Direct marketing manager legacy jobs

About The Role

This is a pivotal leadership role sitting at the heart of one of the most important long-term income streams in the organisation. As Senior Legacy Marketing Manager, you will shape how thousands of supporters connect with us in a meaningful way, turning interest and intent into enduring legacy commitments. This is not just about communications, it’s about building trust, relevance and emotional connection at scale, ensuring every touchpoint reflects the values, purpose and ambition of the organisation.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You will lead a high-performing Legacy Marketing team to design and deliver intelligent, insight led supporter journeys that feel personal even at scale. Working closely with colleagues across Legacy Administration, Planning, Acquisition, Brand and wider Fundraising, you will bring coherence to how we engage legacy audiences, ensuring our messaging, experiences and channels work together to maximise impact. This is a role for someone who can see the bigger picture but is equally confident getting into the detail of campaign performance, audience insight and creative execution to continually refine and improve results.

Just as importantly, you will be a confident and collaborative leader who knows how to bring people with them. You will set clear direction, coach and develop your team, and create an environment where ideas, challenge and innovation are encouraged. With responsibility for shaping strategy, influencing senior stakeholders and helping to future proof legacy growth, this role offers the opportunity to make a genuine and lasting difference, both to the organisation’s income and to the experience of every supporter who chooses to leave a legacy.

Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee benefits include -

- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Vacancy Information Pack attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.

Fundraising Manager

28hrs/4 days a week - £39,000 pa pro rata (£48,750 full-time equivalent)

Reporting to: Head of Fundraising and Communications

Location: Wimbledon London SW19 with occasional UK travel. The office is just a few minutes’ walk from Wimbledon mainline and underground stations.  (Hybrid option up to 2 day p/w working from home). 

 

The Royal Medical Benevolent Fund has been helping doctors, medical students and their families through hardship for almost 190 years. We are looking for an experienced relationship fundraiser to take ownership of our growing mid-value donor programme and help shape the future of supporter engagement at the charity.

This is an opportunity to build meaningful relationships with committed supporters, develop innovative stewardship strategies and contribute to a fundraising programme that has a direct and lasting impact on the lives of doctors within the medical profession.

Joining a friendly and collaborative team, you'll enjoy a high degree of autonomy, excellent benefits including a 15% employer pension contribution, flexible working arrangements and genuine opportunities for professional development.

About the role

We are looking for an experienced senior fundraiser to join our small and friendly fundraising and communications team. The Fundraising Manager is primarily responsible for developing, managing and growing the charity's mid-value donor programme. The role will steward and upgrade a defined portfolio of supporters, delivering excellent supporter experiences that increase donor retention, engagement and income. In addition, the post holder will support on individual giving, legacy fundraising and developing and stewarding a small portfolio of corporate partnerships.

Join a well-established, financially secure charity where people genuinely enjoy working together to make a difference. We pride ourselves on our friendly, collaborative culture, where everyone's contribution is valued and supported. As an organisation, we are committed to helping our employees develop and grow.

About RMBF

The Royal Medical Benevolent Fund (RMBF) supports doctors, medical students, and their families, providing vital financial, practical, and emotional support when illness, disability, bereavement, or other life-changing circumstances create hardship. The RMBF helps hundreds of doctors each year, ensuring that those who have dedicated their lives to caring for others have somewhere to turn when they need help most.

For fundraisers, the RMBF is a fantastic cause to work for. We deliver tangible, life-changing assistance that enables beneficiaries to regain stability and, in many cases, return to medicine. We have a long history, a strong reputation, and deep roots within the medical community. We also have a loyal and engaged supporter base, with the majority of our donors coming from the profession.

