Direct marketing manager legacy jobs

We’re looking for a passionate, insight-driven leader to join Willen Hospice as our Head of Fundraising Development — a pivotal role at the heart of our future growth.

Working in close partnership with the Associate Director and an established Fundraising team, you will help drive the next phase of income growth, shaping innovative approaches and unlocking new opportunities across key supporter audiences.

This is a high-impact role with direct accountability for growing our Individual Giving, Legacy, and In-Memory income streams, with a collective target of £2.5 million in 2026/27.

If you’re excited by the opportunity to optimise existing programmes, unlock new opportunities, and drive the transformational growth needed to establish Willen as a market leader in the sector — we’d love to hear from you.

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.

Manage all new donor streams for the Trust, including mail, email, regular giving, mid-value supporters, and legacy prospects, while delivering multi-channel campaigns and creating strong welcome journeys. Convert one-off donors into regular givers, ensure smooth transition to long-term stewardship, and develop strategies to grow legacy and in-memory giving.

MAIN DUTIES AND RESPONSIBILITIES

 This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s strategy across regular giving, one of donors, mid value and legacy pledgers to acquire and steward new donors. Working with the other Individual Giving Manager and in consultation with the Head of Fundraising and Communications.

2. Prepare and monitor the annual income and expenditure budget with support from the Head of Fundraising.

3. Responsible for delivering existing integrated campaigns spanning direct-mail, partially addressed mail, inserts, telephone acquisition and digital channels against the agreed schedules, targets and budgets.

4. Work closely with the Database Manager (and relevant agencies) on criteria for data selections, data extractions and supply.

5. Measure attrition in key acquisition groups as well as other key metrics on an ongoing basis and develop strategies to reactivate and mitigate against donor attrition.

6. Work with a creative agency on campaigns across all Individual Giving streams, testing and adapting regularly to optimise results.

7. Work with the other Individual Giving Manager focused on retention, Database Manager and the appointed fulfilment house to ensure that supporters are managed to the highest level of donor care standards and GDPR guidelines. 

8. Continue to develop the regular giving acquisition proposition to grow each segment of supporters and negate attrition.

9. Maximise Gift Aid income from the acquisition appeals.

10. Working with Legacy Administration team lead on legacy marketing.

11. Remain current on developments to GDPR, especially to consent and ensure all campaigns comply with those guidelines.

12. As appropriate, to support and participate in any fundraising event organised by the Trust.

13.  Undertake other tasks as appropriate as directed by the Head of Fundraising & Communications.

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

Fundraising Manager

28hrs/4 days a week - £39,000 pa pro rata (£48,750 full-time equivalent)

Reporting to: Head of Fundraising and Communications

Location: Wimbledon London SW19 with occasional UK travel. The office is just a few minutes’ walk from Wimbledon mainline and underground stations.  (Hybrid option up to 2 day p/w working from home). 

The Royal Medical Benevolent Fund has been helping doctors, medical students and their families through hardship for almost 190 years. We are looking for an experienced relationship fundraiser to take ownership of our growing mid-value donor programme and help shape the future of supporter engagement at the charity.

This is an opportunity to build meaningful relationships with committed supporters, develop innovative stewardship strategies and contribute to a fundraising programme that has a direct and lasting impact on the lives of doctors within the medical profession.

Joining a friendly and collaborative team, you'll enjoy a high degree of autonomy, excellent benefits including a 15% employer pension contribution, flexible working arrangements and genuine opportunities for professional development.

About the role

We are looking for an experienced senior fundraiser to join our small and friendly fundraising and communications team. The Fundraising Manager is primarily responsible for developing, managing and growing the charity's mid-value donor programme. The role will steward and upgrade a defined portfolio of supporters, delivering excellent supporter experiences that increase donor retention, engagement and income. In addition, the post holder will support on individual giving, legacy fundraising and developing and stewarding a small portfolio of corporate partnerships.

Join a well-established, financially secure charity where people genuinely enjoy working together to make a difference. We pride ourselves on our friendly, collaborative culture, where everyone's contribution is valued and supported. As an organisation, we are committed to helping our employees develop and grow.

About RMBF

The Royal Medical Benevolent Fund (RMBF) supports doctors, medical students, and their families, providing vital financial, practical, and emotional support when illness, disability, bereavement, or other life-changing circumstances create hardship. The RMBF helps hundreds of doctors each year, ensuring that those who have dedicated their lives to caring for others have somewhere to turn when they need help most.

