Direct marketing executive jobs in oxford, oxfordshire
ID: 1449 Social Media Manager
Service: Digital Marketing
Salary: Grade 4 point 29: starting at £36,842 – raising to £41,106 per annum + £480 home working allowance
Location: Homebased
Hours: Full time 37 hours per week
We offer flexible working arrangements - please see below for more details.
Contract: Permanent
Family Action & the Role’s Impact:
Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.
For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today.
Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.
This is an exciting opportunity to lead our social media team and help strategically shape the role of paid and organic social across Family Action’s channels, including those under the Relate brand. You will manage a team of two Social Media Executives and drive brand awareness, income generation and service marketing whilst also providing strategic insight around wider external engagement activity.
Main Responsibilities (for details check the job description and person specification):
• Lead on the development and delivery of paid and organic social media activity across both Family Action and Relate brands.
• Refine Family Action’s social media strategy in line with key brand, income generation and service marketing objectives
• Work with the Head of Digital Marketing and Senior Social Media Executive to develop a paid social and sales strategy to drive purchases of services and toolkits from Relate
• Lead on the development and delivery of sophisticated Meta and LinkedIn ad campaigns at each stage of the donation/purchase funnel ie. awareness, interest, conversion
• Line manage a team of two Social Media Executives responsible for the day to day management of both Relate and Family Action channels, and supporting local services and retail shops with their use of social media.
Main Requirements (for details check the job description and person specification):
• Extensive experience of strategically managing and developing social media channels for a large organisation/group/brand.
• Significant experience of developing successful paid social media campaigns for a range of business objectives including to drive income generation
• Excellent copywriting skills and the ability to write powerfully and succinctly for different objectives, audiences and channels.
• Excellent creative skills and the ability to recognise effective imagery, and stock photography and video.
• Experience of line management and/or mentoring a junior member of the team.
Benefits:
- an annual paid leave entitlement of 30 working days plus bank holidays
- up to 6% matched-pension contributions
- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment
- enhanced paid sick leave and paid family leave provisions
- eye care and winter flu jabs vouchers
- cycle to work scheme
- investing in your professional development with ongoing quality training and career development opportunities
We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.
To Apply:
• Click the “Apply Now” link below and fill out our digital application form
• Closing Date: Sunday 1st June at 23:59
• To learn more about Family Action: Careers
Interviews are scheduled to take place virtually on 9th and 10th June 2025.
For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: Matthew Dennis (full email address available on the advert document)
We about reserve the right to close the role early if we find suitable candidates.
Our commitment to Equality, Diversity & Inclusion:
We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.
We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.
Thank you!
- Location: Remote
Salary: £38,000-£42,000
Contract Type: Permanent
About Police Care UK
Police Care UK traces its roots back to 1926 following the merger of the charities Police Dependants’ Trust and the National Police Fund. Our mission is to reduce the impact of harm on police and their families across the UK.
The Charity is currently undergoing a period of growth and development and has transformed from a traditional benevolent organisation to a leader in the blue light sector. This exciting phase is allowing us to expand both our services and our reach. With our office based in Woking, Surrey, we operate throughout the UK to deliver groundbreaking research, innovation, and evidence-based action that supports the police community in coping with the impact of policing. Our work has included targeted projects within police forces aimed at improving wellbeing as well as providing emotional and financial support to serving and veteran officers, staff, and their families.
Who We’re Looking For:
We are seeking a proactive and highly self-motivated Fundraising Manager to join our team at Police Care UK and make a critical contribution towards our combined annual fundraising target of approximately £1 million.
With knowledge of the funding landscape for first responders, police, mental health, or wellbeing causes, you will take direct responsibility for income from Trusts & Foundations, Major Donors, and legacy fundraising, alongside oversight of our challenge and community events.
With strong research and writing skills, you’ll identify new funding opportunities and produce compelling, high-quality applications. You’ll also bring excellent relationship-building abilities, managing key donor relationships with care and ensuring grant compliance to maximise impact and income.
If you have a strong track record in securing significant income from trusts, foundations, grant-making bodies and major donors, and a commitment to improving mental health outcomes for those who serve, we’d love to hear from you.
Main Responsibilities:
- Develop and deliver a trusts and foundations fundraising strategy to meet agreed income targets.
- Research and identify new funding opportunities from trusts, foundations, and statutory sources.
- Write compelling, tailored funding proposals, applications, and reports.