Key Responsibilities

• Manage and develop a portfolio of mid-value supporters, delivering tailored stewardship, personalised communications, meetings, events and digital engagement that demonstrate impact, strengthen relationships and enhance the supporter experience.
• Design and implement segmented donor journeys and cultivation strategies that move supporters from mass fundraising communications to more personalised engagement, identifying opportunities to increase giving through appeals and special funding opportunities.
• Use donor insight, data analysis and supporter behaviour to monitor engagement and retention, reducing attrition, increasing lifetime value, and identifying supporters with the potential to upgrade their giving and progress towards major donor status.
• Develop, manage, and grow a small portfolio of corporate supporters, identifying and securing new fundraising opportunities including sponsorship, employee fundraising, and cause-related marketing initiatives.
• Manage the legacy giving programme, overseeing legacy administration and delivering targeted marketing and stewardship activities to raise awareness, generate enquiries and encourage supporters to leave a gift in their Will.
• Ensure all fundraising activity complies with relevant legislation, data protection requirements, fundraising regulations and organisational policies.
• Maintain accurate supporter records and activity tracking within the CRM system.

Personal Specification

• A proven track record in fundraising
• Ability to think strategically to identify potential donors, prioritise efforts and develop effective fundraising strategies. This includes analysing data, assessing donor potential and adapting approaches based on feedback and results.
• Excellent interpersonal skills with the ability to build and maintain donor relationships and understand donor motivations and interests. 
• Excellent written skills with an ability to craft compelling and personalised proposals, with a meticulous attention to detail.
• Confident and comfortable making telephone calls and meeting donors in person as a key part of relationship building and stewardship.
• Strong collaborative skills as a team player, whilst also able to work autonomously initiating and driving tasks as a self-starter.
• Experience using CRM systems and supporter data to drive fundraising performance.
• An understanding of the challenges facing doctors and medical students, including mental health and workplace pressures would be desirable.

Additional Information

• Occasional UK travel maybe required for donor meetings, events and conferences.
• Occasional evening or weekend work may be required (time off in lieu provided)

Package

• The remuneration package includes:
• Generous pension scheme with 15% employer contributions and 5% employee contributions with salary sacrifice option
• Death in service benefit
• Flexible working arrangements
• 25 days paid holiday in first year, increasing in stages to 30.5 days after four years’ service, plus an additional 3 days paid leave between Christmas and New Year
• Employee assistance programme
• Dental insurance

Application Instructions

To apply, please submit your CV and a cover letter. The cover letter should clearly demonstrate your relevant experience and explain how you meet the personal specification outlined in the job description. Applications that do not include both documents may not be considered.

Interview Process

Shortlisted candidates will be invited to a first-round online interview, scheduled for Wednesday 8th July.  Successful candidates will progress to an in-person second-stage interview.

This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.

Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.

This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.

About the Job

Job Title: 

Individual Giving Manager

Reports to:

Joint Head of Operations

Hours:

Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered

Salary Band:

£35-40K

Main Responsibilities:

The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.

The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.

• Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
• Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams. 
• Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels. 
• Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value. 
• Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving. 
• Manage and grow the BHWT Lottery. 
• Develop legacy marketing and in memory fundraising initiatives. 
• Build and steward relationships with major donors, pledged legators and high-value supporters. 
• Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness. 
• Monitor fundraising KPIs and provide regular performance reporting and recommendations.
• Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns. 
• Identify and test new fundraising products and supporter engagement opportunities. 
• Provide line management, coaching and support to fundraising team members. 
• Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.

About You

To apply for this role, you must have:

• Proven experience managing individual giving programmes and delivering income growth. 
• Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising. 
• Experience of supporter acquisition, retention and stewardship. 
• Experience delivering successful fundraising campaigns across multiple channels. 
• Strong relationship-building and stakeholder management skills. 
• Experience using CRM systems such as Salesforce and supporter segmentation. 
• Excellent communication, organisational and analytical skills. 
• Ability to combine strategic thinking with hands-on fundraising delivery. 
• Strong IT skills including Microsoft 365. 
• Strong empathy for animal welfare and the work of the charity.

Desirable skills:

• Experience of managing staff. 
• Experience working within the charity sector. 
• Knowledge of donor stewardship and engagement best practice. 
• Experience of project management or content creation tools.

