Digital Information Insight Analyst Jobs in London, Greater London
Job Title: Data Analyst
Team: Supporter Experience & Engagement
Location: Hybrid (split between home-working and one of our offices - based in London, Cardiff or Edinburgh)
Salary on Appointment: £41,400 - £45,540 per annum (earning potential to £62,100)
It’s an exciting time to join the Ramblers as we have recently refreshed our strategy and created new roles to support the delivery of our long-term ambitions.
We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.
About us
The Ramblers is Britain’s walking charity. We open the way so everyone can enjoy the benefits of walking.
It’s easy to think everyone has the same opportunity to enjoy the outdoors. But look a little deeper and you’ll find lots of barriers standing in the way. So we’re continuing to fight for change. We campaign for the public’s right to enjoy the outdoors, protect paths, build skills and offer different ways to get out walking in nature.
Our programmes have a big impact in local communities: Ramblers Wellbeing Walks help people take the first step to a healthier happier lifestyle, and the Ramblers Out There Award gives young adults aged 18–26 the opportunity to kickstart their journey into the outdoors.
Through our refreshed strategy, we’ll build on this experience and grow our impact through activities that prioritise the needs of communities who have the least access and face the most barriers walking outside in nature.
Purpose of Role
- To understand Ramblers’ audience behaviours by analysing customer data
- To design and implement data solutions to drive revenue growth, supporter engagement, membership acquisition, retention and lifetime value from new and existing audiences
- To deliver secure, easily interpreted, and accessible information to staff members and volunteers about the Ramblers members, supporters, groups, walks and accounts.
- Democratise data by ensuring it is relevant, accurate and accessible.
- To create and improve existing processes within the Ramblers through the use of automations and technology to improve staff productivity and produce specialised outcomes.
- To support leadership in monitoring and reporting on the effectiveness of campaigns and initiatives.
Key responsibilities
- Drive the organisation to use data in its operations, using first party and third-party data sources to facilitate more informed and reliable decision making.
- Working in collaboration with teams across the organisation (particularly Income and Marketing) to develop and implement data driven approaches to income generation with a particular focus on quantitative modelling and testing.
- Working with internal Digital and IT teams, ensure information flows between systems (Salesforce, the Data Warehouse, Marketing Cloud etc) in an accurate and timely manner, to ensure our supporters receive the best possible service and we have a full view of their activities when planning our own.
- Ensure our data insights platform provides volunteers with understandable and easy to use information for all aspects of administering their Area(s)/Group(s).
- Lead on developing and improving new processes and automations to save organisational time and resources through digital technology to drive quicker and more optimised outcomes.
- Maintain accurate supporter information in an accessible and secure way through IT systems such as the CRM and Data Warehouse in accordance with data and charity legislation.
- Develop and present modelling an analysis of supporters through more targeted and personalised communication utilising modern statistical analysis techniques.
- Create and maintain processes allowing for self-service of simple or regularly scheduled selections by staff members.
- Develop a robust and efficient audience segmenting and selection process for more complicated selections in a timely manner, considering appropriate targeting, efficient messaging, and other comms activity.
- Work closely with marketing, operations, and other teams to provide data-driven insights and recommendations that inform campaigns, initiatives, and overall strategy.
- Track and report on the effectiveness of initiatives and campaigns, providing actionable insights and recommendations for improvement based on data analysis.
- To undertake such other duties as may be reasonably required of the post holder by the Ramblers.
This job description will be reviewed in conjunction with the postholder to ensure successful delivery of our goals.
The Person
Required Skills and Experience
- Experience using a modern data reporting tool such as Power BI or Tableau
- Experience in using a marketing automation tool such as Mailchimp and or Marketing Cloud
- Expertise in programming languages such as Python
- Knowledge of SQL and data warehousing
- Excellent communication skills, able to explain technical terms and process in an appropriate way for a variety of audiences
- High capability to deliver and drive organisational or behavioural change, particularly in relation to the use of data to drive better decision making
- Strong analytical and problem-solving skills with the ability to translate complex data into actionable insights
Desirable Skills and Experience
- Experience working with data in the not-for-profit sector
- Interest in walking and/or being an advocate for the outdoors and natural environment.
- Experience of working with volunteers
- Experience in digital marketing/social media reporting, such as Facebook Ads, Google Ads or Sprout Social
- Experience in change management and supporting others to adapt new ways of working
- Experience of working with Salesforce or similar CRM
- A degree in a quantitative field (Maths, Physics, Economics etc) or equivalent experience
The Ramblers promote diversity and welcome applications from all sections of the community.
