Direct marketing and digital executive jobs in kings lynn

Salary: £31,133.37 (plus £5023.71 of London weighting if applicable)

Location: Flexible with home working option, regular travel to London is also required 

Contract: Permanent

Hours: Full time 37.5 hours

Closing date: 27th May 2025 at 11:30pm

Are you passionate about engaging supporters, being audience-led, and building outstanding supporter journeys, with a proven track record of working on projects and campaigns to engage, retain and develop supporters or customers across a range of direct marketing channels? Then join Shelter as Direct Marketing Executive – Supporter Retention and you could soon be putting your skills and experience to excellent use at the heart of our Individual Giving team.

About the role  

This pivotal role will see you help deliver the Individual Giving (IG) and Retention strategies, working collaboratively with colleagues across teams in IG to increase lifetime value of cash, regular giving and lottery supporters.

You’ll work with the Senior Direct Marketing Manager to lead on the delivery and development of direct marketing campaigns to engage a range of supporters, from those who have just started giving, to others who have a lifelong relationship with Shelter and the cause, stewarding them across their supporter journey with Shelter. 

You’ll have the opportunity to work in a matrix way, across multiple products, and on projects that push forward not only the team strategy, but the organisation’s strategy. 

You will give supporters control of how they give, when we contact them and the content that will mean most to them. Helping build multi-channel, integrated and inspiring campaigns which build strong supporter relationships and long-term loyalty to Shelter. And, along the way, you’ll get to work with new products and propositions to retain supporters in innovative ways and build strong relationships with colleagues, agencies and suppliers alike.

 About you

Passionate about outstanding supporter experiences and maximising income opportunities, you have a good understanding of direct marketing and digital channels such as direct mail, SMS, telemarketing and email. You’re also used to optimising and reviewing campaigns and aren’t afraid to share both failures and successes. Managing and influencing stakeholders to deliver results comes naturally to you too. What’s more, you excel in analysis and intelligent use of data, are great at utilising insight, including the motivations, interests and behaviours of supporters to guide decisions. You’ll have a keen interest in, or willingness to learn about, product management and development. 

You’re happy to challenge the status quo and introduce new ideas, methods and processes too, like to horizon scan and keep ahead of emerging trends and are comfortable working in matrix teams.

Apply to be part of our team and be the change you want to see in society.

Benefits 

We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.

Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.

We are happy to talk about flexible working, personal growth, and to promote a workplace where you can be yourself and achieve success based only on your merit.

About the team 

Our Individual Giving team sits within our successful, growing Income Generation directorate and consists of three programmes - Supporter Acquisition, Direct Dialogue and Supporter Retention and Development. Together, we deliver a diverse programme of work with ambitious income targets that support our organisational strategy, across cash, regular giving and lottery products. We’ve grown quite a bit over the past few years and benefitted from both investment and opportunity for innovation. 

That’s resulted in us generating over £20m of unrestricted income every year. We’re also welcoming and supportive, firmly believe in developing our people and can offer you every opportunity to progress. 

How to apply

Please click ‘Apply for Job’ below. You are required to submit a CV and a supporting statement. Please provide specific examples of how you meet the criteria in the 'About you' section of this advert approximately 1 page in length, following the STAR format, and ensure you demonstrate how you address the following behaviours listed below throughout your responses:

• We learn from our experiences and are open to risk
• We create change and align behind our strategy

Any applications submitted without a supporting statement will not be considered. 

About Shelter

Home is a human right. It’s our foundation and where we thrive. Yet everyday millions of people are being devastated by the housing emergency. 

We exist to defend the right to a safe home. Because home is everything.

We need ambitious, passionate people to join us. This is your chance to play a part in the fundamental change we are striving to achieve.

Our enemy is the social injustice at the core of the escalating housing emergency. To win this fight, we must be representative of the people we are here to help and those who support our movement. In all our people decisions, we take pride in being inclusive, equitable and transparent. We are committed to combating racism both within and outside Shelter. We welcome you on our journey to becoming truly anti-racist.

Safeguarding statement

Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.

Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them. 

ID: 1449 Social Media Manager

Service: Digital Marketing 

Salary: Grade 4 point 29: starting at £36,842 – raising to £41,106 per annum + £480 home working allowance 

Location: Homebased

Hours: Full time 37 hours per week 

We offer flexible working arrangements - please see below for more details. 

Contract: Permanent

Family Action & the Role’s Impact:

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. 

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to lead our social media team and help strategically shape the role of paid and organic social across Family Action’s channels, including those under the Relate brand. You will manage a team of two Social Media Executives and drive brand awareness, income generation and service marketing whilst also providing strategic insight around wider external engagement activity. 

Main Responsibilities (for details check the job description and person specification):

• Lead on the development and delivery of paid and organic social media activity across both Family Action and Relate brands.

• Refine Family Action’s social media strategy in line with key brand, income generation and service marketing objectives 

• Work with the Head of Digital Marketing and Senior Social Media Executive to develop a paid social and sales strategy to drive purchases of services and toolkits from Relate

• Lead on the development and delivery of sophisticated Meta and LinkedIn ad campaigns at each stage of the donation/purchase funnel ie. awareness, interest, conversion

• Line manage a team of two Social Media Executives responsible for the day to day management of both Relate and Family Action channels, and supporting local services and retail shops with their use of social media.

Main Requirements (for details check the job description and person specification):

• Extensive experience of strategically managing and developing social media channels for a large organisation/group/brand.

• Significant experience of developing successful paid social media campaigns for a range of business objectives including to drive income generation 

• Excellent copywriting skills and the ability to write powerfully and succinctly for different objectives, audiences and channels.

• Excellent creative skills and the ability to recognise effective imagery, and stock photography and video.

• Experience of line management and/or mentoring a junior member of the team.

Benefits: 

- an annual paid leave entitlement of 30 working days plus bank holidays

- up to 6% matched-pension contributions

- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment

- enhanced paid sick leave and paid family leave provisions

- eye care and winter flu jabs vouchers

- cycle to work scheme

- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:

• Click the “Apply Now” link below and fill out our digital application form

• Closing Date: Sunday 1st June at 23:59

• To learn more about Family Action: Careers

Interviews will be scheduled on a rolling basis and we reserve the right to close the role early if we find a suitable candidate.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: Matthew Dennis (full email address available on the advert document)

We about reserve the right to close the role early if we find suitable candidates.

Our commitment to Equality, Diversity & Inclusion:

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.

Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager.  This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.

As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.

MAIN RESPONSIBILITIES

Strategy

• Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
• Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
• Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.

Generating Individual Giving Income

• Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
• Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
• Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
• Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
• Explore and test new methods for donor recruitment and increasing donations.
• Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
• Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
• Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
• Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
• Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
• Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.

Administration

• Diligently maintain records of all interactions with supporters on Salesforce.
• Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
• Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
• Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.

All Staff

• Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the one-to-one process and participate in training agreed with your line manager.
• Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
• Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.

PERSON SPECIFICATION

Essential

• A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
• Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
• Specific experience of delivering an individual giving programme.
• Experience of budgets, including planning, forecasting, and analysing performance.
• Experience of high-level use of a customer relationship management system.
• Experience of managing direct mail campaigns.
• Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.

Desirable

• Understanding of childhood bereavement.
• Experience of using Salesforce CRM.

Recruitment Timetable

Application deadline: Wednesday 28th May 2025

Interview date: Friday 13th June 2025

Interview location: MS Teams

Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.