Digital communications officer jobs

Purpose of the role

To support the communications team in raising the profile of Day One, primarily on social media and with a focus on short-form video content. 

As a staff ambassador for Day One, championing our values and behaviours and being committed to the difference that Day One makes is essential. The role sits within our Fundraising and Communications Department and will support the wider team.

Key responsibilities 

The post holder’s primary duties and responsibilities are as follows: 

• Lead the day-to-day management of Day One's social networks 
• Create content for Day One’s social media accounts, website and email marketing 
• Create video content for Day One’s social media channels and YouTube 
• Work closely with Day One’s Services Team to identify patient stories which demonstrate the charity’s impact 
• Write case studies and ‘stories of recovery’ based on the experiences of our service users and volunteers 
• Support the management of Day One’s paid advertising campaigns on social media 
• Assist the communications and fundraising team with various tasks including: 
• Assisting with events marketing 
• Assisting with website content creation 
• Supporting digital fundraising 
• Support the wider Day One organisation with effective communications 

What we’ll need from you

This job is all about supporting the communications team in raising the profile of Day One, primarily on social media and with a focus on short-form video content. You’ll need to be a great communicator and creative thinker with a passion for making great digital content. You will work closely with our service users, volunteers and staff to make compelling content for social media in both written and video form. You will need to be creative, proactive, empathetic and adaptable. Working closely with our fundraising and communications team, you’ll ensure people remain at the heart of our work by telling powerful stories that resonate with our audiences and effectively communicate the impact of major trauma and the support Day One provides. As we are a small organisation, you will need to be ready to support the wider team with fundraising and service delivery projects.

Who you’ll be working with

You’ll work as a key member of our friendly, experienced and enthusiastic communications and fundraising team. We're a small, hard-working team with big ambitions, but we still make the time to support each other. You’ll be line-managed by me (Digital Communications Officer), and work alongside our Communications Manager Dave and Marketing and Communications Officer Harriet. You’ll be supported by our Fundraising and Communications Director, a supportive SLT and board of trustees, and work alongside six fantastic fundraising colleagues. This position is new for the charity, so there is lots of scope for you to carve out the role and make it your own. We’ll support you, so together we can become the charity that communication professionals want to work for: because of the impact we have on the lives of major trauma patients and their families, our inclusive culture, professional development opportunities and exceptional communications.

For the full job description, please refer to the attached recruitment pack.

How to apply

Upload your CV and a supporting statement, in written and/or video form, demonstrating how you meet the criteria and outlining why you’re interested in the role. Please include any examples of projects that you’ve worked on which you would like to share in your supporting statement. This can include relevant projects from your professional or personal life. To send a video as part of your application, please refer to the attached recruitment pack on full details on how to upload this.

Closing date: Midnight Sunday 10th August 2025 

In-person interview date: Monday 18th August 2025 

If we receive a high number of applications, we may get in touch to do an initial phone screening with suitable applicants. 

About the Role

We are looking for a creative and values-driven Communications Officer to join our growing team.

Working with our community of brain injury survivors, volunteers and staff, you will co-produce content that shares our stories, increases awareness and broadens our reach. 

You’ll play a central role in promoting our services and amplifying the voices of our members.

Headway East London is an expanding organisation that provides sector-leading support services for people living with brain injury: you’ll be joining a mission-driven team where your work will make a real difference every day.

Principal Duties and Responsibilities

Marketing & Communications Delivery

• Deliver and support the implementation of our communications and marketing strategy across all channels (digital and print.

• Lead on a regular calendar of activity across social media platforms (Instagram, Facebook, LinkedIn, BlueSky, YouTube) to maintain and grow a network of online supporters.

• Lead on maintaining and developing content for the Headway East London website (using WordPress and Elementor), including blog posts, service pages and events.

Community & Co-Production

• Work with our members (services users - people with brain injury), volunteers and staff to co-create content that reflects their voices and experiences.
• Ensure accessibility is embedded in all communications, including use of plain English, inclusive visuals, and a variety of formats.
• Engage the wider Headway East London community in developing campaigns, storytelling, and communications planning.

 Campaigns, Partnerships & Income Generation

• Support fundraising and development teams to plan and deliver digital campaigns that increase donations, engagement and awareness.

• Explore opportunities for brand development, partnerships and earned media that align with our values and strategic priorities.

• Maintain and strengthen relationships with local and national media outlets and stakeholders

Internal Communications

• Support internal communication needs across the organisation, helping teams stay informed and connected across multiple sites.
• Help develop internal resources and templates that enable teams to produce consistent, values-led communications.

Key Relationships - Internal and External

 Internal: Members (service users), Volunteers, Day Service Co-Ordinators, Service Leads of Departments, Director of Fundraising

 External: Public Audiences, Partner Organisations, Contractors e.g. Website Developers, Graphic Designers, Press

Other

Apply the Headway East London values and behaviours to every aspect of the role at all times.

Protect and enhance the interests and reputation of Headway East London internally and externally.

Commit to the organisational principles of: coproduction equity, diversity and inclusion sustainability.

Headway East London is an Equal Opportunities Employer and we are committed to ensuring that all staff are motivated, skilled and rewarded by their work. We welcome applicants regardless of race, religion or belief, colour, national origin, sex, sexual orientation, disability, age and other protected status as required by law. We promote and protect human rights; they are the foundation of what we do. We want to be an inclusive place where a diverse mix of talented people want to come and contribute their unique strengths and perspectives. We are focused on equality and believe that all the fascinating characteristics that make us different, make us more able to deliver our life-changing work with passion and creativity.

Background
Bipolar UK’s mission is to build a better world together for everyone affected by bipolar; this includes both people living with the condition and their close friends, colleagues and family. To achieve this ambition we need to speed up diagnosis rates and ensure everyone with bipolar has the appropriate care and treatment they deserve. This includes peer support, self-management advice and research – which the charity itself provides and supports. Over the last four years Bipolar UK’s communication and policy function has grown substantially, with a dramatic increase in press coverage and steady growth in digital engagement and advocacy. It has a well developed tone of voice and will be launching a new brand profile alongside the website. The postholder will inherit a talented and growing team with four direct line reports and a wider team of skilled and engaged contractors.
 

