Growth marketing jobs

As Individual Giving Officer, you will plan and deliver compelling campaigns to engage with and drive action from existing supporters. 

You will work on a range of products in this crucial income stream including regular giving, cash and lottery. 

This is an exciting time for the Individual Giving team and as a vital member of our team, you’ll work to maximise the return on investment made by Maggie’s in this area and achieve significant growth in revenue income - ultimately to bring Maggie’s cancer care to everyone who needs us.

Please note that interviews will take place w/c 11th May in our Hammersmith office.

Please see the attached job description for further details.

Job Title: Marketing Officer

Reporting To: Senior Marketing Officer

Salary: £26,846 – £31,439

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

The purpose of this role is to help to shape, support and deliver marketing plans for Alder Hey Children’s Charity for a wide range of stakeholders, reporting to the Senior Marketing Officer This is a broad and varied marketing role which requires creativity, excellent communication and project management skills to help the charity plan and execute its marketing, fundraising and brand campaigns.

Main Duties/Tasks

Marketing Planning, Campaign Delivery & Performance:

• Support the Senior Marketing Officer and Marketing & Communications Manager to implement marketing plans and campaign strategies.
• Ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.
• Analysis of campaign performance and audience insights to inform future marketing decisions.

Content, Channels & Brand:

• Creative and powerful copywriting skills aligned to the values of the Charity. Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, email, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams.
• Collaboration within the marketing team across branded social channels to drive growth and engagement.
• Collaborate with the Trust Comms team for campaign and content capture in line with Trust Policy.
• Upholding of brand positioning to always agreed deadlines.

Stakeholder Management, Delivery & Operations:

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager

Our Values

Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.

Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.

Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.

Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

____

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Closing date: Monday 5th May

Interviews: Tuesday 13th May

Job Title: Commercial Marketing Assistant

Duration: Permanent

Hours: 36 hours per week

Salary: £29,000 per annum, plus pension and benefits

Location: Homebased, with a willingness to travel to CCT’s office in Northampton when required

Overall job purpose

This role presents an excellent opportunity for a motivated early‑career marketing professional with a strong interest in culture and heritage.

As we continue to diversify and grow our commercial revenue streams, we are seeking a proactive Commercial Marketing Assistant to support the promotion of key income‑generating initiatives. These include Champing (unique overnight stays in historic churches), filming, venue hire, and an expanding portfolio of leased or licensed properties. The role also offers scope to contribute to new commercial opportunities in the future.

Working within the Initiatives and Partnerships Team and alongside the Communications Team, the role supports marketing activity across a broad range of commercial initiatives, including Champing, filming, venue hire and regional commercial activities.

The postholder will develop marketing content, manage commercial marketing channels, support campaigns and respond to enquiries to help grow audiences and revenue.

The role also contributes to research, reporting and operational support for commercial activity.

We have recently published our TRUST values, which outline the behaviours and expectations that act as our foundations at CCT. We have attached the pack, outlining each value, which we will also be using as part of our shortlisting and interview process to find the right candidates that align with our values.               

If you would like to apply for this role, please visit our recruitment portal to begin your application. You will be asked to submit a CV and a short supporting statement (max 2 sides A4) outlining why you’d like to apply and how you fulfil the person specification for this post, so you’ll need to refer to the job description.

The closing date for receipt of applications is 9am on Sunday 10 May 2026.

The interviews will take place in Northampton on  Thursday 28 May 2026. Please note that the interview date and location have been specifically chosen according to the availability of the panel.

Please note: As part of our recruitment process, we undertake candidate psychometric testing, you will receive an email following your application submission asking you to complete a series of activities.

 All successful applicants will be subject to a basic DBS, credit check, references and right to work checks.

We are a Disability Confident Committed Employer. Candidates who declare that they have a disability and who meet the essential criteria for the job will be offered an interview.

If you have any queries about this role, or if you have a disability and wish to request a reasonable adjustment at any stage of the recruitment process, please contact us.

We are an inclusive employer and offer equal opportunities to all regardless of an individual’s age, disability, gender identity, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex and sexual orientation.

We are not a licensed sponsor at this time. Any offer of employment will be made subject to valid right to work in the UK being provided.

