Digital Marketing Officer Jobs in Central London, Greater London
About you
We are looking for an enthusiastic, effortless communicator who appreciates the power of brand, understands the ways of presenting messaging effectively for different audiences, and will help us breathe life into our digital channels with content that resonates.
You will be a confident creative with experience in producing both visual and verbal communications for a broad range of channels including website, email and social. You will be attuned to audience needs and pay attention to user analytics and feedback to continually improve engagement.
About the role
This role within the Policy & Communications directorate gives an energetic, audience-focused individual the opportunity to use their creative flair to support the British Ecological Society’s strategic goal of greater collaboration and impact.
Reporting to the Head of Marketing and with the support of the Communications team, this role will transform our digital channels and communications with reactive, creative content that engages and resonates with our audiences.
Working pattern
35hrs, Mon-Fri | We are currently running a trial of the 4-day work week; staff can opt to work 32hrs over 4 days each week at no loss of salary.
Location
Hybrid | We ask that staff spend at least 60% of their time at our London office.
To find out more about the role, please download the job description and job pack, or visit our website.
We are working towards a world inspired by #Ecology in which nature and people thrive.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Duties and Key relationships Marketing and Communications
This is a new role in the Marketing and Communications department and is responsible for the media relations of the Charity.
PR and Media Relations
• To develop relevant media contacts, as well as contacts in the sector, to maximise the reach and coverage of key communications campaigns as well as wider organisational projects.
• Produce creative copy written for a variety of audience groups which champions and shows best practice of our tone of voice
• Develop and support in house PR roll out
· Work with external PR agency on selected press releases where relevant
· Write press releases in line with campaign launches and key moments
· Develop pitches and news stories and other promotional copy.
· Lead on media briefings that convey appropriate key messages and prepare spokespeople
· Identify and interview case studies and media spokespeople
· Pull together monthly Data Analysis reports with the support of the Marketing and Communications Manager
· Send out weekly coverage reports with the Digital Marketing Officer, monitor external activity (including competitor) and incorporate best practice.
· Analyse reports to identify new opportunities and act up to grow presence in national press by identifying proactive and reactive media opportunities.
· Be part of out-of-hours weekend monitoring rota
Communications
• Maintain the communications calendar
• Research, write and distribute media outreach activities such as press releases, media comments, media briefs, features, blogs and letters to editors
• Be the first point of contact for media enquiries and manage the press office function in a timely manner.
• Maintain library system for press cuttings, monitor cuttings and report on results
• Lead on gathering powerful stories that highlight the impact of childhood cancer on the lives of children, young people and families
• Work closely with the fundraising and digital teams to coordinate and respond to the different needs for case studies
• Maintain a detailed and GDPR compliant contact management system of all case studies
• Work closely with the Digital Team to ensure that all campaigns and content produced is reflected on the website and across social media accounts
Families
• Maintain relationships with current patient families who are sharing their cancer journey stories with the media.
• Produce stories of patient families and share online and social media
• Work with a diverse range of case studies and media spokespeople and ensure they are treated in an appropriate and safe manner.
• Be key spokesperson for families media storytelling
Other
• Contribute to the overall Marketing and Communications function of Children with Cancer UK
• Carry out any other duties commensurate with the general level of responsibility of the post
• Occasional events attendance
• Partnership relationship building
• Manage relevant cases and inboxes on Salesforce
• Marketing Cloud user
• Be part of the Officers forum
The client requests no contact from agencies or media sales.
London’s Air Ambulance Charity continues to develop a supportive and enabling environment that gets the best out of our people. We promote a culture of progression and professional advancement offering a range of learning and development opportunities. In addition we offer flexible working options, wellbeing packages and family friendly employment policies.
This is an exciting time to join London’s Air Ambulance Charity. We are in the midst of the largest appeal in our history aiming to raise £15 million by Autumn 2024 to replace our two helicopters, and at the end of the year we will be launching our new 15-year strategy which will set the direction for the service until our 50th anniversary.
The role is offered on permanent, hybrid basis and is responsible for delivering the website strategy to support online presence, functionality and to grow digital performance. You will join the lively and passionate MarComms team, which is firmly integrated within our Fundraising Department, as the first point of contact for all website-related activity, advising teams and supporting campaign planning wherever website integration is required.
You will have experience in a similar role and hold in-depth knowledge and experience of current digital trends, tactics and strategy to be able to advise on digital approaches. You will have passion and enthusiasm for the work of London’s Air Ambulance Charity and hold strong communication skills with a flexible approach to work.
If you think this role is for you, apply today or contact us for more information.
We pride ourselves on our dedication to being an employer that values diversity, we firmly believe that each team member can provide a unique perspective and valuable contribution to the lives of the people we serve, applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
The client requests no contact from agencies or media sales.
Marketing and Communications Officer
We are recruiting a Marketing and Communications Officer to champion and manage the PAPYRUS brand and support the delivery of our projects and services through data-driven campaigns, across email, organic social, and paid digital marketing channels.
What you will do:
Support the day to day running of social media platforms to promote our services, increase brand awareness and drive engagement with our audiences.
Act as the lead for paid social media and web campaigns, working closely with teams across the charity to fulfil individual campaign goals.