Role purpose

You will be a seasoned communications leader with the skills and experience of overseeing a modern, efficient and dynamic communication function to achieve tangible outcomes for people affected by bipolar. The post holder will play a pivotal role in growing Bipolar UK’s brand awareness, contributing to the wider goal of achieving a £3m+ annual turnover so we can provide peer support to even more people affected by bipolar. In autumn 2025 Bipolar UK will be hitting two major milestones, launching both a new website and a high-profile campaign: ‘Could it be bipolar?’ to speed up diagnosis from the average 9.5 years it currently takes. You will be responsible for leading these projects in 2026 and beyond.

Specific Responsibilities

Overall:

• Lead the charity’s external communications, brand, and public-facing resources.
• Manage and support delivery of the charity’s external communications and marketing strategy to increase engagement with existing and new audiences and continue to improve the charity’s profile.
• Line manage and support our Senior Communications Officer, Senior Marketing Officer, Senior Website Officer and Senior Public Policy Officer.
• Develop engaging marketing campaigns to promote awareness, advocacy and services that remain true to the lived experience of bipolar.
• Oversee the Department’s budget alongside the Finance Manager.

Digital

• Lead and develop a compelling digital engagement and marketing strategy.
• Oversee the day-to-day management of our digital channels, including website, media, email marketing and social media.
• Work closely with the Head of Digital Transformation to ensure first-class digital practice.
• Lead engagement of the bipolar community through an engaging webinar, in-person events and conference programme,  which includes managing the charity’s flagship annual World Bipolar Day conference.
• Work with the CEO to develop and implement an effective charity-wide lead generation strategy.
• Work with the Directors of Fundraising and Research to develop engaging and effective campaigns that raise crucial funds and recruit research participants.
• Undertake social listening to ensure people living with bipolar are heard and have their voices amplified.

Press

• Lead the charity’s proactive and reactive press engagement to maximise the charity’s reputation and brand awareness.
• Manage the relationship with our PR agency, Sway PR, and our creative agency, Lark.
• Oversee a bank of over 150 media volunteers and high-profile Ambassadors.
• Implement the Crisis Communications Policy as and when necessary.

Policy

• Support the CEO and Senior Public Policy Officer to develop and implement an effective public affairs strategy to promote Bipolar UK public policy positions and campaigns.

The post holder will be expected to:

• Understand Protection, Health and Safety at Work, and Equality and Diversity legislation, and adhere to policies, procedures, and best practice at all times.
• Work collaboratively with other staff to deliver these responsibilities and agreed objectivesto tight deadlines.
• Be independently mobile, as travel will be required to meetings, alongside monthly trips to our London Office.
• Some evening and weekend work may be required.
• Undertake any other reasonable duties as deemed necessary by their Line Manager, Bipolar UK’s Chief Executive Officer.

In the interest of effective working the major tasks may be reviewed from time to time to reflect changing organisational needs. Any consequential changes will be carried out in consultation with the post holder.

Job Title: Senior Communications Officer

Reports to: Communications Manager

Line reports: None

Contract terms: Full time

Salary: £39,629

Location: London-based, with hybrid working

The Royal College of Ophthalmologists is a membership organisation and the voice of the profession, with 4,500 members in the UK and overseas. Our role is to champion the specialty, set standards of training and practice, and influence change to make a difference to the lives of patients with eye conditions.

Job purpose

Part of the Policy & Engagement department, the Senior Communications Officer is responsible for devising and supporting strategic communication initiatives that elevate the College’s visibility, advocate for the importance of sustainable ophthalmology services, spotlight our work and values, and promote membership. Working with colleagues, members and external partners, you will craft, execute and evaluate multichannel campaigns, secure profile-raising media coverage, and create engaging content for all our communications channels.

Main responsibilities

Strategic communication planning

• Plan, deliver and evaluate multichannel communications campaigns and plans – working with colleagues across the College to identify objectives, target audiences and key messaging.
• Contribute to developing and implementing communications strategies to increase the College’s profile, promote its work and the importance of ophthalmology, and support membership recruitment and retention.

Content development and management

• Contribute to developing, delivering and evaluating the performance of our content strategy and organisation-wide annual content plan.
• Work with all College departments to develop promotional materials, and to identify and gather content, stories and information for sharing across College media.
• Produce engaging, and accessible content for the College’s member magazine, social media accounts, website and e-newsletters.
• Copyedit, proofread and format publications, and manage the production of printed materials, including liaising with printers, designers, and other external suppliers.
• Help keep the College’s photo library up-to-date, and work with colleagues to commission photographs.

Media relations

• Identify new and nurture existing relationships with editors, journalists, commentators and producers, expanding and updating our contact list.
• Develop and implement a schedule of strategic media engagement, identifying new opportunities upon which the College should capitalise.
• Handle day-to-day proactive and reactive media relations, including acting as the first point of contact for media enquiries; writing and pitching comments, press releases, quotes, and op-eds; arranging interviews; and working with international, national and local media.
• Record, monitor and report on the College’s media activities, coverage and performance.
• Work with the Communications Manager to brief and commission training for College spokespeople.
• Work with colleagues to keep our media lines on priority policy issues up to date.

 Digital communications

• Co-plan, produce and distribute targeted and segmented e-newsletters.
• Develop and implement a social media schedule that is aligned with organisational and departmental objectives, capitalises on external opportunities, reflects the latest trends and best practice, and delivers regular, timely and targeted posts.
• Manage the College’s social media channels day-to-day, producing topical and relevant content, and monitoring and responding to comments and messages.
• Support the Communications Manager in maintaining and managing the College website, including inputting to reviews and our ongoing redevelopment project and content audit.
• Support and train colleagues in using our content management system (CMS).
• Monitor and report on the College’s digital performance monthly.

Brand management

• Uphold the College’s brand identity and messaging across all materials and platforms.
• Help champion and ensure compliance with the College’s brand and style guidelines.
• Support the department in averting and handling communications crises as needed.

 Other

• Undertake any other reasonable duties as required by the College
•  Working outside normal hours and/or overnight stays may be necessary to support the delivery of key organisational events.

Inclusion and diversity statement 

The College is committed to encouraging inclusion, equity and diversity among our staff, and eliminating unlawful discrimination, harassment and victimisation by complying with the Equality Act 2010. We want a working environment where individual differences and the contributions of all staff are recognised and valued. To do this, we will proactively tackle discrimination and disadvantage and ensure that no individual or group is directly or indirectly discriminated against for any reason. We expect all employees to champion and live our values through their work at every opportunity.  

