Database marketing specialist jobs in Manchester
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About Overcoming MS:
Every five minutes, someone, somewhere in the world is diagnosed with multiple sclerosis (MS). For many, those words are followed by fear, uncertainty and unanswered questions. Too often, people leave appointments without knowing how nutrition, exercise, stress management and other evidence-based lifestyle changes can play an important role alongside medical treatment.
Overcoming MS is the leading global charity dedicated to helping everyone with MS live well. We turn the best available evidence into practical support people can use every day. Together with our global community and healthcare professionals, we're working to make healthy lifestyle support part of everyday MS care.
Job summary:
As Overcoming MS enters its next phase of growth, data, digital insight and audience understanding will play an increasingly important role in helping the charity deliver its strategy and maximise its impact.
The Data & Insights Manager will lead the organisation's approach to data, audience insight and digital performance, ensuring that information is transformed into meaningful insight that supports better decision-making, improves supporter engagement and strengthens organisational effectiveness.
Working across Communications, Fundraising and Services, the postholder will oversee website performance, audience segmentation, reporting, data governance and organisational insight. They will champion a data-informed culture while ensuring colleagues have access to high-quality data, clear reporting and practical recommendations to improve performance.
The role combines operational delivery with continuous improvement and strategic development. Technical CRM development will be delivered through external specialist partners, allowing the postholder to focus on organisational insight, audience development and digital optimisation.
Key Responsibilities
1. Reporting, Insights & Decision Support
- Provide meaningful analysis and insight that enables evidence-based decision-making across the organisation.
- Produce organisational dashboards and KPI reporting.
- Develop Power BI reports and visualisations for the Leadership Team and Board.
- Produce campaign evaluation and performance reports.
- Identify trends in supporter behaviour and organisational performance.
- Analyse campaign effectiveness and recommend improvements.
- Develop predictive and trend reporting where appropriate.
- Support strategic planning through data-driven insight.
2. Audience & Supporter Development
- Develop a deeper understanding of audiences to improve engagement, retention and organisational impact.
- Support campaign segmentation and targeting selections for fundraising, communications and service delivery.
- Maintain audience reporting and engagement analysis.
- Develop audience segmentation models and map supporter and service-user journeys.
- Analyse behavioural trends across different audiences.
- Identify opportunities to improve acquisition, retention and engagement.
3. Data Governance & Continuous Improvement
- Ensure the charity maintains high standards of data quality, governance and operational efficiency.
- Support GDPR compliance and data governance processes.
- Monitor data integrity across organisational systems.
- Improve data governance frameworks and organisational standards.
- Identify opportunities to automate manual processes.Support the development of scalable systems and processes.
4. Data Capability & Organisational Development
- Champion the effective use of data across the organisation and build organisational confidence in data-driven decision-making.
- Train and support colleagues in the effective use of data and reporting tools.
- Develop user guidance and documentation and promote consistent reporting standards.
- Lead cross-organisational data improvement projects.
- Increase organisational confidence in using insight to inform decisions.
- Build strong relationships with teams to understand emerging information needs.
5. Website Performance & CMS Management
- Lead the ongoing management and optimisation of the charity's website, ensuring it delivers an excellent user experience and supports organisational objectives.
- Monitor website health, accessibility and technical performance.
- Work with external website developers to resolve issues and implement improvements.
- Analyse user journeys and identify opportunities to improve engagement.
- Ensure accessibility standards continue to improve across the website.
- Develop recommendations to improve digital performance and user experience.
Person Specification
Essential
Experience
- Experience producing dashboards, KPI reporting and organisational insight.
- Strong analytical skills with experience using Power BI and advanced Excel.
- Experience developing audience insights and segmentation.
- Experience interpreting website analytics and digital performance metrics.
- Experience improving organisational reporting and decision-making.
- Experience working with CRM systems (Microsoft Dynamics desirable) and managing data effectively.
- Experience working with multiple stakeholders to translate business needs into actionable insight.
- Experience delivering continuous improvement projects.
Knowledge
- Strong understanding of data governance and GDPR.
- Understanding of website analytics, digital marketing metrics and conversion tracking.
- Knowledge of audience segmentation and customer journeys.
- Understanding of reporting methodologies and performance measurement.
- Knowledge of accessibility principles and digital best practice.
Skills
- Excellent analytical and problem-solving skills.
- Ability to interpret complex data and communicate clear recommendations.
- Strong stakeholder management and influencing skills.
- Excellent written and presentation skills.
- Ability to manage multiple priorities simultaneously.
- Strong attention to detail while maintaining strategic perspective.
Desirable
- Experience with Microsoft Dynamics.