Work with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads to promote PAPYRUS services to new audiences.
Produce regular campaign reports using analytical tools to optimise and inform activity on other channels.
Monitor the impact of marketing campaigns to identify and recognise trends within the data to inform future campaigns.
To be successful in this role you will have:
Previous experience of working in marketing and communications;
Proven track record of utilising a data-driven and goal-oriented approach to produce effective multichannel marketing campaigns;
Experience of working with different advertising platforms, including Meta, TikTok Ads Manager and Google Ads;
Experience in audience segmentation to create tailored user journeys;
Please visit the careers site for the full job description and person specification for the role.
Salary: £29,269 per annum (Scale SCP 18) progressing by increments to £32,076 per annum (Scale SCP 23) If based in the London office, you will receive an additional cost of living allowance of £5,000 per annum.
Hours: 36 hours per week Location: Warrington, Newcastle, London, Leeds, Birmingham, Cardiff, Belfast, or Glasgow (with hybrid working)
Contract: Permanent
Benefits: You will receive 28 days annual leave plus Bank Holidays (pro rata for part time workers), hybrid and flexible working arrangements, an attractive pension scheme, Simply Health membership and enhanced sick pay. Please visit our website for more details.
Closing date: 23:59 19 May 2024
We reserve the right to close the vacancy earlier if we receive sufficient applications so, please submit your application as soon as possible.
PAPYRUS is committed to the principle of equal opportunity in employment and its recruitment policies are designed to ensure that no job applicant or employee receives less favourable treatment on the grounds of age, disability, gender re-assignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.
PAPYRUS is committed to safeguarding all children, young people and adults at risk that interact with the organisation. The organisation recognises its responsibility to safeguard the welfare of these vulnerable groups by a commitment to procedures to protect them. The charity expects all staff and volunteers to fully support and promote these commitments.
The client requests no contact from agencies or media sales.
About the opportunity
As our Digital Marketing Officer, you will play a pivotal role in supporting the Marketing Manager and broader team in volunteer and school recruitment efforts, while managing our social media presence. Your primary responsibilities will include managing and curating content for Action Tutoring's social media platforms, including Facebook, Instagram, LinkedIn, X, and TikTok.
In addition to social media management, you will contribute to the creation of diverse content, such as graphics, videos, and photography, with occasional visits to our school programmes and events. You will also monitor and report on the impact of our social media campaigns, staying abreast of industry trends to optimise our digital presence.
If you're creative, passionate about education, and thrive in community engagement, we'd love to have you on board.
Closing date: Sunday 19th May 2024
Interviews: 28th and 29th May 2024
Start date: June 2024
Location: This role is remote. The candidate can be based anywhere in the UK. Occasional travel to London is required.
We use anonymised applications for our shortlisting process.
Duties and responsibilities
• Responsibility for managing Action Tutoring’s social media channels (Facebook, Instagram, LinkedIn, X, TikTok and YouTube). Plan content (in collaboration with wider Marketing and Communications team) in line with the charity’s wider campaigns, volunteer recruitment rounds and key messages, ensuring regular diverse posting.
• Work with the Marketing Manager to develop engaging content which encourages the recruitment of high quality volunteer tutors, enquiries from potential partner schools and raises awareness of the charity to potential fundraisers, donors and employees.
• Promote the breadth of Action Tutoring’s activities and projects on social media, working across the whole team to gather content to raise brand awareness (including Programme, Philanthropy, Operations, Policy and Impact).
• Contribute to the development of content for social media channels including graphics, video and photography, with the occasional visit to school programmes and other charity events.
• Regularly analyse and report on the impact of Action Tutoring’s social media content through weekly analysis, quarterly reporting and campaign analysis.
• Monitor social media trends and industry developments to ensure we’re maximising content across all channels.
• Lead on blogger, influencer and community outreach (e.g. Facebook community groups, Next Door) to help raise awareness of Action Tutoring's volunteering opportunities and encourage applications.
• Manage our national digital adverts (such as Indeed, CharityJobs, Do-It). Respond to any direct enquiries sent through these and other digital platforms, including the Volunteer Facebook Group and Google business.
• Identify national digital advertising opportunities for volunteer and school marketing, and support with content for regional adverts. Work with the Marketing Manager to analyse impact and decide where our budget is best spent.
• Support the day to day management of Action Tutoring’s website, editing content with updates upon request. Support with creating high quality, engaging content for the Action Tutoring website to ensure it’s optimised.
• Create external marketing materials on request and support with ad-hoc visual design work.
• Support with the attendance at volunteering promotion events, mainly university fairs.
• Any other duties deemed reasonable by the Chief Executive Officer.
Person specification
Qualifications criteria:
• Right to work in the UK.
We are looking for some of the following attributes, though you might be more experienced in some areas than others:
• Excellent knowledge of social media platforms such as Facebook, Instagram, LinkedIn, X, and TikTok.
• Copywriting skills: able to interact with a range of audiences and have outstanding verbal and written communication skills. The role involves representing our brand on various channels and you will need to be able to adapt your communication style to different audiences and inspire them to engage with the charity.
• Able to work independently and use initiative in a range of situations.
• Able to think creatively and generate content to effectively convey messages and motivate audiences.
