Digital Marketing And Communications Manager Jobs in Central London, Greater London
Are you an experienced and well-rounded marketing professional ready for your next challenge? Do you have a proven track record of using your marketing and sales expertise to deliver revenue growth? Are you passionate about transforming education for post-16 students? Then this could be the role for you.
About Us:
At Learning on Screen, our core purpose is crystal clear: to elevate post-16 education by harnessing the transformative power of moving image and sound. We do this by working with members in educational institutions and beyond to provide unparalleled access to millions of audio-visual resources dating as far back as the 1920s for use in teaching and learning. We also support people to use this content, whether that’s navigating the minefield of copyright legislation or understanding best practice for embedding our content into their teaching. In addition, we work on pioneering partnerships and collaborations to amplify our global impact. Join us in our journey in shaping the future of learning and teaching and making a lasting impact in education.
Role Overview:
The Head of Marketing & Sales plays a pivotal role in driving the organisation’s growth. You will develop and execute multi-channel strategies delivered across the funnel from enhancing brand visibility and generating leads, nurturing leads to conversion, right the way through to supporting customer retention and advocacy. This varied role offers the opportunity to expand market reach with our current services, as well as helping launch new products into existing and untapped markets, while delivering a strong RoI.
As well as being a commercial and strategic leader you will need to be a hands-on problem solver, ready to roll your sleeves up to support a small team to deliver where needed. You will be pivotal in ensuring we achieve our mission and deliver impact for post-16 students.
You will report directly to the Chief Revenue Generation Officer who leads the revenue team, comprising of digital marketing and content specialists as well as membership support staff.
Key Responsibilities:
- Membership engagement and growth: Developing and executing strategic marketing and sales strategies to drive member engagement, growth and retention with our flagship membership and subscription services.
- Brand positioning and visibility: Ensuring we have a powerful brand that punches above its weight to increase market share, drive competitive advantage and to position the organisation as a thought leader within the sector.
- Marketing analysis and segmentation: Conducting market analysis/research within existing and untapped markets to uncover insights to segment audiences and tailor marketing messaging and activities effectively to drive conversions.
- Digital marketing: Overseeing digital marketing strategies, including website optimisation, email marketing, search marketing and social media marketing to drive traffic and conversion across the funnel stages.
- Content and creativity: Oversea content strategy and creation across various formats and channels, ensuring innovation and creativity to stand out in a crowded market.
- Data-driven decision making: Using analytics to test strategies, measure results and generate insights in order to iterate and improve performance, tracking key metrics and leading the team to deliver and report against agreed KPIs.
- Budgeting and resource management: Tracking spend, ensuring cost effective allocation of resources and reporting on RoI.
- Leadership and collaboration: Leading and mentoring the team to perform against growth and revenue targets as well as collaborating with other departments to ensure a unified approach.
Essential experience and skills
- Extensive experience in a similarly commercial marketing and sales role with a proven track record in driving revenue growth.
- Strong strategic thinking skills with a track record of successful planning and execution.
- A commercial and results-driven mindset with a commitment to achieving and exceeding financial targets.
- A diverse marketing skillset and proficiency across a range of marketing channels.
- Experience leading and line managing a team to perform.
- Excellent communication skills with an ability to convey complex ideas and concepts in an accessible way for a range of stakeholders,
- Ability to thrive in a fast-paced, dynamic environment with fluctuating demands and priorities.
- Demonstrated ability in managing budgets and tracking RoI.
Benefits:
- Flexible working hours: 4 days (80% / 28.8 hours)
- Remote or Hybrid: Work from the comfort of your home or join us at our London office as needed.
- Competitive Salary: £36,000 per year pro rata (4 days / 80%).
- Professional Development: We encourage continuous growth and provide resources to enhance your skills.
- Make an Impact: Contribute to the future of digital learning in a dynamic and forward-thinking organisation.
Join us in driving unparalleled success as the Head of Marketing & Sales at Learning on Screen. We look forward to reviewing your applications and welcoming the newest member of our dynamic and forward-thinking team!
How to Apply:
To apply, please follow the "Apply via Website" button below to upload your CV, a cover letter outlining your relevant experience and qualifications, and a completed equality monitoring form via our Breathe Recruitment vacancy page.
Application Deadline: Wednesday, 22nd May 2024 by 6pm.