Contract Type: Maternity Cover 12 months

Location: London (Flexible working with a minimum of 2 days in the office)

Interviews: Monday 13th July 2026

Help Grow our Individual Giving Programme to Support Young People

 

Every day at The King's Trust, we help young people build the confidence and skills they need to succeed. Behind every life-changing opportunity is a supporter who believes in their potential.

We're looking for an experienced and creative fundraiser to help grow and run the daily management of our Individual Giving programme, inspiring more people to support our work and become loyal, long-term champions of young people across the UK. The Individual Giving Manager is a maternity cover role for one year, starting September 2026.

You'll lead the development and delivery of engaging fundraising appeals across digital and offline channels, creating exceptional supporter experiences that encourage one-off donors to become regular givers. Working closely with colleagues across Fundraising and Brand and Marketing, you'll use data insight, creativity and organisational skills to build meaningful supporter journeys and maximise engagement.

You'll manage campaigns from concept through to evaluation, monitor performance against targets and budgets, and ensure all activity meets fundraising and compliance standards. You'll also support the development of our Individual Giving and Legacies Executive and contribute to a collaborative, inclusive team culture.

What you'll bring

• Experience of delivering successful individual giving or direct marketing appeals.
• Strong project management skills, with the ability to manage multiple priorities and stakeholders.
• Confidence using data and insight to drive performance and improve supporter engagement.
• Excellent written and verbal communication skills, with a flair for inspiring action.
• Knowledge of fundraising compliance and supporter stewardship and journeys best practice.
• A passion for helping young people and communicating the impact of our work.

If you're excited by the opportunity to combine creativity, data and purpose to grow supporter engagement and income, we'd love to hear from you.

Join us and help more young people build brighter futures.

What happens next?  

Please submit a CV, and Cover Letter that includes your experience, transferrable skills and motivation to work for The King's Trust! The Team will be in touch about the next steps shortly after the closing date. 

Why do we need Individual Giving Managers? 

Last year, we helped more than 40,000 Young People, with three in four young people on our programmes moving into a positive outcome in work, education or training. The young people we help face a range of challenges, such as unemployment, mental health issues or some who have been in trouble with the law. We believe all young people should have the chance to succeed, and that young people are the key to a positive and prosperous future for all of us. We want to continue having a positive impact on young people’s lives and we couldn’t do this without the important work of Individual Giving Managers! 

Perks for working at The Trust! 

• Great holiday package! 30 days annual leave entitlement, plus bank holidays. Office closure on the days between Christmas and New Year 
• Flexible working! Where operationally possible, our roles require a combination of office days and working from home (please speak to the hiring manager about this particular role)
• You can volunteer for and/or attend events – The King's Trust Awards, Pride, active events etc. 
• In-house learning platform! Develop your skills for your career and your role 
• Benefits platform! Everything from health and financial well-being support to discounts on your favourite restaurants, shops and cinemas. 
• Personal development opportunities through our Networks – KT CAN (Cultural Awareness Network), KT GEN (Gender Equality Network), KT DAWN (Disability & Wellbeing Network), and PULSE (LGBTQIA+ Network). 
• Fantastic Family leave! Receive 13 weeks of full pay and 13 weeks of half pay for maternity and adoption leave. Receive 8 weeks of full pay for paternity leave. 
• Interest-free season ticket loans 
• The Trust will contribute 5% of your salary to the Trust Pension Scheme 
• Generous life assurance cover (4 x annual salary) 

Role Overview:
The Talent Set is delighted to partner with a well-established health charity on an exciting Senior Legacy Marketing Manager role. This position offers the opportunity to lead impactful legacy and in-memory marketing strategies that drive long-term income and supporter engagement.