• Adaptable and open to learning. You will need to be willing to adapt and to grow and develop with the organisation.
• Efficient and able to work under pressure when required, able to multi-task and juggle a varied workload.
• Committed to equality, diversity and inclusion.
• Committed to the mission and values of Action Tutoring.
• Committed to promoting and safeguarding the welfare of children.
The client requests no contact from agencies or media sales.
Salary: £30,753 - £32,091 (Depending on location)
Location: Remote (UK) with visits to our London & Bristol offices as required.
Closing date: Sunday 12th May 2024
When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to.
At Young Lives vs Cancer, we help children and young people (0-25) and their families find the strength to face whatever cancer throws at them. Join us and your skills will make a real difference to the lives of young cancer patients.
About the role
This is an exciting time to join Young Lives vs Cancer as we set up a new Brand Marketing and Communications function including a team of digital experts.
We are looking to recruit two Digital Marketing Officers to join the newly created Digital Engagement team working to deliver exceptional digital activity that delivers against organisational objectives. One successful candidate will lead on supporting social channels and the other on email marketing, however both roles will be expected to work across all digital channels and cover for each other as necessary.
You will work on digital campaigns across email, organic social and paid digital marketing channels, including PPC and social media. This role will be vital in setting up a new digital hub of expertise within the organisation and helping to drive forward the best use of digital channels.
Key responsibilities include:
• Work with stakeholder teams to develop digital marketing campaigns across paid, earned and owned channels delivering against KPI’s for income, campaigning and brand awareness.
• Work closely with colleagues creating content and landing pages on the website to optimise supporter journeys through digital channels
• Monitor the impact of marketing campaigns to report on key KPI’s and metrics. Using tools within social media platforms and Google analytics.
• Monitor and follow trends within digital and innovation in order to improve the organisation’s digital presence and activities
Young Lives vs Cancer is open to and in support of flexible working. Your flexibility requirements and that of the role will be discussed at interview stage with you.
This role is remote and can be based anywhere in the UK with regular visits to Young Lives vs Cancer workplaces.
We would love to hear from you if you have:
• Experience managing marketing campaigns across digital channels including PPC, paid social, email.
• An enthusiasm and interest in user experience and A/B testing and optimisation through digital marketing channels.
• Creating content for digital channels, such and social or email.
• Passion for working in the digital environment, discovering new channel opportunities.
Diversity declaration
At Young Lives vs Cancer, we recognise that opportunities for too many people remain a condition of their race, class, gender identity, disability, sexual orientation – or a combination. This has never been acceptable to us as an organisation.
We are committed to taking anti-oppressive action and removing barriers in our recruitment practices. We particularly welcome applications from members of minoritized communities and creating equitable opportunities for all. We are passionately committed to taking action and making changes to be a truly diverse, inclusive and equitable organisation, as well as reflective of the diverse children and young people we support.
Accessibility
We are committed to providing reasonable adjustments throughout our recruitment process and we’ll always endeavour to be as accommodating as possible. Please get in touch with us if you would like to discuss any specific requirements.
What we offer
In return for your commitment, we offer a great reward package, which includes generous annual and family/ caring leave entitlements, enhanced pension and employee savings scheme.
To find out more about our benefits package, have a look at our website.
If you join us, you will be part of a community that is committed to making a difference in the lives of children and young people with cancer. Young Lives vs Cancer is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment.
You may have experience in the following: Digital Engagement Specialist, Digital Campaign Coordinator, Digital Brand Strategist, Digital Marketing Coordinator, Digital Media Specialist, Digital Engagement Officer, Digital Content Coordinator, Digital Campaign Manager, Digital Communications Officer, Digital Marketing Specialist, etc.
REF-213 620
Charity People is thrilled to collaborate with London's Air Ambulance in the search for a dedicated Direct Marketing Officer to bolster the Fundraising and Marketing team. This role presents an exciting opportunity to contribute to crucial initiatives aimed at securing funds for the replacement of two helicopters and the enhancement of helipad facilities, enabling continued service provision for complex trauma rescue cases across London.
As the Direct Marketing Officer, you will play a pivotal role in supporting the development, management, and optimization of the Lottery and Regular Giving programs through Face to Face fundraising. This position involves close collaboration with face to face fundraisers, external agency contacts, and internal stakeholders, including paramedics, doctors, and various departments within the charity.
Salary: £30,000 to £35,000 (depending on experience)
Location: Hybrid, flexible working, field-based role with travel around London
Contract: Permanent, 35 hours per week, with core working hours of 10:00 - 16:00
Benefit: 27 days holiday per annum, plus bank holidays, employee assisted programmes, volunteer leave days
Key Responsibilities:
Planning & Organizing: Collaborate with the Direct Marketing Manager to oversee campaign activities across Private Site, Door to Door, and Telemarketing. Contribute to the development of strategic plans and analyze campaign results to ensure ROI.
Fundraiser Training and Engagement: Update and refine Fundraiser Induction Training and conduct engaging training sessions on the charity's services. Implement a monitoring plan for external Face to Face agencies and build strong relationships with operational teams.
Fundraiser and Agency Monitoring: Monitor fundraisers' performance, ensure compliance with internal procedures, and maintain high standards for external suppliers. Facilitate the smooth running of Face to Face campaigns and cultivate relationships with agency partners.
