Direct marketing manager legacy jobs

Location:  Hybrid working with a minimum of two days per week in our Aldgate, London office and remaining days working remotely

We’re looking for an enthusiastic and organised Legacy and In Memory Officer to join our Supporter Giving & Legacies team. In this role, you’ll plan and deliver engaging legacy and in memory marketing campaigns across multiple channels. Using data and supporter insights, you’ll help attract and steward legacy enquirers, pledgers, and in memory donors, supporting the growth of these important income streams.

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.

Working closely with the Legacy + In Memory Marketing Manager, you’ll help bring legacy and in memory campaigns to life, including legacy prospecting, stewardship, in memory marketing, events and acquisition activity. You’ll work with internal colleagues and external partners to develop engaging campaigns, monitor performance and use insight and learning to improve future activity.

We’re looking for someone who is proactive, organised, and passionate about making a difference in the charity sector. If you have experience in fundraising or marketing whether across direct mail, digital, or telemarketing, and enjoy collaborating with agencies and internal teams, this is the role for you. With strong attention to detail and project management skills, you’ll confidently support on multiple campaigns, meet deadlines, and help grow our legacy and in memory programme.

As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.

Mercy Ships UK

Location: Stevenage, Hertfordshire (Hybrid Working)
Salary: £40,000 - £45,000 per annum (DOE)
Hours: Full-time or Part-time (minimum 30 hours per week)
Contract: Permanent

About Mercy Ships UK

Mercy Ships is a faith-based international charity bringing safe surgery and healthcare to people living in some of the world's poorest nations. Through our hospital ships, Africa Mercy and Global Mercy, we deliver life-changing surgical care, medical training and healthcare system strengthening across sub-Saharan Africa.

As we continue to grow our supporter community and fundraising impact, we are seeking a passionate and experienced Legacy Manager to lead and develop our legacy giving programme.

The Role

This is an exciting opportunity to shape the future of legacy fundraising at Mercy Ships UK. You will be responsible for developing and delivering our legacy strategy, growing long-term income, stewarding supporters and managing legacy administration with care, professionalism and empathy.

Working closely with colleagues across Supporter Development, Communications and Marketing, you will help inspire supporters to leave a lasting legacy that will transform lives for generations to come.

Key Responsibilities

• Lead the development and delivery of Mercy Ships UK's legacy fundraising strategy.
• Grow legacy income and increase the number of confirmed legacy pledges.
• Manage a portfolio of legacy cases, acting as the key contact for solicitors, executors, beneficiaries and family members.
• Deliver engaging legacy marketing campaigns across online and offline channels.
• Develop meaningful stewardship journeys for legacy supporters and enquirers.
• Provide accurate forecasting, reporting and performance analysis.
• Ensure all legacy administration is managed sensitively, efficiently and in line with best practice.

About You

We are looking for someone who combines strategic thinking with excellent relationship-building skills and a genuine passion for supporter care.

You will ideally have:

• Experience working within the charity or not-for-profit sector.
• Experience managing legacy giving programmes and stewardship activities.
• Knowledge of legacy fundraising principles and best practice.
• Experience developing and delivering fundraising or legacy marketing campaigns.
• Strong project management and organisational skills.
• Excellent communication skills and the ability to manage sensitive conversations with empathy.
• Experience using CRM systems, ideally Salesforce.
• An analytical approach with experience of reporting and forecasting.

Why Join Mercy Ships UK?

In return, we offer:

• 25 days annual leave plus bank holidays, increasing with service.
• Up to 7% employer pension contribution.
• Annual Learning & Development budget of £1,000 (pro rata).
• Hybrid working.
• Free onsite parking.
• Travel and training loans.
• Christmas office shutdown.
• The opportunity to play a key role in an organisation transforming lives through hope and healing.

Our Values

Following the model of Jesus, we seek to:

• Love God
• Love and serve others
• Be people of integrity
• Strive for excellence in all we say and do

Applications will be reviewed on a rolling basis, and we reserve the right to close the vacancy early should we appoint before the advertised closing date.

Help create a legacy of hope, healing and transformation. Join Mercy Ships UK and make a lasting impact on lives around the world. ������

The Senior Legacy Officer will lead the delivery and development of St Luke’s legacy fundraising programme, taking ownership of one of the hospice’s most critical income streams. Reporting to the Head of Public Fundraising, the role will focus exclusively on growing legacy income through strategic marketing, supporter engagement and stewardship, pipeline development and internal advocacy. The post holder will be responsible for the day-to-day management and continuous improvement of the legacy programme, using insight and best practice to maximise long-term income while delivering an outstanding supporter experience.

