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About the role
The Digital Marketing Manager will play a key role within the Marketing and Communications team, leading the day-to-day delivery and performance of our digital channels. This includes overseeing website content and UX, managing digital advertising campaigns, optimising SEO, and producing digital content particularly short-form video for our key audiences. The role will also work closely with internal teams to support campaign and project delivery, while contributing to a consistent and data-led digital approach across the organisation. This position reports to the Senior Digital and Marketing Manager and will work alongside colleagues and suppliers to improve brand visibility and engagement across all digital touchpoints.
Who we’re looking for
We are looking for a hands-on digital marketer with experience in delivering integrated campaigns across web, email, and social platforms. The successful candidate will have strong technical skills in areas such as paid media buying, analytics, and search engine optimisation, with a proven ability to drive engagement and deliver measurable results. A working knowledge of video editing and CMS platforms (particularly WordPress) is also important. The ideal candidate will be analytical, collaborative, highly organised, and bring a creative mindset to optimising digital content and experiences for our audiences.
Role purpose
This role exists to drive the performance and quality of WorldSkills UK’s digital marketing. The postholder will be responsible for delivering high-quality, audience-focused content and campaigns that strengthen the organisation’s reach, improve the user experience across our platforms, and help generate increased awareness and participation in our programmes. By bringing key digital functions back in-house, this role will enhance efficiency, support cost savings, and ensure WorldSkills UK remains visible, competitive, and aligned with strategic priorities in the Further Education (FE) and skills sector. The postholder will also play a key role in ensuring our digital content reflects our organisational values, including accessibility, inclusion and relevance to diverse audiences across the UK.
Key tasks and responsibilities
Website management:
- Lead the day-to-day management of the website, ensuring it is fully optimised for SEO, UX, and Conversion Rate Optimisation (CRO) to enhance the user journey and help deliver WorldSkills UK’s strategy.
- Create, curate, and publish engaging, on-brand multimedia content, including text, images, and videos, to maintain a dynamic online presence.
- Conduct comprehensive audits focusing on CRO, usability, accessibility, and site functionality, with strategic guidance from the Senior Digital and Marketing Manager; prioritise actionable insights to drive ongoing improvements.
- Monitor and analyse website performance metrics using tools like Google Analytics and providing insights to optimise user engagement.
- Manage and update the Content Management System (CMS), ensuring functionality, security, and mobile friendliness, while coordinating with developers to troubleshoot technical issues and introduce new features.
- Take ownership of SEO and Pay Per Click (PPC) strategies, leading monthly reviews to monitor performance and increase website reach.
- Ensure compliance with accessibility standards, providing an inclusive experience for all users.
Social media and paid advertising:
- Plan, execute, and optimise paid social media campaigns to support WorldSkills UK’s marketing objectives.
- Work with our PPC agency to increase traffic to the website.
- Align paid social media efforts with organic strategies, ensuring consistent messaging and branding across all channels.
- Collaborate with the Senior Digital and Marketing manager and external agencies to deliver high-performing campaigns, including briefing, asset preparation, and performance reviews.
- Monitor campaign performance metrics, providing actionable insights and recommendations to improve effectiveness.
- Conduct A/B testing on ad creatives and targeting to refine strategies and maximise impact supported by the Senior Digital and Marketing Manager.
- Manage campaign budgets efficiently, ensuring optimal allocation of resources to meet WorldSkills UK’s Key Performance Indicators.
Video editing and multimedia:
- Collaborate with the other members of the Marcoms team to plan, produce, and deliver engaging multimedia content, including videos and photography, that aligns with campaign objectives and supports both digital and organic communication strategies.
- Ensure video content is high quality and compliant with accessibility best practices, including subtitling and captioning.
- Manage video and image content libraries, ensuring materials are properly labelled and easily accessible for cross-platform use.
- Support diversity and inclusion initiatives by ensuring all content reflects a wide range of voices and perspectives.
- Regularly evaluate content performance, using analytics to inform improvements and innovations.
- Edit WorldSkills UK video content for use at events, on social media and web.
Reporting and insights:
- Establish and track key performance indicators (KPIs) for digital marketing efforts, providing regular reports to senior management.
- Analyse marketing data to identify trends, inform strategy, and drive continuous improvement.
- Contribute insights from competitor research to ensure WorldSkills UK remains innovative and differentiated in its digital approach.
- Stay informed on social media trends, platform updates, and best practices to enhance campaign delivery and audience engagement.
Person specification
Key: [E] Essential / [D] Desirable.
Qualifications and experience:
- Marketing degree or equivalent experience (CIM, DMI accreditation) [D].
- Proven experience managing websites using Content Management Systems (WordPress) [E].
- Experience with Google Analytics and other digital tools to track and optimise performance [E].
- Demonstrated expertise in planning, executing, and optimising organic and paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter [E].
