Digital Marketing And Communications Manager Jobs in Home Based

Please note, this is a 6 Month Fixed Term opportunity.

We now have an opportunity for a fixed term Performance Marketing Specialist to join us at Battersea. This role is responsible for delivering, optimising and evaluating Battersea’s digital advertising campaigns, specialising in paid social advertising channels such as Meta and TikTok. You will implement and manage large annual media spends to support the achievement of strategic objectives and individual campaign targets.

We are looking for someone with the skills and experience to manage the development of Brand focused digital media plans, from media planning through to implementation and end of campaign reporting. You will be required to deliver against performance targets and establish paid social activity as a key acquisition driver for teams and objectives across the organisation. You will also advise and recommend the best use of the platforms to hit performance targets.

To be successful in this opportunity, you will need excellent creative skills, and strong experience in developing campaign strategies and implementing a busy social media advertising plan, with a proven ability to manage large budgets across multiple ad platforms.

What we can offer you
In return for your commitment to our cause and to recognise the value of our employees, Battersea offers a range of benefits to support the wellbeing of our employees. These include:

• 28 days of annual leave (plus 8 days paid public holidays) per year
• Discounted gym memberships and cycle to work schemes
• Employee Assistance Programme and access to Wellbeing Resources.
• Generous pension contributions – up to 10% employer contribution
• Free healthcare cash plan, where you can claim for a range of treatment including dental, optical, physiotherapy, chiropody and acupuncture every year.
• Annual interest-free season ticket loans

We are also committed to providing learning and development to our employees. During your time with us, we provide support for your professional and career development, including access to digital and in-person training programmes, leadership and management training, mentoring and much more.

Our Hybrid Working Model
We operate a 50% onsite hybrid working model, with our office-based staff splitting their time between site based and home working. This enables our office-based staff to balance the benefits of home working with onsite collaboration and maintaining a connection to our cause.

Diversity and inclusion
At Battersea, we are committed to developing and supporting a diverse workforce and inclusive culture in all aspects of our organisation. We aim to ensure that this pledge, reinforced by our values, is embedded in our day-to-day working practices and our work together.

By hearing from and valuing different experiences, perspectives, and contributions, we know we can provide the best expert care for every dog and cat who needs us. We welcome and encourage applications from people of all backgrounds, particularly those from diverse ethnic communities and people with disabilities, who we know are currently underrepresented in our workforce.

As a Disability Confident Committed Employer we will ask about any adjustments you may need at application and/or interview stage, and if you are offered a role with us, we’ll talk to you about any workplace adjustments you may need to help you perform at your best.

More about us
At Battersea, we aim to never turn away a dog or cat in need of help. We give each one lots of love, expert care and get to know their characters and quirks so we can find them a new home that’s just right for them. Join us and help us be here for every dog and cat, wherever they are, for as long as they need us.

Closing date: 21st May 2024
Interview date(s): 27th & 28th May 2024

For full details, please click on apply and download our recruitment pack. All applications must be submitted before the closing date advertised. We reserve the right to close the vacancy early if a high volume of applications is received.

MK SNAP is an award-winning charity based in Walnut Tree Milton Keynes and supports people with Learning Disabilities from the region in our state-of-the-art Education & Training Centre. We pride ourselves on being a progressive and professional organisation that values its people and you can be sure that your professional development and leadership skills will be at the forefront of your working experience.

As the Events and Community Fundraising Manager, you will play a central role in developing and implementing MK SNAP’s marketing strategies, with a primary focus on events and community fundraising initiatives. You will be responsible for creating engaging campaigns that raise awareness, drive participation, and generate support for MK SNAP. The role requires a strategic thinker who can effectively utilise the full marketing mix to achieve our aim of providing an exemplary education setting for our learners.

Founded in 1903, Fauna & Flora International (FFI) is the world’s longest established international conservation organisation. Our vision is to create a sustainable future for the planet where biodiversity is conserved by the people living closest to it. We aim to do this through the conservation of threatened species and ecosystems worldwide, choosing solutions that are sustainable, based on sound science and take account of human needs. We have become a trusted entity in the world of conservation. Today FFI is active in over 40 countries.