What you’ll be doing:

• Leading and developing St Luke’s legacy fundraising programme
• Planning and delivering multi-channel legacy campaigns
• Managing Free Will Writing initiatives and legacy events
• Building strong relationships with legacy supporters, pledgers and professional partners
• Developing engaging supporter journeys and stewardship communications
• Monitoring pipelines, income forecasts and campaign performance
• Acting as an internal advocate for legacy giving across the organisation
• Ensuring all activity complies with fundraising regulations and GDPR

We’re looking for someone who brings:

• Experience in legacy fundraising, direct marketing or supporter led fundraising
• Excellent relationship building and communication skills
• Strong copywriting and storytelling ability
• Confidence using CRM systems, data and reporting tools
• Strong project management and organisational skills
• Sensitivity and empathy when working with donors and bereaved families
• Knowledge of fundraising regulations and data protection requirements
• A relevant fundraising or marketing qualification is desirable but not essential.

We’re looking for a passionate, insight-driven leader to join Willen Hospice as our Head of Fundraising Development — a pivotal role at the heart of our future growth.

Working in close partnership with the Associate Director and an established Fundraising team, you will help drive the next phase of income growth, shaping innovative approaches and unlocking new opportunities across key supporter audiences.

This is a high-impact role with direct accountability for growing our Individual Giving, Legacy, and In-Memory income streams, with a collective target of £2.5 million in 2026/27.

If you’re excited by the opportunity to optimise existing programmes, unlock new opportunities, and drive the transformational growth needed to establish Willen as a market leader in the sector — we’d love to hear from you.

Manage all new donor streams for the Trust, including mail, email, regular giving, mid-value supporters, and legacy prospects, while delivering multi-channel campaigns and creating strong welcome journeys. Convert one-off donors into regular givers, ensure smooth transition to long-term stewardship, and develop strategies to grow legacy and in-memory giving.

MAIN DUTIES AND RESPONSIBILITIES

 This role’s primary responsibilities will be as follows:

 1. Develop and implement the Trust’s strategy across regular giving, one of donors, mid value and legacy pledgers to acquire and steward new donors. Working with the other Individual Giving Manager and in consultation with the Head of Fundraising and Communications.

2. Prepare and monitor the annual income and expenditure budget with support from the Head of Fundraising.

3. Responsible for delivering existing integrated campaigns spanning direct-mail, partially addressed mail, inserts, telephone acquisition and digital channels against the agreed schedules, targets and budgets.

4. Work closely with the Database Manager (and relevant agencies) on criteria for data selections, data extractions and supply.

5. Measure attrition in key acquisition groups as well as other key metrics on an ongoing basis and develop strategies to reactivate and mitigate against donor attrition.

6. Work with a creative agency on campaigns across all Individual Giving streams, testing and adapting regularly to optimise results.

7. Work with the other Individual Giving Manager focused on retention, Database Manager and the appointed fulfilment house to ensure that supporters are managed to the highest level of donor care standards and GDPR guidelines. 

8. Continue to develop the regular giving acquisition proposition to grow each segment of supporters and negate attrition.

9. Maximise Gift Aid income from the acquisition appeals.

10. Working with Legacy Administration team lead on legacy marketing.

11. Remain current on developments to GDPR, especially to consent and ensure all campaigns comply with those guidelines.

12. As appropriate, to support and participate in any fundraising event organised by the Trust.

13.  Undertake other tasks as appropriate as directed by the Head of Fundraising & Communications.

Individual Giving Legacy Fundraiser 

£31,906 pa (FTE)

Use your creativity, drive and relationship-building skills to grow income that helps Bluebell Wood be there for every baby, child and young person who needs us.

Join us as our Individual Giving & Legacy Fundraiser and be part of a team that is building something special -growing sustainable income, striving for excellence, and delivering results that make a real difference.

This is a role for someone who wants to take ownership, see results, and be part of a team working together to achieve more — more support, more reach, more impact.

We’re ambitious, collaborative and always looking for better ways to connect with supporters. We test, learn, improve and deliver because the income we generate is what enables us to provide vital care.

Your work will help drive the income that ensures every family can access the care they need, when and where they need it.

About us:
At Bluebell Wood, our vision is for every baby, child and young person with a life-limiting condition to access specialist palliative care, wherever and whenever they need it. Every role here plays a part in making that happen.
Our support is wide-ranging and tailored to every family. From symptom management and short breaks to counselling, sibling support, music therapy, home visits and end-of-life care, we provide expert care when and where it matters most.
We support families across South Yorkshire, North Nottinghamshire, North Derbyshire and parts of North Lincolnshire. To keep our doors open, we need to raise £6.7m every year — with only around 17% of our income coming from government sources. That’s why this role matters.