- Hands-on experience with CRM platforms, particularly HubSpot, including managing email and social media marketing campaigns and analysing campaign performance [D].
- Proficiency in using Adobe Premiere Pro or another video editing software [E].
- Strong copywriting and editorial skills, with the ability to adapt complex information for varied audiences [E].
Knowledge and skills:
- Knowledge of SEO principles and digital best practices [E].
- Ability to produce engaging copy for a variety of channels and audiences [E].
- Strong organisational skills, with the ability to prioritise tasks, meet deadlines, and collaborate as part of a team [E].
- Creativity and a problem-solving mindset, with the ability to innovate and adapt [E].
- Demonstrates a commitment to ensuring that all communications, digital and otherwise, are accessible, inclusive and aligned with equity, diversity and inclusion principles [E].
Personal qualities and attributes:
- High attention to detail and a proactive approach to improving processes [E].
- Strong team player with excellent communication and collaboration skills. [E].
- Respect for diversity and inclusion, ensuring content reflects these values [E].
How to apply
Please view the full Application Pack for further details on how to apply.
This role is office based (as above) but with flexible hybrid working. It is expected that the postholder will attend the office once or twice a week.
Full time working hours are a minimum of 35 hours per week, normal working hours are 09:00 to 17:00 Monday to Friday although we pride ourselves on having a flexible approach to our working practices and service delivery and are happy to discuss flexible working options, with suitable candidates.
25 days’ annual leave [which will increase by one additional day for each completed year of service up to a maximum of 30 days] plus public and bank holidays.
Reasonable adjustments will be offered to all candidates and every stage of the recruitment process.
The client requests no contact from agencies or media sales.
Thank you!
English PEN is the founding centre of PEN International, a worldwide writers’ association with over 130 centres in more than 90 countries. We have a strong track record in campaigning in the UK and internationally. Our work has included campaigns for individual writers at risk; advocacy on UK legislation; coordinating residencies for writers; supporting displaced and exiled writers in the UK; and convening roundtables, events, and vigils relating to our campaigns work.
To support our work in these areas, we are seeking to appoint a Campaigns Officer to join our team.
This full-time post is based in English PEN’s small but busy London office. The Campaigns Officer will report to the Head of Campaigns, who leads on our campaigning work across the organisation, and will work closely with the wider English PEN team.
English PEN celebrates the diversity of literature and envisions a world with free expression and equity of opportunity for all readers and writers. The Campaigns Officer will play an essential part in achieving this vision.
Key Duties:
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Researching and monitoring key issues and individual cases of concern
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Providing tailored support to writers at risk nationally and internationally
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Working with displaced writers in the UK to develop their creative practice
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Leading on the project management of PENWrites, our international letter-writing campaign
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Providing practical and pastoral support to resident writers
This is an exciting and demanding role which requires an individual who can effectively undertake and prioritise a wide range of tasks to support English PEN’s mission.
English PEN wishes to encourage applications from candidates who are under-represented in the creative industries and charity sector.
Please note, applicants must have a legal right to work in the UK. For further details on the role, please download the attached job description.
#literature #campaigns #humanrights
Registered Charity
11 - 20
English PEN celebrates the diversity of literature, and envisions a world with free expression and equity of opportunity for all readers and writers.
Thank you!
Islamic Relief Worldwide (IRW) is a faith-based humanitarian relief and development organisation working to save and transform the lives of some of the world’s most vulnerable people. Established in 1984, with an active presence in over 45 countries, we strive to make the world a better and fairer place for those affected by poverty, conflict and natural disasters. IRUK’s focus is strengthening effective funding, mobilising for change through advocacy and awareness-raising, and strengthening programme development and delivery. IRUK works with various partners and institutions, from governments, non-governmental organisations and local authorities to grassroots communities.
Islamic Relief UK (IRUK) is recruiting for the position of ‘Strategic Marketing Planner’ to join its award-winning Marketing division on a permanent full-time basis, to be based from its Waterloo Office, London. The organisation is currently operating to a hybrid working model.
Job purpose:
- Be a catalyst for change, driving robust data-driven, audience-led and integrated approaches to marketing decisions and plans.
- Drive planning excellence across the marketing teams, and cross-organisational initiatives requiring marketing support, to increase collaboration and build marketing capability.
- Lead on the audience and supporter insights programme, and work with key internal stakeholders to ensure the insights support the work of teams across the organisation in their own strategic planning.
- Develop the IRUK brand strategically to continually grow brand awareness, engagement and relevance.
The successful candidate must have:
- Proven experience of managing marketing teams/projects and/or managing brands, working across a range of projects for multiple audience groups.
- Experience of running marketing campaigns and/or developing content geared towards the British Muslim community.
- Experience in leading audience research projects and translating insights into actionable marketing strategies.
- Significant experience in audience segmentation strategies and personalisation to maximise on marketing performance.