Values and Behaviours
Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.
Inclusive – We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.
Inspiring – We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.
Empowering – We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.
Responsible – We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.
The client requests no contact from agencies or media sales.
Early applications are strongly encouraged as interviews will be scheduled on an ongoing basis and this role may be filled before the advertised closing date.
This role is primarily based in our London office, with a hybrid working arrangement of 2 days in the office and 3 days working from home. Alternatively, the position can be fully remote within the UK under a homebased contract, in which case the salary will range from *£44,400 - £48,229.
(*) This salary includes a market supplement of £7,663, which has been added to reflect current market conditions.
About us
Christian Aid exists to create a world where everyone can live a full life, free from poverty. We are a global movement of people, churches and local organisations who passionately champion dignity, equality and justice worldwide. We are the changemakers, the peacemakers, the mighty of heart.
There's never been a better time to join Christian Aid's Fundraising & Supporter Engagement Department. We would say that, wouldn't we? But we mean it. Despite the challenges we've all faced over recent years, we have grown income and smashed our targets, making a transformational impact for people in poverty. Your next career step could see you joining our passionate and energetic team of poverty-fighters. We inspire more than 250,000 supporters and thousands of supporting churches to raise more than £40 million annually to tackle the root causes of extreme poverty.
We're committed to building a diverse and inclusive workplace, and recognise the value this brings in forming strong, creative and high performing teams. We welcome applications from all sections of the community, and from those with experience from outside of the voluntary sector. And no, you don't have to be Christian to work here - we encourage people of all faiths and none to apply. We just ask that everyone lives out our values of dignity, equality, justice and love. We value a good work-life balance, so we're open to part-time and flexible working. We also offer hybrid working for our office-based colleagues and the option of being a homeworker for most of our roles too.
Want to know more about what it's like to work here? Click here to hear directly from some of our amazing colleagues.
Learn about our vision, mission and values
About the role
The Digital Optimisation Analyst is instrumental in advancing Christian Aid's digital strategy and supporting colleagues in achieving their ambitious digital, fundraising and supporter engagement goals. Through utilising measurable data and analytical tools such as Google Analytics, the role provides in-depth campaign analyses, performance reports, and a deep dive into users' online activities and behaviours. The deliverable insights and contributions empower teams to make data-driven, impactful decisions that generate positive change across the organisation.
About you
You will be the go-to expert in digital analysis, working closely alongside a variety of teams to maximise the reach, engagement and conversion of our digital journeys. You will be comfortable managing competing priorities and proactively engaging with multiple stakeholders. Alongside digital analysis projects, you will have a finger on the pulse of current trends, tools and best practice across the digital space.
Competency questions
As part of your application you will be asked to demonstrate your suitability by giving answers to the following questions:
-Understanding User Behaviour: Can you describe a time when you used analytics tools to analyse user behaviour on digital platforms? How did you use this data to enhance the user experience, and what did you achieve?
-Optimising Campaign Performance: Please share an experience where you identified opportunities to improve campaign performance in the digital space. How did you develop and test hypotheses to achieve better results?
-Empowering Teams with Insights: How do you ensure that the insights and reports you provide to teams are actionable and relevant to their objectives? Can you share an example of a time when your insights directly influenced a team's strategy or approach?
Further information
At Christian Aid we strive to be an inclusive and diverse employer and recognise the value that this brings in helping to build strong, creative and high performing teams.
We are actively encouraging racialised minorities, LGBTQ+, people with disabilities, returning parents or carers who are re-entering work after a career break, people with caring responsibilities, people from low socioeconomic backgrounds, women, and older workers to apply. This is because these groups are under-represented within our teams, especially at senior level, and we recognise and value the contributions members of these groups make to strong, creative and high performing teams.
We have a strong Christian ethos and we encourage applications from all faiths and none (with the exception of Director positions where there is a genuine occupational requirement to be a practicing Christian - Exempted under the Equality Act 2010).
All successful candidates will require a DBS/police check appropriate to the role and location and a Counter Terrorism Sanction check as part of your clearance for commencing your role with us. We also participate in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information as part of the referencing process from job applicants' previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
This role requires applicants to have the right to live and work in the country where this position is based and undertake the role that you have been offered. If you are successful and we make you an offer for the role, we will be required to conduct a right to work check on your immigration status in the UK. We will contact you regarding the documentation you will need to provide to evidence this.