To help us maximise our work with funding partners and strengthen the wider work of the communications team we are seeking a Communications Officer, Partners & Content to create engaging and inspiring communications plans and content to help us reach target audiences.

We know that we have been too quiet for too long but the urgency of the nature and climate crisis means that we need more people to know more about our unique work and influence in nature conservation. You will bring ideas, energy and ambition to help us redefine our communications work with trusts, foundations and other organisations that support our work, to help us towards our organisational objectives.

You will be a talented wordsmith – knowing how to engage different audiences whether through our website, publications or social media. Always listening to what is needed, understanding why and when, and then delivering on time to a high standard.

In return we offer the opportunity to work for a ground-breaking organisation at the forefront of global conservation with generous pension contribution, attractive annual leave allowance, life insurance and salary exchange schemes.

Our offices are located in The David Attenborough Building in central Cambridge, just a few minutes’ walk from glorious historic buildings and museums, the picturesque River Cam, the central market and shopping centre and a host of cafés and restaurants. Our hybrid working policy currently brings us together in the office for minimum of one day a week.

 This role is not eligible for sponsorship for a Skilled Worker Visa.

 The closing date for applications is Monday, 27 May 2024.

About you

We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.

You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.

About the role

This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.

Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.

Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
 

To find out more about the role, please download the job description and job pack, or visit our website.

Our vision is for a world where epilepsy is irrelevant and people with epilepsy lead the lives they want to lead. We are the UK’s only charity transforming the lives of people with epilepsy through world leading research, advocacy and care. We put people at the heart of everything that we do.

It is an exciting time to join us as we embark on our strategy to raise £5m for people living with epilepsy by 2025. Epilepsy Society is an ambitious and passionate place to work. We hope you will be inspired by what we do and recognise our potential to do even more.

The role of the Senior Digital Marketing Executive is to ensure we provide a great supporter experience to any person, company or organisation who donates to the Epilepsy Society and to help the fundraising and marketing teams increase our number of supporters and fundraisers through digital acquisition.

As part of the Charity’s in-house marketing agency, you will support in responding to briefs from other departments and work closely with their teams to create and deliver marketing plans which deliver on revenue and strategic priorities. You will also work closely with multiple stakeholders, including our digital agency and the other teams within the Fundraising and Marketing Department and the wider organisation.

This role involves supporting various digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, content creation, and data analytics. The postholder will be responsible for a range of tasks to support the efficient and effective running of a fundraising and marketing team dealing directly with donors at all levels to ensure they have the best donor experience. We need someone to help us to reach new people online, drive income and build an enhanced online supporter experience.

There is flexibility within the role; with a hybrid working approach of 3 days in the office and 2 days working from home. We offer a generous holiday allowance as well and training and development opportunities. There is plenty of free on-site car parking, a Café and beautiful grounds to work in and be surrounded by. We have a generous group pension scheme, an employee assistant programme (with confidential helpline with any support you might need) and Purple Rewards, a reward scheme with money-off benefits on a number of high street products and services.

The post-holder should demonstrate our people values of CAIRO (Caring, Accountable, Improving, respectful and Open).

If you have the right skills and experience and are inspired to apply, please do so by attaching your CV and covering letter detailing how you meet the person specification. 

Marketing & Communications Manager

Location

·Aylesbury, Buckinghamshire with travel to our centres across Buckinghamshire if required.

Work from Home - Monday and Friday

Position in the Organisation

· Reports To: Development Director

· Line Management: Marketing Executive

· Works with: The wider Action4Youth staff team

Main Purpose and Scope of the Role

The Marketing and Communications Manager will be highly motivated, and results driven. You will play a pivotal role in developing and implementing a strategy to enhance Action4Youths profile. This role is key in promoting brand awareness, engaging audiences, driving traffic and will enable the success of increased sales and fundraising.

You will lead on the creation of engaging content plans to promote Action4Youth’s work to multiple audiences, across multiple channels including PR, web, social media, e comms and print to increase engagement amongst partners, supporters and donors.

This job combines management responsibilities with being hands on and will suit someone who thrives in a fast-paced environment and who is practical and able to get things done effectively.

