Digital manager jobs

Make a Real Difference in a Child's Life 

At Barnardo's, we believe in children – no matter who they are or what they've been through. We work to build stronger families, safer childhoods, and positive futures. 

As part of our Fundraising & Marketing department, the digital team plays a critical role engaging audiences across various digital channels to drive action across time money voice. We're looking for an experienced and ambitious Digital Loyalty Manager to drive our digital loyalty programme forward to build connection with our supporters and customers, building loyalty and life-time value.

What You'll Be Doing as the Digital Loyalty Manager 

• Developing digital stewardship and loyalty strategies to maximise the lifetime value of supporters and customers 

• Identify and drive growth in the digital loyalty programme (primarily email and SMS) to unlock additional income growth and encourage repeat giving/purchases 

• Lead, motivate and empower the wider digital loyalty team, harnessing their expertise and building capabilities through effective leadership 

• Build a culture of high-performing multi-disciplinary teams from across the charity to drive performance through integration and collaboration 

• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision 

This is a varied, fast-paced role that is at the heart of driving digital income growth at Barnardo's which combines strategic planning with operational delivery. You'll be part of a committed team that shares learning, supports wellbeing, and is united in a clear mission: delivering change for children. 

What We're Looking For 

We're looking for a Digital Loyalty Manager who has: 

• Substantial digital/email marketing and fundraising experience with a track-record of success

• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey 

• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects. 

• Experience of using customer/supporter and market data to inform ideas and strategic plans 

• A significant understanding and knowledge of digital marketing and how this can support acquisition and growth. 

• Excellent written, communication and interpersonal skills 

You'll also be able to attend in-person meetings at least once a month in central London, and occasionally elsewhere in the UK. 

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible

About The Role

Every day at Alzheimer’s Society, people affected by dementia come to us for support, information and hope. A carer looking for advice late at night. A family trying to understand a diagnosis. A supporter wanting to fund change. Digital plays a huge part in helping people find what they need, when they need it most.

We’re looking for a Digital Campaigns and Optimisation Manager to help shape those experiences.

This role is about making our digital channels feel clear, accessible and human. You’ll help create better online journeys across campaigns, content and platforms, making it easier for people to access support, connect with our work and take action.

You’ll work closely with colleagues across fundraising, marketing and digital, bringing together creativity, insight and empathy to improve how we engage with people online. Whether you’re designing a website journey, improving campaign performance or using data to spot opportunities, your work will help create digital experiences that genuinely make a difference.
We’re looking for someone who shares our values. Someone who cares about inclusion, believes in working together and wants to use digital to create positive change for people affected by dementia.

What you’ll do
You’ll help bring our digital activity to life, making sure the experiences we create are useful, engaging and easy to access for everyone.
In this role, you will:

- Deliver and improve digital campaigns, content and user journeys across our platforms, including the Society’s main website and fundraising platforms.
- Use insight, feedback and testing to understand what people need and improve their online experience.
- Work with teams across the organisation to support campaigns and digital projects from idea through to delivery.
- Use tools like Google Analytics 4 to track performance, spot opportunities and guide decisions.
- Help make sure our digital content is accessible, inclusive and user focused.
- Support a culture of continuous improvement, collaboration and learning within the team.

No two days will look the same. One day you might be improving a donation journey to help raise vital funds. The next, you could be helping make support content easier for someone with dementia or their family to find and understand.

About you
You’re someone who cares about creating digital experiences that work well for real people. You enjoy solving problems, improving journeys and working with others to make things better.

- Improving digital content, websites or user journeys to help people find what they need and take action.
- Supporting or managing people as part of a positive and collaborative team.
- Using CMS platforms such as Drupal, WordPress, Umbraco or similar systems to manage website content.
- Working in agile or flexible ways, with the ability to adapt and keep improving things over time.
- Using data and tools like Google Analytics 4 to understand what’s working well and where digital experiences can be improved.

You’ll also bring strong communication and organisational skills, an understanding of accessible and inclusive digital content, and a genuine passion for creating great online experiences.

At Alzheimer’s Society, you’ll be part of a team that is determined to make a difference where it matters most.

Interviews are provisionally scheduled to take place on the week commencing 22nd June via MS Teams.

About Alzheimer's Society
Dementia is the UK's biggest killer. One in three people born in the UK today will develop dementia in their lifetime.

At Alzheimer's Society, we're the UK's leading dementia charity and the only one to tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future. We give vital support to people facing the most frightening times of their lives, while also funding groundbreaking research and campaigning to make dementia the priority it should be.

Together with our supporters, we're working towards a world where dementia no longer devastates lives.

Our values make sure that our focus is clear for the challenges and opportunities ahead and remind us of what we all stand for.

Our commitment to Equity, Diversity, Inclusion & Belonging

We need to ensure the voices around our table better reflect and understand the communities we exist to serve. We strongly encourage individuals to apply who have a disability, impairment or health condition or individuals who identify as Black, Asian or from another minority ethnic background, as these groups are currently under-represented at Alzheimer's Society.  

We want everyone we work with, as a colleague, volunteer, supporter, or someone we support, to feel included and that they belong at Alzheimer's Society. 

