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116

Crm manager jobs in london, england

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Top job
British Heart Foundation Retail, London (Hybrid)
£64,000 - £68,000 p/a + benefits
We’re recruiting an interim Head of Retention Marketing and Customer Journeys on a 12-month FTC to lead a key transformation project.
Posted today
Top job
Cobseo, The Confederation of Service Charities, London (Hybrid)
£55,000 - £65,000 per year
Cobseo is excited to be recruiting for a Head of Membership to join our small, dynamic team.
Posted today
Top job
Kinship, Vauxhall (Hybrid)
£34,000 - £37,405 per year
With over 80 staff members using Salesforce daily, this role is pivotal to provide expert technical support to CRM users across the charity.
Posted 5 days ago Apply Now
Closing tomorrow
Foundling Museum, London (Hybrid)
£28,000 - £30,000 per year
Posted 3 weeks ago
Closing tomorrow
Royal Star & Garter, Twickenham (Hybrid)
£28,000 per year
Join our team as our new Fundraising Assistant and help us raise vital funds for the veterans we care for.
Posted 1 week ago Apply Now
Bright Futures UK, Victoria (Hybrid)
£38,000 - £42,000 per year
Exciting Opportunity in fast paced growing charity
Posted today Apply Now
Closing in 7 days
The Brilliant Club, Victoria (On-site)
£32,494 (plus £2,000 London weighting for those living in London and within the M25)
Posted 2 weeks ago
University of London, London (Hybrid)
£35,321 per annum, depending on proven experience
Posted today
The Access Project, Remote
£27,000 - £30,500 p.a., depending on experience (plus £3,000 London weighting, if applicable)
Posted 1 day ago
Christian Medical Fellowship, London (Hybrid)
£26,742-£30,890 (£38,202-£44,129 FTE) depending on experience
Posted 1 week ago
Closing in 3 days
Hospitality Action, London (Hybrid)
£28,000 - £34,000 per year
Seeking a passionate caseworker to join our team and help support hospitality workers and their families facing personal & financial crisis.
Posted 1 week ago Apply Now
Imagine This, Remote
£25,000 - £35,000 per year
Posted 6 days ago Apply Now
Page 1 of 8
London, Greater London (Hybrid)
Greater London
£64,000 - £68,000 p/a + benefits
Full-time
Contract (This is a 12-month fixed term contract covering family leave.)
Job description

We’re recruiting an interim Head of Retention Marketing and Customer Journeys on a 12-month fixed term contract to lead a key transformation project.

In this role, you’ll be responsible for managing the second-largest income stream at the BHF, from our existing donor base while delivering adoption of the Adobe marketing stack.

You’ll lead the adoption of  Adobe Campaign and CDP in the Retention and Customer Journey Team, coaching the team on developing data led strategies to inspire support from our customers to power lifesaving research, taking them on a cross channel journey to drive greater engagement with our cause and working with our Digital Teams to bring these journeys to life.

Managing income across our loyal regular giving base, our new lottery player base as well as our cash donor, raffle (Give Help) and retail, volunteering, event participant bases (Achieve Goals), your objective will be to grow income from our existing customer groups using cross sell, upsell and engagement communications to improve lifetime value, taking a customer centric approach.

This role is also key to to ensuring that our customers know where they can get help from the BHF, be it access to health content, to learn CPR or contact our Heart Helpline (Get Help).

Leading a talented below-the-line marketing team across our Give Help, Get Help and Achieve Goals objectives, you’ll also work closely with colleagues in our above-the-line teams to take an integrated approach to key comms moments.

About you

You’re a strategic marketing leader with a proven track record in customer retention, journey optimisation, and multi-channel growth. You’ve led teams through transformation, embedded new platforms, and delivered measurable impact.

You bring expertise in CRM, product marketing, and customer data strategy, with a passion for customer-centric marketing that drives engagement and long-term value. Experience with Adobe is ideal, but we would also value experience in platforms like Klaviyo, Bloomreach, Intuit (Mailchimp), Salesforce Marketing Cloud, or HubSpot and an understanding of the capability they have to drive personalised marketing

You’ll also bring:

  • Strong working knowledge of customer data, CRM, and product marketing, with experience developing retention and journey campaigns across email, SMS, direct mail, and data-led channels.
  • Proven success as a people manager, with a track record of delivering change, building high-performing teams, and driving revenue growth.
  • Ability to foster collaboration across teams and stakeholders, and experience managing external agencies through complex CRM and below-the-line marketing projects.
  • Commercial and financial acumen, including budget modelling and P&L management.
  • Experience working with data science teams to uncover customer insights and translate them into actionable strategies—paired with excellent storytelling and briefing skills to deliver impactful, optimised campaigns.

Working arrangements 


This is 12-month fixed term contract covering family leave. Start date ideally in December 2025, although there can be some flexibility.


This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.


About us

Everything we do comes back to funding lifesaving research for all heart and circulatory conditions including heart failure, stroke and vascular dementia. Every hour of research we’ve ever funded, every item we’ve ever sold, every campaign we’ve ever run, all the support we’ve ever given. The donations we receive are used to make people’s lives healthier and longer.

We value and respect every individual’s unique contribution, celebrate diversity, and make inclusion part of what we do every day.

Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.

Interview process

The interview process will consist of two stages. First stage interviews will be held over MS Teams on w/c 21 Oct 2025. For those successful, there will be second stage interviews in-person at our London Office (NW1 7AW) on w/c 4  Nov 2025

Posted by
British Heart Foundation Retail View profile Organisation type Registered Charity Company size More than 1000
Posted on: 30 September 2025
Closing date: 14 October 2025 at 13:53
Tags: Marketing, Business Development, CRM, Engagement / Outreach