- Work closely with finance and clinical teams to monitor and report on grant expenditure.
- Organise meetings, presentations, and site visits to engage and inspire funders.
- Provide timely updates, reports, and impact statements to funders.
- Build and maintain strong, personalised relationships with major donors through regular communication and engagement.
- Plan and deliver an effective legacy marketing strategy.
- Champion Police Care UK and the support it provides to our police, their families and the wider police service.
Experience:
- Proven experience in securing significant income from trusts, foundations, or grant-making bodies.
- Experience of raising substantial fundraising income and achieving performance targets.
- Building and nurturing relationships with grant-making bodies.
- Setting and achieving ambitious income targets from major donors.
- Experience or understanding of effective legacy marketing and administration processes.
- Working with the marketing team to showcase donor impact through storytelling and recognition opportunities.
- Working effectively with a wide range of internal and external stakeholders.
- Demonstrable experience of setting, managing and delivering against budgets, reporting on KPIs, variances and re-forecasting.
- Managing multiple deadlines and working under pressure.
Knowledge:
- Knowledge of the funding landscape for first responders, police, wellbeing and mental health causes.
- Understanding of financial budgeting and grant compliance.
- The regulatory environment for charities, Gift Aid, Fundraising Code of Conduct.
- Proficiency in fundraising databases and Microsoft Office.
Skills:
- Exceptional communication skills.
- Strong research skills to identify new funding opportunities.
- Preparing compelling, tailored proposals to inspire significant philanthropic gifts.
- Analyse donor trends and provide insights to enhance major donor fundraising strategies.
- Maintain a pipeline of prospects and manage a calendar of funding applications and deadlines.
- Strong relationship-building skills with funders and internal stakeholders.
- Ability to craft persuasive funding applications.
Additional:
- Pro-active and highly self-motivated.
- The ability to change and adapt to changing needs and circumstances.
- Ability to work collaboratively and to support a skill sharing agenda.
- An empathy with the police service and the welfare needs of police officers and their families.
Hours of work: The basic hours of work are 35 hours, Monday – Friday
Location: Remote
How to Apply: If you’re ready to join a forward-thinking charity that values innovation, empathy, and collaboration, we’d love to hear from you. You will need to submit your CV and a detailed cover letter explaining why you’re the right fit for this role. Applications are assessed on a rolling basis, so please apply as soon as you are able.
Limitations
This job description is neither exclusive nor exhaustive. The duties and responsibilities may vary from time to time in the light of changing circumstances in consultation with the jobholder.
The jobholder will be required to work within the rules and regulations of the Charity and accept the authority of the Chief Executive, who has the discretion to delegate authority to the jobholder and to withdraw it.
Equal Opportunities Policy
The Charity is committed to eliminating any discrimination and promoting diversity and equality of opportunity in all it does. The Charity is committed to providing equal opportunities in employment, and we will not unlawfully discriminate against job applicants, employees of the Charity, volunteers, workers, or contract workers on the grounds of their age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race (which includes colour, nationality and ethnic or national origins) religion or belief, sex or sexual orientation.
REF-221397
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
We're on the lookout for a seasoned pro who knows their way around the software development and project management lifecycle—if that sounds like you, keep reading!
�� Location: Hybrid (expectation to travel for team days/as business requires)
⌚ Contract Type: Permanent, 35 hours per week
�� Salary: Starting from £64,866.26 - £71,352.88 dependent on experience and location
What is a Head of Digital, Data and Technology?
As the Head of DDaT Portfolio Delivery, you will leverage your extensive experience and deep understanding of the technical project lifecycle and key delivery methodologies. Proficiency in Agile, Scrum, DevOps, and Waterfall frameworks is essential for effective governance and optimisation of complex project portfolios.
This role offers a unique opportunity to apply your skills and passion for change in a growing healthcare organisation, supporting over 110,000 clients annually.
You will collaborate closely with various heads of departments and colleagues across the business to ensure all DDaT deliveries are strategically aligned, rigorously tested, delivered on time and within budget, and fully adopted by the business. This role drives seamless execution from small enhancements to large-scale projects, enhancing the client journey, operational efficiency, and business impact for MSI UK.
What can we offer you?
- �� Expenses incurred while traveling outside your base location will be reimbursed.
