Digital and social media manager jobs in kensington, greater london

For 140 years, the Forces Employment Charity has proudly supported Service leavers, veterans, and their families in building successful civilian careers. We provide veterans with life-long, life-changing support, jobs, and training opportunities, regardless of circumstances, rank, length of service, or reason for leaving.

By working for FEC, you will become part of a vibrant team living the charity’s values: Expert, Supportive, Passionate, Open and Honest, Resilient, and Collaborative.

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Brief role description 

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Reporting to the Marketing Manager, the Digital Marketing Officer will be responsible for the day-to-day operational delivery of our website, email marketing, and digital assets. They will play a key role in user engagement, service promotion, and data-driven decision-making. They will manage and optimise our WordPress website and DotDigital email platform, ensuring all content aligns with brand and accessibility standards. The role will contribute to creative content development and campaign ideation, as well as tracking and reporting performance across channels to support the marketing manager with data-driven recommendations. This is a fixed term position for just about 2 years (end date to be confirmed at the offer stage)

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Interested? Want to know more about the Charity? Check out our website.

​Eager to know more about the role?​ Have a look at the Job Description attached

​What’s in it for you?​ Check out our Benefits.

​Have we convinced you to apply? ​If so, submit your CV and Covering Letter by ​Wednesday, 19 November 2025.

​Got questions about the role? Get in touch with the People Team 

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Please note: Applications will be reviewed and interviews conducted throughout the duration of this advert; therefore, we may at any time bring the closing date forward. We encourage all interested applicants to apply as soon as possible. ​

If you are an internal applicant, please ensure you have made The People Team aware before applying. 

We are committed to equal opportunities and improving the working lives of our staff by fostering an inclusive, supportive environment where everyone, including those with disabilities, can thrive, develop, and achieve their full potential. We actively encourage applications from individuals with diverse backgrounds and ensure reasonable adjustments are made to support candidates with disabilities throughout the recruitment process. 

We actively recruit citizens of all backgrounds, but the nature of our work in specific departments means that residency and security requirements can be more tightly defined than others. You will be asked about this throughout the recruitment process.

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The British Cardiovascular Society (BCS) is seeking a motivated and dynamic Communications Manager to lead initiatives that support the development of the Society’s leadership voice, profile and influencing function across the UK. 

Working with the Chief Executive, President, Vice-Presidents and the wider Board, the Communications Manager will promote BCS work to members, relevant decision-makers within the NHS and strategic partners.

The Communications Manager will be responsible for the development and delivery of the Society’s communications strategy (in support of BCS strategic objectives) and tailored communications that underpin the strategic plan

Who we are:

Muslim Aid is a UK faith-based international development organisation that provides support to communities around the world affected by disasters, conflict, or endemic poverty without regard to their social, religious, or ethnic background. 

Established in 1985, Muslim Aid has facilitated the engagement of the British Muslim and non-Muslim community in support of its work in a variety of ways. Over the years, its humanitarian work has included responses to major crises around the world including, famine in East Africa, earthquakes and flooding in Pakistan and Bangladesh as well as conflicts in Syria and Yemen. 

We place strong emphasis on long-term development projects that build the capacity of local people to help themselves. In addition to the 5 country offices worldwide we also work with multiple partner offices focusing on sustainable Development Programmes and providing humanitarian relief during times of crisis.

Summary of the role:

The Content & Copywriting Officer will involve developing engaging content for our social media channels, website blogs, and news section, as well as collaborating with the Search Engine Optimisation Officer to optimise copy for improved visibility and reach. You will play an important part in telling Muslim Aid’s story, inspiring our supporters, and helping to drive donations through impactful and well-crafted messaging.

About the Role:

1. Develop compelling, engaging, and audience-focused content for social media platforms, blogs, news updates, and campaigns.
2. Collaborate with the SEO Officer on the production of keyword-optimised copy for landing pages, appeals and campaign content.
3. Develop storytelling pieces that highlight Muslim Aid’s projects, beneficiaries, and impact.
4. Review written content for accuracy, consistency and alignment with Muslim Aid’s tone of voice and brand guidelines.
5. Collaborate with the programmes, fundraising and communications teams to deliver content that supports appeals and organisational goals.