The role:
In this role, you’ll lead the development of individual giving and legacy income — attracting new supporters, deepening relationships, building strong pipelines and creating journeys that grow long-term value and loyalty.
Using data, insight and creativity, you’ll shape and deliver campaigns, strengthen regular giving and build awareness of legacy giving in ways that feel personal, relevant and impactful - driving the income that ensures more children and families can access the care they need.

What you’ll do

Strategic Planning

• Develop and implement a growth strategy for Regular Giving, including acquisition, retention, upgrade pathways, and mid-level donor development.
• Lead on the development and effective delivery of legacy messaging across channels, ensuring consistent and inspiring communication that builds awareness and drives pledges.
• Support strategic planning for Trusts & Grants, In Memory Giving, and Legacy awareness, ensuring alignment with overall fundraising goals.

Campaign & Product Delivery

• Lead the creation and delivery of Regular Giving and mid-level donor products, campaigns, and donor journeys.
• Develop and promote legacy giving initiatives, including Make a Will Month, seasonal appeals, and messaging that builds a pipeline of legacy pledges and gifts.
• Work with external suppliers (e.g. creative agencies, mailing houses) and internal teams to deliver high-quality assets and campaigns.

Collaboration & Support

• Work closely with Marketing, Supporter Engagement, Commercial Insights and Finance teams to ensure integrated delivery and maximise supporter value and retention.
• Support fundraising events and initiatives as needed.
• Respond to supporter enquiries via mail, email, and phone, providing excellent customer service.
• Work positively and proactively with our volunteer supporters.
• Manage relationships with external consultants for Trusts & Grants and Legacy fundraising, oversee canvassing agents and ensuring all activity aligns with the hospice’s fundraising strategy and values.

What you’ll bring

• Experience in individual giving, legacy fundraising, donor development or a similar supporter-focused fundraising role.
• A creative approach to campaigns, communications and supporter journeys.
• Confidence using insight, data and performance measures to improve results and grow income.
• Strong relationship-building skills and a positive, proactive approach to supporter engagement.
• Experience of working with agencies, suppliers or external partners to deliver high-quality activity.
• A values-led mindset, with the initiative to take ownership, work collaboratively and make things happen.

Why join Bluebell Wood?

• Your work will directly help children and families access expert care and support.
• You’ll have the freedom to bring ideas to life in a creative, collaborative and purpose-driven team.
• You’ll be part of a values-led organisation where individuality is welcomed and development is encouraged.

What we offer:

• In return, we can offer you a fantastic working environment and the following benefits:
• 33 days’ holiday entitlement, including bank holidays, with the option to buy and sell leave
• Employee assistance programme - including mental health care and out of hours GP access
• A commitment to your professional development
• Matched pension scheme of 5% of salary
• Bluebell Wood enhanced maternity and paternity pay (unrelated to NHS conditions)
• Enhanced night shift pay.
• Free parking on main site
• Subsidised lunch
• Free tea and coffee
• Cycle to work scheme
• Eligible for NHS Blue Light Card
• Access to rewards portal
• If you’re ready to use your skills to make a lasting difference for children and families, we’d love to hear from you.

Hybrid / High Wycombe HP13 (minimum of one day per week on site)

£38,000 - £42,000 FTE + £312 working-from-home allowance

We’re looking for a talented Individual Giving Manager to join the Fundraising & Communications Cluster at Embrace.

The Fundraising & Communications Cluster comprises expertise in fundraising, marketing, communication, trading (web shop), supporter engagement and retention. Working collaboratively, we serve our supporters by providing authentic and engaging communications inspiring active social witness, engagement and giving to charity. 

The Fundraising & Communications Cluster strengthens Embrace’s communication, education, and fundraising efforts to drive growth, so that more people engage with our content, more donors are attracted to support, and the UK church is more deeply engaged with the cause - enabling us to fund more work in the region and generate a deeper understanding of Christian service in the Middle East.

As Individual Giving Manager, you’ll help us grow sustainable income by keeping individual supporters inspired, informed and engaged - so they give again, stay longer, and deepen their support.

You will deliver an excellent supporter journey experience, project managing engaging and compelling direct and digital individual giving activity (including – but not limited to – appeals, regular giving conversion & upgrade, lapsed reactivation) and incorporating legacies marketing, raising more than £1m voluntary income each year.

What success looks like:

• Higher Life-Time Value (LTV): more second gifts, upgrades and cross channel giving; stronger legacy pipeline.
• Lower churn: reduced lapse rates for cash and regular givers.
• Better donor experience: faster thank yous, clearer impact reporting, higher satisfaction with fewer complaints/optouts.
• Sustainable mix: growth in regular giving and mid-value segments; predictable, repeatable income.