- �� Birthday Bonus with an additional day of annual leave dedicated to celebrating your birthday and long service recognition rewards programme
- �� Perks and discounts at over 4000 retail and hospitality outlets through the Blue Light Card
In addition to the perks outlined above, there are many more benefits alongside what is written above for you to enjoy. Find out more during your interview!
What you’ll be doing:
The role of the Head of DDaT Portfolio Delivery will have:
- Deep understanding of software development, IT infrastructure, DevOps, Agile, and Scrum practices, with experience in AI, ML, RPA, UX, design, end-user testing, and requirements gathering.
- Ability to analyse complex problems, devise solutions, and make informed decisions under pressure.
- Identify risks, implement mitigation strategies, and ensure projects stay on track.
- Ensure deliverables meet standards through effective QA and testing protocols, with continuous monitoring and evaluation.
- Comprehensive understanding of project lifecycles, tailoring Agile, Scrum, and Waterfall methodologies for timely, budget-compliant delivery.
- Capable of troubleshooting technical issues and understanding software or product development intricacies.
- Expertise in system architecture, DevOps, risk management, ITIL, technical documentation, and programming languages.
- Oversee testing quality internally and with vendors, ensuring robust methodologies and evidence collection.
- Familiarity with technologies used, capable of troubleshooting technical issues.
What we’re looking for:
- Extensive experience delivering complex digital and tech-enabled programs, with deep knowledge of healthcare technology ecosystems (e.g., NHS Digital, EPRs, FHIR, GDPR, DSPT).
- Proficient in Agile, Scrum, DevOps, SAFe, Lean, and Waterfall, ensuring efficient delivery across cross-functional teams.
- Proven leadership in digital/data/technology strategy, including authoring and presenting strategic documents to executive teams.
- Skilled in developing and deploying client-facing digital solutions (e.g., portals, remote monitoring, digital health apps), ensuring compliance, usability, and smooth go-live transitions.
- Strong stakeholder engagement and vendor management skills, including RFPs and procurement via NHS frameworks (G-Cloud, Digital Marketplace).
- Expertise in demand and capacity planning for DDaT, aligning delivery with business needs, compliance, and budget.
- Experienced in BI and data strategy projects, including integration, analytics, automation, and emerging technologies (RPA, AI, ML).
- Able to gather technical requirements aligned with business goals and system capabilities.
- Skilled in measuring ROI on tech initiatives using KPIs and cost-benefit analysis.
- Strong project management skills across the full lifecycle, blending PRINCE2 governance with Agile and Waterfall delivery.
- Experienced in Agile product development—from strategy to launch—and translating complex technical concepts for non-technical audiences.
- Deep knowledge of emerging digital trends and their strategic applications.
- Flexible to travel and work outside core hours as required.
- Established and led PMO practices to ensure strategic alignment, risk management, resource planning, and continuous improvement.
Registered Charity
501 - 1000
We have been providing NHS-funded and private abortion and vasectomy care through our network of local clinics across England for over 40 years.
Thank you!
We are a small but mighty team, with huge ambitions to transform more lives of those who live with an intellectual disability, through the power of sport.
If you are just looking for a job, then we are probably not for you. However, if you are an experienced Corporate Partnerships Manager with a track record of driving high-value, purpose-driven partnerships that create lasting impact and you are looking for a challenge, a chance to make a huge difference and you want to be part of a high performing team which gets things done, then we would like to hear from you.
We continue to be focused on our vision to create an inclusive world for all, driven by the power of sport, through which people with intellectual disabilities live active, healthy and fulfilling lives. We are a small, but growing, team with huge ambitions, and applicants must be comfortable operating in an environment where working under your own initiative is expected and encouraged.
We are looking for people who are passionate about Special Olympics and are completely aligned with our values. We are authentic. We act with honesty, integrity and respect. We are creative and innovative. We love to embrace difference and doing things differently. We are brave, courageous, resilient and determined. We listen and are led by the voice of our athletes. We are always kind. We are Inclusion in Action.
We are continuing to build a high-performing team who care for each other and care about our cause. Our athletes are incredibly inspirational, courageous and insightful people, and they deserve a team who are equally committed and passionate about our mission.
How to Apply
To apply, please send a covering letter (maximum 2 pages) explaining why you wish to work for Special Olympics GB. It is important that all prospective employees understand our mission and are driven by our cause. Please be specific about how your skills and experience will help you undertake this role. Generic letters and agency approaches will not be considered. Please also include your CV.
For Job Role specifics please see the Job Description.