Administration Duties: Manage invoices, stock, and website content related to Face to Face Fundraising. Support the Direct Marketing Coordinator in territory management and engagement schemes.
To kickstart the application process, please contact Seema Choudhury at Charity People today with your CV or profile. We are committed to providing equal opportunities and welcome candidates from diverse backgrounds. If you require any assistance or adjustments during the application process, please don't hesitate to reach out.
For over thirty years, Charity People has been dedicated to recruiting talented individuals for non-profit organizations. We are proud to partner with charities, universities, and institutes that promote diversity and inclusion in the workplace. Join us in making a difference in the charitable sector.
Purpose of the Role
The Digital Marketing Manager will implement and help develop a new digital marketing strategy, crucial to the ongoing development of ArtsEd’s profile and reputation and the successful delivery of all our programmes.
Understanding the needs of current and prospective students and pupils and their parents, and being able to identify digital plans and initiatives which will enable ArtsEd to meet both the long and short-term needs is a central aspect of the role.
The Digital Marketing Manager will lead in the planning and implementation of digitally creative and customer focused campaigns and will be responsible for the achievement of student and pupil recruitment targets. They will work closely with senior staff and the rest of the Marketing team to deliver highly effective experiences to all stakeholders and potential stakeholders.
The Digital Marketing Manager will be responsible for the continuing development of ArtsEd’s online profile amongst all of our target audiences, including high-level industry connections, potential supporters and the local community, alongside potential students, pupils and parents.
In addition, the Digital Marketing Manager will be responsible for ensuring that ArtsEd’s messaging is consistent, innovative and compelling across all platforms.
Digital Marketing
- Plan and execute digital marketing, including SEO/SEM, email, social media and display advertising campaigns in collaboration with the wider marketing team.
- Use digital marketing expertise to create effective user funnels to optimise conversion rates, tracking user behaviour in order to refine processes.
- Collaborate closely with staff across the organisation to identify storytelling opportunities to ensure a full understanding of ArtsEd’s broad range of target audiences.
- Set up digital advertising campaigns through Meta, Google Ads and other platforms
- Utilise excellent graphic design skills to collaborate with the team on the design and delivery of different digital campaigns for all stakeholder groups. This will include mass e-mails, social media posts and digital collateral as required.
- Instrument conversion points and optimize user funnels.
- Monitor social media communications (both comments on posts and direct messages) and respond in a timely and appropriate manner.
Design & Brand
- Be a guardian of the ArtsEd brand, ensuring correct and effective use of our branding and house style both internally and externally.
- Ensure all digital information is accurate, up to date and relevant.
- Ensure ArtsEd embraces and celebrates diversity and inclusion through all digital marketing touchpoints.
- Develop and manage image library including liaising with relevant staff to select images, co-ordinating in-house photography and film requirements, up-dating plasma screen and fulfilling external requests for images.
- Ensure all touchpoints communicate ArtsEd visual identity. Working with the wider Marketing team to review and implement ArtsEd brand architecture structure on digital platforms
Graphic Design
- Create print and digital advertising material using Canva or similar software.
- Design and create in-house digital signage and support the Marketing Officer where needed.
- Support the print production process, liaising with printers and publications, proof reading and adapting print collateral as required.
Recruitment
- Lead on the implementation and delivery of a robust digital marketing strategy to optimise student and pupil recruitment across the whole organisation. This will include:
- Building on existing digital activity to maximise its reach and impact against all of our target audiences, including digital and associated print advertising.
- Managing an associated programme of recruitment focused events and activities, both virtual and face-to-face, to raise our profile and to maximise our enquires, registrations, applications and acceptances across all of our activities.
- Supporting the relevant teams in the delivery of this programme, which will include existing activity e.g. Day School and Sixth Form Open Days, degree audition days and our outreach programme.
- To programme our email marketing conversion communication using software Mailer Lite/MailChimp
- Overseeing the production of all marketing collateral.
Social Media
- Overseeing the planning and delivery of a social media plan that aligns with and enhances all strands of the marketing and communications strategy
- Create engaging and content drive social media assets.
- Oversee and a schedule the delivery of day-to-day social media content
- Work with the marketing officer to Launch as short form video content strategy for all platforms with aligns with the Marketing and organisations strategy.
- Be the expert in understanding movements regarding social networks ensuring ArtsEd has a presence and brand building content on the right platforms.
- To have responsibility for all digital advertising, including social paid adverts.
Website
- Manage through line managed staff all aspects of the ArtsEd website, ensuring that it remains relevant to all users at all times. This will include:-
- Ensuring factual content is kept up-to-date, imagery and video is regularly refreshed and that the overall site reflects ArtsEd’s unique offer.
- Identifying opportunities to create and update brand focused content
- SEO
- Analytics
Market Analysis/Planning
- Review and analysis of data to identify competitor tactics, market trends, new opportunities and challenges.
- Ability to understand different audiences and relevant content to ensure successful conversion rates and enhance the student and stakeholders experience.
- Explore new methods for collection of data and how this can be used to improve recruitment processes
- Complete quarterly digital impact reports
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Implement regular surveys of students and staff, collecting quantitative and qualitative material to support marketing and communication campaigns.