Key Responsibilities:

Supporter Experience & Journeys

• Map and continually improve journeys: welcome → second gift; regular giving nurture/upgrade; mid-value; legacy prospecting; lapsed reactivation; complaint recovery.
• Set cadence and channel mix (email, mail, phone, SMS, social, events, digital) for consistent, donor‑first communications in appropriate channels and accessible formats.
• Donor-first approach: clear, inclusive language; accessible formats; low‑friction giving/retention flows and personalisation e.g. name, last gift, interests, location, project etc.
• Collaborate with Content & Communications colleagues to deliver content that shares the impact of support i.e. what donors make possible and Embrace’s brand story.

Segmentation, Testing & Insight

• Track Regular Giving net growth; diagnose attrition drivers and fix root causes; maintain acceptable Return on Investment (ROIs).
• Lead supporter segmentation (by behaviour & interest) and A/B testing (offer, timing, upgrade prompts).
• Adopt an evidence-based, test and learn‑ approach; analyse appeals, campaign performance and share insights to drive decisions.
• Work with colleagues to build insight dashboard and understanding of retention.

Mid‑Value & Legacy Development

• Steward mid‑value donors with tailored journeys; warm handovers to and from Major Giving Manager.
• Develop and test legacy propositions and routes to market to grow enquiries and pledges.

Acquisition & Cross‑Sell

• Project manage individual giving product development and testing; identify new audiences and routes to market.
• Collaborate with Web Shop team and the Digital Marketing Campaigns Manager to optimise Alternative Gifts and cross-sell opportunities focusing on a digital first approach.

Cross-Team Collaboration

• Work closely with the Supporter Experience Team to ensure that supporter journeys are being optimised and feedback from supporters is being captured and acted upon.
• Commission and work with the CRM and Systems Manager to develop clear and understandable dashboards, ensuring that the insights are used to develop plans and measure performance.
• Closely liaise with the Legacy administration team, working with them to ensure the packs and information are up to date and legacy marketing information complies with the latest Institute of Legacy Management standards.
• Develop an understanding of the Partner projects and Advocacy agenda, ensure all supporter briefings are aligned to agreed messaging.

Organisation-wide Contribution

• Model Embrace’s values of trust, respect, integrity, and compassion.
• Uphold safeguarding responsibilities and compliance with GDPR and charity regulations.
• Actively support cross-team collaboration and organisational goals. Maintain CRM hygiene.

Qualifications, Experience & Knowledge:

• Educated to degree standard or equivalent (E.g. practical experience within fundraising).
• Member of Chartered Institute of Fundraising.
• Proven individual giving or CRM led retention experience in a charity, membership or subscription context. 
• Hands‑on journey design and automation.
• Strong data literacy: segmentation, dashboards (CRM/Excel), test and learn. 
• Excellent written communication—able to brief compelling, impacted content and clear supporter updates. 
• Practical project management; calm under pressure; collaborative and solutions focused. 
• Working knowledge of GDPR/PECR and best practice supporter care. 
• Experience stewarding mid-value supporters and legacy pipelines.
• Experience with payment recovery tools and card update flows.
• Familiarity with UK charity sector metrics and fundraising codes of practice. 

Personal qualities:

• Donor-first mindset, inclusive and empathetic.
• Curious, evidence driven, and comfortable iterating.
• High integrity, discretion and good judgment. 
• Highly motivated and results driven.
• Ability to work under pressure and manage competing priorities.
• Passionate about the work of Embrace, with the ability to enthuse and engage others.
• A natural collaborator who enjoys working as part a team to deliver organisation wide objectives.

Tools & systems:

• CRM Dashboards & analysis.
• Payments: Direct Debit management, card‑updater/failed‑payment recovery.
• Microsoft 365 (Teams, SharePoint, Planner), project boards. 

Benefits at Embrace the Middle East:  

• Embrace supports all staff to work effectively through flexible and remote working options, including flexi‑time and home‑working.
• Under our flexi‑time framework, staff may agree variable start and finish times with their manager, balancing organisational needs with personal circumstances.
• Pension - option to join from day 1. Maximum employer contribution of 10%.
• Holiday entitlement: 32 days, comprising 24 days’ personal leave (including a birthday day off) and 8 public/bank holidays, plus 3 additional days between Christmas and New Year. Entitlement increases with service to 33 days after 5 years and 34 days after 10 years.
• Access to retail discount portal.
• Life Assurance – 3x salary.
• Employee Assistance Programme (confidential counselling, legal and financial advice) – available 24/7, 365 days a year.
• Training and development programme for all employees.
• Commitment to staff health & wellbeing.
• Probationary period: 3 months.

If this sounds like you, please apply on our vacancies page.

Closing date: 5.00pm on Wednesday, 15 July 2026.

We reserve the right to close this vacancy and conduct interviews in advance of the closing date should suitable applications be received.

