertise to solutions
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Management (2) (rotations)- Able to give clear instruction and lets people know what’s expected of them in collaborative work or in area of leadership, and able to manage partnerships / external relationships effectively
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Commitment to social mobility (2) - Has developed an advanced understanding of social mobility and complex concepts within the field, and can articulate upReach’s role within this to external stakeholders
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Communication (3) - Express ideas effectively and sensitively, confidently handling challenging conversations, and leading meetings and sessions where appropriate.
Team Culture & Benefits:
We offer:
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Flexible and hybrid working.
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Statutory Holiday Entitlement of 25 days and bank holidays. This increases to 2 additional days after 2.5 years and then to 3 additional days after 5 years of working with us.
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Birthday leave and Voluntary leave
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Enhanced Parental Leave beyond statutory requirements for all team members.
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3% Pension Contribution, which increased to 5% after 5 years of working with us.
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Cycle-to-work scheme.
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Monthly socials and annual wellbeing days
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Dedication to Staff Wellbeing through our Employee Assistance Programme and Mental Health First Aid Training.
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Personal Development Budget, activated after 6 months in the role.
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The opportunity to participate in our fantastic staff networks:
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Disability and Inclusion Network
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Diverse Roots Network
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Green Network
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LGBTQ+ Network
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Mindfulness Network
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Parents and Carers Network
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Ready to apply?
We are committed to making our recruitment process inclusive. All applications will be blind screened, and our job packs are available in Braille, large text or another format upon request. We can provide reasonable adjustments throughout our recruitment application process and on the job, and we'll always endeavour to be as accommodating as possible.
Applications close on Monday 10th November at 12:00 noon.
Equal Opportunities
At upReach, we are committed to being an equal opportunities employer and do not discriminate in employment matters on the basis of race, ethnicity, religion, gender, age, disability, social background or any other protected class. We celebrate and value the diverse perspectives that people from all backgrounds bring to our team. We are passionate about creating a workplace that is inclusive and reflects the diversity of communities across the UK. Thus, we encourage applications from individuals from underrepresented groups, including Black, Asian and other ethnic minority backgrounds, those with disabilities, those who are care-experienced, those from low socio-economic backgrounds, and those who are LGBTQIA+.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Submit your application as normal and our system will anonymise it for you. Your personal information will be hidden until the recruiter contacts you.
Finance, FJ and Operations Director
Lead the transformation of finance
IRO £61,000 | Remote-first | Full-time | Reports to Co-CEO
Charity Finance Group (CFG) is seeking a visionary Finance, FJ and Operations Director to drive innovation, collaboration and excellence across our organisation and the wider charity sector. This is a rare opportunity to lead an organisation and a movement that's reshaping how finance empowers social impact.
About the role
As Finance, FJ and Operations Director, you’ll work closely with our two Co-CEOs to deliver CFG’s mission: championing financial sustainability for charities. You’ll lead the strategic and operational delivery of our Finance Journey framework—a bold, sector-defining initiative that transforms finance professionals from technicians into strategic leaders.
This role blends internal leadership with external influence. You’ll oversee key functions including finance and governance, HR, digital/IT and business development,—ensuring CFG’s internal systems and external offerings are aligned with our strategy, values, and member needs.