About You:

You must currently hold the right to work in the UK. Muslim Aid is not offering sponsorship for this role

To be successful in this role, you will need:

1. Proven experience in content writing, copywriting, or digital communications.
2. Excellent writing, editing, and proofreading skills with attention to detail.
3. Experience writing for social media, websites, and blogs.
4. Excellent communication and interpersonal skills with the ability to liaise with a variety of stakeholders and employees at all levels.
5. Strong research skills and ability to generate creative, compelling content ideas.

Why you should apply:

Join Muslim Aid as a Content & Copywriting Officer and use your creativity to tell stories that inspire change. You’ll craft impactful, optimised content that connects supporters to our mission and drives donations. If you’re passionate about storytelling and making a difference, apply now to help shape Muslim Aid’s voice and impact.

Benefits you will enjoy working for us: 

• 25 days annual leave + 4 Privilege days
• Hybrid working
• Paid time off for medical appointments 
• 2 hours lunch break on Fridays 
• Time off in Lieu (TOIL) 
• Pension Scheme

How to apply:

To apply please submit your cover letter (no more than 1 page) and CV and a portfolio of your work. 

Applications will be accepted until the closing date. However, please note that Muslim Aid may conduct interviews and progress with the selection process on a rolling basis, with the aim of appointing a suitable candidate as soon as possible.

We’re looking for a results-driven Digital Marketing Manager to take ownership of our paid media, social, and aggregator growth channels. This is a hands-on role where you’ll shape strategy, manage agencies, and deliver measurable results across both B2B and B2C campaigns.

You’ll oversee paid campaigns (Google Ads, Meta, TikTok, LinkedIn, Bing), craft engaging organic social content, and manage key partner relationships—all while mentoring a growing team. With full responsibility for budgets and performance reporting, you’ll have the freedom to innovate, optimise, and show real ROI.

This is an exciting opportunity for a digital marketer who loves combining creativity with data, thrives on responsibility, and is ready to play a pivotal role in scaling our brand.

Key Requirements

• Proven experience in digital marketing, with strong expertise in paid media and social content.
• Hands-on knowledge of Google Ads, Meta, LinkedIn, Bing, and Google Analytics 4.
• Skilled in managing multi-channel campaigns, budgets, and performance reporting.
• Track record in growing brand social channels and delivering measurable growth.
• Experience managing agencies, external partners, and at least one team member.
• Strong communicator with a data-driven mindset and creative approach.

Must be available to travel to our Kingston office twice a week. 

Please see full job description attached below. 

20/20 Levels is a social mobility organisation dedicated to empowering black and racially underrepresented young people to maximise their potential through opportunities. We provide career and business development programs, mentorship, and opportunities to help young talent thrive in their chosen industries. Our community is at the heart of everything we do, and we are looking for a passionate and creative Social Media Manager to help amplify our impact through digital channels.

Role Overview

As the Social Media Manager, you will play a key role in enhancing 20/20 Levels’ digital presence by creating, managing, and growing our social media platforms. You will be responsible for creating engaging content, designing visually appealing assets, scheduling posts, analysing performance metrics, and interacting with our online community. This role is ideal for someone who is creative, detail-oriented, and passionate about using digital media to drive engagement and brand awareness.

This role reports directly to the Marketing & Communications Lead and works closely with programme teams to amplify their work.

Key Responsibilities

Content Creation & Management

● Manage the 20/20 Level’s social media accounts (Instagram, TikTok, LinkedIn, and YouTube), including content creation, scheduling (using programs like Later), and engagement.

● Create compelling written, visual, and video content that aligns with 20/20 Levels' mission and brand,  including graphics, reels, captions, and TikTok posts.

● Monitor social media channels for trends, conversations, and mentions related to our industry and brand.

● Design materials for internal communications, including newsletters, announcements and marketing materials and team updates

● Assist in maintaining a content library, organising media assets, and archiving materials for future use.

● Collaborate with our Marketing and Communications Lead to brainstorm and contribute creative ideas for campaigns and promotions.