Embrace the Middle East is an equal opportunity employer. In line with our recruitment policy, we are committed to attracting and selecting staff solely based on merit- skills, qualifications, and ability to perform- regardless of age, race, gender, disability, sexual orientation, religion, or socioeconomic background. Our recruitment process is structured, transparent, and designed to eliminate bias, ensuring that every candidate receives fair treatment and consideration. All job opportunities are advertised openly, and selection decisions are based on clear, pre-defined criteria and objective assessment methods. We stand by the values of dignity, fairness, and inclusion in all our communications and activities. 

The Individual Giving Campaigns Manager will lead and manage the multi-channel campaign portfolio 
within the Individual Giving function at Birmingham Women’s and Children's Hospital Charity. The Charity 
has been growing its supporter base over recent years and has an ambition to create a step change in our 
approach and significantly grow our Individual Giving donors and supporters.

This role is perfect for someone with excellent Individual Giving campaign creation & communication skills, a 
deep understanding of print and digital marketing, and robust analytical skills, able to make clear 
recommendations for campaign improvements to drive our future strategy
They will ensure that all income targets are achieved in line with the wider Fundraising Strategy and work 
closely with other Individual Giving colleagues covering ‘Acquisition & Retention’ and ‘In Memory & Legacies’ 
to deliver successful campaigns. The post holder will also support and deputise for the Head of Individual 
Giving where appropriate, to empower the Individual Giving and Legacies team to deliver over £3.5million+
per annum.

Key responsibilities include:
1. To utilise a range of existing and new channels to deliver new and existing campaigns to drive donor
acquisition, retention and upgrade, thereby maximising and growing annual income from individual 
giving campaigns covering Lotteries, Direct Marketing, Regular Giving and Legacies.

2. To design, deliver and analyse our annual multi-channel Direct Marketing portfolio covering Direct 
Mails, Eshots, Cold Mails, Social Media and digital acquisition to grow income, supporter 
engagement and data. The post holder will lead on the development of compelling campaign 
messaging, creative concepts and briefing design to ensure high-quality, engaging supporter 
communications.

3. To undertake complex analysis and evaluation of all Individual Giving campaigns, developing plans 
to continuously improve performance, response rates and ROI. To ensure effective use of campaign 
data to improve targeting, segmentation and overall campaign performance

4. To design and implement campaigns with robust and engaging supporter journeys, that build 
meaningful relationships and increase lifetime value & thereby long term sustainable income

5. To work with internal stakeholders to create inspiring Charity impact stories and campaigns that
drive public support of the 'general charity fund’ & enable long term, unrestricted income growth

6. To support the Head of Individual Giving to develop and implement the Individual Giving & Legacies 5 Year Campaign Strategy providing long term sustainable income and supporter growth, as well as 
line-manage and develop staff responsible for delivering Individual Giving & Legacies campaigns,
fostering a high-performing and collaborative team culture

7. To provide guidance, training and support to the Public Fundraising Team and wider Charity Team 
for all relevant Individual Giving and Legacy campaigns/products 

8. To build and manage key stakeholder relationships with existing third party suppliers, Data & AI 
agencies, external Raffle and Prize Draw platforms, Design Agencies, and Mailing/Fulfilment 
Houses, to maximise campaign effectiveness

9. To lead and maximise opportunities to drive new data acquisition and lead generation across all 
channels, including reviewing and optimising existing lead generation activity and developing new, 
innovative lead generation campaigns

10. To maintain an up-to-date knowledge of relevant legislation, including data protection, Gambling 
regulations, and Tax/Gift Aid, ensuring Birmingham Women’s and Children's Hospital Charity is 
compliant with all legislation and best practice

What we offer: 

• Flexible and hybrid working to support work-life balance
• Generous annual leave entitlement with additional leave for long service  
• Enhanced sick pay 
• Enhanced Maternity Pay 
• Employee Assistance Program and Lifestyle Savings
• Free flu jabs 
• Cycle to work scheme 
• Charity events throughout the year 
• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 
• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

PLEASE NOTE: Within our organisation, this role is titled Individual Giving Campaigns Lead. This reflects our internal structure and does not change the scope or responsibilities described in this advert.

We will conduct interviews as suitable candidates apply and we're ready to hire if we find the right person before the job ad closes.

This is a unique opportunity to join a pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.

Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, the charity is exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.

This is an exciting opportunity to steer the fundraising function of a growing organisation driving positive change through welfare, education, research and advocacy.

About the Job

Job Title: 

Individual Giving Manager

Reports to:

Joint Head of Operations

Hours:

Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered

Salary Band:

£35-40K

Main Responsibilities:

The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.

The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.

• Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
• Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams. 
• Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels. 
• Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value. 
• Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving. 
• Manage and grow the BHWT Lottery. 
• Develop legacy marketing and in memory fundraising initiatives. 
• Build and steward relationships with major donors, pledged legators and high-value supporters. 
• Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness. 
• Monitor fundraising KPIs and provide regular performance reporting and recommendations.
• Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns. 
• Identify and test new fundraising products and supporter engagement opportunities. 
• Provide line management, coaching and support to fundraising team members. 
• Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.

About You

To apply for this role, you must have:

• Proven experience managing individual giving programmes and delivering income growth. 
• Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising. 
• Experience of supporter acquisition, retention and stewardship. 
• Experience delivering successful fundraising campaigns across multiple channels. 
• Strong relationship-building and stakeholder management skills. 
• Experience using CRM systems such as Salesforce and supporter segmentation. 
• Excellent communication, organisational and analytical skills. 
• Ability to combine strategic thinking with hands-on fundraising delivery. 
• Strong IT skills including Microsoft 365. 
• Strong empathy for animal welfare and the work of the charity.

Desirable skills:

• Experience of managing staff. 
• Experience working within the charity sector. 
• Knowledge of donor stewardship and engagement best practice. 
• Experience of project management or content creation tools.

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

Job role:

In this exciting and varied role, within our growing Mass Engagement department we are seeking a strategic, driven, and compassionate Individual Giving Manager to join our dynamic fundraising team.

This pivotal role will lead the development and delivery of innovative individual giving strategies that deepen donor engagement, grow sustainable income, and support families with children in hospital across the UK.

Key responsibilities:

Strategy & Leadership

• Collaborate with the Head of Mass Engagement to design and implement a robust individual giving strategy aligned with the Charity’s 5-year Impact Strategy.
• Identify and capitalise on growth opportunities across digital channels, regular giving, and mid-level donor programmes.
• Lead the Individual Giving Team (Currently 1x Individual Giving Fundraiser)

Donor Engagement & Stewardship

• Build and nurture meaningful relationships with individual donors, ensuring high levels of satisfaction and long-term support.
• Develop tailored stewardship and cultivation plans, enhancing donor connection to the Charity’s impact.
• Lead on the creation of compelling donor journeys and engagement campaigns that inspire giving and loyalty.

Campaign Management

• Plan, execute, and evaluate multi-channel fundraising campaigns and appeals, working closely with internal teams and external partners.
• Use insights and data to refine campaign strategies, improve performance, and maximise return on investment.

Data & Insights

• Leverage CRM systems and fundraising databases to monitor donor behaviour, track income, and generate actionable insights.
• Produce regular reports to inform decision-making and demonstrate impact.

Collaboration & Integration

• Work cross-functionally with colleagues in communications, digital, and Family Services to ensure cohesive messaging and donor experience.
• Champion individual giving and digital fundraising across the organisation, promoting best practices and innovation.

Skills & Experience:

Essential

• Proven experience delivering successful individual giving campaigns using multi-channel direct marketing.
• Strong track record of supporter acquisition, retention and income growth, achieving or exceeding financial targets.
• Experience managing campaign budgets and income performance.
• Knowledge of digital fundraising tools, channels and audience engagement techniques.
• Skilled in using audience insight and segmentation to improve campaign results.
• Strong understanding of donor stewardship and supporter relationship management.
• Excellent communication skills, with the ability to create compelling donor-focused content.
• Analytical approach, using CRM data and performance reporting to optimise campaigns.
• Collaborative team player who works effectively across functions to achieve shared goals.

Desirable

• Experience managing agencies and suppliers, alongside strong analytical skills to interpret data, test and optimise campaign performance
• Experience developing new income streams within Individual Giving
• Line management and team development experience
• Up-to-date knowledge of fundraising trends, especially in digital and donor engagement
• Creative thinker with a proactive approach to problem-solving and innovation.
• Highly organised with strong project management skills and the ability to manage multiple priorities.

Role Purpose

The Relationship Fundraiser will support the Philanthropy Manager to secure and increase income through the charity’s Philanthropy strategy.

The post holder will support with developing a robust pipeline of prospects and will be responsible for managing a portfolio of new and existing major donor relationships. You will be creative and analytical and provide first class research, administration, relationship management and database skills and provide excellent donor stewardship.

Main Responsibilities

· Work with the Philanthropy Manager to prepare and implement creative donor cultivation and stewardship plans to secure new donors and develop current relationships, including:

- Creative cases for support with associated budgets.

- Adapting information for specific donors using different approaches for different audiences.

- Developing engaging thank you letters and reports. 

· Manage an agreed portfolio of mid-value major donor relationships and prospects, with the support of the Philanthropy Manager and deliver excellent stewardship and tailored fundraising proposals.

· Provide timely and high-quality updates to donors on the charity’s activities and impact and value of gifts. Work with the Communications team to ensure that major donor supporters receive engaging and relevant marketing materials.