For fundraisers, the RMBF is a fantastic cause to work for. We deliver tangible, life-changing assistance that enables beneficiaries to regain stability and, in many cases, return to medicine. We have a long history, a strong reputation, and deep roots within the medical community. We also have a loyal and engaged supporter base, with the majority of our donors coming from the profession.

Key Responsibilities

• Manage and develop a portfolio of mid-value supporters, delivering tailored stewardship, personalised communications, meetings, events and digital engagement that demonstrate impact, strengthen relationships and enhance the supporter experience.
• Design and implement segmented donor journeys and cultivation strategies that move supporters from mass fundraising communications to more personalised engagement, identifying opportunities to increase giving through appeals and special funding opportunities.
• Use donor insight, data analysis and supporter behaviour to monitor engagement and retention, reducing attrition, increasing lifetime value, and identifying supporters with the potential to upgrade their giving and progress towards major donor status.
• Develop, manage, and grow a small portfolio of corporate supporters, identifying and securing new fundraising opportunities including sponsorship, employee fundraising, and cause-related marketing initiatives.
• Manage the legacy giving programme, overseeing legacy administration and delivering targeted marketing and stewardship activities to raise awareness, generate enquiries and encourage supporters to leave a gift in their Will.
• Ensure all fundraising activity complies with relevant legislation, data protection requirements, fundraising regulations and organisational policies.
• Maintain accurate supporter records and activity tracking within the CRM system.

Personal Specification

• A proven track record in fundraising
• Ability to think strategically to identify potential donors, prioritise efforts and develop effective fundraising strategies. This includes analysing data, assessing donor potential and adapting approaches based on feedback and results.
• Excellent interpersonal skills with the ability to build and maintain donor relationships and understand donor motivations and interests. 
• Excellent written skills with an ability to craft compelling and personalised proposals, with a meticulous attention to detail.
• Confident and comfortable making telephone calls and meeting donors in person as a key part of relationship building and stewardship.
• Strong collaborative skills as a team player, whilst also able to work autonomously initiating and driving tasks as a self-starter.
• Experience using CRM systems and supporter data to drive fundraising performance.
• An understanding of the challenges facing doctors and medical students, including mental health and workplace pressures would be desirable.

Additional Information

• Occasional UK travel maybe required for donor meetings, events and conferences.
• Occasional evening or weekend work may be required (time off in lieu provided)

Package

• The remuneration package includes:
• Generous pension scheme with 15% employer contributions and 5% employee contributions with salary sacrifice option
• Death in service benefit
• Flexible working arrangements
• 25 days paid holiday in first year, increasing in stages to 30.5 days after four years’ service, plus an additional 3 days paid leave between Christmas and New Year
• Employee assistance programme
• Dental insurance

Application Instructions

To apply, please submit your CV and a cover letter. The cover letter should clearly demonstrate your relevant experience and explain how you meet the personal specification outlined in the job description. Applications that do not include both documents may not be considered.

Interview Process

Shortlisted candidates will be invited to a first-round online interview, scheduled for Wednesday 8th July.  Successful candidates will progress to an in-person second-stage interview.

Mercy Ships UK

Location: Stevenage, Hertfordshire (Hybrid Working)
Salary: £40,000 - £45,000 per annum (DOE)
Hours: Full-time or Part-time (minimum 30 hours per week)
Contract: Permanent

About Mercy Ships UK

Mercy Ships is a faith-based international charity bringing safe surgery and healthcare to people living in some of the world's poorest nations. Through our hospital ships, Africa Mercy and Global Mercy, we deliver life-changing surgical care, medical training and healthcare system strengthening across sub-Saharan Africa.

As we continue to grow our supporter community and fundraising impact, we are seeking a passionate and experienced Legacy Manager to lead and develop our legacy giving programme.

The Role

This is an exciting opportunity to shape the future of legacy fundraising at Mercy Ships UK. You will be responsible for developing and delivering our legacy strategy, growing long-term income, stewarding supporters and managing legacy administration with care, professionalism and empathy.

Working closely with colleagues across Supporter Development, Communications and Marketing, you will help inspire supporters to leave a lasting legacy that will transform lives for generations to come.

Key Responsibilities

• Lead the development and delivery of Mercy Ships UK's legacy fundraising strategy.
• Grow legacy income and increase the number of confirmed legacy pledges.
• Manage a portfolio of legacy cases, acting as the key contact for solicitors, executors, beneficiaries and family members.
• Deliver engaging legacy marketing campaigns across online and offline channels.
• Develop meaningful stewardship journeys for legacy supporters and enquirers.
• Provide accurate forecasting, reporting and performance analysis.
• Ensure all legacy administration is managed sensitively, efficiently and in line with best practice.