Key areas of responsibility:

Strategy

• Supported by the Development Director, lead on the development and implementation of our marketing and communications strategy to position the charity and influence its many audiences.
• Develop engaging campaigns and events, from inception to implementation, to grow brand awareness, sales of our programmes and facilitate community fundraising.

· Lead on the formation of engaging and creative project plans to activate successful campaigns across all channels.

Marketing

· Take overall responsibility for the production and implementation of creative and compelling multimedia content, including, scheduling, reporting and analysis for driving and improving results.

· Analyse and report performance metrics and insights by producing regular performance, reach, engagement, conversions, and ROI reports in order to monitor the effectiveness of digital activity.

· Ensure the website works for optimum customer and visitor journey to improve analytics and ensure content and pages are easily accessible.

· Create and co-ordinate digital advertising and email marketing activity to support campaigns and organisational goals and provide reports to monitor effectiveness.

• Collate and prepare all marketing materials for a range of print collateral to support the charities work and define distribution and dissemination channels.

Communications

· Be the PR and media lead by planning, developing, and implementing PR and media strategies.

• Generate story-worthy press releases to facilitate coverage, increase awareness of all areas of service provision and elevate campaigns.

· Work collaboratively with the media and build strong relationships with key press and community figures via networking and events.

• Plan press and photo opportunities and attend events to optimise engagement.
• Develop and implement regular E-comms to different audiences by building strong and compelling email campaigns.

Other

· Monitor and report on performance against monthly KPIs and objectives and ensure planned expenditure is within budget.

• Monitor and evaluate the success of all marketing activities and use outcomes to inform and shape the future of our initiatives.
• Oversee media monitoring systems
• and ensure compliance with GDPR/Data Protection.
• Line manage the Marketing Executive and provide effective support and development.
• Work closely with Senior Management Team and other Action4Youth colleagues to effectively prioritise communications from the charity.
• Proactively build relationships with the wider statutory and voluntary partners across the charity’s areas of operation.

General Responsibilities

· Display a commitment to equal opportunities and the protection and safeguarding of children, young people and vulnerable adults.

• Report any behaviour, conversations or comments which are inappropriate within a setting for children and young people.

· Manage your workload which includes meeting targets and deadlines in line with the Action4Youth Performance Management System.

· Work within the guidelines of Action4Youth policies and procedure.

Skills, Experience and Knowledge

At least 5 years’ experience in a PR and /or marketing function (agency or client).

A proven track record of managing media relations and planning successful PR campaigns.

Extensive knowledge of digital media across all platforms, including web, socials and E-comms and implementing and managing campaigns.

Experience of developing and delivering multimedia campaigns to multiple audiences.

Experience of managing budget planning and allocating resource.

Strong written and verbal skills across all delivery platforms: PR, socials, web and E-comms. With the ability to write creative and engaging copy.

Experienced in using scheduling tools such as Hootsuite and Later (Desirable)

Experience of collating and utilising analytics to inform future development.

Experience of leadership and managing and developing a team.

Experience of the charitable sector. (Desirable)

Excellent interpersonal and communication skills, with a proven ability to build and maintain relationships.

Experience of creating compelling and engaging marketing collateral through software such as Canva. (Desirable)

Qualifications

Educated to degree level

Evidence of professional development/Masters degree and CIPR or CIM (Desirable)

Personal Attributes

Driven to succeed, you will be able to work under pressure, be self-motivated and hold yourself accountable.

Personable and strong team player with the ability to work practically with a hands-on attitude.

Excellent at building effective working relationships across our teams.

Job Types: Full-time, Graduate

Benefits:

• Company pension
• Work from home 2 days a week

Schedule:

• Monday to Friday

Education:

• Master's (preferred)

Experience:

• Marketing: 5 years (preferred)

Work Location: Hybrid - Home 2 days, Office 3 days

Job description

We're seeking a talented and motivated Campaigns and Marketing Manager to lead and execute innovative marketing campaigns and strategies aimed at increasing awareness, engagement, and support for Southampton Hospitals Charity. This role will involve developing and implementing compelling campaigns across various channels to drive donations, event participation, and community involvement.

About the Charity 

We are a leading healthcare charity dedicated to enhancing patient care and experience at University Hospital Southampton NHS Foundation Trust by providing vital funding for innovative projects, state-of-the-art equipment, and cutting-edge research. Our work is made possible through the generosity of individuals, businesses, and community groups who share our vision of exceptional healthcare.