Community Engagement

● Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner

● Foster meaningful conversations and positive online interactions to strengthen audience relationships

● Collaborate with internal teams to showcase program updates, success stories, and upcoming initiatives

Performance Tracking & Strategy

● Monitor trends and insights to optimise content strategy and maximise visibility and engagement

● Track, analyse, and report on social media performance, making data-driven recommendations for improvement

● Assist in running social media campaigns and influencer partnerships

● Stay up to date with the latest digital trends and best practices to keep our content fresh and relevant

Qualifications & Skills

● Previous experience in social media management, digital marketing, or content creation (internships or personal projects welcomed)

● Strong understanding of various social media platforms and their best practices

● Excellent written and visual storytelling skills

● Strong verbal communication skills, with the ability to explain performance metrics and communicate ideas clearly and quickly.

● Graphic design and video editing skills (knowledge of Adobe Photoshop, Canva, Adobe Suite, CapCut, Indesign & Illustrator)

● Ability to analyse metrics and adjust strategies accordingly

● Creative thinker with an eye for detail and brand consistency

● Passion for diversity, equity, and inclusion, with an understanding of the challenges faced by underrepresented young people in the workforce

● Ability to work independently while collaborating with a team

Benefits of Working with 20/20 Levels

● Opportunity to contribute to a meaningful mission and make a real impact

● Flexible working arrangements

● Professional development and mentorship opportunities

● Exposure to a dynamic and supportive community

INTERVIEWS ON 12TH NOV!!! 

Do you want to help create a better world for animals? Are you a creative communicator with a flair for storytelling and a passion for protecting animals from cruelty?

Join us at the Animal Welfare Investigations Project (AWIP), a not-for-profit organisation that investigates and disrupts organised animal cruelty worldwide, from dogfighting and puppy farming to wildlife trafficking and the dog-meat trade. Our work brings offenders to justice and builds a global movement to end suffering, powered by digital storytelling and public support.

We’re now looking for a Marketing Executive (Social Media) to join our fast-paced Marketing & Communications Team. This role will shape how millions see our mission — driving engagement, income, and supporter growth through bold, creative campaigns.

�� About the Role

Reporting to the CEO and working closely with our Digital Marketing Officer and Gifts in Wills Officer, you will:

• Develop and deliver a data-driven social media strategy that fuels measurable fundraising growth.

• Use ManyChat to grow a permission-based Messenger community and launch engaging campaigns that drive both immediate and sustained fundraising results.

  Plan, launch, and optimise virtual fundraising challenges (like Run for the Dogs or Step Up for Wildlife) — turning clicks into community and compassion into cash.

• Create powerful storytelling content across Facebook, Instagram, TikTok, LinkedIn, and X — designed to move people from awareness to action.

• Manage and optimise paid social advertising to grow AWIP’s supporter base and recurring donor network.

• Engage directly with our followers — responding to messages and comments with empathy, professionalism, and urgency.

• Work alongside our investigations team to flag and report potential cruelty cases seen on social media, gather evidence from witnesses, and receive OSINT (open-source intelligence) training to support real-world investigations.

• Capture and produce behind-the-scenes content from field operations and events, showcasing AWIP’s lifesaving work.

• Represent AWIP at digital fundraising and social media conferences, contributing to growing our thought leadership profile in digital engagement.

�� About You

You’re a performance-driven, strategic, and creative thinker who thrives in a fast-moving environment. You understand that social media isn’t just about followers or likes — it’s about measurable impact, mission growth, and movement-building.

Essential:

• Proven experience managing social media for a brand, NGO, or campaign.

• Strong writing, editing, and visual-content skills (Canva, Meta Business Suite, or similar).

• Experience running social-media ads or supporter-acquisition campaigns.

• Passion for animal welfare and investigative storytelling.

• Professional resilience when handling sensitive or distressing material.

Desirable:

• Experience with fundraising, challenge events, or membership marketing.

• Familiarity with ManyChat, MailerLite or similar EPS, FundraiseUp, Tally.so, or Salesforce.

• Willingness to travel nationally or internationally for short assignments and support investigations.

�� Contract Details

• Type: Permanent (initially 22.5 hours/week, with opportunity to expand to full-time)

• Salary: £24,500–£29,000 FTE (depending on experience and performance). Pro-rata for 22.5 hours is £15,750.00.