Our values 

Inclusion

• actively welcoming a diversity of experiences and perspectives
• everyone being respected and encouraged to participate regardless of their background or role

Integrity

• being open and honest, demonstrating accountability in all its work
• evidenced-based and transparent decision-making, utilising a range of data, information, expertise and experience

Innovation

• creating novel opportunities to advance and deliver on its aims, anticipating changing circumstances
• actively welcoming fresh ideas and approaches
• fostering a climate of ambition and excellence drawing on expertise from across the College’s communities

Improvement

• being a learning organisation, reflecting on both successes and mistakes
• continuous and sustainable development across all its activities

Person specification

Knowledge, qualifications and experience

• Demonstrable expertise in strategic/corporate communications, with a professional qualification or evidence of learning in communications, public relations, journalism or marketing
• At least three years’ experience of working in a busy communications team, press office or newsroom
• Experience of devising, implementing and evaluating multichannel communications strategies and/or campaigns
• Experience of writing materials for a range of audiences, including blogs, magazine/news articles, newsletters, social media posts and website copy
• Experience of commissioning, editing, and proof-reading copy, ensuring adherence to brand and style guidelines
• Working knowledge of the media and experience of fielding enquiries, and developing briefings and press releases
• Experience of using CMS, website analytics, social media monitoring and scheduling tools, and e-newsletter software
• Knowledge of best practice and emerging trends in digital and social media
• Working knowledge of IT systems – including Microsoft Office, CRMs, and digital asset management tools

Skills and abilities

• Strong strategic planning, prioritisation and organisational skills
• Excellent communications and editorial skills, with an outstanding command of written English and an exceptional attention to detail
• Strong analytical skills to evaluate impact and identify opportunities for improvement
• Search engine optimisation writing and editing skills
• Strong interpersonal skills and an ability to build positive relationships with internal and external stakeholders, including the media
• Ability to generate new ideas, take initiative and problem solve
• Adaptability and an ability to work well under pressure and manage often conflicting demands within tight timeframes

Personal qualities (attributes)

• Commitment to equity, diversity and inclusion and understanding of how this applies to own area of work
• Commitment to own continuing professional development
• Demonstrates a positive ‘can do’ attitude

Staff benefits

We offer a friendly and supportive working environment and make sure our employees are well looked after with a great benefits package, which includes:

Work life balance and family friendly benefits

• Hybrid working
• 25 days of annual leave, increasing to 30 days with length of service (plus bank holidays and office closure between Xmas and New Year)
• One day of paid leave to move house
• Enhanced parental leave

Planning for your future

• Employer pension contributions up to a maximum of 12%.

Career development

• All staff are offered opportunities for learning and development, in addition to a comprehensive e-learning package
• Study loans

Travel

• Season ticket loan
• Cycle to work scheme

Wellbeing

• Health cash plan
• Summer Fridays (staff can finish 90 minutes early from mid July to the end of August)
• Enhanced Employee Assistance Programme (with access to free counselling sessions)

Please submit your CV (maximum two pages) and a covering letter (maximum one page). 

The cover letter must explain what makes you suitable for the role. Please use the job description for reference.

Interviews will be held at our office in Euston, the week commencing 18 August 2025. Please indicate if you are likely to need any reasonable adjustments to successfully complete this interview.

Applicants must already have the right to work within the UK without restriction. Only shortlisted candidates will be contacted.

The closing date for applications is 11 August 2025.

We are seeking an organised, data-driven, and creative Individual Giving Officer to support the delivery of high-quality fundraising campaigns that inspire supporters and grow income for Southampton Hospitals Charity. 

You will be responsible for planning and delivering engaging direct marketing campaigns across print, digital and email channels, with a particular focus on one-off appeals, regular donations, and incentivised giving products. 

Working closely with the Marketing & Campaigns Manager and Marketing & Communications Officer, you will develop audience-led supporter journeys, compelling fundraising copy, and test-and-learn approaches to build lasting supporter relationships and maximise income from individual giving. 

Main Responsibilities: 

Campaign development and delivery 

• Work with the Campaigns & Marketing Manager to plan and deliver a calendar of direct marketing campaigns across print, email, and digital, focused on income generation and donor retention. 

• Work with the Marketing and Communications Officer to develop compelling, supporter-centred fundraising copy for appeals, donation forms, landing pages, emails, and stewardship content. 

• Coordinate campaign production, from creative briefing to print and fulfilment, working with suppliers, designers, and mailing house partners as needed. 

• Lead on campaign timelines and ensure activity is delivered on time and within budget. 

• Work with colleagues across the charity to gather impactful case studies and project updates for use in donor communications. 

• Manage and maintain campaign collateral such as templates, thank-you letters, and welcome packs, ensuring brand and message consistency. 

Supporter journeys & stewardship 

• Develop and implement supporter journeys for new and existing individual givers, ensuring timely and relevant follow-ups to donations. 

• Identify opportunities to improve retention and upgrade rates through targeted communications and segmentation. 

• Ensure all donor touchpoints (e.g. donation forms, thank-you pages, emails) provide an excellent experience. 

• Collaborate with the Fundraising and Operation teams to ensure donor communications align with wider charity messaging. 

• Support fundraising campaigns with tailored communications for regular givers, lottery players, payroll givers, and one-off donors. 

Data & insight 

• Work with Database & Insights Officer to segment data, analyse results, and inform decision-making. 

• Regularly track and report on KPIs such as response rate, income, ROI, and donor retention. 

• Lead on A/B testing within appeals and digital communications, using results to optimise future campaigns. 

• Maintain accurate supporter data and adhere to GDPR, PECR, and fundraising best practices. 

Collaboration & compliance 

• Act as a liaison between fundraising and marketing to ensure coordinated and effective campaigns. 

• Ensure all fundraising materials follow brand guidelines and ethical fundraising codes. 

• Stay up to date with trends in individual giving and apply learning to test new ideas and improve performance. 

• Where needed, provide cover or collaborative support for Marketing and Communications Officer during periods of annual leave. 