Key Responsibilities:

• Develop and deliver strategic plans for gifts in Wills and in-memory fundraising, aligning with organisational income targets.
• Lead and motivate a diverse team including two direct line reports, fostering a high-performance and collaborative environment.
• Oversee multichannel campaigns, including innovative initiatives like a new TV campaign, ensuring timely delivery within budget and brand guidelines.
• Manage relationships with external agencies and internal stakeholders to optimise campaign success and supporter experience.
• Drive stewardship initiatives to strengthen supporter relationships and maximise long-term value.
• Lead budget planning, forecasting, and resource allocation, enhancing team capabilities in financial management.
• Contribute to operational planning and implement the organisation’s new in-memory strategy, ensuring cross-team alignment.

Person Specification:

• Proven experience managing gifts in Wills or in-memory fundraising teams within a charity or similar environment.
• Strong knowledge of the fundraising landscape, with the ability to develop innovative and effective marketing strategies.
• Excellent communication, organisation, and stakeholder management skills.
• Skilled in project and budget management, with a track record of achieving financial targets.
• Experienced in CRM systems, preferably Salesforce, for supporter segmentation and data analysis.
• Effective people manager who motivates teams and develops talent.
• Ability to manage multiple priorities with attention to detail and tactful diplomacy.

What’s on Offer:

• Salary: £48,000 to £53,000
• Location: Hybrid – Cambridge
• Contract: Initial 9 months

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity:
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

Salary: £38,000 - £40,556
Contract: Permanent
Location: Home-based with regular travel, (including to Bristol office)
Closing date: ASAP
Benefits: Flexible working, generous annual leave, pension scheme, discounted phone contract, other staff discounts and opportunities for professional development
We’re pleased to be recruiting for an Individual Giving and Legacy Manager for this wonderful disability charity. This is a pivotal role within a growing fundraising team, offering the opportunity to lead and shape high-value income streams that generate between £700k–£1.2m annually.
As Individual Giving and Legacy Manager, you will take strategic ownership of multi-channel fundraising programmes across Individual Giving, Legacy and In Memory. You’ll lead end-to-end campaign development—spanning direct mail, digital, telemarketing, lotteries and press—ensuring activity is insight-led, innovative and delivers strong return on investment.
You’ll champion data-led decision making, using performance insights to continuously optimise campaigns and develop new products and income opportunities. This is an exciting opportunity for an experienced fundraiser who is both strategic and hands-on, and who is passionate about delivering exceptional supporter experiences alongside sustainable income growth.
To be successful in this role, you will need:

• Proven experience in Individual Giving, Legacy or direct marketing fundraising, with a track record of delivering income growth
• Strong experience of planning and delivering multi-channel campaigns across acquisition and retention
• Excellent analytical skills, with experience using data, KPIs and CRM systems to drive performance and optimise campaigns

If you would like to discuss this role with us, please contact us and quote the reference 3004AJ.
Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
If enough applications are received the charity reserve the right to end the application period sooner.
 

Manage all new donor streams for the Trust, including mail, email, regular giving, mid-value supporters, and legacy prospects, while delivering multi-channel campaigns and creating strong welcome journeys. Convert one-off donors into regular givers, ensure smooth transition to long-term stewardship, and develop strategies to grow legacy and in-memory giving.

MAIN DUTIES AND RESPONSIBILITIES

 This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s strategy across regular giving, one of donors, mid value and legacy pledgers to acquire and steward new donors. Working with the other Individual Giving Manager and in consultation with the Head of Fundraising and Communications.

2. Prepare and monitor the annual income and expenditure budget with support from the Head of Fundraising.

3. Responsible for delivering existing integrated campaigns spanning direct-mail, partially addressed mail, inserts, telephone acquisition and digital channels against the agreed schedules, targets and budgets.

4. Work closely with the Database Manager (and relevant agencies) on criteria for data selections, data extractions and supply.

5. Measure attrition in key acquisition groups as well as other key metrics on an ongoing basis and develop strategies to reactivate and mitigate against donor attrition.

6. Work with a creative agency on campaigns across all Individual Giving streams, testing and adapting regularly to optimise results.

7. Work with the other Individual Giving Manager focused on retention, Database Manager and the appointed fulfilment house to ensure that supporters are managed to the highest level of donor care standards and GDPR guidelines. 