About You

We are looking for someone who combines strategic thinking with excellent relationship-building skills and a genuine passion for supporter care.

You will ideally have:

• Experience working within the charity or not-for-profit sector.
• Experience managing legacy giving programmes and stewardship activities.
• Knowledge of legacy fundraising principles and best practice.
• Experience developing and delivering fundraising or legacy marketing campaigns.
• Strong project management and organisational skills.
• Excellent communication skills and the ability to manage sensitive conversations with empathy.
• Experience using CRM systems, ideally Salesforce.
• An analytical approach with experience of reporting and forecasting.

Why Join Mercy Ships UK?

In return, we offer:

• 25 days annual leave plus bank holidays, increasing with service.
• Up to 7% employer pension contribution.
• Annual Learning & Development budget of £1,000 (pro rata).
• Hybrid working.
• Free onsite parking.
• Travel and training loans.
• Christmas office shutdown.
• The opportunity to play a key role in an organisation transforming lives through hope and healing.

Our Values

Following the model of Jesus, we seek to:

• Love God
• Love and serve others
• Be people of integrity
• Strive for excellence in all we say and do

Applications will be reviewed on a rolling basis, and we reserve the right to close the vacancy early should we appoint before the advertised closing date.

Help create a legacy of hope, healing and transformation. Join Mercy Ships UK and make a lasting impact on lives around the world. ������

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

The Senior Legacy Officer will lead the delivery and development of St Luke’s legacy fundraising programme, taking ownership of one of the hospice’s most critical income streams. Reporting to the Head of Public Fundraising, the role will focus exclusively on growing legacy income through strategic marketing, supporter engagement and stewardship, pipeline development and internal advocacy. The post holder will be responsible for the day-to-day management and continuous improvement of the legacy programme, using insight and best practice to maximise long-term income while delivering an outstanding supporter experience.

What you’ll be doing:

• Leading and developing St Luke’s legacy fundraising programme
• Planning and delivering multi-channel legacy campaigns
• Managing Free Will Writing initiatives and legacy events
• Building strong relationships with legacy supporters, pledgers and professional partners
• Developing engaging supporter journeys and stewardship communications
• Monitoring pipelines, income forecasts and campaign performance
• Acting as an internal advocate for legacy giving across the organisation
• Ensuring all activity complies with fundraising regulations and GDPR

We’re looking for someone who brings:

• Experience in legacy fundraising, direct marketing or supporter led fundraising
• Excellent relationship building and communication skills
• Strong copywriting and storytelling ability
• Confidence using CRM systems, data and reporting tools
• Strong project management and organisational skills
• Sensitivity and empathy when working with donors and bereaved families
• Knowledge of fundraising regulations and data protection requirements
• A relevant fundraising or marketing qualification is desirable but not essential.

Individual Giving Manager (Acquisition)

The Gurkha Welfare Trust |Salisbury | £40,000-£43,000

If you're a driven individual giving professional looking for a role with real strategic weight, and a cause that will genuinely move you, this is could be the perfect next role for you.

The Gurkha Welfare Trust has supported Gurkha veterans and their families in Nepal for nearly 60 years. Gurkhas have served in the British Army for more than 200 years as soldiers of extraordinary courage and loyalty. When their service ends, we make sure they are not forgotten. We deliver financial aid, medical support, clean water, education and housing through 21 Area Welfare Centres in Nepal and India.

Our UK fundraising team is based in Salisbury, and this is a key role within it.

The opportunity

You will lead the Trust's acquisition programme; growing our donor base across direct mail, digital, telephone and mid-value channels. This is not a delivery-only role. You will shape strategy, manage agency relationships, own the new donor welcome journey, and work closely with the Individual Giving Manager (Stewardship) to ensure every new supporter is set up for a long-term relationship with us.

There is also something this role offers that very few can: the chance to visit Nepal and see, first-hand, the difference your fundraising makes.