• Location: Fully flexible within the UK (occasional in-person events). Must be a UK resident.

• Probation: 6 months, including delivery of at least one fundraising challenge.

• Progression: Potential to grow to full-time based on KPI delivery.

❤️ What We Offer

• Fully flexible working arrangements

• Annual salary review and growth-linked progression

• Private healthcare & Employee Assistance Programme

• Pension contributions in line with Living Pension standards

• Fully funded professional development in digital fundraising & social media

• A chance to make a tangible difference, protecting animals and investigating animal cruelty worldwide.

Join Sutton Nightwatch and help us raise vital funds to support and raise awareness for the homeless people within the London Borough of Sutton and surrounding areas. You’ll lead on strategy, grow donor relationships, and deliver ambitious fundraising targets that directly transform lives.

Sutton Night Watch is a registered charity which was set up to support and raise awareness for the homeless people within the London Borough of Sutton and surrounding areas.

Over the past 10 years, with the support of local business, the local community and fundraising efforts, we have been able to grow and expand into our own, permanent base in December 2019.  From here we are able to not only provide the essentials such as food, showers and clothing supplies, but we are able to also offer our service users a range of health services, benefit advice, wellbeing and educational based courses, clothes, washing facilities and most importantly, a place where people are seen, heard and understood. We also support people to find secure accommodation. In the past 3 months we have found homes for 13 people.

Job Purpose:

The Fundraising Manager is responsible for developing, implementing, and overseeing fundraising strategies to secure financial support for the organization.

Our annual fundraising target is set at c250k (cash income) plus additional targets for in-kind donations, preloved donations and donated services. These support the growth and sustainability of our operations, ensuring we can continue to provide essential items and services to local people experiencing homelessness.

This role involves managing donor relationships, coordinating fundraising campaigns, organizing events, and ensuring income targets are met to sustain and grow the charity’s mission.

Key Responsibilities:

Fundraising Strategy & Planning

• Develop and execute a comprehensive fundraising strategy across individual giving, corporate partnerships, grants, trusts, community fundraising, and events.
• Set annual income targets and monitor performance against goals.
• Identify new opportunities for sustainable income generation.

Donor & Stakeholder Management

• Cultivate and maintain strong relationships with donors, corporate partners, and sponsors.
• Ensure regular communication, reporting, and stewardship to encourage long-term support.
• Work closely with trustees, senior management, and volunteers to maximize fundraising potential

Campaigns & Events

• Plan, deliver, and evaluate fundraising campaigns and events (in-person and digital).
• Oversee community and challenge events, ensuring participant engagement and fundraising success.
• Leverage digital channels and social media to promote fundraising initiatives.

· Grant & Bid Writing

• Research and apply for funding opportunities from trusts, foundations, and grant-making bodies.
• Prepare compelling proposals and reports to secure and retain funding.

· Financial Management & Reporting

•  Oversee fundraising budgets, track expenditure, and ensure cost-effective delivery of campaigns.
• Produce accurate and timely reports for senior management and trustees.
• Ensure compliance with fundraising regulations and ethical standards.

Skills & Qualifications

• Proven experience in fundraising,  within the nonprofit sector.
• Strong track record of meeting or exceeding income targets.
• Excellent communication, negotiation, and relationship-building skills
•  Knowledge of fundraising regulations, GDPR, and donor stewardship best practices.
• Strong project management and organisational skills with the ability to manage multiple priorities.

Personal Attributes

•  Passionate about the mission and values of the charity.
• Creative, proactive, and results-driven.
• Resilient, adaptable, and able to work independently as well as part of a team.
• High level of integrity and commitment to ethical fundraising.

This is your opportunity to make a difference to everyone affected by womb cancer - now and in the future. Your work with Peaches could save lives.

Peaches Womb Cancer Trust is looking for an experienced Marketing and Communications Manager who is passionate about developing accessible and relevant assets that reach all current and future stakeholders of our charity. This is a hands-on, creative role that would suit someone passionate about social media, marketing, and making a difference in the lives of others.

This is an exciting opportunity for someone with prior experience in marketing and communications to enhance their skills in the charity sector and help raise awareness of womb cancer, and Peaches, with all audiences within a brilliant organisation!