- Stay up to date with the latest trends and best practices in online marketing and measurement.
- Shape outcome based on data.
Events
- Work with team on the planning and delivery on a programme of events, including Auditions, Open Evenings and Open Events.
Other
- Carry out any other duties as reasonably requested.
- Commitment to equity, inclusion and diversity
- Line management of direct report
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
I’m working with a fantastic international animal protection organisation, working with society, governments and companies to end cruelty to farmed animals. Joining their UK team, your role as Communications and Digital Marketing Officer will lead on the delivery of a cohesive digital marketing strategy, while ensuring that all content aligns with organisational brand and values. This is a remote based role in the UK, with monthly travel to London.
As Communications and Digital Marketing Officer you will grow the organisation’s online audience. You will engage new and existing donor, prospect and fan bases, using effective and innovative digital marketing strategies. Your role will see you create, manage, and optimise paid campaigns: run ads on Meta, YouTube and other relevant platforms to secure high-quality supporters at the most cost-effective rate possible. Manage their Google Ads grant, maximising the return on investment.
You will join a small UK team, who really value each other, they are a passionate team who are dedicated to improving lives of animals.
Due to the values of this organisation this vacancy is open to practicing Vegans only (exempt under the Equality Act 2010 Schedule 9, Part 1).
I’d love to hear from individuals from a range of sectors with amazing digital marketing skills, especially those coming from charity, agency or commercial sectors.
- Location- Remote. The team work remotely across the UK.
- Travel- The team meet once a month in London, it’s essential you attend those meetings and fund your own travel (lunch is provided)
- Salary £25,000 - £26,500, plus great benefits, and strong values (ask me for more details).
- Full-time, permanent. Flexible core working hours.
Application- In the first instance, please send your CV to Hannah.
Closing date: ROLLING, please get in touch today to avoid disappointment.
The charity is an equal opportunities employer; “we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age. We are especially keen to encourage applications from: individuals who are Black and / or of the global majority; people with disabilities; and lesbian, gay, bisexual and transgender people. We are also proud to be a Disability Confident Employer and we will endeavour to accommodate any reasonable adjustments that individuals may require throughout the application process”.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
Role: Digital Marketing Manager
Hours: 30 hours per week (4 days per week)
Location: Homebased within the UK with a requirement to travel to occasional meetings, mostly held in London
Reporting to: Director of Brand and Digital
Benefits: Flexible working arrangements, 28 days of annual leave (FTE pro rata for part-time) + 1 day for your birthday, pension scheme
Key relationships: Managing external relationships with key agencies and partners
Salary: £40,000 per annum (FTE pro rata for part-time)
Contract: Fixed term with the potential to extend
About Overcoming MS
Are you a digital marketing expert, looking to make an impact at the world’s leading multiple sclerosis healthy lifestyle charity?
At Overcoming MS, we are here for everyone with MS who wants to take control of their health and wellbeing. We provide clear, practical actions for people to take and a supportive community to help people living with MS. The Overcoming MS Program uses substantial scientific evidence to show how lifestyle choices, alongside medication, benefit physical and mental health.
Knowing people with MS can reduce their risk of disease progression through lifestyle choices gives hope to us all. Our vision is a world in which living a full and healthy life with MS is possible for everyone.
Once people with MS know about the potential impact of a healthy lifestyle, they need to feel that the information is coming from a reliable source, in order to believe in it and adopt the key changes. The Overcoming MS Program is based on broad-based, high-quality scientific evidence, and lifestyle is an area that has growing interest and development.
About the role
We’re recruiting for an experienced Digital Marketing Manager to steer us in the next stage of our journey. This is an exciting development of an existing role at Overcoming MS and will allow the successful candidate to make the position their own.
The Digital Marketing Manager will be responsible for delivering an innovative new digital marketing approach, through the innovation, creation and delivery of projects and activities which increase leads, donations and engagement for Overcoming MS charity.
Key Responsibilities
The Digital Marketing Manager will work across several areas, including:
1. Conversion optimisation
· Increasing our donations and data capture - to enable us to continue the dialogue and create donations from a greater percentage of those who visit our website, or interact with other digital channels.
· Working with our agency partner to optimise key landing pages and signposting for conversion.
2. User journey optimisation
· Helping people find the right content based on data optimisations so that more people find what they need and understand what else the charity could offer them. Using HotJar for insights.
· Automated email journeys - Building customer journeys to support the Program pillars to build deeper relationships with people in our community.
3. Increasing reach and traffic generation
· Testing different low-cost digital reach opportunities.
· Including paid social, referral activities, calls to action across our channels, YouTube SEO and SEM. Working with an agency to optimise journeys from Google Grant, leading to clearly articulated actions (eg donations, sign-ups, click-throughs).
4. Testing to improve results continually
· Email AB testing - Deliver AB testing to inform future email AB tests.
· Plan AB testing for email marketing projects, for the website, and other projects as needed to improve conversion rates.
5. Digital project management
· Testing new digital versions of courses and tools. Project management of website updates.
6. Campaign support
· Leading, innovating and supporting advocacy, communications and fundraising campaigns as needed to increase reach, engagement and conversions.
