Digital campaigns manager jobs

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.

We’re looking for a proactive and creative individual to join our team as a Community Fundraising & Partnerships Manager — playing a vital role in growing the support that powers our work.

This role is all about connecting people with purpose. You’ll lead community fundraising activity, build meaningful partnerships with local businesses, and create engaging campaigns and events that inspire support and generate income. Working at the heart of our income generation strategy, you’ll help secure vital funding that directly supports the animals who rely on us.

If you thrive on building relationships, spotting opportunities and turning ideas into results, we’d love to hear from you.

Key Responsibilities

Community Fundraising & Engagement

• Develop and grow community fundraising activity across individuals, groups and local organisations.

• Create and deliver engaging campaigns and fundraising events.

• Recruit and support volunteers to maximise fundraising reach and impact.

• Deliver excellent supporter experiences and stewardship.

Corporate Partnerships

• Build and manage relationships with local businesses.

• Secure financial and in-kind support.

• Develop long-term partnerships that increase income and awareness.

Income Generation & Performance

• Work closely with the Head of Income Generation to deliver fundraising objectives and income targets.

• Maintain a strong pipeline of opportunities and provide regular reporting and forecasting.

• Monitor fundraising trends and identify new opportunities for growth.

Collaboration & Compliance

• Work collaboratively across the organisation to maximise opportunities and ensure consistent messaging.

• Ensure all activity complies with fundraising regulations, GDPR and organisational policies.

• Champion the charity’s values, professionalism and supporter care.

Person Specification

Experience & Knowledge

• Experience in community fundraising, supporter engagement or income generation.

• Experience managing relationships with supporters, community groups or corporate partners.

• Experience delivering successful fundraising campaigns or events.

• Understanding of fundraising principles and supporter stewardship.

Skills & Abilities

• Strong communication and relationship-building skills.

• Highly organised with the ability to manage multiple priorities.

• Proactive, self-motivated and results-driven.

• Confident networker and ambassador for the charity.

• Good IT skills, including CRM/database systems.

Personal Qualities

• Positive, collaborative and resilient.

• Committed to ethical fundraising and continuous learning.

• Passionate about delivering excellent supporter experiences.

As part of the interview process, shortlisted applicants will be asked to deliver a 10-minute presentation. Further details will be provided in the interview invitation.

Benefits

• Company pension

• Employee discount

• Free parking

• Health & wellbeing programme

• On-site parking

We are happy to discuss working hours for this role.

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

 

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives

About us

The Lucy Faithfull Foundation is a UK-wide charity that exists to prevent child sexual abuse and exploitation. We’re here for everyone who needs us. We protect children by working with people who pose a risk and diverting them from causing harm. We support individuals and families who have been affected by abuse. And we help professionals who work with families to create safer environments for children through delivering risk assessments, interventions, training and consultancy.

About the role and you

This is a strategic and hands-on role in our fast-paced, collaborative communications and advocacy team. You’ll lead the charity’s digital presence, overseeing our websites, paid media, and digital projects, to ensure they drive reach, engagement, and measurable impact.

You’ll manage relationships with external developers and agencies, lead on the digital strategy and performance, and support colleagues across the organisation to improve our digital presence.

This role is central to delivering our mission to prevent child sexual abuse.

You’ll be energetic, proactive and innovative, with a strong track record in managing websites and be confident in gathering and using data and analytics to evaluate and improve performance.

You’ll also be comfortable working across multiple projects and with a range of stakeholders - from internal teams to external agencies.

Here are some of the skills and experience we’re looking for:

• Experience managing websites.

• Strong understanding of SEO, UX and accessibility principles.

• Confident using analytics platforms to report performance and influence decisions.

• Excellent project management and communication skills.

• Comfortable working on sensitive topics.

• Experience in content design and optimising user journeys.

What you’ll get from us

We offer the following benefits:

• Hybrid working (with a minimum of 2 days in the office per week; we ask for 3 days in the office per week for the first month)
• NEST pension
• 33 days’ annual leave rising to 38 days (inclusive of statutory bank holidays following qualifying period)
• Up to 5 days’ learning and development per year
• Flu jabs & eye tests
• Season ticket loans
• Charity discounts
• Employee assistance programme
• Option of private healthcare with Benenden

How to apply

We really welcome informal conversations with prospective candidates about the role and the charity in advance of the deadline - please download the job pack for more information.

An application form and equal opportunities form are included in the job pack. We look forward to receiving your completed documents by 8th July 2026 at 9:00am. Please download the job pack for more information on how to apply.