You can expect a wide range of rewards and benefits, including a generous holiday allowance, a season ticket loan, and flexibility that will ensure you enjoy a good work/life balance
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Ref: 6834
Save the Children UK has an exciting opportunity for a Senior Marketing Manager (Acquisition) to join us on a 12 months maternity cover. We are keen to hear from highly motivated individuals with proven track-record of successfully delivering effective individual-marketing campaigns, who are looking for an exciting opportunity to lead on the planning and delivery and help grow our acquisition programme and make a difference in the lives of children across the world.
About Us
We are Save the Children. Together, we fight for children every single day so that they can make their mark on the world and build a better future. We do whatever it takes to make sure they survive, get protection when they're in danger, and have the chance to learn.
About The Team
As Public Income and Engagement, we set the standard for brilliant, effective marketing across owned, and bought and earned channels. Working in squads with colleagues in Fundraising & Marketing, and across Policy, Advocacy & Campaigns, we deliver campaigns in line with our marketing plan that build awareness, change minds and opinions, prompt people to act, and build deep relationships with supporters. We aim to sustainably increase the quality and value of our Individual Giving programme by continually testing, learning and innovating.
About the Role
This role will provide senior marketing leadership to the Acquisition Squad. Working closely with the Head of Acquisition, you will lead the planning and delivery of our effective acquisition programme, to deliver growth in our Individual Giving supporter base and income.
You'll lead the development of multi-channel marketing campaigns. Working collaboratively with our partner agencies, you'll have accountability for delivery across the full range of Individual Giving channels (e.g., DRTV, PPC, Paid Social, Display, Offline, Telemarketing).
Working within a multi-disciplinary team, you'll build strong relationships to collaboratively achieve targets, in a fast-moving and dynamic environment. Leveraging agile principles, you'll adapt plans as needed – learning rapidly and responding to change, while keeping our supporters at the heart of everything you do.
In this role, you will:
- Lead marketing planning and delivery as part of a multi-disciplinary team to acquire new supporters – using insight and data to understand our audiences needs and motivations to build long term relationships
- Work with the Head of Acquisition to ensure the Regular Giving and Single Giving income targets are achieved
- Lead on the development of multi-channel marketing plans, with a focus on audience, to drive ambitious targets across supporter acquisition and lead generation campaigns
- Be accountable for the delivery of acquisition marketing across DRTV, PPC, paid social, display, offline channels and telemarketing
- Lead the team's relationship with the media buying agency to buy and optimise media
- Cultivate collaborative relationships with a range of key partners, including telemarketing, production companies and fulfilment agencies, and motivate and inspire these partners to deliver their best for Save the Children
- Work with Head of Acquisition to develop and manage Squad budgets. This includes planning, reporting, and re-forecasting.
- Personally lead the execution of high spend marketing activity, alongside your team
- With Analyst squad members, analyse marketing effectiveness and ensure supporter insight and data analysis play a pivotal role in our marketing. Drive a test and learn approach to improve all of our outputs and ensuring learnings are effectively shared across the department, and recommendations implemented
- Develop a cohesive supporter experience ensuring alignment across all supporter touchpoints, to deepen engagement and drive long term value
To be successful, it is important that you have:
- Significant experience in marketing including developing complex and integrated multi-channel marketing plans
- Extensive experience in Individual Giving acquisition programmes, including developing audience led marketing campaigns to acquire new regular giving donors
- Outstanding project management skills and experience with a proven ability to plan and manage activity that delivers complex projects on time and to budget
- Experience of effectively managing external partners, including knowledge and experience of working with media agencies to plan, buy and optimise paid media, creative agencies, telemarketing and fulfilment agencies
- Experience of developing fundraising and / or marketing assets to drive engagement and action
- Experience of developing engaging supporter journeys across channels to deepen engagement with supporters and drive further action
- Ability to provide technical leadership for the organisation in the delivery of marketing across channels including, DRTV, Paid Social, Display, PPC, Offline, Telemarketing and Email
- Experience of managing significant budgets
- Demonstrable experience of identifying needs and requirements across teams, delegating tasks and supporting squad team members to deliver against plans
- Strong numerical and critical thinking skills, specifically the ability to analyse complex data and translate it into tangible information for strategic decision making
What we offer you:
- Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
- To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health and wellbeing both in and outside of work.
- We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.
Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.
Ways of Working:
The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter). This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building.
Please note: travel costs to your contracted office will be at your own expense.
Flexible Working - We are happy to discuss flexible working options at interview.
Commitment to Diversity & Inclusion:
Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think.
We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here.