Mission Without Borders (MWB) is a Christian charity supporting over 10,000 children and 2,000 families living in poverty across Eastern Europe. As we embark on an ambitious new 5‑year strategy, we’re investing in the growth of our UK team and we’re looking for a creative, proactive Marketing & Communications Officer to help expand our reach, raise awareness, and inspire supporters across the UK.

In this exciting new role, you’ll shape and deliver our marketing and communications strategy across both digital and traditional channels. From running targeted digital campaigns and enhancing our online presence to crafting compelling stories and to building relationships with Christian media and, you'll play a key part in growing awareness, engagement and income.

We’re seeking someone with strong digital marketing experience, excellent storytelling and relationship building skills, with an understanding of the UK Christian landscape. If you’re passionate about using your skills to make a real impact, and to help bring hope for vulnerable children and families across Eastern Europe, we’d love to hear from you.

Why Join Us

At The Care Workers’ Charity, everything we do is focused on supporting care workers across the UK. From providing crisis grants and mental health support to campaigning for a fairer future for the workforce, our work makes a real and lasting difference to people who give so much to others every day.

This is an exciting opportunity to join a small, close-knit team at a pivotal moment in our growth. You will play a central role in shaping how we tell our story, build our supporter base and deliver events and fundraising campaigns that genuinely move the dial. Your ideas will be heard, your work will matter, and you will see the impact of what you do.

You will be joining a small, friendly and supportive team where your contribution is genuinely valued and where you will have real ownership of your work.

The Role

We are looking for an experienced, driven and creative Marketing and Events Manager who brings a genuine passion for fundraising and events — and the skills to match. This is not primarily a desk-based marketing role: you will be the engine behind our events programme and a key driver of our fundraising income.

Reporting directly to the CEO, you will lead the planning and delivery of CWC’s events calendar, manage our fundraising activities, and oversee the work of the Marketing and Events Officer. You will be equally comfortable developing the strategy and getting stuck into the detail of execution.

Events will be at the heart of what you do. You will take ownership of our flagship event, coordinate a varied programme of fundraising events, sector conferences and networking activities, and ensure every event is professionally delivered and leaves supporters feeling connected to our mission. You will manage relationships with venues, suppliers and sponsors, and keep a close eye on budgets and income targets.

Fundraising will be a core focus. You will be responsible for achieving financial targets from individual and corporate fundraising, developing creative campaigns across platforms such as Enthuse and JustGiving, and building the kind of relationships with supporters and partners that turn one-off donations into long-term engagement.

Alongside this, you will lead and support the Marketing and Events Officer, ensuring our marketing output — social media, newsletters, website content and campaigns — is consistent, engaging and aligned with our strategic goals.

About You

You will have a proven track record in events management and fundraising, ideally within the charity sector. You know what it takes to plan and deliver events from first concept through to post-event evaluation, and you understand how events can drive income as well as awareness.

You will be a confident, organised and proactive person who can manage competing priorities without losing sight of quality or deadlines. You will be comfortable working independently, managing your own workload and supporting others to manage theirs.

Our ideal candidate will have:

• A proven track record in events management, with demonstrable experience of delivering fundraising income from events
• At least two years’ experience in a charity fundraising or events role
• Experience of line managing or supervising others
• Excellent relationship-building skills with sponsors, corporate partners and individual supporters
• Confidence using fundraising platforms (e.g. Enthuse, JustGiving) and CRM/database systems (Hubspot experience an advantage)
• Strong working knowledge of social media platforms, email marketing tools and website content management
• Experience managing budgets, monitoring income and expenditure, and reporting on financial performance
• Excellent written and verbal communication skills
• High attention to detail and strong project management skills
• Genuine enthusiasm for the charity’s mission and the people we support

Knowledge of the health and social care sector would be a distinct advantage, though not essential.

We Offer

• A salary between £32,000 and £34,000 per annum
• 25 days’ annual leave plus bank holidays
• A flexible, remote-working environment — you must be based in England
• A friendly, supportive team culture where your contribution is genuinely valued
• The opportunity to make a real difference to the lives of care workers across the UK

If you are ready to bring your events and fundraising expertise to a cause that really matters, we would love to hear from you.