Person Specification: 

Knowledge and experience 

• Experience working in the charity or healthcare sector 

• Familiarity with direct debit, regular giving or payroll giving programmes 

• Experience supporting or delivering multi-channel fundraising or direct marketing campaigns 

• Excellent copywriting and editing skills for fundraising appeals 

• Experience using CRM systems and data segmentation (Beacon preferred) 

• Ability to manage external suppliers, designers and/or printers 

• Understanding of GDPR, Fundraising Regulator guidance, and supporter consent 

• Proficiency in Microsoft Office and online marketing platforms (e.g. Mailchimp, Google Analytics) 

Skills, abilities, and behaviours 

• Strong written and verbal communication skills with excellent attention to detail 

• Ability to manage multiple projects with competing deadlines 

• Confident analysing and interpreting data to guide decisions 

• Strong organisational skills with a proactive, problem-solving approach 

• Ability to work independently and as part of a close-knit team 

• Comfortable working collaboratively across departments 

• Empathy and understanding of supporter motivations and behaviour 

• Commitment to the values and goals of Southampton Hospitals Charity 

Come and join a small team of doers, who have banned red tape, silos, politics and “computer says no” scenarios to work for a really uplifting cause.  

At SportsAid we exist to encourage, enable and empower the next generation of athletes to achieve their ambitions in sport and life. For decades, we have been side by side with Britain’s greatest emerging sporting talent, from Mo Farah to Jessica Ennis-Hill to Ade Adepitan, Paula Radcliffe and so many others to give them vital support before they became Olympic and Paralympic stars.

We are looking to appoint a new Digital Communications Officer to play a key role in helping SportsAid build vibrant and engaged online communities, delivering content and fostering meaningful interactions across our digital platforms.

Our new digital community engagement platform will be a cornerstone of SportsAid’s digital strategy, providing an essential space for athletes and their parents to access tailored resources and training, connect with peers, and feel part of a supportive community.

Your focus will be on:

· Planning and producing content for the online community platform, ensuring regular updates, discussions, and engagement opportunities

· Day-to-day management of SportsAid’s social media channels, amplifying stories, celebrating achievements, and engaging with a wider audience

• Creating a mix of written, visual, and video content to drive engagement and audience growth.

Does this sound like you?

· Excellent organisational skills and the ability to manage multiple projects simultaneously

· Experience managing social media platforms, particularly Instagram, LinkedIn, Facebook and TikTok

· A passion for sport and strong understanding of the sports industry and the unique experiences of athletes

· Basic graphic design and video editing skills (e.g., Canva, Adobe Creative Suite).

The salary is £31,250 p.a (pro rata), working across four days a week, and opportunities for flexible working are available. Actual salary c.£25,000.3 years fixed term contract

SportsAid Head Office in London (near London Bridge) with hybrid working. We are normally all in the office on Mondays and one other day of our choice. We are flexible about start times to help with the cost of commuting and we are genuinely flexible all round.

If you have any questions about flexibility, do tell us and we’ll do our best to accommodate.

A full job description is available.

 Want to find out more?

Jack Carnell, our Digital Communications and Content Manager would be more than happy to have an informal chat to help you decide if this is for you. Feel free to email him to arrange a good time to do it.

SportsAid recognises that certain sections of the community have been affected by structural inequities and may be denied the opportunity to participate equally and fully in sport at all levels. SportsAid as an organisation believes our role is to remove the barriers that our most under-served, at risk and minoritised groups of young people experience when trying to access sport and physical activities.

SportsAid therefore positively welcomes, and seeks to achieve, diversity in our workforce and that all job applicants, volunteers and employees receive equal and fair treatment.  We positively encourage applications from all candidates regardless of age, ethnicity, gender, disability, marriage and civil partnership status, gender identity, background, religion, faith, sexual orientation, maternity status, pregnancy, belief or nationality.

Please apply with your CV and one page how you meet the essential criteria by 22nd July 2025.

On receipt of your application, you will be sent a confidential equal opportunities form which all applicants will be asked to complete.

Shortlisted applicants will be invited by 25th July to have a preliminary online conversation with the current Digital Communications and Content Manager between 28th July to 1st August.

Interviews will be held in person 11th and 12th August 2025

Charity People is delighted to be partnering with a leading advice charity to recruit for their next Digital Communications Officer.

Since 1979, this charity has been supporting advice organisations by helping them to be efficient, competent and effective, and by campaigning for a policy environment that supports advice agencies and people needing advice. They are a small but mighty charity who support their members to provide advice to 2.8 million people in 2024 alone. They are working towards a world in which every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare challenges they may face.

The Digital Communications Officer is responsible for developing and delivering dynamic digital content to inform, engage, and motivate diverse audiences, helping to raise awareness of the charity's work and the support they offer to the advice sector. The role will ensure a consistent voice across social media, websites, and email communications to enhance visibility, strengthen member and stakeholder engagement, and market benefits, products and services to customers, members and potential new members.

Contract: Permanent role
Salary: £27,365 plus Regional Weighting (up to £4,677 in London). All staff also receive £600 per year work from home allowance
Location: Hybrid role which will be predominantly home-based with some travel and meetings in London
Hours: Full-time, 35 hours per week with flexible working options fully supported
Closing date for applications: Thursday 7th August
Interviews: Interviews will be held in person at the charity offices in London on the 21st and 22nd August with travel reimbursed

As Digital Communications Officer your core responsibilities will include:

• Creation of engaging, accessible and inclusive digital content to promote the charity's services and campaigns, upholding their brand identity across all digital channels.
• Filming, photographing, creating, and scheduling organic and paid digital media content.
• Collaboration with internal and external stakeholders to tell impactful, human-centered stories from members and stakeholders.
• Leading on social media strategy and daily activity across social media platforms, identifying opportunities for storytelling and member engagement.
• Maintaining, improving and optimising the charity's websites using WordPress, ensuring SEO optimisation and user-friendly design.
• Support on the delivery and tracking of the charity's annual communications plan across target audiences.
• Creating and maintaining resources such as; news posts, articles, case studies, infographics, images, vlogs and blogs for the website.
• Support with email communications including newsletters and email communications using tools like Bee Pro and Marketing Cloud.
• Identification and implementation of improvements to enhance marketing effectiveness; including staying up-to-date with the latest trends, innovations and practices in web design and digital communications.
• Provision of analysis and reporting to support decision-making, collaborating with colleagues to maintain data quality.
• Conducting market research and gathering member and customer feedback to inform future marketing strategies.
• Analysis of digital performance using tools like Google Analytics, Hootsuite Meta Business Suite, and Marketing Cloud Account Engagement email reports to inform strategy.