Please note that this is a part-time, permanent position. The job description is subject to occasional amendments and not considered part of the employment contract. Flexibility is required within the broad scope of the role.
Learning on Screen is an equal opportunity employer and welcomes applications from all qualified candidates. We are committed to creating an inclusive and diverse workplace.
Unfortunately, we are unable to consider any applications received after the deadline.
First interviews - will be held virtually on 27th May.
Second interviews - will be held in person on 3rd June.
The client requests no contact from agencies or media sales.
The role
The research communications and engagement team at Breast Cancer Now makes breast cancer research accessible and engaging to everyone. Its aim is to highlight the value and impact of research and build continued trust and support for the charity.
You'll use your science communication expertise to bring our research to life. You’ll create content covering Breast Cancer Now’s research aims, progress, and achievements for a variety of channels including our social media, website, fundraising and print publications. You’ll work with members of the brand, marketing and communications teams, and digital teams to make sure research content is engaging and drives brand awareness and support.
About you
To succeed in this role, you’ll understand the impact of research and scientific communication for charitable organisations. You’ll be able to translate complex scientific information and tailor it to a variety of audiences. And you’ll use your excellent writing and verbal communication skills to interpret and present scientific and statistical information in creative and meaningful ways.
About us
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here.
The brightest minds in breast cancer research are here. Making life-saving research happen in labs across the UK and Ireland.
Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you, whenever you need it.
Dedicated campaigners are here. Fighting for the best possible treatment, services and care, for anyone affected by breast cancer.
Why? Because we believe that by 2050, everyone diagnosed with breast cancer will live – and be supported to live well. But to create that future, we need to act now.
Job description and benefits
The job description and our attractive benefits package are available for you to download.
Primary location of role and hybrid working
This role is primarily based in our Cardiff/Glasgow/London/Sheffield office. However, our hybrid working model allows full-time staff members to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. In support of your application, you’ll be asked to submit your anonymised CV and a supporting statement. When applying please ensure you refer to the essential criteria on the person specification and clearly provide as much information as possible with examples to demonstrate how and where you meet the criteria. If you’ve got any questions regarding this role please contact Breast Cancer Now Recruitment Team in the first instance.
We’re committed to promoting equity, valuing diversity and creating an inclusive environment for everyone. This is for those who work for us, work with us, support us and who we support. EDI is core to the vision, mission and strategic objectives of our charity. This is being continuously adapted to the way we work. So, we all have a part to play in embedding and living our EDI values to translate our ongoing commitment to EDI.
Closing date 9am on Friday 24 May 2024
Interview date Week commencing 3 June 2024
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
King’s College Hospital Charity is dedicated to supporting life-changing care at King’s College Hospital NHS Foundation Trust. We’re here to help King’s go beyond what the NHS can provide to meet the needs of current and future patients.
We make the best care possible by raising money for cutting-edge equipment and facilities, innovative research and pioneering treatment, pushing boundaries, transforming clinical services and finding new ways to improve how people experience King's hospitals.
We are looking for a creative, ambitious and supportive team member to work across the fundraising and communications department and help us build awareness and engagement with our key audiences, especially hospital teams.
As Communications and Fundraising Assistant, you will play a particularly prominent role in telling the story of what Charity funding makes possible at King’s – generating high quality content to communicate the difference we’re making, and helping our communications officer to bring it to life it on our digital channels. It will suit somebody who uses social media extensively in their personal life and can draw on that insight to help the team connect with our audiences.
Key Tasks
- Working with the Communications Officer to create content for websites, digital platforms, social media, email campaigns and other channels. This includes the Trust’s Inside King’s magazine as well as our own channels. It could involve interviewing staff, patients and volunteers, creating films, taking photographs.
- Organising, distributing and updating the Charity’s marketing materials around the Trust, including posters, leaflets and banners.
- Helping to maintain the Charity’s social media presence, creating and scheduling engaging content across Facebook, Twitter, Instagram, and LinkedIn, producing analytics reports and using insights to inform future strategy.
- Developing our use of Sharepoint as an internal communications channel, and maintaining the Charity’s presence on the King’s staff intranet.
- Helping the Communications Officer keep our website fresh and engaging, identifying key user journeys and supporting colleagues across the charity to use the website to achieve business goals.