Closing date for applications is 11/05/25.
First stage interviews will be held w/c 19/05/25.
Special Olympics GB is committed to equality and diversity and encourages all sections of the community, particularly those living with a disability, who meet the job requirements to apply. We are a Disability Confident Employer.
The job holder will need to provide evidence of their ability to live and work in the UK and will be required to undertake a DBS check.
We will only contact those who have been selected for interview.
We request no contact from agencies.
Registered Charity
21 - 50
We are Special Olympics GB. We are Inclusion in Action.
Thank you!
Actively Interviewing
This organisation is scheduling interviews as applications come in. They're ready to hire as soon as they find the right person. Don't miss your opportunity, apply now!
Are you an experienced product manager with excellent people leadership skills, seeking a challenge where you can make a real difference?
�� Location: Hybrid (expectation to travel for team days/as business requires)
⌚ Contract Type: Permanent, 35 hours per week
�� Salary: Starting from £64,866.26 - £71,352.88 dependant on experience
What is the Head of Product?
The Head of Product Management is a newly established role at MSI UK, responsible for driving product management through strategic business analysis and leadership. You will have extensive experience in this, or a similar role applying your product leadership experience to shape digital strategy, develop impactful healthcare products, and guide a team of 6 Product Owners.
The vision for Product Management in MSI UK as a healthcare organisation ensures digital, data, and technology solutions are strategically aligned, user-centric, and drive operational efficiency. This is a unique opportunity to apply your product expertise in a growing and critical healthcare organisation, driving the strategy and development of core digital products. In this role, you will shape impactful solutions that support over 110,000 clients annually.
The Head of Product Management will lead the Product Function with an iterative and agile approach, optimising operations by streamlining manual and complex processes. This role focuses on delivering intuitive, user-friendly digital platforms that enhance the client experience and drive business efficiency.
What can we offer you?
- �� Expenses incurred while traveling outside your base location will be reimbursed.
- �� Birthday Bonus with an additional day of annual leave dedicated to celebrating your birthday and long service recognition rewards programme
- �� Perks and discounts at over 4000 retail and hospitality outlets through the Blue Light Card
In addition to the perks outlined above, there are many more benefits alongside what is written above for you to enjoy. Find out more during your interview!
What you’ll be doing:
The Head of Product Management will drive the growth and maturity of a newly established team, ensuring digital products and services support healthcare delivery. This role shapes and executes a product strategy aligned with MSI UK's mission to enhance client care through innovative, user-centered, and data-driven digital solutions.
Responsibilities include:
- Define and communicate a product vision that aligns with strategic healthcare objectives.
- Lead the development, launch, and continuous improvement of digital solutions.
- Build partnerships, negotiate terms, and ensure vendors meet expectations and legal standards.
- Partner with internal and external teams to ensure alignment and adoption of digital products.
- Develop, motivate, and mentor a cross-functional team of product owners.
- Lead user research and leverage health industry trends and emerging technologies.
- Use data analytics to monitor performance and derive actionable insights.
- Provide clear reporting on product progress and outcomes to key stakeholders.
- Work with stakeholders to understand strategies and lead the development of digital roadmaps.
- Stay updated with health industry and technology innovations.
- Reporting: Implement and deliver regular reporting on product development progress and performance metrics.
- Support demand management and technical project management to ensure successful delivery of digital products and enhancements.
What we’re looking for:
- Extensive experience in product management and business analysis in agile environments, ideally in healthcare or charity sectors.
- Strong collaboration skills to foster cross-functional teamwork and a culture of test-and-learn innovation.
- Excellent communication and presentation skills, able to engage stakeholders at all levels and translate complex problems into digital/data solutions.
- User-centric mindset with the ability to balance diverse stakeholder needs (e.g., clients, clinicians, operations).
- Proven leadership of cross-functional teams, with hands-on capability when needed.
- Experienced line manager with a focus on coaching, performance management, and team development.
- Strategic and analytical thinker with a passion for innovation and problem solving.
- Skilled in vendor and partner management and experienced in driving digital/product frameworks and continuous improvement.
- Strong prioritisation skills across diverse workstreams, with financial acumen and stakeholder management.
- Proven ability to measure and improve product performance (e.g., SLA, usage, scalability).
- Deep understanding of agile product lifecycle and technical concepts, able to communicate effectively with non-technical audiences.