What you will be doing

• Developing and implementing acquisition strategy
• Delivering integrated multi-channel campaigns
• Managing the conversion of one-off donors to regular givers
• Developing and owning the new donor welcome journey
• Monitoring campaign performance, collaborating with creative agencies, and continually testing and refining to optimise results
• Managing income and expenditure budgets with support from the Head of Fundraising
• Working with the Legacy Administration team on legacy marketing for new and existing donors
• Ensuring all campaigns comply with GDPR, Gift Aid and data protection requirements

What we're looking for

• A proven track record in individual giving or direct marketing; hitting targets, managing budgets, delivering campaigns
• Experience across omnichannel acquisition: mail, digital, telephone
• Strong analytical instincts; you use data to make decisions, not just report on them
• Good creative judgement and confidence working with external agencies
• Solid knowledge of GDPR and Gift Aid in a fundraising context
• A collaborative, can-do approach and genuine commitment to the cause

What's on offer

• £40,000 - £43,000 depending on experience
• Up to 10% employer pension contribution
• Enhanced maternity and paternity pay
• Trips to Nepal to see the Trust's work first-hand
• Hybrid working from our Salisbury office
• 25 days annual leave plus Bank Holidays, EAP, free parking

Location: Salisbury, Wiltshire (hybrid)

Salary: £40,000 - £43,000 depending on experience

Contract: Permanent

Deadline: Midday, Monday 13 July 2026

Ready to apply?

Formal application is via CV and supporting statement (max 1 page) outlining why you are interested in this role and how you fit the person specification.

In the first instance, please send your CV to Philippa at Charity People - - if your CV matches what we're looking for we'll be in touch with the full candidate pack and lots more details.

Closing: midday on Monday 13 July 2026.

We sometimes close roles ahead of the deadline when we find the right person. Don't sit on it, apply early.

A note on AI: we embrace new ways of working, but your application should be authentically yours. Feel free to use AI to organise your thinking if it helps, but we want to hear your voice, your experience, and what genuinely draws you to this role.

We want you to have every opportunity to demonstrate your skills, ability, and potential. Please inform us if you require any assistance or adjustment to help ensure the application process works for you.

Charity People is a forward thinking, inclusive organisation that actively and deliberately promotes equity, diversity and inclusion. We know organisations thrive when inclusion is at the forefront. We evidence our commitment by matching charity needs with the skills and experience of candidates irrespective of background e.g. age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we believe that greater diversity leads to greater results for the charities we work with.

This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.

Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.

This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.

About the Job

Job Title: 

Individual Giving Manager

Reports to:

Joint Head of Operations

Hours:

Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered

Salary Band:

£35-40K

Main Responsibilities:

The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.

The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.

• Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
• Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams. 
• Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels. 
• Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value. 
• Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving. 
• Manage and grow the BHWT Lottery. 
• Develop legacy marketing and in memory fundraising initiatives. 
• Build and steward relationships with major donors, pledged legators and high-value supporters. 
• Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness. 
• Monitor fundraising KPIs and provide regular performance reporting and recommendations.
• Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns. 
• Identify and test new fundraising products and supporter engagement opportunities. 
• Provide line management, coaching and support to fundraising team members. 
• Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.

About You

To apply for this role, you must have:

• Proven experience managing individual giving programmes and delivering income growth. 
• Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising. 
• Experience of supporter acquisition, retention and stewardship. 
• Experience delivering successful fundraising campaigns across multiple channels. 
• Strong relationship-building and stakeholder management skills. 
• Experience using CRM systems such as Salesforce and supporter segmentation. 
• Excellent communication, organisational and analytical skills. 
• Ability to combine strategic thinking with hands-on fundraising delivery. 
• Strong IT skills including Microsoft 365. 
• Strong empathy for animal welfare and the work of the charity.

Desirable skills:

• Experience of managing staff. 
• Experience working within the charity sector. 
• Knowledge of donor stewardship and engagement best practice. 
• Experience of project management or content creation tools.

We have a fantastic opportunity for an experienced Senior In Memory & Legacy Marketing Executive to join our team on a fixed term contract until February 2027.

You will manage In Memory and Legacy campaigns across a variety of channels, including direct mail, digital and paid social. The role focuses primarily on the management of the In Memory programme, with opportunities to support in the legacy programme delivery. You'll be delivering activity to recruit new supporters, alongside stewardship journeys to ensure appropriate and sensitive onward communication with valued supporters. The role presents a fantastic opportunity to help shape the programmes and adapt processes, particularly for In Memory.

You will support the Legacy Marketing Manager and Senior Legacy Executive in the on-going development of the Legacy and In Memory strategy by providing comprehensive evaluation of campaigns, drawing conclusions, and making recommendations for future activity.

Key responsibilities include: 

• Development, implementation and management of the In Memory programme, including excellent supporter stewardship and encouraging long-term support. 
• To manage the day to day running of Legacy and In Memory campaigns; including campaign planning, overseeing creative development, liaising with key stakeholders, co-ordinating print and production, ensuring fundraising is compliant with the IoF Code of Conduct and GDPR, monitoring and analysing results and feeding back to agencies.
• Managing strategic projects with the appropriate level of support. 
• Supporting the Legacy Marketing Management team with the development of annual campaign plans and their implementation.