- Acting as a champion for the Charity’s work by attending regular events and assist in delivering internal engagement opportunities, such as fundraising events, celebrations, and so on.
- Generating reports on the team’s KPIs across all digital platforms, helping to improve user journeys across our digital platforms.
- Keeping communications and fundraising systems running smoothly, including the media library, filing systems, budget, and planning and reporting processes.
- Building effective relationships with digital suppliers such as website agency.
- Acting as an ambassador for and representing the Charity in a professional and efficient manner.
Person Specification
- Experience of working or volunteering in marketing or communications in a professional environment.
- Experience of supporting an organisation’s digital presence across social media, website, email marketing and internal channels.
- Extensive personal experience of using social media platforms
- Understanding of basic digital analytics tools and processes, such as Google Analytics.
- Experience of creating communications and marketing content and materials in adherence with brand guidelines.
- Ability to express ideas clearly to a wide range of audiences, turning complex information into compelling.
- Experience of using website content management systems (ideally Drupal) email marketing software (we use DotDigital), social media management tools (Hootsuite) and design programmes (Adobe Creative Suite).
- Experience of working with external suppliers and agencies to support the delivery of impactful communications.
- Photography and video production and editing skills.
- Confident and proactive, with strong sense of initiative.
- Excellent planning, time-management and organisational skills.
- Ability to build good professional relationships with partners, supporters and suppliers.
- Approachable and helpful, with a can-do approach.
- Ability to articulate our vision and mission with passion.
We are a friendly team, committed to a diverse and inclusive culture and welcome applications from individuals of all backgrounds and identities. We offer a collaborative working environment with bespoke learning opportunities, 25 days holiday plus the bank holidays, and various employee benefits to help you balance your work and life. To apply, please submit your CV and a cover letter of no more than one page on setting out how you meet the criteria via the Charity website by Thursday 30th May at 23:59:59.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Duties and Key relationships Marketing and Communications
This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.
PR and Media Relations
• To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.
• Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice
• Develop and support in house PR roll out
· Work with external PR agency on selected press releases where relevant
· Write press releases in line with campaign launches and key moments
· Develop pitches and news stories and other promotional copy.
· Lead on media briefings that convey appropriate key messages and prepare spokespeople
· Identify and interview case studies and media spokespeople
· Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager
· Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.
· Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.
· Be part of out-of-hours weekend monitoring rota
Communications
• Maintain the communications calendar
• Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors
• Be the first point of contact for media enquiries and manage the press office function in a timely manner.
• Maintain library system for press cuttings, monitor cuttings and report on results
• Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families
• Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies
• Maintain a detailed and GDPR compliant contact management system of all case studies
• Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts
Families
• Maintain relationships with current patient families who are sharing their cancer journey stories with the media.
• Produce stories of patient families and share online and social media
• Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.
• Be key spokesperson for families media storytelling
Other
• Contribute to the overall Marketing and Communications function of Children with Cancer UK
• Carry out any other duties commensurate with the general level of responsibility of the post
• Occasional events attendance
• Partnership relationship building
• Manage relevant cases and inboxes on Salesforce
• Marketing Cloud user
• Be part of the Officers forum
The client requests no contact from agencies or media sales.
Marketing and Communications Officer
We are recruiting a Marketing and Communications Officer to champion and manage the PAPYRUS brand and support the delivery of our projects and services through data-driven campaigns, across email, organic social, and paid digital marketing channels.
What you will do:
Support the day to day running of social media platforms to promote our services, increase brand awareness and drive engagement with our audiences.
Act as the lead for paid social media and web campaigns, working closely with teams across the charity to fulfil individual campaign goals.
Work with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads to promote PAPYRUS services to new audiences.
Produce regular campaign reports using analytical tools to optimise and inform activity on other channels.
Monitor the impact of marketing campaigns to identify and recognise trends within the data to inform future campaigns.
To be successful in this role you will have:
Previous experience of working in marketing and communications;
Proven track record of utilising a data-driven and goal-oriented approach to produce effective multichannel marketing campaigns;
Experience of working with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads;
Experience in audience segmentation to create tailored user journeys;
Please visit the careers site for the full job description and person specification for the role.
Salary: £29,269 per annum (Scale SCP 18) progressing by increments to £32,076 per annum (Scale SCP 23) If based in the London office, you will receive an additional cost of living allowance of £5,000 per annum.