8. Continue to develop the regular giving acquisition proposition to grow each segment of supporters and negate attrition.

9. Maximise Gift Aid income from the acquisition appeals.

10. Working with Legacy Administration team lead on legacy marketing.

11. Remain current on developments to GDPR, especially to consent and ensure all campaigns comply with those guidelines.

12. As appropriate, to support and participate in any fundraising event organised by the Trust.

13.  Undertake other tasks as appropriate as directed by the Head of Fundraising & Communications.

Salary: £42,684 £3,090 Inner London Weighting
Contract: Permanent
Location: London – Hybrid, 2 days per week in office
Closing date:  21^st June
Benefits: 24-28 Days annual leave & option to buy/sell more, up to 5% pension contribution, Employee assistance programme, Life assurance cover, Health cash plan

We are delighted to be supporting Sense in their search for an Individual Giving Manager to join their ambitious Individual Giving & Legacies team. This is a fantastic opportunity to play a pivotal role in growing voluntary income and supporting disabled people with complex needs across the UK.

As Individual Giving Manager, you will lead the development and delivery of supporter acquisition and retention strategies, driving income growth across a diverse range of channels including face-to-face fundraising, direct marketing, digital, DRTV and telemarketing. You’ll take ownership of planning and delivering multi-channel campaigns, ensuring they are insight-driven, innovative and deliver against ambitious income and lifetime value targets.  You will also play a crucial role in testing, learning and evolving the Individual Giving programme and working innovatively to develop new products to maximise supporter engagement and long-term value.

To be successful as the Individual Giving Manager, you will need:

• Demonstrable experience delivering successful Individual Giving campaigns, with strong knowledge of multi-channel direct marketing techniques
• A proven track record of income generation, supporter acquisition and retention, and delivering against financial targets and budgets
• Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance

If you would like to discuss this role further, please get in touch and quote reference 2985JP.

Ashby Jenkins Recruitment are a specialist charity recruitment agency. We use our extensive sector knowledge and experience to match candidates to the most suitable charity roles. We are passionate about improving equality across the sector, and you can read more about our commitment to diversity on our website.

We take a relationship-led approach to recruitment in the charity sector and partner with you throughout your job search.

If sufficient applications are received, the charity reserves the right to close this role early.

Individual giving manager

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.

This is a varied and hands-on role where you will lead multi-channel campaigns, driving supporter growth, income and lifetime value.

The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.

Key Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

About You

We’re looking for a confident and data-driven fundraiser with strong experience in individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.

You will bring:

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills, including segmentation, targeting and campaign optimisation.
• Experience managing agencies and external partners.
• Excellent communication and stakeholder management skills.
• Experience leading or mentoring team members.
• Experience with prize-led fundraising would be beneficial but is not essential.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. 

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.

Individual giving manager

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.

This is a varied and hands-on role where you will lead multi-channel campaigns with a focus on new product development and supporter journeys, driving supporter growth, income and lifetime value.

The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme and the growth of digital fundraising activity, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.

Key Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

About You

We’re looking for a confident and data-driven fundraiser with strong experience in multi-channel individual giving and direct marketing. You’ll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.

You will bring:

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills, including segmentation, targeting and campaign optimisation.
• Experience managing agencies and external partners.
• Excellent communication and stakeholder management skills.
• Experience leading or mentoring team members.
• Experience with prize-led fundraising would be beneficial but is not essential.

About Sense

Sense is a leading disability charity, here to break down barriers alongside disabled people with complex needs. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Together, we drive change, building a future where everyone has the power, choice and control to live the lives we choose.

We’re proud to be a Disability confident leader and a charity where people can grow their skills and careers in a supportive, flexible environment.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview, in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential.

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.

We are working with an inspiring social welfare charity to recruit an IG Manager, they are looking for someone with strong, multi-channel, individual giving experience, you will bring structure around what is currently underway but also expand the current channels and proactively capitalise on the potential in this space.

This is a hybrid role with one day a week in the London office.

