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Page 1 of 26
Salisbury, Wiltshire (Hybrid)
£40,000 - £43,000 per year
Full-time
Permanent

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Job description

The Gurkha Welfare Trust provides vital support to Gurkha veterans, their families and communities in Nepal. We have been working in Nepal for over 50 years, delivering essential financial and medical aid to Gurkha veterans and widows, and working with local communities to provide access to clean water and education. We also build earthquake-resilient homes for our most vulnerable pensioners.

This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s Individual Giving acquisition strategy across regular giving, one‑off donors, mid‑value supporters, and legacy pledgers, in collaboration with the Head of Fundraising & Communications.

2. Lead the planning and management of the annual acquisition budget, ensuring income and expenditure forecasts are accurate and regularly monitored.

3. Deliver integrated, supporter‑focused campaigns across direct mail, TV, door‑drop, inserts, press, telephone fundraising, and digital channels, ensuring activity meets agreed targets, deadlines, and quality standards.

4. Work with the Database Manager and external partners to ensure accurate data selection, segmentation, and fulfilment for all campaigns.

5. Monitor donor behaviour and key performance indicators, including attrition, response rates, and ROI, and develop strategies to enhance retention and reactivate lapsed supporters.

6. Collaborate with creative and fundraising agencies to test, refine, and optimise campaign content, propositions, and targeting.

7. Ensure the highest standard of donor care, working closely with the Individual Giving (Stewardship & Retention) Manager, Database Manager, and fulfilment providers to deliver a consistent and positive supporter experience.

8. Strengthen the regular‑giving acquisition proposition, identifying growth opportunities and mitigating donor attrition.

9. Maximise Gift Aid income by ensuring all acquisition activity includes appropriate prompts and compliance measures.

Support legacy marketing activity in partnership with the Legacy Administration team.



KEY SKILLS, QUALIFICATIONS AND KNOWLEDGE, AND PERSONAL ATTRIBUTES

Applicants for this position should be able to satisfy the following criteria:

Essential:

  • Proven success in delivering Individual Giving or marketing campaigns that meet or exceed income targets.
  • Strong project management skills and experience coordinating multi‑channel fundraising campaigns.
  • Experience managing significant income and expenditure budgets.
  • Ability to analyse campaign performance, interpret data, and produce clear, actionable reports.
  • Strong creative judgement and ability to guide external agencies.
  • Excellent communication skills, with a collaborative approach to working with colleagues, partners, and suppliers.
  • Good understanding of fundraising regulation, Gift Aid, and data‑protection requirements.
  • Strong numeracy skills and confidence working with financial and supporter datasets.
  • Excellent attention to detail, written and verbal communication, and competent IT skills.
  • A positive, proactive attitude and commitment to working as part of a supportive fundraising team.
  • A genuine commitment to the values and mission of The Gurkha Welfare Trust.

Desirable:

  • A relevant degree or recognised fundraising qualification (or equivalent practical experience).
  • Extensive experience in an Individual Giving or similar fundraising role.
  • Experience managing external agencies and overseeing creative, print, and production processes.
  • Experience of mail or telephone acquisition campaigns and testing new fundraising channels.

Experience using CRM systems, particularly Access or similar platforms.

Application resources
Organisation
The Gurkha Welfare Trust View profile Organisation type Registered Charity Company size 21 - 50

To provide welfare and support to ex-Gurkhas, their families and their communities in Nepal to enable our beneficiaries to live their lives in dignity

Posted on: 16 March 2026
Closing date: 15 April 2026 at 11:02
Job ref: Individual Giving (Acq) Mgr
Tags: Fundraising, Marketing, Project Management, CRM, Delivery, Direct / Supporters, Individual Giving, Legacy

The client requests no contact from agencies or media sales.