Main Responsibilities:

Campaign Development and Management:

• Lead the development and execution of integrated marketing campaigns that align with the Charity's objectives and resonate with our target audience.
• Conduct thorough research to understand audience demographics, preferences, and behaviors.
• Collaborate with internal stakeholders to identify key messages and stories.
• Develop creative concepts, visuals, and messaging.
• Oversee the production of marketing materials.
• Evaluate campaign performance and effectiveness, identifying areas for improvement and optimisation

Digital Marketing and Content Creation:

• Develop and implement digital marketing strategies across various platforms, including social media, email marketing, website, and digital advertising, to maximise reach and engagement.
• Design and execute email marketing and donor campaigns.
• Optimise website content and user experience.
• Implement digital advertising campaigns across platforms.
• Generate compelling stories, testimonials, and case studies.
• Develop multimedia content and write persuasive copy for marketing materials, fundraising appeals, event promotions, and donor communications.

Brand Management, Data Analysis, and Reporting:

• Develop and maintain brand guidelines, ensuring consistency in messaging, tone, and visual identity across all channels and materials.
• Monitor brand mentions and sentiment online.
• Conduct periodic brand audits.
• Champion the Charity's brand values and mission.
• Set up tracking mechanisms and analytics tools to monitor campaign performance.
• Analyse data to assess campaign effectiveness and audience engagement.
• Prepare regular reports and dashboards summarising campaign results, trends, and insights for internal stakeholders.

Salary: £50-56,000 per annum
Location: Woking, Surrey – hybrid working (ideally once a week or equivalent per month in the Woking office) or remote working can be discussed. There will be some occasional travel to Europe with this role. 
Contract: Permanent, full-time hours (40 per week - some flexibility available e.g. 0.8 FTE).

Note:

• For non-UK nationals, applicants will need to have a valid UK work permit and for all, a residency in England.
• However, there is also flexibility to be based in the WWF International Hub in Zeist, the Netherlands, for applicants with a valid EU permit.

WWF, the largest conservation organisation in the world, is seeking a Digital Fundraising Manager to manage and oversee the expansion of their online fundraising and to achieve acquisition and retention income growth targets.

WWF is an independent conservation organisation, striving to sustain the natural world for the benefit of people and wildlife. From individuals and communities to business and government, they are part of a growing coalition calling on world leaders to set nature on the path to recovery by 2030. Together, they aim to protect and restore natural habitats, stop the mass extinction of wildlife, and make the way we produce and consume sustainable.

The Digital Fundraising Manager for WWF International will work to deliver effective digital strategies and techniques across selected markets, with the ultimate aim of maximising short and long term income (primarily unrestricted). The post-holder will create and implement online donor acquisition and retention strategies, as well as develop a diverse portfolio of fundraising products for WWF International. The role is also responsible for providing vision and leadership for WWF International in the fast-moving area of digital fundraising.

This is an exciting time to be joining the team. WWF International is aiming to strengthen its digital fundraising capacity by optimising the current technical infrastructure (contact management tool, mass engagement tool, etc) and develop a strong online donor experience to acquire and retain donors in selected WWF International markets.

The ideal candidate will have significant levels of experience in the field of digital fundraising and of using digital to drive supporter action online and offline. This should include experience of designing, planning and delivering successful digital activities, such as designing and optimising the donor journey, SEM/SEO/SMO, social media (paid social) and/or digital advertising campaigns (paid search, Google grants) that generate incremental income. In terms of skills, you will need to be creative, entrepreneurial, be able to think strategically, design effective data-based action plans, and possess excellent project management skills. Finally, alongside strong interpersonal and collaboration skills, you will be proactive and results-driven with a ‘can do’ attitude to work.

CLOSING DATE: 9.00am BST, Monday 27th May.

Marketing and Communications Officer

We are recruiting a Marketing and Communications Officer to champion and manage the PAPYRUS brand and support the delivery of our projects and services through data-driven campaigns, across email, organic social, and paid digital marketing channels.

What you will do:

Support the day to day running of social media platforms to promote our services, increase brand awareness and drive engagement with our audiences.