- Experience using Google Analytics 4.
- Experience using Power BI.
- Experience working with charities.
- Experience supporting website redevelopment or digital optimisation projects.
- Understanding of Power Automate or workflow automation (from a business process perspective rather than technical development).
This job description outlines the main responsibilities of the role but is not intended to be an exhaustive list. Duties may evolve over time, and the post-holder may be required to undertake other reasonable tasks consistent with the level of the role.
What can we offer you?
Our staff benefits include:
- 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays.
- Flexible working.
- Remote working.
- 5% Pension.
- Employee Assistance Programme.
How to apply
Please send your CV and a covering letter by clicking on the 'apply now' button.
Application timeline:
- Deadline for applications: 16th August at 4pm.
- Shortlisting: 17th August.
- First round interview: 20th and 21st August.
- Second round interview: TBC.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
Our Commitment to Equity, Diversity and Inclusion
We want Overcoming MS to be a welcoming, inclusive and supportive place to work, where people feel valued and able to thrive. We actively encourage applications from people of all backgrounds, experiences and communities, particularly those currently underrepresented in the charity sector.
We know that people sometimes hesitate to apply unless they meet every requirement listed. If this role feels like a good fit for you, we’d still encourage you to apply.
If you need reasonable adjustments or information in a different format during the recruitment process, please contact us.
Registered Charity
11 - 20
We're here for everyone with MS who wants to take control of their health and wellbeing.
The client requests no contact from agencies or media sales.
Thank you!
Context of role:
Key responsibilities:
Support Service:
1. Event Coordination and Delivery
1.1: Coordinate and deliver regular community engagement activities, including; coffee mornings and
support events.
1.2: Organise and facilitate regular wellbeing and social activities, such as; walks or group sessions.
1.3: Represent the organisation at regional events, including supporting fundraising and CYP teams
when required.
1.4: Co-lead on bookings and coordination of Ty Uchaf, our respite house.
2. Awareness, Training and Engagement
2.1: Lead on regional awareness training delivery for non-emergency services and community-based
organisations.
2.2: Deliver additional 2wish training programmes as required, including Children & Young People
(CYP) and Bereavement in workplace support training.
2.3: Lead awareness and advocacy activities with local ‘support champions’, including professionals
within non-emergency services.
3. Partnership and Network Development
3.1: Actively engage with local bereavement networks through attendance at meetings, hosting
information stands and building strong professional relationships across the region.
3.2: Develop and maintain effective links with community partners to expand reach and awareness of
services.
4. Volunteer Support
4.1: Act as a key local contact for volunteers.
4.2: Support the recruitment, training and retention of volunteers in collaboration with the wider
team.
5. Administration, Monitoring and Reporting
5.1: Maintain and take ownership of relevant systems and spreadsheets, including those used for:
52: Event planning and delivery
5.3: Marketing and communications
5.4: Contact and engagement tracking
5.5: Professional and family engagement records
5.6: Accurately record interactions with stakeholders, including; families, professionals, champions
and referral partners.
5.7: Monitor and manage posts/content on Facebook family accounts.
6. Quality Assurance and Improvement
6.1: Support quality audits and contribute to continuous improvement processes.
6.2: Collect and review feedback from events and training sessions to inform future development.
2.0 General:
1.1: To be responsible for organising own work agenda, time management and administration
1.2: To keep clear and up to date records on database of activities with families and any ensuing
action
1.3: To promote the on-going work and continued support that 2wish can offer
1.4: To work as part of a team providing support to suddenly bereaved families
1.5: To work alongside support team and maintain a seamless approach to service delivery
1.6: To maintain a high degree of confidentiality in accordance with the charity’s policies
1.7: To show respect and sensitivity for the cultural and religious beliefs of families
1.8: To undertake learning opportunities and seek them out for the team
1.9: To adhere to all company policies and procedures including Safeguarding, Confidentiality,
Health and Safety and Lone Working; and to be proactive in implementing new safe working
practices as appropriate
1.10: To attend weekend and evening community events in support of the charity as necessary
1.11: Participate as and when required in team meetings and one-to-one meetings, and
undertake, as appropriate, courses/training/other developmental activities, which is relevant to
the role
1.12: To contribute to the evaluation and monitoring processes to ensure effectiveness of
services and activities provided
1.13: Contribute on the social media platforms maintained by 2wish
It is the nature of the work that tasks and responsibilities are in many circumstances
unpredictable and varied. All employees are therefore expected to work in a flexible way and
tasks, which are not specifically covered in their job description may have to be undertaken.
This role is subject to a DBS check.
The client requests no contact from agencies or media sales.