We'd love to hear from candidates with the following skills and experience:

• Strong experience in a digital communications or marketing role, ideally in a similar sized organisation with a social purpose. Commercial B2B experience is desirable but not essential.
• Proven ability to plan and deliver digital campaigns across social media, websites, and email.
• Strong copywriting, editing and storytelling skills with a flair for creative communication.
• Experience creating a range of digital content including video, infographics and blogs.
• Confident using digital communications tools including Hootsuite, WordPress, Salesforce or other CRM, and ideally Marketing Cloud Account Management
• Strong analytical skills with the ability to use data to inform decision making.
• Excellent organisational skills and the ability to manage multiple priorities.
• A collaborative approach with strong interpersonal skills and stakeholder engagement experience.
• A commitment to social justice, equity, diversity and inclusion.

If you're interested in hearing more about this opportunity, please send your CV to Alice Wood at Charity People in the first instance. 

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

Overview

This role offers the opportunity to plan, create & deliver a variety of communications, leading on design and digital deliverables across internal & external channels for Glass Door Homeless Charity.  

The Digital Communication Officer works in the Communications team, reporting to the Head of Communications & Fundraising and manage Glass Door design, web & socials.  

Through this role, we will deliver a robust plan of impactful and on-brand content, raising the profile of our work and ensuring we are known amongst existing and new audiences in London 

Job Spec 

Editorial & Design 

• Ability to produce fresh, emotive and informative content across print & digital platforms - including profiles of guests, news stories, blogs and speeches

• Lead on design and delivery across the organisation – digital & print: including posters, informative leaflets, presentations, graphics and images for social media, newsletters and website as needed 

• Work collaboratively across the organisation to solicit content from other members of staff, including caseworkers, operations and fundraising colleagues to support Communications’ strategic aims 

• Support the design of campaigns, appeals & events - working alongside the Head of Comms & Fundraising, and key members of the fundraising team to bring alive the vision of the campaign. 

• Co-lead on our work with content producers (photographers, videographers, designers, etc), ensuring content meets Glass Door’s standards and is signed off by appropriate staff members

• Maintain Sharepoint for digital content – including photos, social images, video and written content 

• Provide quality-control support (eg proof-reading and editing) on all materials outside of the Comms team and externally, ensuring all content, imagery and branding are consistent with house style and on brand 

• Create & deliver video content to support the digital strategy and on an ad-hoc basis 

Digital

• Manage and maintain all social media accounts in-line with Glass Door's social media guidelines, focusing on building awareness, driving traffic and increasing engagement

• Manage and update Glass Door's website in-line with the digital strategy and content planner 

• Co-develop & oversee a digital content calendar 

• Co-manage delivery of multiple/congruent campaigns, appeals and events to engage existing and attract new supporters, often working alongside key members of other teams including fundraising, operations and advocacy teams. 

• Support with digital marketing, working closely and collaboratively with the Marketing Officer, Head of Comms & Fundraising Team to plan, track and successfully deliver paid and organic digital journeys. 

• Monitor social media and advise key staff on any issues arising that could jeopardise the reputation of the charity, ensuring all Crisis Comms is managed in line with Crisis Comms Policy 

• Support the development and delivery of bi-monthly internal e-newsletters.

Monitor impact 

• Work closely and collaboratively with the Marketing Officer to ensure all conversions of paid promotion are tracked effectively and efficiently 

• Support the monitoring and tracking of website usage 

• Support the evaluation of social media and online reach, create monthly reports, and assist with evaluating the effectiveness of campaigns and appeals 

• Support the monitoring and tracking Google ads and analytics 

• Support the vision and production of a new website, ensuring it is on brand and meets our content and communication needs 

• Monitor, assess and report to relevant teams of our content performance to ensure our channels are hives of activity and relevant to our audiences. 

• Monitor and follow trends within digital and innovation to improve the organisation’s digital presence and activities 

Strategy 

• Co-lead on the planning and delivery of the Glass Door Communications Strategy – specifically on the digital and content plans 

• Support the delivery of Fundraising key deliverables – specifically on the digital content, stories and campaign key deliverables 

• Co-manage the Comms Team’s and cross org deliverables via project management platform monday(dot)com 

Events 

• Support co-ordination of events, by designing and delivering print and digital materials, online support to fundraisers, and representing the charity as needed in-person and online. 

Other

• Attend and participate in relevant team meetings, and other ad hoc meetings when necessary. 

• Undertake other ad hoc tasks as directed, such as assistance on Glass Door events and occasional administrative support to the CEO. 

• Carry out the functions of the post with proper regard to Glass Door’s Equal Opportunities Policy. 

Digital Marketing Officer Salary: £27,804

Letchworth Garden City/ home working (hybrid) Full time (35 hours a week)

Permanent

Flexible working considered

 Are you a digital whizz, with a flair for design and copywriting? Do you enjoy crafting engaging social media and email campaigns to promote and support a worthwhile cause? If so, we have the perfect opportunity for you.

This is an exciting chance to lead on the MS Trust’s social media channels, whilst playing an integral role in the wider marketing and communications of the MS Trust. We're looking for someone with experience of applying a proactive, creative, and data-led mindset to digital marketing, ultimately boosting our visibility and articulating our cause through social media and email campaigns.

However, for the right person, relevant transferable skills and an enthusiastic approach are just as important. We encourage you to apply, even if you feel you may not meet all the criteria listed.

Our charity

For over 30 years the MS Trust has been here to help everyone living with multiple sclerosis. We are here from the moment of diagnosis and throughout their journey, today, tomorrow and every day after that. We provide vital information and support to people with MS and their families, whilst training and educating MS health professionals to ensure they provide the very best care available.

The role

As our Digital Marketing Officer you will own and manage our social media presence and lead our internal email marketing processes. As you are delivering content across a range of digital platforms you will need an eye for detail, some creative flair and an understanding of what resonates with the people of our community.

With experience across a range of social and digital channels you will need to be a strong communicator, with the ability to build relationships with people across the organisation and external stakeholders.

The Digital Communications Officer will play a key role in supporting the Head of

Communications & Marketing manage the ‘public face’ and reputation of the MS Trust.