As Marketing Manager with strong third sector experience, you’ll oversee the day-to-day planning, production, and delivery of fundraising and awareness campaigns across digital and traditional channels.
You’ll manage timelines, creative workflows, and campaign assets ensuring every message, design, and ad reflects The Zahra Trust’s brand and moves people to give, act, and advocate.
You’ll collaborate closely with internal teams (Fundraising, Programs, and IT), as well as external agencies and vendors, to bring campaigns to life on time, on budget, and with measurable results.
This role is ideal for a hands-on project manager and storyteller who thrives in fast-paced, purpose-driven environments.

HEAD OF MARKETING & ACQUISITION

Senior marketing and fundraising acquisition leadership role with Embrace the Middle East, a Christian charity, leading new supporter engagement.   

Why work for Embrace the Middle East?

• Hybrid role: High Wycombe (minimum onsite twice a month)
• 10% employer pension contribution
• 24 days annual leave plus 8 bank holidays, increasing to 25 days after 5 years and 26 after 10. Plus 3 days between Christmas and New Year.
• Life Assurance: 3× salary
• Flexi-time and home-working options
• Employee Assistance Programme (confidential counselling, legal and financial advice, available 24/7)
• Access to retail discount portal
• Training and development programme
• A values-led team committed to mission, integrity, and compassion

About the Role

Working with the Director of Fundraising and Communications, you will play a central leadership role in Embrace’s Fundraising & Communications cluster, shaping how new supporters discover Embrace, experience their brand, engage with their stories, and begin their relationship with the charity. This is a role for someone energised by growth, experimentation, and building high-performing teams, with the strategic vision, creative ambition, and analytical rigour to match.

You’ll have:

• Strategic leadership in marketing, supporter acquisition, or fundraising within a charity or mission‑driven organisation.
• Strong multi‑channel acquisition experience (digital, print, social, paid, email, ecommerce).
• Proven ability to lead and develop high‑performing teams in hybrid/remote settings.
• Expertise in digital performance, optimisation, testing, and analytics.
• Managing sizeable budgets, forecasting, and ROI‑driven planning.
• Understanding of supporter behaviour, segmentation, attribution, and LTV modelling.
• Knowledge of UK fundraising regulations, GDPR, and ethical marketing practice.

Role Requirements

• Commitment to Embrace’s Christian mission and values (as a practising Christian or someone supportive of our ethos).
• Willingness to travel occasionally to the Middle East (every 2–3 years).
• Right to work in the UK.

About Embrace the Middle East

At Embrace the Middle East, we believe in hope, dignity, and partnership. For over 170 years, we’ve worked with local Christian partners to bring healthcare, education, and opportunity to vulnerable and marginalised communities.

We are strengthening our marketing to deepen engagement and expand our supporter base. We are now seeking an experienced, visionary Head of Marketing & Acquisition to lead multi‑channel supporter and donor growth, build a digital‑first marketing strategy, and drive sustainable organisational impact.

Embrace the Middle East is committed to equal opportunities and to creating an inclusive working environment. We welcome applications from all individuals regardless of age, ethnicity, gender, sexual orientation, disability, religion or belief. If you require adjustments during the application or interview process, please let us know in your online response.

The successful candidate will be required to complete a medical questionnaire and undertake a disclosure check as part of our safer recruitment policy.

For an informal chat to ask any questions, please contact Nick Thomas, Senior Consultant, Charisma Charity Recruitment. Please apply through the Charisma Charity Recruitment website with your CV and supporting statement.

Key dates:

Closing date: Tuesday 28th April 2026

Charisma vetting interviews must be completed by: Tuesday 5th May 2026

Interviews with Embrace the Middle East: w/c 11th May 2026

Please refer to the candidate pack for more comprehensive information.

We are looking for a brilliant Head of Marketing and Communication to lead the charity’s next phase of global growth. You’ll join a passionate, high-performing team on track to reach 1 million young people this year, and help shape the strategy to scale our impact to 10 million globally by 2036.

As Head of Marketing and Communications, you will lead the charity’s marketing strategy and delivery to drive growth. You will own the planning and execution of high-impact, multi-channel campaigns to acquire new users, and increase engagement, retention and reach across our programmes. You will shape and evolve our brand and communications to support these goals – ensuring our messaging, positioning and channels effectively connect with educators, partners and funders.

