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Top job
Institute of Contemporary Arts, London (On-site)
£60,000 per year
Leading on the audience and business growth strategy for ICA audiences alongside developing & delivering a sustainable business growth model
Posted 6 days ago
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Page 4 of 7
London, Greater London (On-site)
£60,000 per year
Full-time
Permanent
Job description

This new role has been established to lead and implement the audience and business growth 
strategy for ICA audiences alongside developing and delivering a sustainable, entrepreneurial 
and revenue generating business growth model.

KEY RESPONSIBILITIES

Strategic Philanthropy 

  • Lead, develop and implement a Business Growth strategic plan that brings a mix of 
    sustainable income derived from individual giving, trusts and foundations and corporate 
    sponsorships
  • Work with the Director to develop strategic revenue generation opportunities across the 
    business and key ICA stakeholders
  • Lead a Fundraising team to research prospective donors and supporters and build a 
    pipeline of donor acquisition, including bespoke donor packages
  • Collaborate with strategic partners on the development of compelling partnership 
    funding/income/business growth proposals
  • Maintain an overview of trends and developments in fundraising and business growth 
    across the artistic and cultural sector
  • Contribute to business growth and fundraising forecasts to the annual and longer-term 
    strategic business planning process.
  • Ensure effective CRM measures are in place and leading on timely and applicable 
    communications to key stakeholders including audiences, funders and members
  • Alongside the Director, personally steward relationships with major individual donors 
    and key decision makers in trusts and foundations
  • Lead on data collection processes and analytics in relation to audiences, participants and 
    donors. 

Audiences & Communications

  •  Lead, develop and implement an Audiences and communications strategy alongside the 
    ICA’s internal and external colleagues and PR agencies
  • Lead marketing campaigns for ICA’s work and manage a range of activity that supports 
    ICA to meet its organisational objectives
  • Maintain and develop ICA’s brand in international, national and local markets, ensuring
    ICA’s identity is maintained across all communications channels
  • Oversee the ICA platforms including its website, socials, media and the overall user 
    experience to ensure that they serve the organisational objectives
  • Develop and deliver a coherent marketing and communications strategy that promotes
    ICA, and enables the institution to meet its income targets
  • Develop, implement and maintain ICA’s overall digital and social media strategy
  • Stay appraised of new opportunities for promoting ICA
  • Alongside the Director and in consultation with ICA’s external PR agency as needed, lead 
    on PR strategy and response plans
  • Provide support, direction and guidance for any crisis PR and comms strategies, 
    overseeing their subsequent implementation
  • Ensure due diligence to GDPR is met across ICA’s Marketing and Communications 
    activity
  • Oversee data collection processes and analytics in relation to audiences, participants 
    and donors
  • Control the marketing budget to ensure that resources are managed as effectively as 
    possible, and that all spend delivers against key departmental objectives.

Governance & Reporting 

  • Ensuring all fundraising and business growth activity is ethical and fully compliant with 
    relevant UK charity and financial management regulation
  • Leading the Fundraising team to complete all business growth/fundraising reporting as 
    required including Arts Council England NPO reporting
  • Reporting to the Director and Board of Trustees on the strategy and delivery of the ICA’s 
    business growth with the ability to flex and respond effectively when variances arise
  • Reporting to the Finance and Audit sub-committee

Team Management

  • Play an active and highly collaborative role as a full member of both the Executive 
    Leadership Team and Senior Leadership Team
  • Line Manage roles of Senior Development Manager, Development Manager, Audience 
    and Marketing Manager, Membership Manager, Editions Coordinator, Ticketing & 
    Membership manager, ensuring person specific objectives are set in line with the ICA’s 
    strategic mission & KPIs, as well as supporting staff’s ongoing development and 
    appraisal processes
  • Contribute to the wider organisation’s implementation of business initiatives and 
    transformation
  • Working alongside members of ELT and SLT, deliver a consistent, empathetic and 
    pragmatic leadership

KEY REQUIREMENTS 

  • Extensive and tangible experience in developing and delivering a communications 
    and audience development strategy within the arts and culture sector
  • A demonstrable experience in business growth and implementation especially in 
    relation to revenue opportunities, trusts and foundations, individual giving and 
    corporate sponsorship ideally within the arts and culture sector
  • Experience of personally managing relationships with high value individual, 
    organisational and institutional donors
  • A clear track record of meeting income targets
  • A clear track record of effectively managing both internal staff members and external 
    consultants/agencies and audience development strategy and implementation within 
    the arts and culture sector
  • Knowledge of the practical application of effective CRM systems both across audiences 
    and funders
  • Awareness of legislation governing fundraising activity by charities in the UK. 
Posted by
Institute of Contemporary Arts View profile Company size Size: 51 - 100
Posted on: 18 April 2024
Closing date: 15 May 2024 at 23:59
Tags: Communications, PR,Fundraising,Senior Management,Marketing,Business Development,Governance,Digital