· Research and identify potential donors to build a strong list of prospects, matching against key fundraising priorities, to maximise opportunities and build a healthy prospect pipeline.

· Develop processes and systems to ensure the effective management of all relevant information, including keeping all records up to date on the CRM database (Sales Force) including all actions, communications and proposals in-line with the monthly KPIs and analyse to identify further opportunities.

· Support your line manager with income tracking and processing, contributing to financial targets, re-forecasts, budgeting and reporting.

· Be an active and supportive member of the Fundraising team and wider CBUK team, contributing to the Fundraising team’s development and targets as well as working collaboratively with colleagues.

· Ensure all associated activities are compliant with charity law, regulatory requirements and best practice, including those of the Data Protection Act and GDPR.

· Develop strong working knowledge of these areas of income generation and the wider fundraising and charity sector.

· Identify and complete relevant training, regularly reviewing relevant press and publications and keeping up to date with industry news.

· Represent the charity at meetings and events as required. This will sometimes require travel within the UK and occasionally an overnight stay.

Person Specification

Education/Professional Qualification

Essential

· Fundraising experience, preferably in a charity environment

· Experience of using a CRM database

· Experience of working with High Net Worth Individuals

· Excellent written and verbal communication skills

· Analytical approach to tasks

· Strong interpersonal skills

· Ability to multi-task and prioritise whilst maintaining excellent attention to detail

· Strong planning and organisation skills

· Strong IT skills with good working knowledge of Microsoft Office programme

· Ability to travel to meetings and events within the UK as required

Desirable

· Experience of using Sales Force database

Please don’t be discouraged from applying if you don’t meet every requirement listed in the person specification. We’d still really like to hear from you and learn more about the experience and strengths you can bring.

Benefits

· 28 days’ holiday plus bank holidays (pro rata if applicable) with increase for long service.

· TOIL for our hours work.

· Contributory pension scheme.

· Company sick pay.

· Employee Assistance Programme.

· Life assurance.

· Training loans.

· Enhanced family friendly policies.

Recruitment Timetable

Application deadline: 19th July 2026 at 5pm

We reserve the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

For further details, please see the Recruitment Pack for this role.

Shaftesbury is a national disability charity that supports more than 4,000 children, young people and adults with a disability every year to live a life that truly adds up for them. That is at the heart of everything they do.

Their vision ‘all together better for disability’, is about working alongside the people they support so they can participate, contribute and be valued for who they are.

Their work is spearheaded by 1,500+ dedicated staff and volunteers who deliver a wide range of disability care, special education and rehabilitation services across England, Wales and Northern Ireland, around the clock. 

To achieve their vision, they are looking for an Individual Giving Manager with a focus on acquisition to work alongside the Head of Individual Giving across regular gifts, appeals, lottery, raffle and other new products.

The Individual Giving Manager drives the recruitment of new supporters and supports the stewardship of warm audience, generating sustainable income for Shaftesbury. The proportion of acquisition focus v retention focus is likely around 70/30. 

This role focuses on maximising long-term value through innovative and impactful multichannel campaigns including reactivating lapsed supporters, optimising supporter conversion and delivering engaging onboarding experiences. The Individual Giving Manager will work on growing regular giving, cash and gaming pipelines and manage exciting projects which could include digital, DRTV, face-to- face, telemarketing, direct mail and radio. The role will provide assistance to the Head of Individual Giving with all retention activity, including cash appeals and newsletters. 

Shaftesbury is happy to consider fundraisers or officer level candidates looking to step up into their first manager level role. At present this role doesn’t line manage, so management experience is not necessary. The successful candidate will be able to demonstrate an enthusiasm for fundraising, supporter journeys and creative thinking and may have experience within a UK based charity in either IG and legacies, community fundraising, corporate or philanthropy.

This role is hybrid, with 4 days per month on average at either the Gateshead office or London office. The one role is being advertised twice to ensure candidates from both geographic locations see the role within their search remit and feel able to apply. 

Application notes 

Please download the Candidate Info Pack provided for further information about the role, timelines and next steps.

To progress your application, please contact THINK Recruitment using the information in the Candidate Pack to organise an informal screening call. Please note, we cannot progress candidates through to longlist without speaking with them, so please ensure you leave enough time to organise a screening call before the role closes. 

If you need assistance with downloading the pack, please send an email to THINK and our team will support you.

Closing date for applications: Midnight Sunday 12th July 

Stage 1 interviews are likely to be held on Tuesday 21st July and Stage 2 on Tuesday 28th or Friday 31st July.

Supporter Acquisition & Development Manager

Reporting to:

Head of Fundraising

Location:

Hybrid / Leatherhead (UK-wide considered)

Salary:

£35,000 – £40,000 (dependent on experience)

Role purpose

This is a critical, income-generating role responsible for growing Perennial’s Individual Giving programme and increasing unrestricted income, with a primary focus on supporter acquisition and on supporter development and retention.