You will undertake a wide range of marketing and communications activities and have an opportunity to inform our direction of travel. The role is part time, working remotely with a requirement to attend regular team meetings in the Greater Manchester area. 

It is crucial that anyone at risk of, living with and living beyond womb cancer has a clear understanding of Peaches’ mission, vision and support. In this role, you will develop our marketing and communications strategy; planning and implementing tailored activity. You will be responsible for growing the online presence of Peaches Womb Cancer Trust and deepening engagement with stakeholders, ensuring our message reaches the right audiences in the most effective ways. You will also have prime responsibility for managing our social media channels, creating digital content and campaigns that raise awareness, promote fundraising and share the stories of those we support.

You will work closely with our Clinical Nurse Specialist and Operations Executive and will be responsible for ensuring that we have the assets and materials we need to achieve maximum sustainable impact for the charity. You will work within our branding guidelines and budget to build upon our previous assets and materials, increasing engagement across all platforms including the media. You will also work with national and international partners on joint campaigns, press releases and events. This is a varied and exciting role. There’s never a dull moment at Peaches!

About the role

You’ll join us at a vital and exciting time, as we help to shape what the future of health and care looks like with our new strategy and a reshaped communications and engagement directorate.

We’re looking for a strategic and creative digital communications leader to join our team, overseeing our digital channels, including email, paid and social media. In this role, you will plan, produce and evaluate all kinds of digital content, ensuring it is engaging and accurate, and aligns with our strategic and income-generating goals. You'll work closely with colleagues across The King's Fund to find interesting stories to tell and use insight and data to craft the right assets for our audience and make improvements to our channels. 

You’ll oversee the delivery of marketing and communications campaigns across multiple channels and enjoy both the creative and technical aspects of channel and community management. You'll be a compassionate and inspiring people manager and a confident communicator.

If you’re passionate about storytelling, data-driven strategy, and delivering meaningful results, we’d love to hear from you.

The Fund has an ambition to increase the diversity of our workforce and introduce careers in health and care policy to a broader range of people. We encourage applicants from all sections of the community, including those from Black and ethnic minority backgrounds, those with disabilities and from the LGBTQ+ community. We believe that diversity of background and experience contributes to a broader collective perspective that will improve the way we influence health and social care policy. 

What you'll get in return 

The King’s Fund is committed to a hybrid working model that meets the organisation’s needs, while giving staff flexibility to choose between office and home working. In keeping with our current policy, the post-holder will be required to work a minimum of two days per week from our central London office (pro rata, averaged over a month).

In addition to a competitive salary, The King’s Fund offers generous holiday entitlements, a £3 daily discount in our café and an on-site gym.

How to apply

To apply, please visit our website and read our supplementary guidance documents below, then download and fill in our application form. If completing the application form presents any challenges, contact us by email so we can discussion options.

Please note that in order to apply, you must have existing documented proof of your right to live and work in the UK. 

No agencies please.

CVs will not be accepted as applications. Applications must be submitted using The King’s Fund application form.

The deadline for receipt of applications is Tuesday 4 November, 9.30am. Late applications will not be considered.

Interviews will be held on Wednesday 12 November. The role is available to start immediately.

The Talent Set are proud to be partnering with Christian Aid to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation. 

Role: Web Optimisation Manager

What’s on offer:

Salary:London £48,937. Cardiff/ Warrington/ Edinburgh £44,056
Location: London, Cardiff, Warrington or Edinburgh 
Pattern: Hybrid 2 days/week 
Permanent: full-time with flexible hours

The role:

• Drive the strategic development of Christian Aid’s digital ecosystem, ensuring alignment with the organisation’s values and overarching goals.
• Develop and implement a robust search engine optimisation (SEO) and link-building strategy to improve website health, attract relevant traffic, and support user acquisition targets.
• Deliver key digital projects focused on enhancing campaign effectiveness and maximising income and impact, including:
  • Technical SEO
  • Site audits
  • Keyword research and analysis
  • Competitor and backlink analysis
• Collaborate with the Senior Digital Content Editor to implement the digital content strategy across Christian Aid’s digital channels—including social media—to maximise reach, engagement, and income.
• Work cross-functionally with other teams to execute the digital ecosystem content roadmap, ensuring all content is user-focused and impact-driven.
• Define and brief content requirements that support SEO and conversion rate optimisation (CRO) efforts, enabling data-informed and impactful decisions.
• Lead the organisation’s tag management strategy and implementation, including:
  • Tag structure and tools
  • Server-side tagging
  • Integration with the customer data platform (CDP)
  • Ensuring all tracking functionality is accurate and effective