You will also leverage relationships across The Economist Group and lead insight into emerging international markets to inform our global marketing approach.

The Digital Marketing Manager is accountable for the delivery and performance of our website, email, SEO, PPC, paid-social and CRM marketing, ensuring all our digital channels are optimised for both awareness and income generation.

This is a hands-on role which will see you deliver key activity as well as lead a small team in prioritising and evaluating work across digital channels, using data and insight to inform decisions. To spearhead and champion our digital marketing transformation, you’ll need to be a results driven and experienced professional, who thrives in a fast-paced environment. Your skills and passion will see you:
• Develop and implement a comprehensive digital marketing strategy aligned with our income growth objectives.
• Deliver and continually improve how we connect with our audiences, primarily through (but not limited to) strategic use of email, website management, SEO, PPC, paid social and CRM marketing.
• Identify opportunities to maximise online brand awareness, engagement and revenue generation.
• Track, analyse and report on digital performance metrics, owning KPIs for traffic, conversion, income and engagement, as well as providing actionable insights and data to improve and inform digital marketing effectiveness.
• Own website performance by managing content within the CMS, improving user journeys, implementing SEO best practices and using data and analytics to increase visibility, traffic and conversion rates.
• Plan, execute and optimise our paid advertising accounts, including Google Ads and paid social platforms (e.g. Meta), using A/B testing to ensure they are data-driven, cost efficient and deliver ROI and income.
• Lead and deliver email and CRM activity (including building campaigns, managing audiences, segmentation and automation), ensuring data, templates and journeys are optimised for engagement and conversion, using performance and insights to drive improvements.
• Embed a culture of data-driven decision making and bring visibility and transparency to digital marketing activity by regularly reporting impact against objectives, trend spotting as well as using a variety of data and analytics tools to raise the profile and understanding of digital marketing across the charity.
• Work closely with the Data team to ensure digital and data strategies align and data between digital channels is automated, accurate and can be reported on effectively.
• Safeguard the integrity of the charity’s digital presence ensuring it complies with data protection regulations and any other applicable legislation.

 

What we offer: 

• Flexible and hybrid working to support work-life balance 

• Generous annual leave entitlement with additional leave for long service  

• Enhanced sick pay 

• Enhanced Maternity Pay 

• Employee Assistance Program and Lifestyle Savings

• Free flu jabs 

• Cycle to work scheme 

• Charity events throughout the year 

• Employer enhanced auto-enrolment pension scheme with 8% employer contribution 

• Ongoing commitment to education and professional development 

The Charity is committed to equal opportunities and welcomes applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.  

Successful candidates will have access to vulnerable beneficiaries therefore the role is subject to Disclosure and Barring Service (DBS) clearance.  

If you think you have the qualities we are looking for and the desire to contribute, please download the Job Vacancy Pack and then send us a CV and covering letter explaining how you meet the criteria for the role and making clear why you would like to be considered for it. 

We will be interviewing for this role on 15th May at our Charity Office based in Birmingham City Centre.

Job Title: Digital Marketing Officer

Reporting To: Marketing & Communications Manager

Salary: £26,848 - £31,439

Hours: 37.5 hours per week

Duration: Permanent

Location: Alder Hey Children’s Charity, Liverpool / Hybrid-working

Job Purpose:

The purpose of this role is to support the planning, delivery and optimisation of Alder Hey Children’s Charity’s digital marketing activity across key channels, reporting to the Marketing & Communications Manager.

This is a hands-on digital role focused on day-to-day delivery, advertising and optimisation across the charity’s digital platforms. The Digital Marketing Officer will play a key role in ensuring digital advertising channels are engaging and effective in supporting fundraising, brand awareness and supporter engagement.

The role works closely with colleagues across Marketing, Fundraising and Communications, and supports the delivery of digital activity set by the Marketing & Communications Manager.

Main Duties/Tasks

Digital Duties:

Content Creation, Management, and Campaign Support

• Creating, editing, and publishing content across the charity’s digital channels (website, email, and ad channels) in conjunction with the Content Creation Officer and Marketing Officers.
• Managing day-to-day updates to the charity websites using the CMS, ensuring content is accurate, engaging and aligned to brand guidelines. Maintain high standards of brand identity across all digital touch points.
• Building and sending email communications using the charity’s email platform, supporting segmentation, stewardship and supporter journeys.
• Supporting the delivery of integrated marketing and fundraising campaigns through digital channels.
• Adapting digital copy for different audiences and platforms, including web pages, email campaigns and digital appeals.

