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Age UK is recruiting for a Digital Growth and Performance Marketing Manager to lead the delivery of Age UK Trading's digital performance marketing as part of an integrated marketing plan.
In this role, you will own the paid channel marketing activities, managing a blended media mix to drive growth across a suite of products, including home, car and travel insurance. You will play a key role in increasing conversions through channels such as PPC, PMAX, SEO, Display, Meta and YouTube, while managing full-funnel performance, budgets and ROI.
Working closely with internal teams and agencies, you will integrate digital into wider marketing campaigns, deliver insight-led briefs, and use data-driven reporting to continuously optimise performance.
This is a dynamic role where you will switch seamlessly between strategy, planning and delivery, championing digital innovation and a growth mindset throughout.
Please see Job Description for Full Responsibilities.
We operate a hybrid-working model, a blend of home and office working. This role will include regular days working from our London office (maximum four times per month, but also as and when meetings and events dictate.) Your travel costs to the London office are not covered by the charity.
Age UK Internal Grade 5L
Must haves:
Experience
* Significant experience in managing digital acquisition channels. (A,I)
* Experience in financial services marketing or similar regulated market. (A)
* Hands on experience in SEO, PPC, PMAX, Display, Meta and YouTube. (A, I, P)
* Demonstrated through the funnel experience delivering growth KPIs. (I, P)
* Experience in analytical reporting (Google Analytics) and articulate in delivering results and insight. (A)
* Experience in managing multiple agencies to expand their team and get the best results. (I)
* Able to articulate results and performance, producing data in multiple formats. (I)
* Experience in managing budgets, raising POs, calculating cost per and making optimisations based on agreed KPIs. (I)
Skills and knowledge
* Expert in Excel and data analytics. (A)
* Strong commercial acumen. (A)
* Able to articulate results and performance, producing data in multiple formats. (I)
* Able to interrupt and action on performance data. (I)
Personal Attributes
* Is a digital channel specialist. (A)
* Delivers on time and is meticulous in planning. (I)
* Demonstrates strong numerical and analytical skills. (P)
* Obsessed with performance analytics, new insights and opportunities. (I)
Great to Have's:
The below competencies will be assessed at the indicated stage of the recruitment process: Application = A, Interview = I, Test = T, Presentation = P
Experience
* Experience in matrix creative delivery for digital copy. (I)
* Experience of working across other digital teams including content and CRO. (P)
* Experience of key data regulations including GDPR and an understanding of the importance of strong data governance. (I)
* Relevant product knowledge or previous experience of working in the insurance sector. (I)
* Experience of FCA and regulated environments. (I)
Skills and knowledge
* Comfortable making recommendations and decisions. (I, P)
* Can be creative. (P)
* Can turn the complex into simple outputs. (I)
Personal Attributes
* Can build effective relationships with multiple stakeholders. (I)
* Is flexible and supportive to the team around them. (I)
Additional Information
Please submit a Word version of your CV as it will be anonymised by our recruitment system when you apply for a role. Our system is unable to anonymise supporting statements and heavily formatted CVs. Please could you remove any personal information including your name before you upload to support our inclusive recruitment process. All equalities monitoring information is also anonymised and not shared with the hiring panel. Your name and address will only be known to us if invited for interview.
Equal opportunities & Disability Confident Scheme
Age UK is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. Age UK is a Disability Confident Scheme employer. Due to high numbers of applications received, Age UK reserves the right to limit the overall number of interviews offered, and therefore, it may not always be practicable or appropriate to interview all disabled people that meet the minimum criteria for the job.
Reasonable adjustments
Disabled job seekers can access reasonable adjustments at any stage of the recruitment process. All requests for reasonable adjustments are considered on a case-by-case basis, in collaboration with the disabled job seeker to best meet their needs, by contacting the Recruitment Team. Disability disclosures will be kept confidential and only shared on a need-to-know basis to support the implementation of adjustments. Disclosures will not be used to inform hiring decisions.
Age UK is committed to safeguarding adults at risk, and children, from abuse and neglect. We expect everyone who works with us to share this commitment.
