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Top job
Save the Children
Farringdon
£55,080 - £64,800

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Shelter
Multiple Locations
£29,453 pa + excellent benefits including 30 days holiday and flexible working
Page 1 of 1
Farringdon, Greater London
£55,080 - £64,800
Contract, Full-time
Job description

The job of a Save the Children's UK Head of Brand is busy and varied.

  • Are you a highly experienced brand marketeer with track record of leading and delivering successful brand campaigns?
  • Do you have strong leadership skills?
  • Do you have a real passion for translating brand positioning into action?
  • Are you motivated by our vision of creating a world where every child doesn't just survive, but thrives, and can go on to change the world?

If the answers to these questions are yes, we would love to hear from you!

 About Us

Save the Children UK believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.

Job Purpose

The role of Head of Brand plays a critical role in our journey of becoming a more brand inspired organisation and help us to meet our objective of becoming a loved brand. We've made great progress in the last few years to develop a compelling new positioning with a distilled articulation to help everyone understand the role they can play in building our brand, and have seen some really positive shifts. We've also used our brand articulation to develop a new three-year integrated campaign platform, to ensure that everything we do is consistently and distinctively building our brand. This role comes at the critical delivery stage of our new direction.

As Head of Brand, you will lead and develop an outstanding team of brand specialists who are focused on successfully building the Save the Children brand in the UK. You will be expected to apply deep expertise on brands and branding to help shape the overall brand strategy and ensure successful implementation across the organisation. You will head up a team of 2 Senior Brand Managers and 1 Brand Manager and play an essential leadership role on the Brand and Creative SLT and F&M extended SLT (ESLT), making sure teams have knowledge and skills to become more brand inspired and helping them to achieve our brand objectives. You will also play an active role in the Global brand team, providing expert insight and helping to shape the direction for the Save the Children movement.

As a rights-based organisation, we are committed to anti-racism and actively opposed systemic oppression of any form. The role holder will visibly lead our commitment to celebrate diversity, challenge inequality, and build an inclusive environment for every one of our employees so we can better represent the children we protect.

 Main Accountabilities

  • Lead the implementation of our brand proposition and strategy within the team and by internal stakeholders
  • Prioritise and define brand-building activity to feed into the annual and quarterly planning process, working closely with the Head of Strategic Marketing Planning, and lead on the scoping and development of brand-led initiatives.
  • Work closely with ESLT to ensure brand remains a key priority within their business areas and clear brand KPIs are set and monitored so that all activity is brand-inspired.
  • Identify opportunities for our brand through trends, data, insight and market analysis, to scope and define new ways to achieve our objectives and provide a clear pipeline to feed into our planning process and refine our brand strategy.
  • Lead and develop a team of highly skilled brand specialists, providing clear direction and all-round branding expertise. Ensure the team have a clear vision and manage their training and development programme, working with Squad leads to identify areas for development.

Person Profile

Essential Technical Skills:

  • Deep expert knowledge of brands and branding with a strong track record of in working on brand development and a real passion for shaping brands. 
  • Highly experienced brand marketeer with track record of leading and delivering successful brand campaigns.
  • A strategic thinker with experience of successfully influencing and directing strategic brand development in a complex stakeholder environment. Ability to provide expert advice and shape strategies.
  • Strong creative credentials with a real understanding of the importance of creative excellence, and the components of the brand’s visual and verbal identity.
  • Ability to set clear direction, prioritize ruthlessly and manage expectations of multiple stakeholders.
  • Strong leadership skills with experience in leading a high performing communications team.

Personal Skills:

  • Excellent communication and presentation skills including the ability to build rapport and credibility across multiple stakeholders, internally and externally at all levels.
  • Energy, drive and initiative; will push self and others to achieve; a positive and proactive team player.
  • Commitment to Save the Children’s mission, values, and brand behaviours.

Save the Children UK is committed to diversity and equality of opportunity in all aspects of our work both external and internal. We strive to be an inclusive employer and particularly encourage applications from under-represented groups such as returning parents or carers who are re-entering work after a career break, people who are LGBT+, from Black, Asian and Minority Ethnic backgrounds, with a disability, impairment, learning difference or long-term condition, with caring responsibilities, from different nations and regions, and from less advantaged socioeconomic backgrounds.

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About
Save the Children

What we do


CHILDREN'S RIGHTS

Most governments promise to protect children... Read more

Refreshed on: 19 April 2021
Closing date: 02 May 2021
Tags: Marketing
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