The Charity
A passionate social welfare charity, dedicated to bringing practical and emotional support, while providing friendship to those who find themselves lonely and isolated in a foreign part of the world.

You will be joining an incredible organisation, with a friendly and inclusive working culture, offering fantastic benefits.

The Role
Develop and execute an ambitious and sustainable Individual Giving strategy
Develop the existing digital donor acquisition strategy, develop and implement a legacy marketing strategy
Lead the end-to-end delivery of diverse targeted individual fundraising campaigns across a range of mediums, including digital, direct marketing, events and face-to-face channels
Build programmes of targeted communications to both existing donors and potential new donors

The Candidate
Track record of experience in individual giving, direct marketing, or a related fundraising role within a nonprofit or charity setting
Experience of devising and implemenintg a successful Individual Giving strategy
Track record of success in managing multi-channel fundraising campaigns and meeting ambitious income targets
Excellent communication skills, both written and verbal, with the ability to craft and deliver inspiring and compelling fundraising copy
Persuasive and impactful communication style, with the ability to inspire, support and cultivate relationships

IMPORTANT NOTE
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Assistant Head of Fundraising (Public Fundraising)

Salary £57,574.79 per annum

LocationLondon/Hybrid

Weekly Hours35

The Vacancy

Job Title: Assistant Head of Fundraising (Public Fundraising)

Location: London/Hybrid

Salary: £57,574.79 per annum

Weekly Hours: 35

Reference: YMC1212513

An exciting moment to join us

YMCA England & Wales is entering one of the most exciting chapters in its fundraising history, launching our ambition to create 10,000 new homes for young people. Working alongside local YMCAs, we will support the development of new accommodation across the federation, helping young people move towards independence.

This role sits at the heart of that ambition.

You will lead the fundraising behind two critical components of the 10,000 Homes programme:
• Securing income from the public to build and sustain a central Centre of Expertise (mobilisation team), supporting local YMCAs to develop and deliver housing projects.
• Raising capital from individual supporters, mid-level donors and major donors to grow a replenishing national fund that provides upfront investment to unlock housing developments across the federation.

At the centre of this is the 10,000 Homes Fund: a bold, housing-focused proposition that offers the public a clear and tangible way to support young people into safe, stable accommodation. You will be responsible for growing this proposition, ensuring it resonates strongly with supporters and inspires giving at all levels.

You will lead an integrated public fundraising approach, bringing together individual giving, mid-level and major donors into one compelling, housing-led narrative. A key part of the role will be translating a complex, federated model into a simple, emotional and compelling case for support that connects with people’s motivations to give.

We’ve established strong early foundations and are now ready to scale. This role offers the opportunity to take a high-potential public fundraising proposition to the next level -expanding its reach, deepening supporter engagement, and unlocking significant new income.

We are looking for someone who is creative, data-driven and passionate about engaging the public to drive meaningful change for young people. We’re looking for someone comfortable working in a federated environment, with the ability to simplify complex ideas into compelling messages for the public.

The role

As Assistant Head of Fundraising (Public Fundraising), you will lead and inspire a team of talented fundraisers, deputising for the Head of Fundraising and taking ownership of our most ambitious programmes:

The 10,000 Homes Fund driving forward our flagship proposition across individual giving, cash appeals and mid-level audiences.

Major Donors shaping the strategy for high-net-worth relationships, new giving circles and development boards.

RoomSponsor, YMCA’s flagship regular giving product, now in its third year of an ambitious growth strategy. You will oversee a unique partnership model across 45 local YMCAs, support the income distribution process, and see first-hand the impact of your work through a programme that directly supports young people with safe accommodation.

Legacies working with the Senior Fundraising Manager and Head of Fundraising to define and grow what is set to become a landmark legacy programme.

This is a hands-on leadership role: you will set direction, manage budgets, develop your team, while also being prepared to step into delivery when it matters most. You will balance strategic oversight with practical execution, ensuring programmes are both ambitious and deliverable.

