Digital content specialist jobs in Belfast

Job Description

Purpose of the role

Our PR & Media Manager is crucial to guiding our public story and scale up our media reach as we enter the final stages of our campaign to end bear bile farming in Vietnam and develop the profile of our founder and CEO Jill Robinson MBE. As the internal lead for global PR and media, you will cultivate strong relationships with colleagues in our Programmes and Fundraising teams to amplify their work through celebrity support, thought-leadership and media engagement.

Your main areas of responsibility include press office management (managing the media inbox, journalist and influencer liaison, writing press releases, and media monitoring , working with our international network of external PR specialists to prepare and deliver PR & Media plans for each of our key fundraising markets (UK, US & Aus.), preparing pitches, media releases and content for media outreach and building a library of case studies and fact files to demonstrate our impact. 

Working closely with our Celebrity Manager, your other key area of responsibility is developing and implementing creative media opportunities for our celebrity supporters to raise Animals Asia’s profile through earned, owned and shared digital platforms, print and broadcast media. You will possess the knowledge, skills, and creativity to help us raise awareness of Animals Asia and what we stand for, helping us grow our supporter base and meet our brand goals. You will be managed by our Global Director of Strategic Communication. 

Key duties:

Strategy and planning

• Development of creative campaigns that deliver high quality coverage to reach target audiences in line with Animals Asia’s organisational and communications objectives including fundraising, brand awareness, policy influencing and behaviour change.
• Utilise a range of appropriate tactics such as celebrity and influencer support, CEO profile building and subject matter expert thought leadership.

PR delivery

• Participate in the development and implementation of our thought leadership program, supporting our internal subject matter experts to publish on Linked In, contribute to earned media and participate in speaking opportunities.
• Preparing, publishing, moderating and reporting on social media content for PR and media purposes, including the identification and targeting of key influencers to support our campaigns share our content.
• Support and promote global campaigns, appeals and events with PR, including the development of press materials and media targeting and liaison.
• Participate in a program of activity to develop and build the profile of our CEO, Jill Robinson, as a key ambassador for Animals Asia.

Press office management

• Day to day running of the press office, including responding to media enquiries, drafting media releases, undertaking proactive pitch development, outreach to journalists and influencers, maintaining our database of media contacts and other general press office management.
• Leading on the creation and maintenance of our external events and key dates calendar to identify opportunities and clashes for PR.
• Keeping abreast of external events and news stories for reactive response and future planning.
• Identifying, monitoring and responding to any reputational and other reactive issues, including anything related to our celebrity ambassadors, in a timely and appropriate manner.
• Coordinate the monitoring, reporting and evaluation of all PR and media related activities, to assess and learn from the success of activities to feed into future plans as well as build the positive profile of the PR function across the organisation.
• Management of PR suppliers, such as Meltwater and MuckRack, to ensure a smooth and well-functioning press office with timely reporting and access to information.
• Maintaining the news and media sections of our website and media packs.

Content production and asset coordination

• Lead on the internal coordination of information, asset gathering and content production for proactive and reactive media activity, delivering outputs in an engaging, accessible and media appealing way, including with the development and maintenance of a case study and fact file library and the production of media-ready content, including with video, images, audio and copy.
• Develop and craft key messages that get cut through, in support of our campaigns.
• Draft high quality materials such as press releases, opeds, blogs, briefings, pitches and bios across all PR, including in close collaboration with our internal subject matter experts to develop our reputation and thought leadership in animal welfare.

Relationship management

• Day to day management of PR suppliers and partners, including our international network of external PR specialists to deliver PR campaigns.
• Internal liaison with colleagues throughout Animals Asia to gather information, check facts and develop content and pitches for earned media.
• Build relationships with key journalists, celebrities and social media influencers.

General

• Proactive attendance at meetings.
• Proactive in keeping up to date with developments in PR & Media.
• Represent Animals Asia at internal and external functions and events as required.

Person Specification:

• Minimum of three years’ experience of working in a busy press office or PR agency, including drafting key messages, press releases and responding to media enquiries.
• Strong news sense, knowledge of biodiversity and animal welfare is a plus.
• Strong experience of using a range of proactive and creative PR tactics to generate high quality and on message PR coverage, such as with celebrities, individual profile building, fundraising and policy influencing campaigns.
• Excellent experience and understanding of different types of PR opportunity and outlet and how to target them, such as broadcast, opinion, news, features and letters.
• Experience of working with celebrities, their managers and agents.
• Experience in measuring and reporting on press coverage, including using media monitoring software to track media engagement, journalists and coverage.
• Excellent understanding of reputation management and associated risks.
• Experience in using media monitoring software to track media engagement, journalists and coverage.
• Extensive experience of writing and publishing to social media.
• Competent video editing skills.
• Excellent written English. including writing for journalists and a public audience.
• Demonstrable experience of prioritising and delivering against multiple deadlines in a time pressured environment.
• Confident in building relationships with journalists, colleagues and stakeholders and being a credible representative for the charity and the cause.
• Proven ability to work well under pressure.
• Willingness and ability to work early/late flexible hours (due to the global nature of the role) and occasionally on weekends.
• Commitment to the objectives and values of the organisation.
• Advanced working knowledge of Microsoft Office and Google Suite products.

Communication / interpersonal skills:

• Strong people skills with a high level of organisational awareness and demonstrated ability to liaise with a broad and diverse range of stakeholders.
• Proactive, with a “can-do” attitude. Results-driven to improve performance.
• Ability to display initiative, common sense and diplomacy.
• Commitment to professionalism, discretion and confidentiality.
• Well-presented, articulate and polite.

Conditions and Benefits:

Place of work:

Home-based (Global).