Act as the lead for paid social media and web campaigns, working closely with teams across the charity to fulfil individual campaign goals.

Work with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads to promote PAPYRUS services to new audiences.

Produce regular campaign reports using analytical tools to optimise and inform activity on other channels.

Monitor the impact of marketing campaigns to identify and recognise trends within the data to inform future campaigns.

To be successful in this role you will have:

Previous experience of working in marketing and communications;

Proven track record of utilising a data-driven and goal-oriented approach to produce effective multichannel marketing campaigns;

Experience of working with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads;

Experience in audience segmentation to create tailored user journeys;

Please visit the careers site for the full job description and person specification for the role.

Salary: £29,269 per annum (Scale SCP 18) progressing by increments to £32,076 per annum (Scale SCP 23) If based in the London office, you will receive an additional cost of living allowance of £5,000 per annum.

Hours: 36 hours per week  Location: Warrington, Newcastle, London, Leeds, Birmingham, Cardiff, Belfast, or Glasgow (with hybrid working)

Contract: Permanent

Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.

Closing date: 23:59 19 May 2024

We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.

PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.

PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.

About You.

Are you passionate about communicating a message of hope and transformation that will engage current donors as well as recruit new supporters in financing our work to welcome and empower refugees and asylum seekers?

Are you a team player who can work well with others, whilst also being a self-starter who can show initiative?

Are you creative, with a flair for communicating in a way that is striking, personable and engaging?

Are you meticulous in written communication, with a keen eye for grammar, spelling, and structure?

Are you comfortable working digitally, embracing new developments in tech?

Are you an exceptional communicator looking for a new challenge in a supportive, dynamic team?

If that describes you, then you sound like the perfect fit!

Context of the role.

The successful candidate will be guided by the Communications & Fundraising Officer to communicate the experiences of refugees and asylum seekers and demonstrate the impact of Upbeat Communities to our supporters and followers, as well as to new audiences. They will have a positive attitude and love communicating what we do as a charity.

The role can mostly be done remotely; however, it will be required for the candidate to travel to our base in Derby a minimum of 1 day a week to stay connected to the team, and for team meetings and training as and when they occur.

About us.

Upbeat Communities was founded in response to the needs of refugees arriving in the UK and the stories they shared of their lives and their journeys. Through building relationships with those from refugee communities we were able to identify their needs and the best ways to respond.

One of the best resources a refugee can have to help them settle in their new home is a good social network. Relationships and connectedness can help overcome the many challenges faced by those seeking refuge. With this aim, we want to help connect refugees into community.

Our name reflects our vision to see thriving, positive communities where refugees can contribute and make the most of opportunities.

We greet new arrivals with our Welcome Boxes befriending project. We offer free English classes and community activities to help refugees (adults and children) integrate. We empower refugees to rebuild their lives through Host Derby (temporary accommodation), mentoring (careers guidance) and the UK Refugee Resettlement Scheme, which local authorities contract us to deliver. We also empower the local community through awareness raising.

Our organisational values, lived out by our staff and volunteers, are:

We work to WELCOME. We create COMMUNITY. We are inspired to act with INTEGRITY.  We exist to EMPOWER. We are committed to CREATIVITY. We run on RELATIONSHIPS. We are proud to be PROFESSIONAL. We have COMPASSION at our core.

Upbeat Communities' Christian ethos is the motivation for starting and the basis for our values. Jesus's primary message was 'to love your neighbour as you love yourselves'. We seek to embody this by showing love and compassion to refugees who have been displaced by war, conflict, or persecution. Many of our team are Christians but we are eager to build a team that is representative of the diverse nationalities, faiths, and life experiences of the communities we work with.

Main duties and responsibilities:

Content creation

•  Creating written and visual content for social media and our website.
• Finding useful resources, articles, and news to be shared on our website, blog and social media.

Social media and website

•  Day-to-day management of Upbeat’s social media accounts including creating and scheduling content, replying to messages, and interacting with followers.
•  Updating the website with relevant images, statistics, and news.

Supporter stewardship

• Following Upbeat’s donations process, ensure donors are thanked in an appropriate and timely manner, and that all communications are logged on to our database (Donorfy).
• Researching local fundraising or awareness-raising opportunities and events.