About you:

• Completed training in Google Analytics 4 (GA4), user experience (UX), search engine optimisation (SEO), and other key digital disciplines.
• Proven ability to lead, coach, and inspire high-performing teams across content management and social media.
• Advanced expertise in technical SEO, including:
  • On-page and off-page optimisation
  • Technical SEO best practices
  • Successful implementation of link-building strategies
• Highly proficient in digital analytics and performance tools, including:
  • Google Analytics 4 (GA4)
  • SEMrush (or equivalent platforms)
  • Google Tag Manager
  • Hotjar and ContentSquare
  • Power BI and Looker Studio
• Experienced in managing external suppliers and partners across digital platforms and tools.
• Skilled in content management systems (CMS), particularly Drupal, with working knowledge of HTML and CSS.
• Strong ability to produce clear, insight-driven digital performance reports using data from:
  • GA4
  • Social media insights
  • META platforms
  • Other performance tools
    to optimise fundraising, marketing, and conversion strategies.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

*Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set*

1st stage Interviews to be held via Teams on Wednesday 8th October, with 2nd stage being held on Tuesday 21st October (likely to be in person at their Waterloo office).

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Wildlife & Countryside Link is a coalition of 90 nature charities. We are looking for someone with creativity, wit and a great eye for detail to support our social media and communications.

Anti-environmental voices are growing louder, but we need our call for environmental action to reach the public and policymakers more clearly than ever. Do you have the great writing, excellent people skills and digital know-how to help us swing the balance and make sure nature cuts through?

You would be joining a small, dynamic Link team, working with partners from across the nature charity sector and beyond. You would play a central role in developing and growing Link’s own public digital voice and in coordinating and empowering our members in their own communications. Please do apply if you would like to be at the forefront of nature-campaigning in the UK.

To apply, please send your CV, with a short covering letter and a completed diversity monitoring form by 9am on Monday 3rd November 2025. Interviews will take place w/c the 10th November 2025.

The Talent Set are delighted to partner with a fantastic education client seeking a talented Digital Communications Manager for a temporary 3-6 month contract. This pivotal role involves leading impactful digital campaigns, amplifying the organisations voice, and streamlining website and social media strategies within a dynamic educational environment.

Role Overview
The successful candidate will manage the organisation's social media and digital content, driving engagement across channels such as Instagram and LinkedIn. They will oversee website content consolidation, develop innovative strategies, and ensure alignment with institutional goals during a busy transitional period.

Key Responsibilities

• Develop and implement social media strategies to expand reach and engagement, with a focus on Instagram and LinkedIn, and explore opportunities on TikTok for broader audiences.
• Manage daily social media content creation, scheduling, and live engagement, ensuring content aligns with the organisation’s mission and audience interests.
• Analyse and evaluate social media performance, providing insights and recommendations for future campaigns.
• Coordinate website content across multiple school sites, supporting the roll-out of a centralised platform, and advise on SEO.
• Monitor social media trends and emerging platforms; recommend innovative ways to increase visibility and impact.
• Respond to reactive communications or crises swiftly, supporting urgent messaging needs.

Person Specification

• Proven experience managing social media platforms with a strategic approach to audience growth and engagement.
• Ability to produce compelling copy and multimedia content under tight deadlines.
• Strong analytical skills and experience using social media listening and measurement tools.
• Knowledge of website management, SEO, and GEO
• Creative thinker with a passion for innovative digital storytelling.
• Excellent collaboration and communication skills, capable of working effectively in a small team environment.
• Resilient, adaptable, and able to handle fast-paced projects and changing priorities.

What’s on Offer
Salary: Day rate £197-£217 + daily holiday pay
Hybrid Working: 3 days a week in a central London officer 
Length: 3-6 month contract hiring immediately.