7. Gathering community feedback
· Continue the plan to access regular community feedback to influence Hub improvements and other digital channel improvements.
8. Supplier collaboration
· Working with our suppliers to optimise collaboration, reduce cost and increase impact.
About you
Strong digital skills
• A proven track record of managing digital products/projects/programmes which create value for end-users.
• Strong working knowledge and experience in digital solutions.
• Experience in evaluating and improving existing digital programs.
• Significant experience working with 3rd party digital providers to create solutions that work for the target audience.
• Confident in Google Analytics and Google Search Console.
• Excellent understanding of AB testing to maximise conversion rates.
• Experience in using tools like HotJar (preferred).
• Strong analysis skills.
Project management skills
• Excellent organisational, planning, prioritisation and time management skills with an ability to work to deadlines and change priorities when needed.
• Expertise in using and implementing relevant project management methodologies and tools.
• Ability to proactively mitigate risks and overcome barriers to implementing solutions.
High work quality and passion for innovation
• Excellent eye for detail, works to deliver high-quality work.
• A passion for innovation, an open mind, and a willingness to learn and grow.
Strong interpersonal skills
• Excellent communication skills, energetic and passionate.
• Demonstrable track record of building lasting professional relationships.
Charity interest
• An understanding of the charity sector or an interest in charities would be a bonus.
• Knowledge of digital fundraising, digital income generation opportunities and digital conversion.
Working location
You are comfortable working remotely as part of a small team, and happy to travel occasionally to London or other central locations for meetings.
What can we offer you?
Our staff benefits include:
• 28 days annual leave (FTE - pro rata for part-time) plus a day off for your birthday and bank holidays
• Flexible working
• Remote working
• Pension
• Employee Assistance Programme
How to apply
Please send your CV and a covering letter.
In your application, please let us know:
- Your current salary and desired salary (if you are successful in getting the role)
- Your notice period
- Your current location.
Please respond ASAP, as we will start screening candidates as soon as we receive applications.
We are an equal opportunities employer, committed to diversity and inclusion in the workplace. We make hiring decisions based on merit. If you fill most or all of the requirements, please apply.
No agency contact, please.
The client requests no contact from agencies or media sales.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
JOIN THE TEAM AT HAVEN HOUSE CHILDREN’S HOSPICE
We are hiring an experienced Digital Fundraising & Marketing Manager to help us grow our fundraising and supporters and improve our brand presence in the areas we deliver our care. We want someone to join us who loves being part of a hardworking and collaborative team.
If you are dedicated and ambitious, Haven House Children's Hospice is an excellent place to grow your career. Don't hesitate to apply.
Responsibilities:
- To work with the team to collate an overall digital fundraising plan, communication channels, and measures of success
- Develop, create and implement multichannel digital fundraising campaigns, working with the relevant fundraising team
- To monitor new digital fundraising opportunities, agreeing tests with managers subject to budgets, and reporting on performance
- Evaluate, assess and adjust campaigns against digital fundraising and marketing key goals
- Help improve the website as a tool for fundraising and supporter engagement, focusing on the creation and development of landing pages, donation forms, and supporter actions
- Create engaging, impactful, and creative content to support fundraising and marketing campaigns for paid and organic digital and social media activity maximising engagement levels and income growth whenever possible.
- To lead ongoing strategic and operations testing across emails and digital fundraising to optimise fundraising for Haven House
- Produce high-quality, timely and inspiring emails for donors and supporters, to increase income and engagement
- Devise and manage innovative social media campaigns to increase social engagement, ensuring suitable mechanisms are in place to effectively evaluate their success
- Work with website developers to implement Google Analytics and Facebook tracking across the website and third-party tools
- Experience with creating and producing newsletters and appeals within an email service provider and experience with building campaigns through social media tools like Facebook Ad Manager within the software packages
At Haven House the focus within the Income Generation and Marketing Team is to put the supporter and donor at the centre of everything we do, ensuring they feel inspired by our work and the children and families we support; engaged and committed to our cause and ultimately make a commitment to do something amazing.
If this role sounds right for you and you have the right skills and experience, please do download the job description and apply by returning the application form to Resourcing.
Benefits:
- As an employee you will be entitled to the following range of benefits:
- Hybrid office/home arrangement (3 days in the office)
- 27 days' annual leave
- Pension scheme (company matches contribution up to 7%
- Free onsite parking
- Employee Assistance Programme
- Eye care voucher scheme
- Cycle to work scheme
- Life Cover
We are committed to safeguarding and promoting the welfare of children and young people and expect all our staff to share this commitment.
Employment is subject to receipt of satisfactory references and a DBS check.
Closing date: 30 May 2024
Interview: w/c 6 June 2024
Please note, we reserve the right to interview on a rolling basis so this role may close before the above date if we find a successful candidate.
The client requests no contact from agencies or media sales.
Using Anonymous Recruitment
This organisation is using Anonymous Recruitment to reduce bias in the first stages of the hiring process. Our system keeps your personal information hidden until the recruiter contacts you.
Actively Interviewing
This organisation is scheduling interviews as the applications come in. Don’t miss your opportunity, apply now!