Please avoid using AI-generated responses as these will automatically be discarded – we want to hear from the real you. Please note that only applications with all sections completed will be reviewed during shortlisting.

Stage 1 interviews are being held on 27th and 28th July 2026 via Microsoft Teams and Stage 2 interviews being held on 12th August 2026 in person.

If you have not been contacted within 2 weeks of the closing date you have been unsuccessful with your application. Please note the successful candidate will be required to undergo a DBS check for this position.

#website #digtial #manager #engagement #reach #impact # paidmedia #digitalprojects #projects

Since the role was first established in 2024, digital marketing has become an integral part of how we engage and connect with our audiences, and we are now looking for someone to build on this strong foundation and continue driving our growing digital presence forward to achieve our organisational objectives.

As the Digital Marketing Manager, this role will be responsible all marketing and communications activity for The Lullaby Trust.

The post holder will lead a team to deliver all digital marketing activity and focus on continually developing our digital marketing and digital brand presence to achieve our organisational objectives.

This role will cultivate cohesive working relationships across their team and across the

organisation to ensure that all digital marketing and traditional marketing activity supports the overall organisational strategy and all other departments' objectives.

The main functions of this role will be

1. Team leadership

2. Leading all organisational marketing and the digital marketing strategy

If you are enthusiastic and have the skills and experience we are looking for, we encourage you to apply.​

At Book Aid International we share the power of books and help build a more equal future. Every year we work with our partners worldwide to provide over one million brand-new books which support or establish libraries in communities where people would otherwise have few opportunities to read.

We are looking for a creative and data-driven Digital Marketing Manager to maximise our reach, engagement and fundraising income across all digital channels. This is a hands-on role at the heart of our Income and Engagement Team, leading day-to-day digital activity while helping shape how we connect with supporters, publishers and other audiences.

This is an exciting moment to join Book Aid International in a newly created role dedicated to digital marketing, with the opportunity to shape how we connect with our audiences and grow our impact.

The postholder will lead on:

· Social media, email marketing, SEO, website management and paid advertising

· Digital fundraising campaigns and supporter journeys

· Data, analytics and optimisation across all digital channels

· Integrated campaigns in close collaboration with the Brand Manager and Individual Giving Manager

We are looking for someone with proven digital marketing experience, strong analytical skills and a data-informed approach, experience of digital fundraising or the charity sector, excellent copywriting skills and an eye for engaging content, and knowledge of GDPR as it applies to digital marketing.

If this sounds like you, we’d love to hear from you. For full details about the role, including details on the recruitment process, please visit our website and download the Role Description.

Applications are a CV and maximum 2-page covering statement highlighting specific demonstrable experiences and skills that align with the requirements outlined in the Role description. CVs received without a covering statement, may not be considered.

Fawcett is recruiting a Campaigns & Content Manager to help shape our campaigns and public-facing content at an important moment for women’s rights.

This is a manager-level role with real responsibility. You will support the development of campaigns aligned to our strategic priorities, create compelling content across channels, and help ensure our public-facing work is clear, engaging and rooted in tackling sexism and misogyny. We are looking for someone with strong content development and digital literacy, a digital-first approach to communications, and the ability to translate feminist, policy or social justice issues into accessible and impactful campaigns and content.

There is real scope for creativity and curiosity in this role. We are a small team, open to new ideas about how to use content and digital engagement to campaign effectively, build momentum and reach new audiences.

We know that women and people from marginalised backgrounds are less likely to apply unless they meet every requirement. If this role feels like a strong match for your skills and approach, we would encourage you to apply.

Manage all new donor streams for the Trust, including mail, email, regular giving, mid-value supporters, and legacy prospects, while delivering multi-channel campaigns and creating strong welcome journeys. Convert one-off donors into regular givers, ensure smooth transition to long-term stewardship, and develop strategies to grow legacy and in-memory giving.

MAIN DUTIES AND RESPONSIBILITIES

 This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s strategy across regular giving, one of donors, mid value and legacy pledgers to acquire and steward new donors. Working with the other Individual Giving Manager and in consultation with the Head of Fundraising and Communications.

2. Prepare and monitor the annual income and expenditure budget with support from the Head of Fundraising.

3. Responsible for delivering existing integrated campaigns spanning direct-mail, partially addressed mail, inserts, telephone acquisition and digital channels against the agreed schedules, targets and budgets.

4. Work closely with the Database Manager (and relevant agencies) on criteria for data selections, data extractions and supply.

5. Measure attrition in key acquisition groups as well as other key metrics on an ongoing basis and develop strategies to reactivate and mitigate against donor attrition.