About you

You are an experienced public fundraising professional with a strong track record in individual giving or direct marketing, alongside a well-developed understanding of major donor fundraising. You know how to bring different disciplines together behind a single proposition and deliver results.

You are an effective and confident leader, able to build, motivate and develop high-performing teams. You create clarity, set high standards, and support others to do their best work, stepping in when needed and leading from the front.

You are at your best when driving a clear proposition forward. You are excited by the opportunity to take a compelling idea and translate it into something that engages the public, inspires generosity and delivers sustainable income.

You are energised by a challenge, comfortable with complexity and working in a federated environment, where success depends on strong relationships and shared ownership. You are skilled at working with partners, whether agencies, internal stakeholders or local YMCAs, and know how to align people around a common goal.

You combine strategic thinking with operational delivery. You are data-driven, using insight and performance to shape your decisions, and confident working with (and occasionally building) financial models to plan, test and scale activity. You bring both creativity and discipline, generating new ideas while ensuring they are grounded, deliverable and effective.

Above all, you are a strong communicator and influencer. You can simplify complex ideas into clear, compelling messages, build confidence with colleagues and stakeholders, and position fundraising as a critical enabler of impact.

Why join us now

YMCA is the oldest and largest youth charity in the world, serving communities across England and Wales every day. The fundraising team is geared up for success, the strategy is set, the proposition is proven, and the results are already coming in. What we need now is a leader ready to take this momentum to the next level.

YMCA England & Wales is committed to equality and valuing diversity. We welcome applications from all backgrounds.

Our recruitment process is anonymised and candidates' names are hidden. Safer recruitment is important to us and the successful applicant will be asked to provide two references. They will also be required to complete a safeguarding self-declaration, safeguarding training and undertake a DBS check.

In this role, you’ll be working on the In Memory programme within Individual Giving (IG) to inspire people to donate and engage them in a meaningful way, that reflects their unique motivation for supporting the charity. As part of the team, you’ll be innovative in a changing fundraising and cultural landscape, to achieve ambitious annual income targets.

You'll assist with and when required, project manage areas of the In Memory supporter journeys to drive acquisition and retention, ensuring supporters have the best possible experience.

What you’ll do

• Assist with and, when required, project manage direct marketing campaigns, both online and offline. 

• Support the Senior IG Officer in creating and delivering successful supporter journeys.

• Manage relationships with creative, print and response handling agencies working on campaigns.

• Support the Senior Individual Giving Officers in achieving strategic objectives, monitoring income and expenditure and using database analysis to inform and improve the individual giving programme (with a focus on the In Mem programme).

• Integrate the direct marketing programme into Fundraising and Experience Directorate activities and support the overall Parkinson’s UK strategic plan.

• Manage the administrative tasks for the Individual Giving team, such as processing invoices, ordering stock and updating key documents and materials both online and offline.

What you’ll bring

• Proven experience of successfully scheduling and managing campaigns to deliver results against agreed objectives and targets. 

• Excellent copy-writing, creative and proofreading skills for both online and offline materials. 

• Experience of operating in a modern digital workplace, including using digital tools, platforms and techniques to work collaboratively and productively. 

• Ability to review and evaluate data and campaign results and pull out key trends to inform future work. 

• Logical thought processes and attention to detail. 

This is an exciting time for Parkinson’s UK and we would love you to join us!

Please apply by sending us your CV, together with a detailed supporting statement which will fully demonstrate how you meet all the criteria of the role, as stated in the "What you'll bring" section of the job description.

Please be aware; This role is hybrid, and your in person working depends on your team agreement, requirements of the role and led by activity based principles. 

The in person/office attendance expectation for this role will be a minimum on average 2 days per month.

Interviews will be held online via Google Meet on the 1 and 2 July 2026.

Anyone can get Parkinson’s. It’s vital that the people who work for Parkinson’s UK are representative of our diverse community. We actively encourage people from all sections of the community to apply, regardless of race, ethnicity, gender identity, age, disability, sexual orientation, or religion.