Digital Marketing Optimization, Reporting, and Budget Support

• Optimising and supporting budget monitoring for AI Search, Paid Search, SEO, and Google Grant campaigns.
• Monitoring and reporting on digital performance using analytics and platform insights, identifying opportunities to improve engagement and effectiveness.
• Supporting paid digital fundraising activity by preparing and advising on content, assets, and copy, and assisting with reporting and optimisation under the direction of the Marketing & Communications Manager.

Brand Management, Compliance, and Collaboration

• Ensuring all digital content and activity complies with brand guidelines, accessibility standards, GDPR, and relevant regulations.
• Scheduling and managing organic content in line with agreed plans, adapting content where needed for different channels, working with Marketing Officers to ensure a consistent brand presence.
• Working with internal colleagues and external suppliers or agencies, where required, to support digital delivery.
• Supporting the Marketing & Communications Manager to maintain organised digital systems, content libraries, and workflows.

Other Duties:

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line manager.

Closing date: Monday 20th April, 12pm

Shortlisting: Wednesday 22nd April

Interviews: Tuesday 5th May

Head of Marketing

We are seeking an ambitious, creatively driven marketing leader to shape how broad audiences discover, engage with and return to art at scale.

Position: Head of Marketing
Salary: £72,769 per annum
Location: London
Hours: Full time, 36 hours per week
Contract: Permanent
Closing Date: 19 April 2026
Interview Date: From 6 May 2026

About the Role

This is a rare leadership opportunity to shape the next chapter of campaigns for a world renowned cultural organisation. You will set the strategic direction for an integrated marketing function, leading bold, innovative work that drives audience growth, returning visitors and engagement with diverse audiences.

Working across exhibitions, events, site destinations and digital platforms, you will bring strong commercial instinct, creative judgement and audience insight to campaigns that deliver impact at scale.

Key responsibilities include:

• Developing and leading an integrated marketing strategy focused on audience growth and engagement
• Leading campaign strategy and planning to meet audience and revenue targets
• Acting as brand guardian, ensuring consistent and positive positioning across all marketing touchpoints
• Using audience insight, data and analytics to inform strategy, planning and evaluation
• Overseeing integrated campaigns across advertising, digital, social, print, partnerships, promotions and onsite activity
• Driving audience development initiatives, particularly with young people, families, local communities and international visitors
• Working closely with CRM and membership teams to deepen engagement and support growth
• Leading creative development and overseeing high quality marketing content
• Managing agencies, media buying, procurement and performance reporting

About You

You will be a strategic and inspiring senior marketer with experience leading high profile brand campaigns across multiple channels.

You will bring:

• Substantial experience leading and delivering marketing strategy for a major brand
• A strong track record in integrated campaign delivery across multiple media
• Expertise in digital marketing including social, PPC, email and content
• Strong audience development and brand positioning experience
• Excellent creative and editorial judgement
• Strong knowledge of media planning and advertising channels
• Experience using data, insight and segmentation to improve performance
• Leadership skills with experience developing high performing teams
• Strong stakeholder management, communication and influencing skills
• Commitment to diversity, inclusion and broadening access

About the Organisation

This organisation is a globally recognised cultural institution with a mission to make art available to all through its galleries, collections, programme and digital platforms. It is committed to widening access, welcoming diverse audiences and championing the belief that access to art is a universal right.

Other roles you may have experience of could include: Director of Marketing, Senior Marketing Lead, Head of Brand and Marketing, Head of Audience Development, Head of Campaigns, Marketing Director

Please note this role is advertised by the recruitment agency acting for the client, Not For Profit People.