Other

• Working with Upbeat’s Communications & Fundraising Officer on larger-scale fundraising campaigns throughout the year, as well as the communication of these campaigns.
• Making an active contribution to the overall work of Upbeat Communities through team meetings, staff training, awareness and fundraising events, and any other appropriate activities.
• Being committed to and working in accordance with Upbeat’s values and ethos, as well as adhering to all organisational policies and procedures.

Person Specification:

We are looking for an exceptional candidate who can demonstrate the following qualifications,

experience and skills.

Qualifications & Experience

• Demonstrable experience of excellent use of the English language, particularly written.
• Experience of a wide range of communications, marketing, and media.
• Experience managing social media accounts.
• Evidence of past written work that can be presented on request.
• Experience of creative work e.g. graphic design, video editing or photography.
• Confidence writing lively, compelling copy.
• Experience of working collaboratively, especially in small teams.

Skills and attributes

• Compassionate and excited to have the opportunity to work alongside refugees.
• Team player who can work well in collaboration with others.
• Excellent use of the English language, with a keen eye for grammar, spelling, and structure.
• Creative.
• Comfortable in connecting and networking with a wide range of people using a broad variety of communication methods.
• Ability to speak about the needs, work, and vision of Upbeat Communities with passion, accuracy, and clarity.
• Well organised and able to manage and prioritise workloads.
• Strong understanding of technology and information systems relevant to the role (e.g. Microsoft 365, Donorfy, Mailchimp, Typeform, Squarespace and Meta Business Suite).
• Calm and consistent manner, able to demonstrate initiative, problem-solve and to work well under pressure.
• Excellent interpersonal skills. Diplomatic, articulate and the ability to forge good working relationships with colleagues.
• Proven ability to write succinct, intelligent, creative copy that can be used for fundraising and communications.
• Meticulous attention to detail.
• Understanding of cultural diversity and the ability to work with people from a range of different cultures.

Other:

• Knowledge of the needs of refugees and commitment to their support, wellbeing and empowerment.
• Commitment to Upbeat Communities’ Christian ethos and values.
• The right to work in the UK.

What we offer as an employer:

We think Upbeat Communities is a great place to work. Here’s what we provide for our staff:

• 25 days holiday plus 8 Bank Holidays for full time staff (pro rata for part time staff).
• Flexible working to promote a good work / life balance.
• Opportunities for continued training and development.
• Annual team retreat to recharge, re-envision and build relationships across the team.
• Regular support and supervision.
• Competitive pension scheme (5% employer contribution matched by 5% employee contribution).

Purpose of the Role

The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.

Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.

The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.

The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.

In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.

Digital Marketing

• Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
• Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.

• Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.

• Set up digital advertising campaigns through Meta, Google Ads and other platforms

• Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
• Instrument conversion points and optimize user funnels.
• Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.

Design & Brand

• Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
• Ensure all digital information is accurate, up to date and relevant.
• Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
• Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
• Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms

Graphic Design

• Create print and digital advertising material using Canva or similar software.
• Design and create in-house digital signage and support the Marketing Officer where needed.
• Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.

Recruitment

• Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
• Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
• Managing an associated  programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
• Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
• To programme our email marketing conversion communication using software Mailer Lite/MailChimp
• Overseeing the production of all marketing collateral.

Social Media

• Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
• Create engaging and content drive social media assets.
• Oversee and a schedule the delivery of day-to-day social media content
• Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
• Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
• To have responsibility for all digital advertising, including social paid adverts.

Website

• Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
• Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
• Identifying opportunities to create and update brand focused content
• SEO
• Analytics

Market Analysis/Planning

• Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
• Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
• Explore  new methods for collection of data and how this can be used to improve recruitment processes
• Complete quarterly digital impact reports
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
• Stay up to date with the latest trends and best practices in online marketing and measurement.
• Shape outcome based on data.

Events

• Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.

Other

• Carry out any other duties as reasonably requested.
• Commitment to equity, inclusion and diversity
• Line management of direct report

Closing Date: 15 May 2024

Ref 6704

Save the Children UK has an exciting opportunity for a Marketing Executive (Loyalty), with direct marketing experience, who is keen to deliver effective retention and income growth marketing campaigns, to join our Public Income and Engagement team.