Our Equity, Diversity and Inclusion Strategy here along with our internal employee forum and Employee Lived Experience network groups help us promote inclusion and belonging, becoming an engaged and inclusive organisation for all our people. 

Our hiring process

During your recruitment process we want to make sure that you bring your whole self and can be at your best. We are working hard to ensure our recruitment process is as inclusive as possible, so please do inform us of your experience and anything you think we could do better by completing our candidate survey when you apply.  Please also contact Alzheimer's Society Talent Acquisition Team via [email protected] for application support or any adjustments you might need.

To ensure fairness and consistency to select the best candidate for this role, all our applications are anonymised up until an interview has been confirmed. We recognise the benefits of AI, but if you're considering using it to submit your application, we encourage you to reflect on the value it truly adds. AI tools often lack the personal touch and authenticity that set candidates apart. We want to hear your unique perspective, experiences, and skills, so we encourage you to showcase them in your own voice.

We try to avoid closing roles early where possible, however if we receive a high volume of applications, we may close earlier than the advertised closing date. Should this occur, we will aim to provide you with at least 48 hours' notice.

We are committed to safer recruitment and ensuring the welfare of those we work with, due to the nature of some of our roles, we might need to carry out a Criminal Record Check at the relevant level. You can read more information via our Website.

Giving back to you

Our employees work hard every day to make a true difference in people's lives. We are proud to support them with a range of benefits, recognition and many options for working agilely, all contributing to a strong work life balance. We also have various learning programmes to support you in your development and help you grow to realise your potential and shape a career with Alzheimer's Society. 

You can also visit our Working for Us pages, which give you more information about what it's like to be an employee at the Society.

We are looking for a Digital Engagement Manager, who will be in charge of leading the planning and delivery of Battersea’s digital communications across email, SMS, and online review websites, ensuring communications are supporter centric and channel agnostic, with the goal of supporting income generation and long-term supporter loyalty.

The Digital Engagement Manager will also project manage key updates and improvements to marketing technology systems and supporting processes, alongside the crucial development of the organisation-wide data strategy.

The successful candidate will demonstrate:

• Significant experience delivering email and/or CRM marketing strategies in a B2C environment, within a high-profile or innovative brand.
• Strong track record of implementing, evaluating and optimising highly effective email and SMS campaigns which have driven conversion, engagement and income generating capacity of an organisation.
• Significant experience leading the use of marketing automation programmes to deliver complex, cross-channel journeys for supporters.
• Experience working with cross-disciplinary teams to ensure alignment across a variety of channels and touchpoints.
• Experience leading a high-performing team of subject matter experts and specialists.
• Experience translating large data sets into actionable insights and supporter-centric optimisations which drive loyalty, engagement or impact.

Our Marketing and Communications Team

Battersea’s Marketing & Communications department is responsible for communicating the breadth of the organisation’s work in an engaging and memorable way. Though our award-winning campaigns, we use our influence to affect change for dogs and cats within and beyond our gates; building Battersea’s reputation on a national and international scale. Our work involves everything from innovative integrated advertising campaigns to rehome our animals, to supporting other departments with their strategic objectives. We also manage Battersea’s online communities, offer brand guidance, deliver innovative digital activity, and manage internal communications, ensuring that staff and volunteers stay informed and engaged. The department’s ultimate goal is to raise awareness of Battersea’s work, so we can be here for more dogs and cats.

What we can offer you:

In return for your commitment to our cause and to recognise the value of our employees, Battersea offers a range of benefits to support the wellbeing of our employees. These include:

• 28 days of annual leave (plus 8 days paid public holidays) per year.
• Discounted gym memberships and cycle to work schemes.
• Employee Assistance Programme and access to Wellbeing Resources.
• Generous pension contributions - up to 10% employer contribution.
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
• Annual interest-free season ticket loans.

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.

Our hybrid working model:

We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion:

We are committed to providing a welcoming and inclusive experience for all staff, volunteers and trustees and those hoping to join us. We operate an anonymised shortlisting process and actively seek to ensure our process is fair and equitable for all.

We understand the value of diverse voices, perspectives, and experiences to help us deliver even more for our dogs and cats, and we welcome applicants from all sections of the community.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best. If you would like to talk more about this, please contact us. Greyscale copies of the recruitment pack are also available on request.

More about us:

At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Acceptable use of AI:

At Battersea, we value expertise. We recognise each candidate that applies to us will have a range of expertise they can offer us, so we want to hear about this in your own words. We understand the support that generative artificial intelligence (AI) software can offer but it can also lead to numerous applications presenting as generic and impersonal. This makes it difficult to gain understanding of your unique experience.

To best showcase yourself, we encourage you to write your responses without the assistance of AI. If you require the use of AI software to aid in completing your application, we ask you use the generative responses as a prompt for writing your answers and avoid copying and pasting. You must also ensure the information presented in your application accurately reflects your experience.

Closing date:

Wednesday, 3rd June 2026, 11.59pm - All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

Interview date(s):

First round (via MS Teams) - w/c 8th June 2026

Second round (in person) - w/c 15th June 2026

For more information about the role, please download our Recruitment pack from our Careers website.