Job Title: Senior Marketing Officer

Reporting To: Marketing and Communications Manager

Salary: £31,125 – £39,926

Hours: 37.5 hours per week*

Location: Alder Hey Children’s Charity, Liverpool/Hybrid working

Job Purpose:

To drive the planning and delivery of integrated marketing campaigns for Alder Hey Children’s Charity, supporting fundraising and organisational objectives, reporting to the Marketing and Communications Manager. The role will oversee workflow and priorities, manage marketing officers, and ensure campaigns are delivered to a high standard. The Senior Marketing Officer will also play a key role in shaping marketing strategy, analysing performance and driving continuous improvement across fundraising marketing activity. This is a broad and varied marketing role which requires creativity, communication and project management skills to help the charity plan and execute its marketing and brand campaigns.

Main Duties/Tasks

Strategic Planning, Leadership & Performance: ·

• Work with the Marketing & Communications Manager to shape long-term marketing plans and campaign strategies.
• Provide strategic guidance to ensure campaigns across fundraising teams align with brand, audience insight and organisational priorities.
• Represent the marketing function in cross-departmental planning.
• Develop marketing processes, templates and workflows to improve team efficiency.
• Implement and oversee internal systems for content management, consent, image banks, brand guidelines etc · To continually improve performance of team members encouraging collaboration and sharing feedback and high-performing and positive marketing team culture.
• Lead regular one to ones with team members.
• Ability to provide strategic marketing integration advice for fundraising campaigns
• Identify opportunities to grow audiences, engagement and income through innovative marketing approaches.
• Use market research and data to drive continuous improvement in marketing activity.
• Evaluate and share actionable learnings to optimise future campaigns.

Campaign Delivery, Content & Channels: 

• Collaborate with fundraising teams to plan, create and implement integrated marketing campaigns across multi channels that meet brand and fundraising goals.
• Creative and powerful copywriting skills aligned to the values of the Charity.
• Adapting copy to suit differing audiences and publications, and including digital, DM, print appeals, magazines, brochures, scripts and social media.
• Creation of powerful stewardship content in partnership with fundraising teams
• Collaboration within the marketing team across branded social channels to drive growth and engagement
• Collaborate with the Trust Comms team for campaign and content capture.

Stakeholder Management, Brand & Operations: 

• Manage the production and distribution of marketing materials across external suppliers as required.
• Liaising and networking with a range of internal and external stakeholders including families, donors, our colleagues (including those within the Trust), suppliers (including agencies) and partner organisations. ·
• Upholding of brand positioning to always agreed guidelines.
• Assisting the Marketing & Communications Manager to work within project budgets using appropriate systems and controls.
• Attending and participating in events, team meetings, compulsory training etc.

Other Duties

• Be an outstanding advocate for Alder Hey Children’s Charity in line with the core values of the organisation.
• Be an active and supportive member of the Alder Hey Children’s Charity team, contributing to team development and working collaboratively with colleagues and volunteers.
• Attend and support events run by fundraising teams where required, including occasional out-of-hours working.
• Gain and maintain an in-depth knowledge and understanding of the charity’s work, priorities and future plans.
• Any other reasonable duties as required by your line managerOur Values

• Here at Alder Hey Children’s Charity, our values guide the way in which we work. By being courageous, working together, being passionate about our work, and making sure that we are creative in what we do, helps us to deliver the support necessary so that our Hospital can continue to deliver the very best care for our young patients and their families.

Our values are:

• Courage: we try new things and take risks to innovate and drive forward new ideas. We have the courage to speak up and take a stance. We are accountable, responsive and responsible. We are unstoppable.
• Together: we work together as one team, sharing our knowledge and learning. We work in partnership with patients, families, supporters and colleagues. We are respectful, celebrate diversity and empower each other to achieve our aims.
• Passion: we are passionate about what we do and why we do it. We work together to share and grow. We inspire others.
• Magic: we are fun, creative and child led. We create special moments, provide little extras and go further for our brave young patients.

___

*In April 2025, the charity adopted a four-day working week policy, meaning staff previously working

37.5 hours a week are now working 30 hours a week to enable a four-day working week. We are confident that by embracing a more flexible and balanced approach to work, we can continue to create a thriving and fulfilling work environment while driving growth and success for our charity.

Note: This job description is intended to outline the general nature and level of work performed by employees within this role. It is not exhaustive and may be subject to change or modification as required by the needs of Alder Hey Children’s Charity.