This exciting role will ensure that we offer our audiences the best possible experience through the Foundation’s website and other digital platforms. Using a data-led approach, you’ll be able to use your user experience expertise to help drive the adoption of a digital-first way of working across the Foundation’s activities.
What does the role involve?
· Managing the relationship with our website development agency. Making recommendations for areas of improvement and further development.
· Managing our analytics and other insight platforms to ensure that we collect robust data and can make informed, evidence-based recommendations to ensure we’re using digital to deliver against the Foundation’s strategic objectives.
· Support and develop the implementation of an SEO strategy for our website content to ensure that our audiences can find our content.
What skills, knowledge and experience are we looking for?
· Ability to interpret complex requirements and user needs and make recommendations of implementable solutions.
· Knowledge of the fundamental of Agile and Scrum
· Knowledge of website analytics tools (e.g. Google Analytics, Google Looker Studio)
· Analytical skills with the ability to effectively capture, process and interpret information and make actionable, evidence-based recommendations.
Safeguarding is Everyone’s business – Mental Health Foundation is committed to safeguarding and promoting the wellbeing of all its beneficiaries, those who surround them, its staff, volunteers, and anyone else who comes into contact with its services and expects all trustees, staff, and volunteers to share this commitment. The successful applicant will be subject to appropriate vetting procedures (proof of eligibility to work in the UK, proof of residency and satisfactory employment screening, including a Disclosure check and two most recent references) along with 3-year renewals of Disclosure checks. We are unable to provide sponsorship for this post, you must be able to demonstrate your eligibility to work in the UK.
The client requests no contact from agencies or media sales.
Digital Marketing Manager
Baby Lifeline
Midlands/London (Possible Hybrid/remote)
About Us
Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?
We’re looking for a creative and proactive new team member who can provide us with the digital marketing expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.
Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.
Key responsibilities:
· To take ownership of content published via Baby Lifeline’s website and shared via its social media channels
· To use social media and Baby Lifeline’s website to drive income through fundraising
· To engage with stakeholders through digital activity, building positive two-way relationships
· To be strongly aware of developments in digital marketing, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising
· To produce monthly social media monitoring reports
· To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy
Skills and experience:
· Extensive professional use of social media and online platforms
· Extensive professional use of CMS (e.g. WordPress)
· A passion for digital marketing and the ways it can be used to achieve organisational objectives
· Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action
· Strong attention to detail
· Experience of creating and/or managing marketing databases
· Experience of producing stakeholder newsletters (e.g. via MailChimp)
· Knowledge of PPC, SEO, Google Ads, and Google Analytics
· Knowledge of developments in marketing and communications in the UK charity sector
· Experience working within the UK charity sector preferred
· CIPR/CIM membership and/or accredited qualifications preferred
Baby Lifeline is a unique national charity whose mission is to make care safer and better for every pregnant woman, pregnant person, and newborn baby
The client requests no contact from agencies or media sales.
WHAT IS START NETWORK?
Our purpose is to be a catalyst for system-level change that improves the efficiency, effectiveness and ethics of humanitarian action. We do this by working as a network to develop, test & spread new ways of collaborating and resourcing locally-led crisis response and anticipation.
Our current membership is made up of nearly 100 local, national and international NGOs based all around the world. We also support 10 national and regional hubs made up of civil society organisations and NGOs as our vehicle for devolving power, resources and accountability.
OUR SOLUTIONS
DECENTRALISNG & LOCALLY-LED ACTION: Shifting power and resources and decentralising decision-making to locally led networks and organisations.
EARLY & RAPID FINANCING: Building a global financing system that reduces risk, anticipates, and acts ahead of predictable crises.
COMMUNITY-LED INNOVATION: Incentivising innovative, locally led, and contextual solutions and learning from them together with people affected by crises.
For more information about Start Network and what we do, please visit our website.
OUR VALUES
WE PUT PEOPLE FIRST: Communities come first in our decision-making and programming.
WE ARE BRAVE: We have great ambition and are willing to explore new things and take risks to achieve it
WE OPERATE COLLECTIVELY: We leverage the value of working as a network, sharing risk and resources, and learning together.
WE ARE INCLUSIVE: We see the value in diverse perspectives and work to remove the barriers that prevent voices from being heard.
WE ARE OPEN: We work transparently and with integrity, building mutual trust in all levels of our work, from governance to programming.
WE ARE ETHICAL: We behave and operate based on key principles of anti-racism, non-discrimination, and anti-colonialism. This is a work in progress.
JOB PURPOSE
This role will support the planning and delivery of digital projects and campaigns that aim to raise awareness of the Start Network, build engagement across membership and support the Start team to work in effective ways. The postholder will create, edit and share digital content, manage online communities and will support the planning, development, maintenance and management of digital platforms.
The post-holder will produce and edit a wide range of digital content, including written content and digital media. The post-holder will also support the day-to-day engagement of stakeholders on digital platforms, such as social media, collaboration platforms and other engagement tools. The post-holder will have a good knowledge of best practise in digital while being able to use data to evidence the effectiveness of content and campaigns.
The post-holder will also manage or support new digital developments, such as data visualisation, that will increase stakeholder engagement in our work. Working closely with stakeholders and colleagues, the post holder will support projects to ensure they meet business and audience needs and that they are delivered on time and on budget.