- Experienced in interpreting data to make marketing decisions.
- Hands-on experience of using project management tools such as Asana.
- Experienced in relationship and stakeholder management.
- Ability to build collaborative relationships, communicate effectively and influence a wide range of individuals both internally and externally.
- Significant experience of managing and motivating agencies to drive maximum value from relationships.
- Understanding of charity sector marketing.
- Experience of developing and managing annual plans.
- Good understanding of KPIs and marketing metrics.
- Excellent written and verbal communication skills.
- Solution focused in the face of challenges.
- Superb attention to detail.
- Ability to communicate highly technical and complex information and requirements. relating to marketing to non-specialist management and internal stakeholders to gain buy-in.
- A data-driven, analytical mindset with experience of interpreting results and recommending opportunities for optimisation.
- Excellent knowledge of the creative process from start to finish.
- Excellent knowledge of all marketing channels, both online and offline.
- Strong understanding of the major technology-driven changes and trends affecting the online media and advertising industries.
- A confident collaborator, able to influence and build positive working relationships
- Outstanding organisational skills, able to manage multiple priorities and respond quickly to last minute changes.
- Flexible and adaptable – responding positively to change.
- A data-driven, analytical mindset with experience of interpreting results and recommending opportunities for optimisation.
For more information, please click on the Documents tab above to view the full Job Description.
If you are talented, reliable, service-minded, resilient and a highly motivated professional looking for a meaningful career, with a strong commitment to IRW’s mission and values of sincerity, excellence, compassion, social justice and custodianship, please apply by completing our online application form.
For more information on the excellent company benefits we offer our employees, please visit our website.
PLEASE NOTE: Interviews are expected to take place on 23rd July 2025.
Pre-employment Checks:
Any employment with Islamic Relief will be subject to the following checks:
- screening clearance
- proof of eligibility to live and work within the UK
- receipt of satisfactory references
Please note, for UK-based roles, we are only able to accept applications from candidates who are eligible to work in the UK. We are unable to progress applications which would require sponsorship.
Our values and commitment to safeguarding
IRW is committed to preventing any type of unwanted behaviour at work including sexual harassment, exploitation and abuse, lack of integrity and financial misconduct; and committed to promoting the welfare of children, young people, adults and beneficiaries with whom IRW engages. IRW expects all staff and volunteers to share this commitment through our code of conduct. We place a high priority on ensuring that only those who share and demonstrate our values are recruited to work for us.
The post holder will undertake the appropriate level of training and is responsible for ensuring that they understand and work within the safeguarding policies of the organisation.
All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include criminal records checks. IRW also participates in the Inter Agency Misconduct Disclosure Scheme.
In line with this Scheme, we will request information from job applicants’ previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.
By submitting an application, the job applicant confirms their understanding of these recruitment procedures.
Islamic Relief is an equal opportunities employer
The client requests no contact from agencies or media sales.
Thank you!
Background to Role
The Healthier Lifestyle team at Age UK Croydon offers a range of inclusive and accessible activities and events across the borough of Croydon combining exercise, and social engagement in a variety of local settings. These sessions help reduce isolation, improve independence, prevent falls, increase fitness levels and manage health conditions. They also provide social engagement and interaction, information and support around living with dementia, a safe and welcoming space for all to engage and relax.
About the Role
We are looking for an experienced and enthusiastic Manager to lead our Healthier Lifestyle team which includes a team of 3 part-time Project Officers, one Dementia Support Officer, Dementia Project officer and a great team of volunteers. Addressing health inequalities and fulfilling our mission means that the Healthier Lifestyles service has opportunity to grow and expand. We want to reach younger older people to encourage “Act Now Age Well”
An important element of this role will be looking for opportunities to develop existing services and to introduce new services including some paid services. The Healthier Lifestyles Manager is a member of the Integrated Leadership team to support our One Organisation One team ethos for integrated working and holistic support for the older residents of Croydon.
Some duties will include (but are not limited to) –
- Oversee effective data recording for monitoring and reporting.
- Monitor outcomes and impact and prepare reports on the projects progress for Commissioners, Funders and AUKC Trustee Board
- Monitor and manage workload, organise schedules, ensuring that work is purposeful, targets are clear and support staff to reach their potential and feel valued.
- Support staff with regular supervision using the Age UK Croydon Empowerment Striving for Excellence, Innovation process
- Attend leadership team meetings, staff meetings and joint working parties and project groups as appropriate.
- Implement Age UK Croydon's Equality and Diversity Policy and ensure that equality and diversity principles are incorporated into the planning, delivery and monitoring of services.
- This list is not exhaustive.
Closing date for applications: 9am, Tuesday, 15th July 2025
Interview Dates: Wednesday, 23rd July 202
Registered Charity
51 - 100
Our mission is to reach, involve, support and connect people so they can age well in Croydon.
The client requests no contact from agencies or media sales.