This role translates strategy into delivery by converting audiences into supporters, and supporters into income, so our Services team can provide meaningful impact in people’s lives and income into meaningful impact.

You will own and deliver acquisition income targets, and working with our Marketing team lead on the development of audience-led, multi-channel campaigns that attract, convert and retain supporters.

This is an opportunity to build and scale Perennial’s Individual Giving programme from an early stage, shaping propositions, channels and supporter journeys to drive sustainable growth.

Working closely with our marketing and digital teams, you will turn awareness of Perennial into measurable income and long-term supporter value.

Key responsibilities

1. Acquisition strategy, income ownership & growth

· Develop and deliver a data-led Individual Giving acquisition strategy, aligned to organisational income goals

· Own and deliver annual acquisition income targets, with clear accountability for ROI and performance

·  Plan and work with our Marketing and Digital teams to deliver integrated, multi-channel campaigns, leading on the who and the why

· Build and scale regular giving acquisition, as a core long-term income stream

· Develop, test and refine compelling fundraising propositions that convert audiences into donors

· Work collaboratively to identify, test and scale new acquisition channels and opportunities

· Manage and optimise an acquisition budget, ensuring strong return on investment

2. Audience insight, segmentation & targeting

· Identify and prioritise high-value target audiences, including horticulture professionals, industry supporters and the wider public

· Develop clear audience segments and personas, based on behaviours, motivations and values

· Use CRM and campaign insight to drive targeted, personalised acquisition activity

· Ensure all activity is audience-led, insight-driven and performance-focused

3. Campaign delivery, testing & optimisation

· Lead end-to-end campaign delivery from planning through to evaluation and optimisation, working with Marketing to deliver effective branded, cross channel content.

· Implement a test-and-learn approach, continuously improving messaging and targeting

• Monitor and report on key performance metrics, including CPA,ROI and LTV
• Extend campaign lifecycles and maximise value through integrated, multi-channel planning

4. Supporter development & retention

· Design and deliver effective supporter journeys, moving individuals through a typical supporter lifecycle

· Deliver high-quality stewardship and supporter care, including welcome journeys

· Support progression into regular giving  and mid-value giving

· Lead the development of legacy giving within the fundraising programme, working closely with the Head of Fundraising to build a sustainable pipeline.

5. Content, propositions & engagement

• Lead the development and testing of fundraising propositions that clearly communicate impact, urgency and relevance to the horticulture sector

· Work with Marketing & Communications to deliver storytelling-led, conversion-focused content

· Ensure messaging is audience-specific, emotionally engaging and income-driven

6. Data, CRM & insight

• Work closely with Data/CRM colleagues to ensure accurate segmentation and data selection and develop effective campaign tracking and reporting
• Use data and insight to optimise campaign performance, enhance audience targeting and conversion rates, and increase overall supporter lifetime value.
• Ensure all fundraising activity complies with relevant regulations and standards, including General Data Protection Regulation (GDPR), Fundraising Regulator guidance, and Gift Aid requirements.

Scope & resources

· Responsibility for Individual Giving acquisition performance and income growth

· Management of an annual acquisition budget (to be developed and scaled)

· Access to internal expertise across fundraising, marketing, digital and data

· Opportunity to shape agency relationships and campaign delivery

Success measures (KPIs)

· Delivery of annual acquisition income targets

· Growth in new supporters and donors recruited

· Improved cost per acquisition (CPA)

· Increased conversion rates and ROI

· Growth in regular giving numbers and value

· Improved retention and lifetime value (LTV)

Person Specification

Essential experience

· Proven track record of delivering successful acquisition or Individual Giving campaigns that meet income or growth targets

· Experience managing multi-channel marketing or fundraising campaigns

· Good understanding of digital acquisition and direct marketing techniques

· Experience managing budgets and analysing performance data

· Experience using CRM systems for segmentation, targeting and reporting

Skills & competencies

· Strong commercial and income-driven mindset

· Excellent analytical and data interpretation skills

· Ability to translate insight into high-performing campaigns

· Strong project and campaign management skills

Personal attributes

· Results-driven, proactive and accountable

· Comfortable working in a target-driven, performance-focused environment

· Collaborative and solutions-oriented

· Motivated by delivering measurable impact through income generation

· Interest in horticulture or the outdoors (desirable)

Why join Perennial

This is a unique opportunity to build and shape a growing Individual Giving programme within a respected national charity supporting people across the horticulture industry.

You will play a central role in turning engagement into income, helping ensure more people can access vital support before crisis happens.

The role offers:

· Real ownership and accountability

· Opportunity to shape strategy and delivery

· Scope to grow income and to make a tangible difference to people’s lives