Hours: 36 hours per week Location: Warrington, Newcastle, London, Leeds, Birmingham, Cardiff, Belfast, or Glasgow (with hybrid working)
Contract: Permanent
Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.
Closing date: 23:59 19 May 2024
We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.
PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.
The client requests no contact from agencies or media sales.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
The Communications Officer will be responsible for supporting the communications and digital team to maintain consistent and high-quality communications across our global membership, donors and external stakeholders.
They will handle the day-to-day operations of our programme communications, website, social media platforms, member community forum, asset management, email marketing, and event communication, ensuring consistent messaging and branding.
The post-holder will need to have a collaborative and inclusive spirit as this role will involve working closely and across teams within and outside Start Network. They will be a great writer, editor with good attention to detail, and an eye for design.
The Communications Officer will report to the Communications Manager and will work closely with the Digital team to ensure success of both digital and traditional communications.
KEY ACCOUNTABILITIES
Content development, publication, and dissemination
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Craft and edit compelling multimedia content for a global audience including news articles, press releases, blogs, videos, and case studies
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Adapt content for websites, social media, email campaigns, etc., ensuring each format is optimized for its specific audience and channel.
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Plan and maintain the content calendar together with the Digital team to ensure consistent delivery and audience engagement.
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Promote and disseminate content through various channels including but not limited to social media and partner platforms
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Collaborate with Start Network teams, members, and hubs to transform and disseminate reports, learning materials, grants, impact stories and other resources into clear, compelling, and accessible formats.
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Uphold the Start Network brand by ensuring all external facing materials is according to the brand guidelines
COMMUNICATIONS MATERIALS, AND ASSETS
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Develop and maintain communication materials of Start Network including but not limited to fact sheets, brochures, marketing materials, presentations, core scripts, impact reports, guidance and templates, etc and ensure the team and members are able to effectively use them
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Ensure that visibility guidelines for members and programmes are kept up to date, and work with members and hubs to ensure these are being used accordingly
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Maintain the organisation and accessibility of Start Network's digital assets. This includes maintaining our digital asset platform and keeping tabs on photos, videos, presentations, logos, and other creative materials from and for members, hubs, and the Start Network team.
COMMUNICATIONS PLATFORM MANAGEMENT
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Support the management of Start Network’s social media channels and manage day-to-day engagement in close collaboration with the Digital team
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Lead the management of the member community by posting weekly news and updates from across our programmes and lead on the production of email newsletters and e-marketing.
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Support the management of digital platforms handled by the Communications and Digital team
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Communication operations
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Support the communications team meetings, including book diaries and setting up Zoom links when relevant.
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Manage the communications inbox and ensure enquiries are dealt with swiftly.
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Work with the finance team to process invoices from communications suppliers.
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Ensure communications contacts and relationships are managed using Salesforce.
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Closely work with Event Coordinator to ensure Start Network events are well-promoted and disseminated
START NETWORK CULTURE
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To carry out the responsibilities of the role in line with the Start Network Code of Conduct and with a commitment to safeguarding adults and children
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A commitment to the Start Network vision, principles, values, and approach
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The Start Network team is an agile group of individuals who use their experience and skills across the network, so flexibility to work in and with different teams and functions is a part of our culture.
PERSON PROFILE
SKILLS AND EXPERIENCE
ESSENTIAL
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Excellent prioritisation and time-management skills and an ability to work under pressure and tight deadlines while delivering quality output
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Collaborative spirit to work with various teams both internal and external to deliver excellent output
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Experience in crafting compelling stories in various forms for diverse audiences
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Ability to handle and manage social media accounts and digital platforms
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Competency in design softwares (Adobe, Canva, etc)
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Strong editorial skills and an eye for detail
DESIRABLE
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Minimum 2 years’ experience working in a communications function within a fast-paced environment
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Good knowledge of the aid sector, humanitarian journalists and media, networks, and organisations
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Good working knowledge of both new and traditional media and ability to adapt content across contexts
KEY COMPETENCIES
Communication: Flex communication style to convey complex information concisely to different audiences, avoiding jargon and using simple language
Strategic Thinking: Able to plan and deliver flexibly to take account of changing internal and/or external factors by reprioritising and asking for help
Collaboration: Embrace diverse perspectives by using collaborative language, recognising and taking account of power dynamics
Leadership of self and others: Willing to share own expertise with others in the organisation and network, both formally and informally
Ability to adapt and learn: Seek to learn lessons and apply the learning to future work by actively asking questions, being honest, curious and brave to abandon things that aren’t working
Getting things done the Start Network way: Overcome obstacles by taking initiative to identify issues, seeking help to address them and escalating appropriately
The client requests no contact from agencies or media sales.