Your Impact
• Shape and deliver CFG’s Finance Journey strategy across the organisation
• Lead cross-functional teams to elevate performance and maturity
• Represent CFG to media, government, partners, and sector bodies
• Inspire a mindset shift across the finance community—from operational to transformational
• Support income generation through strategic partnerships and product development
Key Responsibilities
Strategic Leadership
• Champion a culture of learning, inclusion, and continuous improvement
• Contribute to CFG’s strategic planning and organisational development
• Provide strategic leadership across the organisation and support the board
Operational Oversight
• Lead finance, governance, HR, digital/IT, and business development teams
• Deliver robust financial analysis, reporting, and resource planning
• Ensure CFG’s finance function meets evolving business needs
Finance Journey Integration
• Embed the Finance Journey ethos across CFG’s products, services, and internal practices
• Collaborate with communications, learning, and membership teams
• Shape new offerings—training, events, assessments, leadership programmes
Stakeholder Engagement
• Build relationships with sector experts, partners, and members
• Represent CFG in forums, steering groups, and collaborative initiatives
• Share your expertise and catalyse sector-wide transformation
Internal Collaboration
• Work closely with Co-CEOs and the Director for Engagement
• Champion joined-up leadership, planning, and performance monitoring
• Foster a culture of inclusion, learning, and innovation
Location & Flexibility
• Remote-first: work from home or a suitable location near you
• Quarterly staff away days and ad hoc in-person events (travel costs covered)
Relationships
• Reports to Co-CEO
• Member of the Leadership Team
• Manages business development, HR, and digital teams
About CFG
Our vision is a world where financial excellence empowers every charitable and social purpose organisation to drive positive impact. The Finance Journey is our flagship framework—designed to help finance professionals evolve from technicians to strategic leaders.
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Ready to lead a movement that’s changing the face of charity finance?
Apply now and be the catalyst for sector-wide transformation.
How to Apply
If you would like to be considered for this position, please take a look at our recruitment pack on the next page, and apply with your CV. We have a series of questions for you to answer succinctly, but we do not require a covering letter. The deadline for applications is Midday on Monday 10 November, and shortlisting will take place in the following week, with interviews to follow shortly after.
Please email us with any job enquiries, or if you require assistance or experience difficulties when applying. Please note that successful candidate(s) will be asked to evidence their Right to Work in the UK post-job offer – we do not hold a sponsor licence therefore we are unable to provide Visa sponsorship.
Benefits of working at CFG
- 25 days' annual leave per year in addition to bank holidays, increasing to 28 days after three years of continuous service (pro-rata if part-time).
- An extra three days' leave for the office Christmas closure.
- Wellbeing closures where the whole organisation takes a break.
- Time off for personal health appointments.
- Hybrid and remote flexible working options.
- Four paid volunteering days every year.
- Health cash plan via HSF.
- Enhanced sick pay, as well as enhanced parental and adoption leave policies.
- Continuing personal development - learning and development opportunities both individually and organisation wide, such as a mentor/coach, training courses and conferences.
- Auto enrolment to the Personal Pension Plan where CFG will contribute twice your contribution to the scheme up to 10%.
- Access to interest-free employee loans or salary advances.
CFG promotes remote-first working, although we do have office space at our registered address in Bermondsey, Southwark, SE London for those team members who prefer an office setting. We expect all of our team members to attend all staff, directorate, or team anchor days on a regular basis in London. All-staff anchor days are currently quarterly, and directorate and smaller team anchor days are organised on an ad hoc basis. If you have any questions about this we'd be happy to chat about our in-person expectations with you.
Please note that attending our flagship events will be required for this role, as well as work outside core hours occasionally as part of our events programme.
CFG is a charity that supports all charities to make the biggest difference possible. We do this by supporting them to make the most of their money.
The client requests no contact from agencies or media sales.
Who we’re looking for
We’re looking for an exceptional Director of Fundraising and Communication who will lead our fundraising and communications with vision and purpose, helping us grow our reach, deepen our impact and amplify our voice. You’ll be joining a people-centred, mission-driven team, united by a shared commitment to making a meaningful difference. At a time when vulnerable young people face increasing challenges, our work has never been more urgent. If you’re motivated by impact and driven by purpose, this is a good opportunity to contribute to lasting change.
You will be stepping into a well-established and highly effective organisation, but one that remains energised by innovation and continuous improvement. We actively welcome fresh thinking and new approaches that help us evolve and enhance our work.
What will you do?
This is a pivotal moment to join JET as we build on fourteen years of impact and enter a new chapter in our journey. We have ambitious plans to expand our reach and influence, and we’re seeking someone who can help us strengthen our funding base and sharpen our message.