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

The Talent Set are proud to be partnering with Christian Aid to recruit this pivotal role as part of their ongoing transformation to become a 'digital first' organisation. 

Role: Digital Performance Advisor 
What’s on offer:

Salary:  London £54,527. Cardiff/ Warrington/ Edinburgh £49,664
Location: London, Cardiff, Warrington or Edinburgh 
Pattern: Hybrid 2 days/week 
Permanent: full-time with flexible hours

The role:

• Conduct in-depth analysis of user behaviour across Christian Aid’s digital platforms using a range of analytics tools. Structure, extract, and interpret data to generate insights that inform and improve the overall digital experience.
• Develop and present data-driven hypotheses to evaluate and optimise campaign performance. Provide clear feedback and actionable recommendations to support ongoing digital enhancements.
• Serve as a subject matter expert in digital analytics, delivering detailed campaign performance reports and actionable insights. Collaborate closely with cross-functional teams to build consensus and drive data-informed decision-making.
• Utilise digital reporting dashboards such as Power BI and Looker Studio to effectively communicate key digital KPIs, enabling informed, strategic decisions across the organisation.
• Perform user experience analysis through usability testing and analytics tools to identify opportunities for improvement on the Christian Aid website, ensuring an optimised and impactful user journey.
• Design and implement robust A/B and multivariate testing strategies. Ensure thorough documentation, analysis, and dissemination of testing outcomes to promote a culture of learning, iteration, and continuous improvement

About you:

• Demonstrated expertise in digital analysis and insights, with a strong track record of producing data-driven reports and actionable recommendations across platforms such as Google Analytics 4, email marketing, social media, and META.
• Proven ability to optimise marketing, fundraising, and conversion strategies through comprehensive performance analysis.
• Highly proficient in statistical analysis techniques, including:
  • Descriptive and comparative statistics
  • A/B testing
  • Data modelling to identify trends and support performance improvement
• Advanced knowledge of digital performance tools and frameworks, including:
  • Google Analytics 4 (funnel analysis, segmentation, e-commerce tracking)
  • Google Tag Manager
  • Hotjar or ContentSquare
  • Power BI
  • Looker Studio
• Skilled in defining and managing tracking requirements, implementing tag management solutions, and integrating digital data with CRM systems.
• Strategic and analytical thinker with a strong learning mindset; able to work independently to:
  • Identify performance gaps
  • Develop innovative solutions
  • Implement methods to improve user experience and increase conversions

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

*Please note, all 3rd party agencies speculative CVs and direct will be forwarded onto The Talent Set*

1st stage Interviews to be held via Teams on Thursday 9th October, with 2nd stage being held on Thursday 23rd October (likely to be in person at their Waterloo offcie).

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

The Charity and The Vision.

For over 15 years, Scotty's Little Soldiers has been supporting children and young people who have been bereaved of a parent who served in the British Armed Forces.  We are about to embark on an exciting journey which will see the charity evolve to support anyone affected by a military-connected bereavement and ultimately empower a community of more than 25,000 bereaved individuals and their families by 2035.

Founded in 2010 by Nikki Scott following the death of her husband, Corporal Lee Scott, the charity currently offers a unique blend of emotional, practical, and educational support to over 750 young people.

We are proud of our vibrant, non-traditional culture, which puts the needs of bereaved children and young people at the heart of everything we do. We embrace innovative approaches, are committed to creating smiles and believe in the power of community, resilience, and connection.

Role Mission.

I am here to lead Scotty’s outreach to bereaved military families — helping more people find, trust, and access our support by creating a visible, welcoming, and engaged community.

I am accountable for:

• Developing and delivering Scotty’s Outreach strategy, aligned with the charity’s long-term vision and growth targets.
• Leading the development of a new in-house team, ensuring strong performance, alignment, and support across all outreach activities.
• Achieving our beneficiary reach and engagement targets, including community growth, email sign-ups & engagement, social reach, and event/webinar attendance.
• Ensuring all outreach activity is sensitive, on-brand, and audience-focused, particularly in the context of bereavement and the military community.