- Knowledgeable in current/emerging digital tech, particularly AI, and how it supports strategic goals.
- Willingness to work flexibly, including occasional weekends and national travel.
Registered Charity
501 - 1000
We have been providing NHS-funded and private abortion and vasectomy care through our network of local clinics across England for over 40 years.
The client requests no contact from agencies or media sales.
Thank you!
IPSEA is the leading charity in the field of special educational needs and disability (SEND) law in England, and we provide free and independent legal advice and support to families of children and young people with SEND. We also provide training on the SEND legal framework, and we influence policy at both a local and national level.
We are looking for an experienced and motivated Trusts and Philanthropy Officer to join our small, ambitious fundraising team. IPSEA has a proven track record of successfully securing grants, and this is a new role designed to help strengthen and grow IPSEA’s income from charitable Trusts and Foundations. You will be responsible for researching new funding opportunities, preparing and submitting tailored applications and reports, and managing relationships with existing funders through thoughtful and timely stewardship. You will also support the early development of strategies in major gifts and wider philanthropy.
This role is an opportunity to play a key role in our future fundraising strategy and help secure long-term financial sustainability for our services.
You will work remotely, with occasional travel required for essential meetings approximately 4-5 times per year.
If you share our commitment to protecting, promoting and upholding the rights of children and young people with SEND and would like to use your fundraising skills at IPSEA, we would love to hear from you.
To apply
- Download our ‘Trusts and Philanthropy Officer Recruitment Pack’
- Visit our website to download an application form
- Submit your completed application form via our website
Please note that we do not accept CVs as applications.
Closing date for applications: 9am on Monday 12 May 2025
First-round interviews: 21 or 22 May in central Birmingham
The client requests no contact from agencies or media sales.
Thank you!
Research Associate - National Youth Agency
Contract: 12-month Fixed Term Contract (with potential to extend)
Hours: Full-time - 37 hours per week
Salary: £30,000 – £35,000 per annum, dependent on experience
Remote: This role is 100% homebased with occasional travel for staff residentials and other events.
What we do
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
About the Role
This is an exciting opportunity to join our Knowledge Team, working alongside two existing Research Associates and a Data Analyst.
You will be integral in delivering research, data, and insights that support organisational development and programme delivery across NYA.
We are looking for an experienced mixed-methods researcher with a strong understanding of social research and evaluation approaches. Ideally, you will have experience working in or alongside the youth sector and be confident using both qualitative and quantitative methods.
You’ll need to be flexible, proactive, and a strong communicator, able to explain complex ideas to varied audiences.
This role is ideal for someone looking to make a tangible difference through evidence-led approaches that shape policy, practice, and impact in youth work.
Key responsibilities for this role will include:
- Designing and delivering research projects using a range of methods including surveys, interviews, and focus groups.
- Supporting the development of the NYA research and data hub, including external research collation and data visualisation.
- Leading on evaluations to meet funder requirements and contribute to NYA’s growing evidence base.
- Analysing data from NYA programmes to support impact measurement.
- Promoting evidence-based practice across NYA and the wider youth sector.
- Communicating findings clearly through reports, briefings, and presentations.
- Managing research projects and collaborating with internal and external partners to deliver on time and to quality.
- Responding to internal and external research enquiries.
The ideal candidate will have experience in social research, familiarity with various research methodologies, and the ability to communicate complex findings to diverse audiences.
Please refer to our Candidate Pack for more information on the role and the requirements.
Why Work for NYA?
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
How to Apply:
Please download our applicant pack to find out more about the role and requirements
To apply, please submit the following via our online application platform by 11:59pm on Monday 12th May 2025:
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the
About You section.
We will request data for our EEDI monitoring purposes, providing this is optional.
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
The National Youth Agency is an equal opportunities employer.
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
Youth Work changes lives
Which is why we’re committed to ensuring that as many young people as possible get to benefit from it. As the national body for youth work in England, the National Youth Agency (NYA) exists to champion its transformative power. We believe all young people should have the opportunity to benefit from the life-changing impact of extraordinary youth workers and trained volunteers.
We help to grow youth work provision in ways that keep it effective, relevant, safe and engaging, to help millions of young people reach their potential and thrive. We do this by providing guidance, support, advice, training and staff development opportunities for youth workers and youth work organisations. At the heart of everything we do are young people themselves. We work hard to ensure their voices are integrated into all our work, to develop provision that truly meets their needs.
REF-221126