Whether it’s our pilots, fire crew or charity team, every member of our workforce has a vital part in providing London with our service. London’s Air Ambulance Charity offers a hybrid way of working with central London offices, continuous professional development, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
Who are we looking for?
You will be a determined and passionate individual who wants to make a real difference to critically injured patients in London. You will have experience in developing and delivering robust supporter engagement, acquisition and retention campaigns.
The purpose of the Senior Direct Marketing Officer’s role is to deliver and evolve the acquisition and retention strategy, inspiring the people of London to become long-term supporters of the Charity.
Working closely with the Senior Direct Marketing Manager, you will manage campaign activity, from briefing through to execution, as well as identifying opportunities for improvement within the programme, particularly with regards to retention and delivery of the supporter journey.
You will be responsible for multi-channel donor acquisition, retention, upgrade and cross-sell campaigns across digital channels, print, telephone and provide occasional support to our successful Face to Face programme. You will take ownership of the delivery of our supporter journey for our regular donors, cash, lottery and raffle players – with huge scope to make a big impact in this area.
The role is offered on a full time, permanent basis. Although the post is based at Mansell Street, LAA offers a hybrid working arrangement.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
About you
We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.
You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.
About the role
This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.
Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.
Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
To find out more about the role, please download the job description and job pack, or visit our website.
We are working towards a world inspired by #Ecology in which nature and people thrive.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Are you a dynamic and creative individual passionate about crafting impactful communication strategies?
Do you want to make a real difference in children's and young people's lives?
If so, we have a unique opportunity for you to join our team as our Communications and Marketing Manager.
At the Young Hammersmith and Fulham Foundation, we are entering a phase of development and growth with a new three-year strategy. As we expand our reach and impact, we require a talented and dedicated individual to help us tell our story and engage with our community. As our Communications and Marketing Manager, your role will be instrumental in shaping our narrative and driving engagement, significantly impacting our mission to support children and young people.
Leading our communications, you will play a vital role in shaping our messaging and driving engagement with our purpose and offer. You will work closely with our team to develop and execute a comprehensive communication strategy that reaches a broad audience and inspires action. With responsibility for creating content for our website, social media channels, and other marketing materials, you can showcase your skills and creativity in developing engaging content that resonates with diverse audiences.
The ideal candidate will possess experience in communications, marketing, or a related field and have excellent writing, editing, and interpersonal skills. You should be a creative thinker with a keen eye for detail, capable of developing innovative communication strategies that inspire and connect with our community.
Joining our organisation means being part of a small team that makes a big difference. We encourage you to apply today if you are looking for a role that allows you to use your skills, experience, and passion to make a real impact. Your work will directly contribute to our mission of supporting children and young people through our Membership organisations, which makes this more than just a job but a meaningful endeavour. Don't miss out on this unique opportunity to join our team and be part of something extraordinary!
Support our Membership to provide meaningful and memorable opportunities for young people.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Our vision is for a world where epilepsy is irrelevant and people with epilepsy lead the lives they want to lead. We are the UK’s only charity transforming the lives of people with epilepsy through world leading research, advocacy and care. We put people at the heart of everything that we do.
It is an exciting time to join us as we embark on our strategy to raise £5m for people living with epilepsy by 2025. Epilepsy Society is an ambitious and passionate place to work. We hope you will be inspired by what we do and recognise our potential to do even more.
The role of the Senior Digital Marketing Executive is to ensure we provide a great supporter experience to any person, company or organisation who donates to the Epilepsy Society and to help the fundraising and marketing teams increase our number of supporters and fundraisers through digital acquisition.
As part of the Charity’s in-house marketing agency, you will support in responding to briefs from other departments and work closely with their teams to create and deliver marketing plans which deliver on revenue and strategic priorities. You will also work closely with multiple stakeholders, including our digital agency and the other teams within the Fundraising and Marketing Department and the wider organisation.