6. Work with a creative agency on campaigns across all Individual Giving streams, testing and adapting regularly to optimise results.

7. Work with the other Individual Giving Manager focused on retention, Database Manager and the appointed fulfilment house to ensure that supporters are managed to the highest level of donor care standards and GDPR guidelines. 

8. Continue to develop the regular giving acquisition proposition to grow each segment of supporters and negate attrition.

9. Maximise Gift Aid income from the acquisition appeals.

10. Working with Legacy Administration team lead on legacy marketing.

11. Remain current on developments to GDPR, especially to consent and ensure all campaigns comply with those guidelines.

12. As appropriate, to support and participate in any fundraising event organised by the Trust.

13.  Undertake other tasks as appropriate as directed by the Head of Fundraising & Communications.

We’re hiring: Supporter Acquisition Manager at The Salvation Army

Are you a creative, insight-driven marketer who loves testing new ideas and driving growth? Do you want your work to make a real difference in the lives of people facing homelessness, poverty, and crisis?

Join The Salvation Army as our new Supporter Acquisition Manager and help us bring a new generation of supporters into our mission.

You’ll sit within our Acquisition & Innovation Team, where you’ll lead bold, multi-channel campaigns, test fresh ideas, and develop propositions that inspire people to take their first step in supporting our work.

You’ll also be part of our wider Individual Giving (IG) team - a genuinely fun group to work with. They also happen to deliver a sector-leading Christmas campaign that inspires thousands of people every year.

What you’ll be doing

• Deliver high-impact digital and multi-channel acquisition campaigns
• Test new ideas and optimise performance using insight
• Develop propositions and journeys that convert interest into long-term support
• Collaborate with a supportive, creative IG team that loves what they do

What you’ll bring

• Experience in supporter acquisition, marketing, or digital fundraising
• A test-and-learn mindset and creative approach
• Strong project management and stakeholder skills

If you’re excited by innovation, motivated by impact, and ready to help us reach more people than ever, we’d love to hear from you.

In order to complete your application please download and read the job profile and any other attachments.

In the job profile you will find the criteria required for the role please make sure that you address this in your supporting statement as this forms the basis of our shortlisting.

Appointment will be subject to satisfactory references and evidence of your Right to Work in the UK in line with Home Office requirements. As we are not a licensed sponsor, applicants must already have the right to work in the UK. Details on how to prove your Right to Work can be found on the Government website.  

The Salvation Army actively promote equality of opportunity for all with the right mix of talent, skills and potential, and we welcome applications from a wide range of candidates, including those with criminal records. 

Please note that any Salvation Army employees who are under notice of redundancy and apply for this position will be given priority consideration.

We reserve the right to close this advert earlier if we feel that we have received sufficient applications.

Promoting equality in the workplace and as a disability confident leader scheme employer, we guarantee to interview all disabled applicants who meet all the minimum essential criteria for the vacancy.

Benefits:
25 days annual leave + bank holidays (pro rata for part-time) a contributory pension scheme; an employee assistance programme

Working hours: Minimum of 35 hours per week, working a minimum of 40% across each month in the Territorial Headquarters, London, SE5 8FJ  

Closing date: 30 June 2026

Interview Date: To be confirmed

Digital Marketing Manager

The Talent Set are delighted to partner with our client on a fantastic Digital Marketing Manager role. This position offers an exciting opportunity to lead strategic marketing initiatives for a reputable charity, making a meaningful impact through innovative campaigns and community engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase outreach and engagement.
• Manage content creation across various digital channels, ensuring alignment with brand messaging.
• Analyse campaign performance data to optimise results and report on key metrics.
• Coordinate with external partners and internal teams to deliver high-impact marketing projects.
• Oversee social media platforms, email marketing, and website content to enhance the organisation’s online presence.
• Stay informed of digital marketing trends and incorporate best practices to keep campaigns fresh and effective.

Person Specification

• Proven experience in digital marketing, preferably within the charity or non-profit sector.
• Excellent understanding of digital marketing tools and platforms, including social media, email marketing, and analytics.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication skills to liaise with diverse stakeholders and convey campaign messages clearly.
• Self-motivated and proactive, with a creative approach to problem-solving.
• Ability to work independently within a collaborative environment.