What we can offer

· 25 days annual leave per year plus bank holidays, which increases with length of service to 30 days.

· Company pension with enhanced employer contribution. Salary Sacrifice scheme available.

· Death in Service benefit.

· Enhanced maternity, paternity and adoption pay.

· Sick pay.

· Hybrid working.

· Employee Assistance Programme

· Fantastic office location with free parking, local to town centre and train station. Good transport links to London and  Cambridge.

· Learning and development policy to develop all staff.

· Cycle to work scheme, Volunteering day and Season ticket loans.

· Excellent transport links to London and Cambridge by train.

· Ample free parking for commuters.

To find out more and apply

Please visit our website to download a job pack and application form (CVs will not be considered).

 As part of our commitment to equality, diversity and inclusion (EDI), we appreciate

your time completing the form, as this allows us to keep our recruitment process fair and neutral.

Closing date: 5pm on 30 July 2025

First Interviews: 4 August 2025

An incredibly rare in-house opportunity for a self-motivated & collaborative Communications Officer to join one of the City of London’s most historic and prestigious organisations. 

Founded in 1617, The Society of Apothecaries was set up as a members’ association specifically to support doctors, pharmacists, and other health professionals, with the purpose of furthering education, research and innovation in the medical field. Today, the Society, continues to support medical students who are struggling financially and through our Centre for Health Studies, runs a wide range of educational programmes including, post-graduate Medical Diplomas, courses and lectures open to the General Public.  Our members are still predominantly medical professionals.  We are based at the wonderful C17th Apothecaries Hall, a Grade 1 listed building and Scheduled Ancient Monument, where we host a wide range of events including black- and white-tie dinners.   

The Communications Officer reports directly to the Senior Leadership Team and sits at the centre of all the Society’s activities.  This is a fantastic opportunity for a professional who believes that excellent communications have the power to bring people together to facilitate change.  You will have the opportunity to develop this role, which is creative, varied and has huge impact.

You will:

1. Manage the communications and engagement functions in-house to serve all areas of the Society.

2. In collaboration with the Senior Leadership Team & key stakeholders, manage the annual pattern of communications & engagement activities required and ensure key deadlines are met.

3. Be the guardian of the Society’s brand including visual content, tone of voice and owned channels of communication; working with external branding consultants where applicable, act as the main point of contact for checking & editing materials destined for Society and external audiences to ensure they comply with agreed branding.

4. Work across the Society to ensure consistency of message in all communications.

5. Build and maintain relationships across all internal departments to develop, coordinate and facilitate effective communications.

6. Through excellent relationship management with all key stakeholders, be aware of current activities across all of the Society’s branches.

7. Develop & deliver content across the Society’s communications channels, e.g. website, digital newsletters, social media, media relations, printed and digital leaflets, following agreed approval processes and in collaboration with relevant teams.

8. Act as the webmaster for the Society’s website; administering updates within agreed approval processes.

9. Market the Society’s activities including events, lectures, examinations, and courses to attract attendance.

10.  Lead the annual production of key Society engagement materials, including the Society Members’ Handbook, Apothecary journal and Galen Awards Ceremony brochure, managing and liaising with key contributors (including volunteers) to ensure timelines are met.

11.  Evaluate the success of communications activities against the Society’s goals and objectives to inform the way forward.

12.  Report and collaborate on communications activities by organising and minuting monthly comms meetings.

13.  Have a strong awareness of the Society’s purpose and objectives, through familiarity with the Communications Strategy, Society’s Standing Orders & By-laws, output of Committees and operational strategic plans.

Please note that due to the high level of interest in this role, you must have hands-on experience of creating and implementing content, including using digital platforms.  You will be a wordsmith with a proven track record of producing content appropriate for the target audience(s).

The Society takes pride in offering key benefits such as flexible/hybrid working arrangements, 28 days annual leave per year and enhanced maternity provisions.

We will be holding interviews w/c 28th July 2025 with second interviews in early August.  Please let us know in your covering letter if you are unable to make this timeframe, as we may be able to arrange an alternative.

The role: We’re looking for an energetic and creative communications and marketing officer to join the team at Brake, delivering compelling digital marketing and comms campaigns that generate headlines, grow our audience, drive consistent and meaningful engagement, and generate income.

Working at the heart of a small and busy communications team, you will play an instrumental role in shaping and enhancing our digital presence.

With strong digital marketing skills and a desire to make a difference, you will nurture Brake’s social media channels – interacting with our audiences and creating eye-catching and engaging content that raises awareness of the difference we make and encourages people to support our work. 

You will also support on PR and media work, supporting the team to promote Brake’s work via media outlets and manage our media database. You’ll respond to media enquiries and arrange interviews for our campaigns team, helping secure coverage that supports our strategic objectives and leads to meaningful engagement.

About Brake: Brake is a renowned and respected road safety charity with a 30-year history dedicated to supporting people affected by road crashes and advocating for safer streets.

Why this role is important: Every 20 minutes, someone is killed or seriously injured on UK roads. For families affected, the emotional and practical challenges are immense. Brake provides trauma-informed care to individuals and families suffering from the sudden bereavement or life-altering injury of a loved one and campaigns tirelessly for positive change to prevent future collisions and save lives. This role will play a vital part in raising the profile of our work and effecting positive change for a safer future on our roads.

What we offer:

-  A generous 35 days of annual leave (including bank holidays and 3-day end of year shutdown)

-  Birthday day off

-  Flexible working (choose a working pattern to suit you between the hours of 8am-6pm Mon-Fri)

- Enhanced sick pay and compassionate leave

- Death in service benefit

- Pension

- Employee Assistance Programme

- A rewarding role with purpose

- Be part of a skilled, friendly team with an engaged Board of Trustees

- Opportunity to attend prestigious events such as the Brake annual reception and awards (if you want to)

Who we're looking for:

You will have at least one year of experience working in digital marketing, ideally within the UK charity sector. You will also have great organisational skills, a genuine desire to make a difference and the ability to multi-task in a fast-paced environment.

Essential Requirements:

· Minimum one year experience working in a communications and marketing role within a charity setting, or equivalent, with a proven track record of driving audience growth and engagement.

· Excellent written and verbal communication skills, with experience creating content for varied audiences across different digital platforms.

· Good organisational skills with the ability to manage a varied workload, working on multiple projects.