This role involves supporting various digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content creation, and data analytics. The postholder will be responsible for a range of tasks to support the efficient and effective running of a fundraising and marketing team dealing directly with donors at all levels to ensure they have the best donor experience. We need someone to help us to reach new people online, drive income and build an enhanced online supporter experience.
There is flexibility within the role; with a hybrid working approach of 3 days in the office and 2 days working from home. We offer a generous holiday allowance as well and training and development opportunities. There is plenty of free on-site car parking, a Café and beautiful grounds to work in and be surrounded by. We have a generous group pension scheme, an employee assistant programme (with confidential helpline with any support you might need) and Purple Rewards, a reward scheme with money-off benefits on a number of high street products and services.
The post-holder should demonstrate our people values of CAIRO (Caring, Accountable, Improving, respectful and Open).
If you have the right skills and experience and are inspired to apply, please do so by attaching your CV and covering letter detailing how you meet the person specification.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
JOIN THE TEAM AT HAVEN HOUSE CHILDREN’S HOSPICE
We are hiring an experienced Digital Fundraising & Marketing Manager to help us grow our fundraising and supporters and improve our brand presence in the areas we deliver our care. We want someone to join us who loves being part of a hardworking and collaborative team.
If you are dedicated and ambitious, Haven House Children's Hospice is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities:
- To work with the team to collate an overall digital fundraising plan, communication channels, and measures of success
- Develop, create and implement multichannel digital fundraising campaigns, working with the relevant fundraising team
- To monitor new digital fundraising opportunities, agreeing tests with managers subject to budgets, and reporting on performance
- Evaluate, assess and adjust campaigns against digital fundraising and marketing key goals
- Help improve the website as a tool for fundraising and supporter engagement, focusing on the creation and development of landing pages, donation forms, and supporter actions
- Create engaging, impactful, and creative content to support fundraising and marketing campaigns for paid and organic digital and social media activity maximising engagement levels and income growth whenever possible.
- To lead ongoing strategic and operations testing across emails and digital fundraising to optimise fundraising for Haven House
- Produce high-quality, timely and inspiring emails for donors and supporters, to increase income and engagement
- Devise and manage innovative social media campaigns to increase social engagement, ensuring suitable mechanisms are in place to effectively evaluate their success
- Work with website developers to implement Google Analytics and Facebook tracking across the website and third-party tools
- Experience with creating and producing newsletters and appeals within an email service provider and experience with building campaigns through social media tools like Facebook Ad Manager within the software packages
At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
If this role sounds right for you and you have the right skills and experience, please do download the job description and apply by returning the application form to Resourcing.
Benefits:
- As an employee you will be entitled to the following range of benefits:
- Hybrid office/home arrangement (3 days in the office)
- 27 days' annual leave
- Pension scheme (company matches contribution up to 7%
- Free onsite parking
- Employee Assistance Programme
- Eye care voucher scheme
- Cycle to work scheme
- Life Cover
We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff to share this commitment.
Employment is subject to receipt of satisfactory references and a DBS check.
Closing date: 30 May 2024
Interview: w/c 6 June 2024
Please note, we reserve the right to interview on a rolling basis so this role may close before the above date if we find a successful candidate.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Job Title: Commercial Marketing Executive
Reports to: Commercial Marketing Manager
Direct Reports: N/A
Kooth is a fast growing business with a social purpose. Listed on the London Stock Exchange (LSE:KOO), our mission is to provide welcoming and effective digital mental health support to the nation.
Working in partnership with the NHS, we are already the UK’s largest digital mental health platform for young people aged 10-25. We are now rapidly expanding into supporting the NHS adult population, providing corporate solutions to help build mentally healthy businesses, and expanding internationally.
Role Objective
To work with the Commercial Marketing Manager to drive commercial interest in Kooth Digital Health’s services in the UK healthcare setting by supporting the delivery of multi-channel campaigns, online and in-person events and customer database management.
Responsibilities
Digital Campaign Delivery:
- Working closely with the Commercial Marketing Manager, you will be responsible for the day-to-day management and logistics of various commercially focused campaigns ensuring deadlines are met and key milestones and metrics are achieved.
- Assist in planning digital marketing campaigns, providing support in defining objectives, identifying target audiences, and coordinating campaign logistics.