Alder Hey Children’s Charity will make every endeavour to make any reasonable adjustments for applicants who require assistance in carrying out their duties due to a disability. Alder Hey Children’s Charity is committed to equal opportunities and positively welcomes applications from all sections of the community. Alder Hey Children’s Charity is committed to safeguarding children and vulnerable adults.

The post holder may be required to complete an enhanced DBS disclosure check.

Job Closes: Tuesday 5th May, 12pm

Interviews: Thursday 14th May

KEY RESPONSIBILITIES:

1. Marketing Strategy and Execution:

• Lead the integrated marketing and brand strategy aligned to organisational objectives and KPI pillars
• Deliver twice-yearly strategy reviews supported by dashboards and audience insights
• Ensure campaign planning is insight-led with measurable outcomes
• Partner with Sales and Communications for unified planning

2. Brand Leadership and Positioning:

• Steward CCS and BSF brands with consistent positioning across all channels
• Deliver brand-led campaigns supporting lead generation and audience growth

3. Digital Marketing, Data and Insights:

• Lead a culture of data-driven decision making
• Deliver quarterly dashboards and insights to SLT
• Ensure continuous optimisation across web, email, social and digital journeys

4. Annual Impact Report:

• Lead marketing and amplification strategy for the Impact Report
• Ensure on time publication with strong reach and engagement

5. Key Audience Communications:

• Oversee content cadence across social, email and digital channels
• Launch key organisational products and programmes

6. SME Support:

• Strengthen SME engagement via content, campaigns and Best Practice Hub resources

7. Team Leadership and Culture:

• Lead with a coaching mindset, building a positive and supportive culture
• Provide clear goals, feedback and development aligned with KPIs

ESSENTIAL SKILLS & EXPERIENCE:

• Experience leading integrated marketing functions with measurable impact
• Proven success in improving digital engagement and campaign performance
• Understanding of brand positioning, audience targeting and channel optimisation

Core Competencies:

• High‑standards brand steward – ensures consistent, high‑quality execution
• Strategic, insight‑led thinker – uses data to shape clear direction

Technical Skills:

• Strong analytical capability and insight interpretation

PERSONAL COMPETENCIES:

• High emotional intelligence aligned with a people-first culture
• Commitment to inclusion, collaboration and team development
• People‑first leader – fosters a kind, inclusive and supportive team culture
• Skilled communicator & influencer – builds trust and collaborates confidently
• Calm, adaptable operator – manages shifting priorities and pressure with composure

Head of marketing strategy and audiences

When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed.

About the Role

Sense is looking for an ambitious and insight-driven Head of Marketing Strategy & Audiences to help shape the future of our marketing and supporter engagement. This is a pivotal leadership role at an exciting time, as we deliver our new organisational strategy and strengthen how we connect with, understand and grow our audiences. This role is full time, based at our King’s Cross office in London, with hybrid working in place. The successful candidate will work 2–3 days per week on site and meeting donors, with the remainder worked remotely.

You will lead the development of a bold, organisation-wide marketing strategy, focused on bringing together audience insight, data and creativity to drive long-term growth and maximise impact for disabled people with complex needs.

Key Responsibilities

• Develop and deliver a clear, ambitious marketing strategy aligned to organisational goals.
• Lead on audience insight, segmentation and analysis to improve targeting, acquisition and retention.
• Create and embed effective supporter journeys, including stewardship and cross-sell strategies.
• Work collaboratively across a complex organisation to align marketing activity and maximise income.
• Use data and insight to track performance, inform decision-making and drive continuous improvement.
• Influence senior stakeholders and champion a strategic, insight-led approach to marketing.
• Ensure all activity aligns with regulatory requirements and best practice.

What we’re looking for

• Proven experience developing and delivering marketing strategies in a complex organisation.
• Strong background in audience insight, segmentation and data-led decision making.
• Experience driving supporter/customer growth, engagement and lifetime value.
• Confident working with senior stakeholders and influencing at all levels.
• A collaborative, forward-thinking leader who can drive change and innovation.
• Strong analytical skills, with experience in tools such as Power BI, CRM systems (ideally MS Dynamics), and performance tracking.
• Excellent communication skills, with the ability to turn insight into clear, compelling strategy.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

To apply

Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly.We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.

Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.

Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.

For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. 

No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.