· Ability to work both independently and in a team, with a positive, problem-solving approach.

· Comfortable using CRM systems and digital tools (e.g. Hootsuite, Mailchimp, Donorfy) 

· Experience using analytics tools (Google Analytics, social platform insights) 

· Strong attention to details especially in writing and data entry

· Good knowledge of GDPR compliance and data protection best practice

Equality, Diversity & Inclusion: Brake is passionate about creating an inclusive workplace that values diversity. We’re committed to supporting employees to achieve a good work/life balance and flexible around caring commitments. We welcome your application whatever your background or situation. We particularly welcome applications from those who are part of the global majority, the LGBTQIA+ community or disabled. We are proud to be a disability confident employer. We don’t want you to ‘fit’ our culture, we want you to enrich it. So, if you have a passion for making a difference and share in our vision for a world where no one is killed on our roads, we would love to hear from you.

Apply now: If you're up for a new challenge and have the skills, apply now by sending your CV and cover letter. We'd like to get to know the real you through your application, not an AI version. If you do use AI to write your cover letter, please check it and make sure it reflects who you are. We encourage cover letters in alternative formats such as videos or presentations. 

Not for traffic offenders: Due to the nature of our work we can't accept applications from traffic offenders. Candidates will be asked to disclose whether they have any unspent points on their licence at screening/interview.

Questions? If you would like to discuss the role further, please get in touch, we'd love to chat.

Digital Communications & Marketing Officer 

Reporting to: Digital Communications & Marketing Lead

Salary: £31,768 - £34,500

Hours: 35 hours a week

Contract: Full-Time

Location:   London (Hybrid Working), Women for Women International Head Office, London UK

(Coming into the office at least once or twice a week, dependent on work commitments)

Closing date for applications is Tuesday, 22nd July 2025, 23:59

About the role

Do you believe in the power of storytelling and digital content to spark change and inspire action? If so, Women for Women International wants to hear from you. This is not just another digital role—it’s your opportunity to help women survivors of war rebuild their lives.

This is an exciting time to join our Marketing and Communications team as we expand our reach and deepen engagement across digital platforms.

As our Digital Communications & Marketing Officer, you’ll play a key role in shaping our online presence. From crafting compelling social media content to building email campaigns and updating our website, you’ll ensure our message is heard and felt by audiences around the world.

You will collaborate across teams and globally, working closely with colleagues in our UK, US and German Country Support Offices and Global Communications network.

What We Are Looking For

 We’re looking for someone creative, proactive, and genuinely excited by digital communications. Ideally, you’ll have:

• A strong knowledge of social media trends and passion for creating engaging content. Proven experience of managing social media channels.
• Passion for digital communications and social media platforms stays up to date on newest trends and is excited about finding new creative ways of communicating.
• Image and video editing and graphic creation (Photoshop, Canva or similar).
• The ability to write clear, compelling copy tailored to different audiences.
• Confidence juggling multiple projects and deadlines.
• Using an email marketing system (WfWI-UK currently uses Marketing Cloud)
• Working with a website content management system (creating webpages)
• An analytical mindset—able to use performance data to refine content and campaigns.

Above all, you’ll be a team player who’s motivated to build relationships and contribute to a mission-driven organisation.

Why Join Us?

At Women for Women International - UK, you will find more than just a job. You will join a passionate team committed to creating meaningful change in the lives of the women we serve. We champion collaboration, integrity, inclusion. This is a great opportunity to grow your career in a rewarding environment that champions both professional and personal development.

Background

Women for Women International invests where inequality is greatest by helping women who are forgotten — the women survivors of war and conflict.

In Afghanistan, Bosnia and Herzegovina, the Democratic Republic of the Congo, Iraq, Kosovo, Nigeria, Rwanda, and South Sudan, women learn skills to rebuild their families and communities through the Women for Women International’s Stronger Women, Stronger Nations Programme.

They form support networks, are equipped with the skills to earn an income and save and gain knowledge and resources about health and their rights. Since 1993, our global community has invested in the power of over 550,000 women across 17 conflict-affected countries, to create a ripple effect that makes the world more equal, peaceful, and prosperous. 

Diversity at Women for Women International is about inclusion, embracing differences, creating possibilities and growing together for better performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, political opinions, and pregnancy and maternity.  Applications are welcomed and encouraged from all interested parties.

All our staff are required to adhere to WfWI’s Code of Conduct and Safeguarding policies and to our organizational values: Empowerment, Integrity, Respect, Resilience and the Leadership Principles: Decisive, Accountable, Courageous, Adaptable and Inclusive.

To learn more about the power of women for women, visit our website and social media - Women for Women International - UK

Please note Women for Women International - UK do not sponsor potential candidates.

If you will need reasonable adjustments for the application process, please contact HR via the UK Recruitment email address, on our recruitment page on our Women for Women International UK website.

How to apply

Click on the 'Apply via website' button below to apply online.

You will have an opportunity to attend a Q&A with the Digital Fundraising & Marketing Lead on Thursday, 17th July 2025, 13.00 – 13.45.

If you are interested in attending, please contact HR via the UK Recruitment email address, on our recruitment page in our Women for Women International UK website.

1st Interview will be on 30th and 31st July 2025 and will be online. 

2nd Interview will be on 6th August 2025 and will be in person at our Head office London.

These dates cannot be changed, so if applying, please hold them in your diary.

Communications Officer 

The Bikeability Trust 

30 hours a week until 31 March 2026 

Remote, home-based role 

Up to £32,000 per annum (pro rata) 

About the role 

Reporting to the Head of Marketing and Communications, the Communications Officer supports the delivery of effective communications across the cycling industry and within Trust-led projects. As part of a collaborative team, you’ll contribute to a variety of initiatives, with a particular focus on maintaining and developing The Bikeability Trust’s industry website and newsletters for stakeholders and partners. 

You’ll be responsible for producing clear and engaging content, updating toolkits and resources, and supporting communications across different departments and projects as needed. 

This role involves communicating with a range of audiences—including grant recipients, training providers, instructors, and commercial partners—adapting your tone and messaging accordingly. You’ll offer guidance to colleagues and partners, help monitor the effectiveness of communications, and work closely with the wider team to support the Trust’s overall communications needs. 