Early application is encouraged as we will review applications throughout the advertising period and reserve the right to close the advert at any time.
Registered Charity 
More than 1000
The client requests no contact from agencies or media sales.
Thank you!
This is an exciting opportunity to lead Field Studies Council's Digital Learning & Publishing unit.
You'll develop strategy, build partnerships, grow income streams and lead a talented team delivering biodiversity training, digital learning and natural history publishing across the UK.
Success in this position will come from strong commercial leadership, strategic thinking and the ability to deliver sustainable growth while supporting our charitable mission.
- Permanent full-time contract
- Starting salary circa £36,973 - £44,091 per annum DOE + excellent benefits
- Flexible base location with remote / home working welcomed
- Make a visible, lasting contribution to environmental education across the UK
Work with purpose
At the Field Studies Council, our mission is to create outstanding opportunities that inspire everyone to engage with and care for the environment.
As our Digital Learning & Publishing Manager, you will lead a commercially focused business unit responsible for a diverse portfolio of biodiversity training, digital learning and publishing products. Working closely with the Commercial Director, you'll help form the future direction of the unit, ensuring sustainable growth, strong customer experience and meaningful impact.
In this key senior leadership role, you will:
- Lead the Digital Learning & Publishing unit, with accountability for its commercial and operational performance, budgeting, forecasting and P&L delivery.
- Develop and deliver commercial strategies that drive sustainable revenue growth across digital learning, publishing, partnerships and e-commerce.
- Identify new commercial opportunities and build relationships that expand our reach and impact.
- Use data, insights and customer feedback to improve performance, conversion, retention and customer value.
- Lead and develop a high-performing team.
- Oversee the successful delivery of biodiversity training courses, digital learning products and natural history publications.
Further detail regarding the full responsibilities can be found in the vacancy pack attached to the advert on our careers website.
Where you’ll be based
The base location for this position is negotiable, with remote working / home working welcomed. If you prefer working in an office environment, you can work from one of our Field Studies Centres across the UK. Hybrid working options can also be considered.
This role will include occasional travel to our Field Studies Council locations and other venues throughout the UK and will involve occasional overnight stays.
Who we're looking for
We're looking for someone with a commercial mindset who has owned budgets, delivered revenue growth and led business performance before. We're particularly interested in candidates who can demonstrate:
- Significant experience in a commercial leadership or business unit management role.
- Experience leading and developing high-performing teams in a commercial environment
- P&L accountability and revenue growth delivery, with a track record of developing and scaling commercially viable products or services
- Experience leading delivery project teams and managing vendors/freelancers.
- Effective management and influencing of partnerships and networks
- Budget management expertise, including a proven ability to ensure value for money
- An interest in learning, publishing, environmental education or the natural history sector.
Your benefits whilst working with us will include:
- 28 days annual leave + bank holidays
- 2 extra loyalty days dependent on length of service
- Life assurance 5 x your annual basic salary
- Health and Wellbeing Support App for you and eligible family members to access remote GP appointments, mental health consultations, physiotherapy sessions and financial & legal support
- 24-hour Counselling Helpline Service
- Cycle to work and EV schemes
- Discounts and cashback opportunities
- Flexible working options where roles permit
- Quality learning and development opportunities
If you are looking for a role where your leadership can make a genuine difference to environmental learning, we would be delighted to receive your application.
The closing date for receipt of your completed application is 8th July 2026.
We reserve the right to close the vacancy early if we’re in receipt of sufficient applications. Please apply early to avoid disappointment.
Interviews are scheduled to take place at Field Studies Council online in the week commencing 20th July 2026.
Shortlisted applicants will be contacted by email.
We are committed to safeguarding and promoting the welfare of children and vulnerable adults, and we expect all team members to share this commitment. Any offer of employment will only be confirmed following the successful completion of rigorous pre-employment checks, including appropriate Disclosure and Barring Service (DBS) checks / PVG Scheme check with Disclosure Scotland.
The client requests no contact from agencies or media sales.