- Aid in the management of content on our digital platforms, such as email, social media, and online advertising, by helping with scheduling, monitoring engagement and responding to inquiries.
- Provide assistance in the implementation and management of email campaigns, ensuring proper organisation of workflows and automated drip campaigns, and helping with metric tracking to inform continuous improvement and conversion rate optimisation efforts.
- Support the creation of digital content by collaborating with internal and external teams to ensure materials align with campaign goals and adhere to brand guidelines and tone of voice.
Event Management:
- Assist in planning and coordinating in-person and online events, including conferences, roundtables, seminars and webinars. Travelling domestically and overnight stays will be required on occasion.
- Support logistical aspects of events, such as venue selection, travel arrangement, and coordinating with vendors and stakeholders to ensure smooth execution.
- Oversee the creation and preparation of event materials as required for in-person events, and manage the use of tech solutions ensuring seamless technology-driven experiences for our online events.
- Provide on-site support during events, overseeing set-up, managing schedules, and troubleshooting issues to ensure a positive experience for all stakeholders.
Marketing Operations:
- Manage marketing automation platform to streamline and optimise lead nurturing, scoring and campaign execution.
- Integrate and maintain various marketing technologies, ensuring seamless communication and data flow between different systems within the marketing technology stack.
- Develop and implement attribution models to track and analyse the contribution of various marketing channels to lead generation and conversion.
- Marketing Dashboards: Create and maintain marketing dashboards that provide real-time visibility into KPIs and support data driven decision making.
CRM and Database Management:
- Oversee the quality and integrity of marketing data, ensuring accurate and up-to-date information in our CRM system (Hubspot).
- Work with APIs to integrate the CRM with other software solutions (Hubspot, Monday, Salesforce, LinkedIn Sales Navigator and more) enhancing functionality and supporting cross-platform data exchange to map the entire customer journey.
- Integrate the CRM with email marketing to enable personalised and automated email nurture campaigns, ensuring accurate audience segmentation and recipient targeting.
Requirements
Essential:
- Bachelor’s or master’s degree in marketing, communications or equivalent work experience (Minimum of 3 years post graduate experience)
- Demonstrable experience in event management as well as evidence of collaborating with a range of internal and external senior stakeholders to deliver high quality, unique in-person experiences
- Proven track record in a previous digital marketing function with evidence of campaigns/collateral/content that you have created or contributed to and insight into their performance
- Proven track record in developing and executing successful email marketing campaigns.
- Proficient in managing customer relationship and content management systems, preferably HubSpot and WordPress
- Demonstrated experience in utilizing data analytics tools for digital marketing insights.
- Successful execution of multichannel marketing campaigns.
- Experience in implementing CRO strategies to improve campaign performance.
- Proven ability to efficiently manage end-to-end projects.
- Demonstrated expertise in managing relationships with key stakeholders.
Desired:
- Experience in crafting SEO-optimized content to enhance online visibility.
- Familiarity with Salesforce and its applications in marketing.
- Strong writing skills with a focus on creating compelling and engaging content.
- Experience in planning and executing digital marketing strategies for events.
- Experience in a similar role within health, social care or healthtech is preferred but not essential.
- A good understanding of NHS landscape and mental health service provision in the UK
Benefits
Are you looking for a fulfilling career with attractive perks and a supportive work environment? Look no further! We're excited to offer an incredible opportunity with a range of benefits that cater to your professional growth, well-being, and work-life balance.
1. Competitive Salary:
Up to £30,000 based on experience
2. Generous Annual Leave:
Enjoy 28 days of annual leave, in addition to public holidays, providing you ample time to recharge and spend quality moments with your loved ones.
3. Professional Development:
Benefit from our yearly professional training programmes, tailored to your career aspirations and designed to enhance your skills and knowledge.
4. Financial Security:
Secure your financial future with our pension contributions and annual company share option awards, giving you a stake in the success of the company.
5. Health and Well-being:
Prioritize your health and well-being with our comprehensive AXA Health Insurance and access to an Employee Assistance Programme (EAP). The EAP offers 24/7 telephone mental health support and access to GP consultations, ensuring your mental and physical health are taken care of.
6. Life Assurance:
Gain peace of mind knowing that you're covered with life assurance, providing up to four times your annual salary to your loved ones in the unfortunate event of your passing.