What’s on Offer
Salary: £36,500 - £38,500

Working pattern: Full time, Extremely flexible hybrid working 

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

We're hiring: Senior Campaigns and Digital Engagement Officer

• Salary: £34,000 - £37,000 FTE (depending on experience)

• Hours: Full-time (37.5 hours per week) or part-time, with flexibility for an exceptional candidate

• Contract: 12 months fixed-term (with a view to extend subject to funding)

• Location: London hybrid (with remote-only options for an exceptional candidate)

• Closing Date: Sunday, 5th July

The Work Rights Centre is a progressive, rapidly growing charity dedicated to helping migrants and disadvantaged Britons access employment justice and improve their social mobility. We combine life-changing frontline legal advice with systems change work, and today we are launching a new chapter.

About the role

We are looking for a Senior Campaigns and Digital Engagement Officer to bridge the gap between our work and the general public. You will be the engine that converts our legal wins and policy change ambitions into a public movement, mobilising our supporters to show up, speak up, and financially support our mission.

Key responsibilities include:

• Campaign development: Lead the creation of digital journeys that take supporters from casual followers to active participants (signing petitions, emailing MPs, and donating).

• Supporter engagement: Manage and segment our newsletter community, create high-performing content, and launch our first regular monthly giving programme.

• Digital optimisation: Use data (Mailchimp, Google Analytics) to track ROI, optimize website "Action" pages, and ensure a frictionless, mobile-first donation experience.

• Strategic growth: Contribute to the wider development of the charity, including our business planning and stakeholder relationships.

This role is fixed-term because this is the first time we are developing this work, with support from a restricted, time-limited grant. If by the end of the first year it is clear that the role brings significant value to the charity, we will be looking to secure alternative funding and extend the contract.

What we're looking for 

This is an ideal opportunity for a marketing or communications professional who is creative, strategic, and confident in their ability to grow communities. We are looking for someone with:

• Experience: At least 3 years in marketing or campaigning, with a proven track record of driving digital actions, building communities, or hit fundraising targets.

• Tech savvy: Confidence mapping user journeys, segmenting audiences, and using data to iterate digital strategy.

• Communication: Exceptional copywriting skills with the ability to translate complex policy or legal concepts into compelling, human stories.

• Mindset: A fundraising growth mindset, a proactive attitude, and a deep commitment to migrant rights and economic justice.

• Desirable: Lived or learned experience of the issues facing vulnerable migrants, or knowledge of a language other than English.

Even if you don’t tick every single box, if you share our values and trust your ability to make a positive contribution, we highly encourage you to apply.

Why join us?

• Generous leave: 32 days annual leave (28 days + Birthday Off + 3 days Christmas closure).

• Great benefits: 5% employer pension contribution, 20 weeks enhanced parental pay, and enhanced sick pay (up to 28 days).

• Growth & learning: A dedicated professional training budget to help you upskill.

Digital Marketing Manager

The Talent Set are delighted to partner with our client on a fantastic Digital Marketing Manager role. This position offers an exciting opportunity to lead strategic marketing initiatives for a reputable charity, making a meaningful impact through innovative campaigns and community engagement.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase outreach and engagement.
• Manage content creation across various digital channels, ensuring alignment with brand messaging.
• Analyse campaign performance data to optimise results and report on key metrics.
• Coordinate with external partners and internal teams to deliver high-impact marketing projects.
• Oversee social media platforms, email marketing, and website content to enhance the organisation’s online presence.
• Stay informed of digital marketing trends and incorporate best practices to keep campaigns fresh and effective.

Person Specification

• Proven experience in digital marketing, preferably within the charity or non-profit sector.
• Excellent understanding of digital marketing tools and platforms, including social media, email marketing, and analytics.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Effective communication skills to liaise with diverse stakeholders and convey campaign messages clearly.
• Self-motivated and proactive, with a creative approach to problem-solving.
• Ability to work independently within a collaborative environment.

What’s on Offer
Salary: £36,500 - £38,500

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

About The Role

This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.

What we’re looking for from you

- Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
- Set clear direction on investment, priorities and performance across campaigns and channels
- Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
- Lead, develop and support a team of acquisition managers and officers to deliver strong performance
- Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
- Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
- Manage budgets and resources effectively to ensure value and impact

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

We're looking for a creative, strategic and data-driven Digital Marketing Manager to lead and develop our digital presence across multiple channels.

Reporting to the Head of Marketing, you'll be responsible for creating engaging digital content and campaigns that inspire audiences, strengthen our brand and showcase the life-changing impact of our work. You'll manage our digital ecosystem, including social media, website development, email communications and digital advertising, ensuring every channel delivers measurable results.

This is an exciting opportunity to take ownership of a significant website relaunch, manage substantial digital brand profiles and shape how a global charity engages with supporters, partners and stakeholders around the world.