Please note: This role is London based with an expectation to be in our Farringdon office once a week on a Thursday, with other in person days planned throughout the year.

 About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm.  When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave.  We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

 About you

As our Marketing Executive (Loyalty) in our Loyalty Squad you will play an important role in driving brilliant supporter-centric marketing campaigns to raise crucial support for Save the Children UK. Working closely with Marketing Managers, you will contribute to the development and execution of effective retention and income growth activity. Your focus will be on fostering deep connections with our supporters, prompting action, and driving income by increasing both donor volume and value.

 In this role, you will:

• Collaborate with Marketing Managers to deliver compelling multi-channel campaigns that drive income and retention targets.
• Utilise various marketing channels, including Direct Mail, Email, Telemarketing and SME to create engaging communication journeys for donors.
• Take ownership of specific aspects of the supporter experience to enhance engagement and drive long-term value.
• Contribute to the creation and delivery of key marketing materials across multiple channels and propositions.
• Liaise with external suppliers to ensure smooth campaign delivery and optimise results while prioritising a positive supporter experience.
• Maintain accurate records of campaign activity and performance, generating regular performance reports.
• Incorporate customer supporter insight and data analysis into marketing strategies, utilising a test-and-learn approach to continually improve acquisition outputs.

 To be successful, it is important that you have:

• Previous experience in customer/supporter loyalty and retention marketing.
• Experience working on fundraising cash appeals or other income generating campaigns.
• Proficiency in delivering marketing initiatives across various channels, most notably Direct Mail, Email, Digital.
• Some experience with Telemarketing and SMS would be desirable but not essential.
• Demonstrated ability to grow existing supporter value through communication journeys, supporter experience enhancements, or donor care initiatives.
• Project management skills with a track record of supporting the delivery of complex projects on time and within budget.
• Experience collaborating with external partners, such as creative agencies, fulfilment houses, or telemarketing agencies.
• Familiarity with developing and delivering fundraising and marketing assets both online and offline, with knowledge of both data and print processes for direct marketing.
• Ability to utilise data and insights to inform marketing strategies, track results, manage budgets, and make data-driven decisions.

 What we offer you:

• Working for a charity provides one of the best benefits there is – a sense of purpose and reward for helping others. However, we understand the importance of giving back to our employees to ensure a happy and healthy working environment and work/life balance.
• To have the best (and happiest) employees we focus on flexibility, inclusion, collaboration, health, and wellbeing both in and outside of work.
• We provide a wide range of benefits which will reward your hard work, motivate you, and inspire you to work to improve the lives of children every day.

 Closing date: May 15th 2024

Please note: To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage application levels whilst maintaining a positive candidate experience. Unfortunately once a vacancy has closed, we are unable to consider further applications.

Ways of Working:

The majority of our roles can be performed remotely in the UK, but there are likely to be times when you will be required to come to your contracted office (up to 2-4 days per month or 6-8 days per quarter).  This will be agreed with your Line Manager and team and is intended to be time spent on collaborating with colleagues and relationship building. 

Please note: travel costs to your contracted office will be at your own expense. 

Flexible Working - We are happy to discuss flexible working options at interview.

Commitment to Diversity & Inclusion: 

Save the Children UK believes in a world that is fair, inclusive and equitable where all children have the opportunity to change their world. We apply this to our workforce and we are committed to developing and supporting a diverse, equitable, and inclusive organisation where all employees have a sense of belonging and feel that they can be "Free to Be Me". We are not looking for just one type of person - we want to recruit people who can add fresh perspectives, innovative ideas or challenge that disrupts the risk of group think. 

We are especially interested in people whose childhood experiences - of life on a low income, of migration, of being in a racialised community, of the care system, of being LGBT+ or in an LGBT+ family or living with (or with someone with) a disability - help us to see things we might otherwise miss. Whatever your story is we want to hear it because we know that different voices, ideas, perspectives and knowledge, working together will enable us to better the lives of children around the world. This is the reason why we are all here. 

Communications Officer 

Harrogate, North Yorkshire (with some travel across Yorkshire)  

We offer hybrid working and we are committed to paying the Real Living Wage. 

 
About Us 

Yorkshire is one of the regions hardest hit by cancer. Together, we can change this.