The ideal candidate would have:

• In Memory and/or Legacy marketing knowledge and experience, ideally gained in a large organisation
• Experience project managing Fundraising campaigns across different media from start to finish. Campaigns might include direct mail, telemarketing, TV, digital marketing or other commonly used fundraising channels.
• Understanding of and an ability to manage and monitor budgets.
• Experience of evaluating the effectiveness of Fundraising campaigns.

Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date.  We recommend that you apply for this role as soon as possible

Salary: £38,000 - £40,556
Contract: Permanent
Location: Home-based with regular travel, (including to Bristol office)
Closing date: ASAP
Benefits: Flexible working, generous annual leave, pension scheme, discounted phone contract, other staff discounts and opportunities for professional development
We’re pleased to be recruiting for an Individual Giving and Legacy Manager for this wonderful disability charity. This is a pivotal role within a growing fundraising team, offering the opportunity to lead and shape high-value income streams that generate between £700k–£1.2m annually.
As Individual Giving and Legacy Manager, you will take strategic ownership of multi-channel fundraising programmes across Individual Giving, Legacy and In Memory. You’ll lead end-to-end campaign development—spanning direct mail, digital, telemarketing, lotteries and press—ensuring activity is insight-led, innovative and delivers strong return on investment.
You’ll champion data-led decision making, using performance insights to continuously optimise campaigns and develop new products and income opportunities. This is an exciting opportunity for an experienced fundraiser who is both strategic and hands-on, and who is passionate about delivering exceptional supporter experiences alongside sustainable income growth.
To be successful in this role, you will need:

• Proven experience in Individual Giving, Legacy or direct marketing fundraising, with a track record of delivering income growth
• Strong experience of planning and delivering multi-channel campaigns across acquisition and retention
• Excellent analytical skills, with experience using data, KPIs and CRM systems to drive performance and optimise campaigns

If you would like to discuss this role with us, please contact us and quote the reference 3004AJ.
Ashby Jenkins Recruitment are a specialist charity recruitment agency, we use our extensive sector knowledge and experience to match candidates to the most suitable charity jobs. We are passionate about improving equality across the sector, you can read more about our commitment to diversity here.
If enough applications are received the charity reserve the right to end the application period sooner.
 

The Talent Set are delighted to partner with Barnardo’s on a Senior In Memory and Legacy Marketing Executive role. This fixed-term position focuses on In Memory fundraising, legacy marketing and the Free Wills programme, owning supporter journeys and delivering multi-channel campaigns end to end to help grow income.

Key Responsibilities

• Take ownership of the In Memory fundraising programme, supporting supporter acquisition and stewardship activity
• Develop supporter journeys that improve engagement, care and retention across relevant channels
• Plan and deliver end-to-end campaigns (briefing, data selections, creative development, production management and evaluation)
• Manage campaign logistics across print and digital, collaborating with agencies and suppliers
• Use campaign performance data and insight to refine future planning and audience targeting
• Lead and develop the Free Wills programme with participating legal firms, supporting marketing activity through direct mail, telemarketing and digital channels
• Contribute to shaping a legacy events programme, supporting ongoing development and rollout

Person Specification

• Proven experience in legacy and/or In Memory fundraising or closely related supporter fundraising activity
• Strong direct marketing experience, including managing campaigns from planning through to evaluation
• Confidence delivering campaigns across multiple channels (e.g., mail, digital, telephony)
• Strong data and insight capability, using results to improve performance and future plans
• Skilled stakeholder manager with the ability to work effectively with internal and external partners
• Understanding of supporter stewardship and supporter care, with a respectful and compassionate approach
• Experience coordinating print/digital production and working with agencies and suppliers

What’s on Offer
Contract: Fixed Term Contract until February 2027

Salary: £29,000 - £37,000 pro rata

Working Pattern: Flexible working- Hybrid or Remote

How to Apply
To apply, please submit your CV demonstrating your suitability for this role by clicking the 'apply now' button (please do not apply via email). We aim to get back to all successful candidates within 48 working hours.

Commitment to Diversity
The Talent Set are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, religion or belief, sex, sexual orientation, gender reassignment, marriage and civil partnership, pregnancy and maternity, disability, or age. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

If this role matches your experience and ambitions, apply today with a CV that clearly shows relevant campaign delivery and results.