Working hours:

Full-time. Standard hours are 37.5 hours per week from 9am to 5pm, with good flexibility.

You will be required to work such additional hours as are necessary to fulfill your role which may include evenings and weekends. You will be expected to manage your hours, responsibilities and workload accordingly.

Reports to:

Global Director of Strategic Communication.

Manages:
N/A.

Budget responsibility:
N/A.

Probation: 6 months.

Annual leave:

Commensurate with the country of residence. 

The holiday year runs from January 1st to December 31st.

Other benefits:

Standard Animals Asia benefits plus training will be provided as required with opportunities for growth and development.

How to apply:

Please send your CV and cover letter outlining how you meet the person specification and why you should be considered for this role to us.

Only shortlisted candidates will be notified.

Find out more, please visit our website.

Animals Asia values candidates with different backgrounds, experiences, and perspectives. We welcome applicants of every ethnicity, age, gender identity and expression, sexual orientation, religion, national origin, socioeconomic status, disability, or veteran status. We are committed to building an organization that creates an inclusive environment for all. 

Using AI During Interviews:

Animals Asia is committed to ensuring a fair and authentic interview process. The use of artificial intelligence (AI) tools, including but not limited to real-time transcription, automated response generation or assistance in formulating interview answers, is strictly prohibited during any stage of the interview process.

We will take a candidate's agreement to participate in an interview with us as confirmation that they will not use AI tools in any form during the conversation. If it is discovered or reasonably suspected that AI has been used, the interview will be terminated immediately, and the candidate will no longer be considered for the role.

We appreciate your understanding and adherence to this policy, which is in place to maintain the integrity, professionalism and reliability of our recruitment procedures. 

Application Deadline on 26th January 2026

We are really excited to have welcomed our new Director of Income Generation and Development to Brain Tumour Research this month, a great new start for the new year!​

​​This is a fantastic time to be joining our ambitious and growing charity and we are keen to share this with likeminded and talented individuals.​

We currently have an opening for a Community Fundraiser, to be based in the Mid-North Wales and West Midlands region.​​

​As the Community Fundraiser covering Mid-North Wales and West Midlands, you will play a crucial role in helping the charity meet its strategic plans and objectives, which include campaigning to increase the national investment in brain tumour research to £35 million per year, while fundraising to create a network of seven sustainable Brain Tumour Research Centres of Excellence across the UK.​

​​Your role will be to generate and grow our income through community fundraising activities, contributing to a regional team target of more than £1 million.​​

• Do you want to make a difference in one of the most innovative and exciting medical research fundraising charities in the UK?
• ​​Do you live in Herefordshire, Shropshire, Staffordshire,​Warwickshire, West Midlands, Worcestershire or Mid-North Wales?​
• Do you have at least one years' experience of working in a professional Community Fundraising position?​​Have you answered Yes to these questions?​
• Does this sound like the opportunity to really get 2026 off to an amazing start? ​​​

If you are excited to learn more about this position, please take a read through our recruitment pack provided with this advert.​​

If you have the skills and ambition that we are looking for we welcome your application.  We are really looking forward to welcoming a new member to our team!

​

We are asking for a CV as the first step but applicants may be asked to provide a targeted covering letter as part of the selection process.  Interviews will be conducted during the application window as appropriate, and will consist of a first interview via MS Teams, progressing, if successful to a face to face second interview, held at our offices in Milton Keynes.​

​We reserve the right to close the application window early and advise candidates to apply in good time to avoid disappointment.​

We are looking for people who share our passion for finding a cure for brain tumours and who have the skills and experience to make a difference. We welcome applications from candidates of all backgrounds, cultures, genders, sexual orientations, abilities, and ages. We believe that diversity enriches our organisation and helps us achieve our mission. We are committed to providing an inclusive and supportive environment where everyone can be themselves and contribute to our vision.

​​We are really excited to have welcomed our new Director of Income Generation and Development to Brain Tumour Research this month, a great new start for the new year!​

This is a fantastic time to be joining our ambitious and growing charity and we are keen to share this with likeminded and talented individuals. We currently have an opening for a Community Fundraiser, to be based in the East Anglia region.​

As the Community Fundraiser covering East Anglia you will play a crucial role in helping the charity meet its strategic plans and objectives, which include campaigning to increase the national investment in brain tumour research to £35 million per year, while fundraising to create a network of seven sustainable Brain Tumour Research Centres of Excellence across the UK.  Your role will be to generate and grow our income through community fundraising activities, contributing to a regional team target of more than £1.5 million.​

• Do you want to make a difference in one of the most innovative and exciting medical research fundraising charities in the UK?
• Do you live in Cambridgeshire, Norfolk or Suffolk?
• Do you have at least one years' experience of working in a professional Community Fundraising position?​

​

Have you answered Yes to these questions?

Does this sound like the opportunity to really get 2026 off to an amazing start? ​

If you are excited to learn more about this position, please take a read through our recruitment pack which is attached in this advert.​​

If you have the skills and ambition that we are looking for we welcome your application.  We are really looking forward to welcoming a new member to our team!

​

We are asking for a CV as the first step but applicants may be asked to provide a targeted covering letter as part of the selection process.  Interviews will be conducted during the application window as appropriate, and will consist of a first interview via MS Teams, progressing, if successful to a face to face second interview, held at our offices in Milton Keynes.​​

​We reserve the right to close the application window early and advise candidates to apply in good time to avoid disappointment.​

We are looking for people who share our passion for finding a cure for brain tumours and who have the skills and experience to make a difference. We welcome applications from candidates of all backgrounds, cultures, genders, sexual orientations, abilities, and ages. We believe that diversity enriches our organisation and helps us achieve our mission. We are committed to providing an inclusive and supportive environment where everyone can be themselves and contribute to our vision.

​