The key responsibilities of this role are:

• Shape and deliver the Outreach strategy to engage bereaved military families across the UK, helping us to a) reach more bereaved families, and b) maintain regular engagement with those families.
• Lead and support the development of the Outreach squad as it grows.
• Plan and oversee delivery of digital and offline outreach activity, including social media, email marketing, website content, printed publications, and event promotion.
• Initially take responsibility for the delivery of outreach activity (except social media) until the squad grows.
• Ensure strong audience insight, segmentation, and tone of voice in all comms.
• Set and report on performance metrics to the CEO, SLT, and Trustees.
• Work closely with internal teams, especially our Service Delivery, to align comms and campaigns with our Programme goals, and to ensure we sensitively engaged with the bereaved military community.
• Uphold the Scotty’s tone and brand across all outreach activity — adapting to the needs of a sensitive, bereaved audience.

The 3-month goals for this role are:

• Build a deep understanding of Scotty’s mission, our audience, the services we provide, and strategic direction.
• Finalise the Outreach strategy with the CEO, including key audience segments, platform focus, and performance metrics.
• Begin recruitment of the Outreach Squad (Social Media Exec to start, subject to funding confirmation).
• Produce and maintain a 90-day content and campaign plan, working closely with other teams.
• Establish baseline data for outreach KPIs and set up regular performance reporting.
• Picked up accountability for beneficiary marketing-related tools such as email, website, social etc.

The 6-month goals for this role are:

• Support the recruitment and onboarding of the Social Media Exec (TBC).
• Have created audience journeys and set up systems (CRM) to mirror them.
• Launch first targeted outreach campaigns focused on increasing awareness and sign-ups to services, particularly SMILES and SUPPORT programmes.
• Begin the repositioning journey for Scotty’s brand, working alongside PR & Comms and the CEO.
• Strengthen working relationships with Service Delivery to ensure handovers from outreach to support are smooth and consistent.
• Launched a regular programme of beneficiary focused comms including monthly email, annual magazine, daily social content.

The 9-month goals for this role are:

• Demonstrate progress against outreach KPIs (e.g. increased social reach, community email sign-ups, beneficiary engagement).
• Deliver a successful cycle of outreach to support 2+ SMILES or SUPPORT campaigns/events.
• Complete internal and external review of what’s working in outreach — optimise content, messaging, and tactics accordingly.
• Refine and relaunch Scotty’s beneficiary-facing email comms strategy to improve open and click-through rates.
• Begin developing a 12-month Outreach roadmap for Year 2, including content themes, campaign ideas, and team development needs.
•  

Skillset and Experiences Required:

Marked as D (Desirable) or E (Essential)

· Experience in leading marketing or engagement strategy - E

· Team leadership and people management experience - D

· Proven track record of delivering audience growth and engagement - E

· Strong understanding of digital channels (social, email, content) - E

· Experience working in a charity, community-focused or purpose-driven role - D

· Experience with campaign planning and performance reporting - E

· Ability to write and oversee content that is clear, warm, and sensitive - E

· Familiarity with bereavement support, the Armed Forces, or similar sectors - D

· Proficient in using data to inform strategy and optimise campaigns - E

· Comfortable working with autonomy and initiative in a remote environment - E

Additional Information

· The role may require occasional evening or weekend work

· Enhanced DBS check required

· Travel will be required to events and team training days

The Scotty’s Way

At Scotty’s, our personal performance is only 50% of what success looks like. Our culture is equally important. When you join our team, you sign up to The Scotty’s Way, rooted in our four core values:  

1. Families Come First

2. Everyone a Supporter, Every Supporter a VIP

3. Love What You Do

4. Remember, Every Day

Our values are further supported by our four non-negotiable behaviours of Show Respect, Speak Up, Take Ownership and Actively Collaborate. We are looking for an individual who embodies these values and behaviours.

Thank you for your interest in joining our team, we are an equal opportunities employer, we are committed to creating a diverse and inclusive workplace where all employees are treated with respect and given equal opportunities for employment and advancement.  

We do not discriminate based on race, colour, religion, gender, sexual orientation, age, disability or any other protected characteristic.  

We encourage all qualified individuals to apply for employment within our charity, and we provide a fair and inclusive recruitment process for all candidates.