7. Flexible Working:
Embrace the flexibility of remote working, allowing you to create a work-life balance that suits your needs and maximizes your productivity.
8. Lifestyle Benefits:
Participate in the Cycle to Work Scheme, promoting a healthy and eco-friendly lifestyle, and take advantage of our Incapacity Income Protection to safeguard your financial stability in case of unforeseen circumstances.
At Kooth, we are committed to fostering an inclusive and diverse workplace that values and embraces the unique contributions of every individual. We believe in equal opportunities for all, regardless of race, colour, religion, gender, gender identity or expression or sexual orientation.
Our dedication to creating a fair and unbiased environment is reflected in all aspects of our recruitment, hiring, and employment practices. We strive to provide a work environment that is free from discrimination, where every employee is treated with respect and dignity.
Request for Reasonable Adjustments:
We are dedicated to providing reasonable adjustments to applicants and employees with disabilities or individuals who require accommodations to participate in the application process, interviews, or job-related tasks. If you require any reasonable adjustments to ensure your equal participation in our recruitment process, please inform our Human Resources team.
Your openness will allow us to work together to provide appropriate accommodations and ensure a fair and accessible application and employment experience for everyone.
Kooth plc is committed to our responsibilities for safeguarding and promoting the welfare of children, young people and vulnerable adults . We are committed to recruiting candidates who share this commitment to safeguarding, and therefore we apply robust recruitment and selection procedures to ensure that the people selected are right for the job, and that all candidates are appropriately screened prior to appointment. This will include a DBS check.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
About Al Basar International Foundation (BIF):
Al Basar is a leading charity working toward a world free from preventable blindness, where people have access to affordable and sustainable eye care. We are on a mission to create meaningful change in communities across the globe.
The Opportunity:
We are seeking a highly organised and self-motivated Communications Manager to support our growth ambitions. In this pivotal role, you'll develop and implement effective communication strategies to enhance our reputation and promote our mission. This role is not just about managing external communications; it's about being a storyteller, an innovator, and a change-maker.
In this multi-faceted and challenging role, you will work to generate, develop and place engaging media stories which assist BIF to meet its domestic and international campaigning, fundraising and brand awareness objectives. You will be tasked to develop and implement BIF’s communications strategy, working closely with staff and partners. The Communications Manager will need to operate effectively and efficiently in continually developing and changing workplace context and be capable of motivating others to embrace change.
Key Responsibilities:
- Strategic Communication: Develop and implement comprehensive communication strategies that align with our goals. Use storytelling to increase public engagement and drive donor involvement.
- Channel Management: Oversee all external communication channels, including social media, websites, and newsletters, ensuring consistency and effectiveness.
- Content Creation: Craft engaging, brand-consistent content across various platforms.
- Social Media and Analytics: Analyse trends and metrics to optimise content and grow our audience.
- Integrated Marketing: Collaborate with marketing for campaigns that support communication goals.
- Media Relations: Build relationships with media for positive coverage and handle inquiries.
- Marketing Material Production: Coordinate the creation of promotional materials.
- Fundraising Support: Create communication materials that effectively convey our mission for fundraising.
- Campaign Execution: Plan and execute campaigns, leveraging various channels for fundraising goals.
- Strategy Evaluation: Monitor and assess the effectiveness of communication strategies.
- Industry Trends: Stay updated with the latest in communication, social media, marketing, and fundraising.
Competencies and Qualifications:
- Bachelor's degree in a relevant field.
- Proven experience in communication management.
- Exceptional writing and editing skills.
- Deep understanding of social media and marketing principles.
- Experience in fundraising and donor engagement.
- Strong interpersonal skills for effective collaboration.
- Proficiency in communication and project management tools.
- Analytical skills for data-driven decisions.
- Ability to manage multiple projects in a fast-paced environment.
Application Process:
Why Join Us:
- Impact: Make a real difference in combating preventable blindness.
- Collaboration: Work in a dynamic, collaborative environment.
- Innovation: Bring your creative solutions to the forefront.
- Development: Access to professional development opportunities.
- Culture: Be part of a dynamic and empowering work culture.
Application Process:
Interested candidates are invited to submit a resume and a cover letter outlining their suitability for the position.
BIF is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified individuals, regardless of background.
The client requests no contact from agencies or media sales.