This role will also coordinate third party suppliers in this process.
This role will be full time, based in the UK or another country of Start Network’s operations with occasional travel required.
KEY ACCOUNTABILITIES
COMMUNITIES AND CONTENT
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Coordinate the day-to-day communications of Start Network programmes on social media channels. Take part in planning and coordination of content for all social media channels, in line with digital engagement strategy.
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Create and share multimedia content for social media and website (such as gifs, images and video) to build engagement with audiences around the world. Collaborate with Graphic Designer, Communications Officer and external agencies and freelancers in production of high quality content, in line with Start Network’s brand guidelines.
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Manage day to day interaction with online communities (including social media, internal and member communities), track engagement, respond to enquiries and generate conversation.
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Advise colleagues on how to use and manage social media and digital communities for greatest impact – Work with the Digital Manager and Communications Manager to deliver training for staff, introducing new platforms and digital tools to the team.
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To assist with the marketing and promotion of Start Network’s content across the website, newsletters and social media channels and to contribute to Start Network’s marketing strategy as required.
DIGITAL PLATFORMS AND WEBSITE
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Work together with the Digital Manager to manage the development of digital platforms, working with internal colleagues and external developers to identify and deliver a range of projects.
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Maintain website content day-to-day, publishing news and blogs, resources, events and updating landing pages. Working with teams across the organisation on updating all pages regularly.
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Make changes to the website based on data, audience, (UX) and expert research to improve accessibility, search engine optimisation (SEO) and the overall experience of our users.
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Maintain the Start Network website day-to-day, identifying bugs, escalating internally and working with the developers to deliver solutions. Provide website, social media and newsletter activity reports and statistics and evaluate them in conjunction with the Communications Officer.
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Maintain a Digital Asset Management system Canto; collating and storing photos and sourcing appropriate stock images.
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Support the day-to-day delivery of digital projects fulfilling the organisations communications and digital objectives. These might include development of maps or other data visualisation tools and microsites.
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Support effective development and use of internal platforms, Including our data management and CRM platform (Salesforce), and document management tool (Box) while maintaining high standards of data security and privacy.
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Ensure inspirational, informative and educational content for Start Network and its key programmes is shared regularly through the Start Network website and other digital channels, including e-newsletters and social media.
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Work with colleagues and members to edit high quality content in a variety of media, including photography, design, animation and video content.
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Contribute to building a strong organisational digital culture, design and support training delivery to all staff.
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Work together with the colleagues from the Communications team to provide advice and support to colleagues to raise the quality and effectiveness of content across the Network, through templates, guidance and training.
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Together with Events Coordinator and Digital Manager, provide technical support to online events, meetings and webinars.
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Manage the digital inbox and ensure enquiries are dealt with swiftly.
START NETWORK CULTURE
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To carry out the responsibilities of the role in line with the Start Network Code of Conduct and with a commitment to safeguarding adults and children
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A commitment to the Start Network vision, principles, values, and approach
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The Start Network team is an agile group of individuals who use their experience and skills across the network, so flexibility to work in and with different teams and functions is a part of our culture.
PERSON PROFILE
SKILLS AND EXPERIENCE
ESSENTIAL
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Experience of managing social media platforms, including advertising and using scheduling and monitoring tools such as Sprout Social
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Experience of digital marketing and the use of different tools, formats and channels
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Graphic design and/or video editing skills - including experience of using Adobe design software and Canva
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A strong understanding of digital content best practice. This includes SEO, accessibility and UX.
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Passion for creating quality digital content that is informative, engaging and inspires change.
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Confident using a content management system (CMS) to create and edit content on a website (preferably Drupal)
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Proficient use of Google Analytics and other digital tools to review the performance of content and make changes to improve it.
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Organised and proactive: you will be able to work on multiple projects together with day-to-day tasks and meet deadlines.
DESIRABLE
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Motion graphics and animation skills
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Knowledge of Salesforce
The client requests no contact from agencies or media sales.
Prospectus is delighted to be working with Hand in Hand International in their search for a Marketing Officer to raise the organisation’s visibility and support its growth. This is a part-time (3-days a week) opportunity, based in London (Hybrid)
Reporting to the Head of Marketing and Communications, the Marketing Officer will craft exciting, engaging digital and social media content that deliver results for a range of audiences. The postholder will create and edit web pages using WordPress and deliver targeted paid-for advertising campaigns in Google Aids and LinkedIn Ads. The new Marketing Officer will act as marketing lead for Hand in Hand’s corporate partners, including social content, drafting blogs, and editing pitches, working closely with the fundraising team.
To be successful, you will have marketing experience either in an in-house, or agency role, with excellent writing, editing and storytelling skills. You will be a competent digital marketer, with experience using digital marketing tools, and design software. You will be an effective and thoughtful communicator, able to build effective relationships with colleagues and corporate donors. It is desirable, but not a necessity to have experience, or understanding of the charity sector, women’s rights, and/or International Development.
As a specialist Recruitment Practice, we are committed to building inclusive and diverse organisations, and welcome applications from all sections of the community. We invest in your journey as a candidate and are committed to supporting you in your application.
In order to apply please, submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call to brief you on the role.