The Bikeability Trust 

The Bikeability Trust’s purpose is to ensure that all cycle training is delivered to a gold standard, inspiring everyone to cycle with competence and confidence.   

We are:  

• Expert: The Trust has successfully administered the Bikeability programme on behalf of government since 2018, delivering high-quality delivery guides and instructor training, and our workforce has thousands of years combined experience teaching people to cycle.  

• Inspiring: Every rider completes our training feeling able, confident and motivated to cycle safely on the roads for short journeys. Transforming the traditional image of cycling to an everyday, everyone activity.    

• Quality focussed: Our instructors deliver high-quality, consistent and standardised cycle training. We aim to ensure that every rider achieves the same outcomes to the same standard, taking into account their individual capabilities, including special educational needs and disabilities (SEND).  

• Inclusive: We take action to reduce barriers to participation, support underrepresented groups and ensure that anyone who wishes to access Bikeability cycle training is able to do so, and cycling is seen as an activity for all.   

• Efficient: Our delivery programme offers value for money and is delivered in an economic, proportional and efficient way.  

• Influential: We share our evidence of the impact of cycle training across a variety of sectors (transport, education, environment, health, leisure, etc) and work collaboratively with stakeholders, partners and commercial organisations to achieve our vision and influence behaviour change.  

You will be responsible for 

• Creating, delivering and maintaining industry website 

• Creating and co-ordinating content for the monthly industry newsletters, regular commercial partner newsletter and any other B2B e-communications 

• Creating innovative, engaging and accessible content 

• Liaising with colleagues, the industry and general public to create stories and case studies 

• Supporting the wider team with project and department communications 

• Using monitoring tools to provide insight and measurement of communication activities 

You will bring the following to our team 

• An understanding of external communication channels and strategies 

• Exceptional writing and editing skills with the ability to create accessible content 

• Experience of creating, updating and maintaining website content, using Wordpress 

• Experience of creating informative and motivating newsletter content, using Campaign Monitor 

• Experience of project management   

• Ability to monitor and evaluate impact 

• Ability to communicate complex information in a clear and easy-to-understand way 

• Highly organised with excellent attention to detail 

• Confidence working both in a team and in a remote environment 

• Ability to be flexible, and a proactive and collaborative mindset 

General responsibilities 

• Assist with responding to enquiries from the hello@ Bikeability email

• Recognise the need to be flexible when working for a small organisation and carry out other duties that may be required 

• Provide editorial advice to maintain high-quality communications standards 

• Commitment to personal continuing professional development

• Take on any other tasks as agreed with line manager 

The package 

The Bikeability Trust offers the successful candidates a competitive salary and: 

• Bikeability cycle training

• Generous contributory pension scheme 

• 38 days annual leave for full time members of staff (including public holidays) 

• Employee Assistance Programme
   
  We value staff and a range of experience at the Bikeability Trust, so the person specification is a guide to the skills. We encourage diverse applicants and transferable skills 

Job description

We’re looking for an enthusiastic Communications and Events Coordinator lead the development and delivery of Khulisa’s communications strategy and key campaigns, designed to engage our supporters, stakeholders, and the wider UK public.

About Khulisa: 

Khulisa, meaning 'nurture' in the Zulu language of South Africa, is an award-winning charity dedicated to providing therapeutic support to young people. We focus on reaching those who are most at risk – young people from deprived communities who are often marginalized, vulnerable to exclusion, and at heightened risk of becoming involved in crime.

Our approach centres on safe, exploratory methods that aim to understand behaviour and experiences often rooted in trauma, abuse, and neglect. We deliver intensive therapeutic programs within educational and community settings, empowering young people to confront the underlying causes of their emotional distress and work toward healing. To create lasting, sustainable change, we also work to establish trauma-informed environments around young people by equipping parents, caregivers, educators, and other professionals with the tools they need to offer effective, supportive care. Currently, our services are active in London and Manchester. 

About the role: 

This role will be a key part of helping to raise awareness of Khulisa’s mission and the issues we address, strengthening support for our programmes. The postholders will also take ownership of planning and delivering all Khulisa events, ensuring they are impactful and well-executed.

• Develop and deliver Khulisa’s Communications and Branding Strategy in line with the strategic plan.
• Lead public engagement campaigns to raise awareness, promote youth voice, and drive participation.
• Plan and manage events, including fundraising and challenge events, from concept to delivery.
• Create and manage digital content across social media, website, newsletters, and other channels.
• Recruit and supervise volunteers to support communications and event-related activities.

For a full list of duties and responsibilities, please see the attached job description below. 

The post holder will be required to work from home permanently but be willing and able to easily travel to various locations across the London and the North West as necessary to fulfill the requirements of the role and to engage with stakeholders and colleagues.

What we're looking for:

1. Abilities/Experiences

• Experience in digital campaigning and digital content creation.
• Experience of planning and delivering events, including fundraising events, liaising with partners, suppliers and colleagues.
• Excellent written, copywriting and editing skills and proven ability to communicate campaigning messages in a compelling, succinct and engaging way.
• Experience creating digital content for a variety of audiences, including experience of using a range of digital software and tools, and knowledge of message testing and optimisation.
• Experience in designing popular, results-oriented and successful campaigns.
• Ability to use design software (such as InDesign, Canva, Photoshop and Illustrator).
• Experience working within a close-knit team in a busy and fast paced working environment.
• Demonstrable ability to plan and prioritise own workload with minimum supervision.
• Ability to buy strongly into strategic objectives and reflect passion for Khulisa’s work with and for young people.
• Experience of using Salesforce or similar CRM system as well as all-in-one marketing platform such as
• Mailchimp to deliver effective long-term public engagement.
• Willingness to work occasional evenings and weekends when required.

2. Qualifications

• Relevant qualification in Project Management, Events Management or Communications, or equivalent years of experience.

3. Knowledge/Skills

• Knowledge of relevant software and digital tools to deliver effective long-term public engagement and digital fundraising campaigns.
• Strong knowledge of WordPress or similar website builder.
• Knowledge of best practice in digital fundraising.

Diversity, Equity and Inclusion: We are actively looking to recruit a diversity of talent. We embrace, respect and value the difference in our employees and believe that we and our work is better for it. We are committed to creating and maintaining an inclusive environment that consists of fairness, dignity, and caring for everyone, and one that enables every employee to flourish and realise their potential.