Reporting directly to the CEO, you will lead and develop our fundraising team, shaping a cross-stream strategy and an integrated communications plan. You’ll be responsible for setting the strategic direction for fundraising, communications and events across the organisation. By doing so you will raise JET’s national profile, grow our supporter base and significantly increase income to support programme expansion.
You’ll bring strong experience across multiple fundraising streams, with a proven track record of securing significant multi-year funding and building lasting relationships with funders—both individuals and organisations. Alongside leading our fundraising efforts, you’ll take ownership of our brand, ensuring clarity and consistency in our messaging, helping partners tell our story, and securing positive media coverage.
You’ll lead the development of campaigns, fundraising and marketing activities, and digital engagement that not only enhance our national profile but also drive supporter engagement and income growth.
This is a home-based role, with travel required to and within the regions where we operate, including attendance at key events.
About you
You will provide strategic leadership across fundraising, communications, marketing and events. Your work will be closely aligned with JET’s five-year strategy, enabling continued growth in funding and programme delivery.
You’ll bring a wealth of experience in leading fundraising and communications at a strategic level, with a strong understanding of the sector and a track record of securing and sustaining major gifts and partnerships. You’ll be adept at managing integrated campaigns across multiple channels and growing income through sustainable funding models.
Your leadership style will be collaborative and empowering, with the ability to build high-performing teams and foster a culture of accountability and innovation. You’ll be a confident communicator, able to inspire and influence, with excellent relationship-building skills and a strategic mindset.
Above all, you’ll be passionate about JET’s mission to empower young people facing adversity. You’ll be a credible ambassador, committed to equality, diversity and inclusion and driven by the desire to make a meaningful difference.
Across the JET team we cultivate a culture of inclusion that respects individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better outcomes for our young people. We welcome applicants whatever your background and whatever your stage in life, so if you are returning to the workforce after a period away, or even seeking a change of pace, please get in touch.
About the Jon Egging Trust (JET)
At JET, we support vulnerable young people to get back on track and realise their potential; more than 45,000 young people right across the UK to date, and there’s so much more we can do. We’re an organisation that really values its people and we’re immensely proud that our team culture is based on caring and raising each other up.
Our benefits package includes:
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Flexible working
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Enhanced annual leave
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Homeworking allowance
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Occupational pension scheme
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Occupational sickness scheme
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Special paid leave provision
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Enhanced family leave
Download the Candidate Information Pack
Read our Applicant Privacy Notice
Child and adult at risk protection policy statement
The Jon Egging Trust is committed to providing a safe and positive environment for everyone involved in its services and activities. The Trust takes its extended moral and legal duty of care very seriously in relation to children, young people, staff and volunteers. We seek to ensure the safety and wellbeing of all children and to protect them from harm or abuse when they engage in any of our activities. JET expects all employees and volunteers to share this commitment. The suitability of all prospective employees or volunteers will be assessed during the recruitment process in line with this commitment.
To apply
Please complete our online application form.
The closing date is 16th November 2025 at [23:30].
Interview Process
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First-round interviews: Monday 24th November (online)
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Meet the team task and fireside chat: Thursday 27th November
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Final interview (in person, London): Monday 1st December
Questions?
Contact us through our website.
Please note:
Due to our anonymised recruitment process, if your application is not shortlisted, we are unable to provide personalised feedback.
To become an employee at JET, you must be able to provide evidence of your right to work in the UK and a satisfactory DBS check – enhanced with children's barred is required for this role. As part of our recruitment process, we want to make clear that we are not able to offer visa sponsorship for this position.
As part of our safer recruitment process, all candidates invited to a final interview will also be required to complete a confidential self-disclosure form, which allows any relevant information to be discussed in line with our safeguarding policy.
We also reserve the right to cancel the final stage of interview on 1st December if candidate does not meet expectations at this stage.
The client requests no contact from agencies or media sales.