Yorkshire Cancer Research is a charity dedicated to funding research so that you and those you love live longer healthier lives, free of cancer. 

Thanks to supporters, the charity funds vital cancer research and pioneers innovative new services for people with cancer. These life-giving medical breakthroughs are helping more people survive cancer – in Yorkshire, and beyond.

As an inclusive employer, our aim is to ensure our workforce reflects the rich diversity of our region. We believe a diverse workforce is vital to us taking action to prevent, diagnose and treat cancer more effectively in Yorkshire. We offer equal opportunities regardless of race, religion or belief, age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, marriage and civil partnerships. 

 
The Benefits 

We offer all employees a wide range of benefits including an enhanced contributory pension scheme, 25 days annual leave plus Bank Holidays (increasing to 30 days after 5 years’ service), flexible working arrangements, private medical insurance, enhanced maternity leave, career progression, learning and development, wellbeing initiatives, offices within walking distance of Hornbeam Park train station, free onsite parking and a whole lot more. 

We’ve got a strong set of values that inform everything we do and we’re looking for people who are aligned with these. As our Communications Officer, you will put people in Yorkshire at the heart of everything you do, unite with colleagues and other organisations in this cause, and dare to think big and bold to make positive solutions happen. 

 
The Role 
 
As our Communications Officer, you will be responsible for planning and delivering a wide range of communications that contribute to increased brand awareness of the charity, demonstrate the charity’s expertise and impact, educate the public about cancer prevention, signs, symptoms and screening and support the generation of income for the charity. 

Specifically, you will: 

• Plan, research, create and distribute creative media content, including press releases, blog posts, case studies and videos, to support research, services, cancer insight, fundraising, events, retail, corporate partnerships and campaigns. 

• Proactively seek, identify and engage in media opportunities, such as attending events, organising photo opportunities and meeting face-to-face with case studies.

• Manage third-party suppliers such as photographers and film production agencies, obtaining quotes, providing clear briefings and ensuring work is delivered on time and within budget.

• Respond to press enquiries efficiently and to a high standard. Understand which media enquiries are appropriate for the charity’s brand and key messages and those which are not, so that the charity prioritises only those which are value-adding. 

• Organise TV, radio and press interview opportunities for the Chief Executive, Directors and Heads of. Prepare clear briefings for interviewees. 

• Demonstrate and convey professionalism at all times and represent the charity when communicating with the media, members of the public, volunteers and supporters to demonstrate the charity’s core values.

• Monitor and evaluate the charity’s media coverage and the digital impact of PR content, providing a monthly media clippings report. 

• Provide PR input to the charity’s Leadership Team, Board reports and performance dashboards. 

• Maintain continuous awareness of industry news and regularly update colleagues on key developments. 

 
About You 

To be considered for this role, you will need: 

• To be educated to a degree or equivalent level of education or have relevant experience in a similar role at a similar level. 

• Previous media experience, whether through journalism or a PR / in house media assistant role. 

• Experience in building relationships with colleagues and journalists and managing media opportunities such as interviews, broadcast opportunities and photocalls. 

• An ability to write compelling copy for multiple audiences, and media channels, often translating complicated information into a format that is easily understood by readers. 

• An agile media mind, able to spot the key storyline that will maximise the possibility of media coverage and attract the attention of the media. 

• An evaluative mindset, supporting continual improvement by analysing coverage and associated data from media activity. 

• An ability to keep a calm head when faced with a reactive media situation in a manner that best protects the reputation of the charity 

• A thoughtful and empathetic outlook, able to engage with people affected by cancer with sensitivity and respect. 

Application 

Before applying, please visit our Careers Page to view the full role profile and find out more about working for Yorkshire Cancer Research.

To apply please submit a CV and cover letter outlining your suitability for the role to Claire Wooldridge, Head of People, before 21 May 2024. Please read our privacy notice before applying. 

Yorkshire Cancer Research is a responsible and flexible employer.  We welcome any discussion for flexible working at the interview/offer stage where we will consider an individual’s circumstances against the needs of the charity. 

We positively encourage applications from suitably qualified and eligible candidates from all backgrounds. If we can make any reasonable adjustments to support your application please contact us via our website.