Head of brand and creative jobs in brent, northamptonshire

Foothold Communications Officer

 Salary: £18k (£30k per annum pro rata)

Period of appointment:  This is a permanent contract.

Location: Remote/homebased

Part time: 21 hrs a week

 Like many benevolent fund charities, Foothold has a small staff team, but our impact is mighty!

We’re looking for someone who enjoys variety and takes pride in their work to join our flexible, remotely-based team as our new Communications Officer.

Hearing the challenges that the individuals we support are facing keeps us focused. As Communications Officer, you’ll play a key role in communicating the support our charity offers the engineering community, while also engaging our supporters by bringing our community’s stories to life.

We’re redefining relationships with long-standing communications partners, building new relationships, and building our presence across new platforms and communities.

As Communications Officer, you'll be pivotal in making sure our voice is heard through regular communications, and delivering our impact report and annual report.

We find creative ways of working as a team and look to showcase the individual talents and personalities that people bring to their role. At Foothold, you’ll have the opportunity to showcase and develop your skills across digital design, video and copy.

We encourage our team to be all-rounders, and you’ll be working closely and collaboratively with our Communications and Digital Events Officer, Digital Marketing Officer and fundraising colleagues to produce regular, engaging content.

This is a great opportunity to join a small, talented, and committed team as we test the best ways of engaging different parts of the engineering community, and how that engagement may evolve over time. You’ll help us evolve our communications and PR output, and in turn we’ll provide you with the support and autonomy to grow your skills.

We’re confident that you’ll enjoy working alongside the wider team and look forward to hearing from you.

Organisational benefits

· 32 days per annum annual leave plus Bank Holidays (plus office closure between Christmas and New Year)

· Flexible working arrangements

· Organisational commitment to training and development.

· SIPP pension with up to 9% employer contribution (subject to individual contribution)

· Life insurance and access to Smart Health services (AIG)

· Cycle to Work and Tech Scheme, childcare vouchers.

· Associate membership of the IET for one year paid for by Foothold, and access to Foothold services

If you have any further questions about the role, please contact our Head of Business and Volunteering Beverley Archer.

Informal Conversations: these can be arranged with the Jonny Rudge, Head of Fundraising and Communications, between the 3rd and 5th of June 2025

Closing date: applications should be submitted by 4pm on Friday 6th June 2025

Interviews will be held on Monday 16th June  2025 on Teams.

For more information about Foothold please visit our website

ID: 1449 Social Media Manager

Service: Digital Marketing 

Salary: Grade 4 point 29: starting at £36,842 – raising to £41,106 per annum + £480 home working allowance 

Location: Homebased

Hours: Full time 37 hours per week 

We offer flexible working arrangements - please see below for more details. 

Contract: Permanent

Family Action & the Role’s Impact:

Family Action is a national charity that supports people through change, challenge and crisis across England and Wales. On 1st January 2025, Relate, the largest provider of relationship support, joined the organisation helping us reach even more people and support the creation of secure foundations for children and young people, and safe, supportive relationships for all.

For over 150 years Family Action has seen first-hand the power of family and relationships to shape lives, for better or worse. That's why we speak up for the importance of family in national and local policymaking, amplify family voices and represent the changing needs of families in the UK today. 

Whatever family means or looks like to us, it's relationships that matter. With Relate at Family Action, we are able to extend the support we provide with counselling, information, mediation and support to individuals, couples and families from all backgrounds and sexualities, as well as provide expert training for relationship support practitioners.

This is an exciting opportunity to lead our social media team and help strategically shape the role of paid and organic social across Family Action’s channels, including those under the Relate brand. You will manage a team of two Social Media Executives and drive brand awareness, income generation and service marketing whilst also providing strategic insight around wider external engagement activity. 

Main Responsibilities (for details check the job description and person specification):

• Lead on the development and delivery of paid and organic social media activity across both Family Action and Relate brands.

• Refine Family Action’s social media strategy in line with key brand, income generation and service marketing objectives 

• Work with the Head of Digital Marketing and Senior Social Media Executive to develop a paid social and sales strategy to drive purchases of services and toolkits from Relate

• Lead on the development and delivery of sophisticated Meta and LinkedIn ad campaigns at each stage of the donation/purchase funnel ie. awareness, interest, conversion

• Line manage a team of two Social Media Executives responsible for the day to day management of both Relate and Family Action channels, and supporting local services and retail shops with their use of social media.

Main Requirements (for details check the job description and person specification):

• Extensive experience of strategically managing and developing social media channels for a large organisation/group/brand.

• Significant experience of developing successful paid social media campaigns for a range of business objectives including to drive income generation 

• Excellent copywriting skills and the ability to write powerfully and succinctly for different objectives, audiences and channels.

• Excellent creative skills and the ability to recognise effective imagery, and stock photography and video.

• Experience of line management and/or mentoring a junior member of the team.

Benefits: 

- an annual paid leave entitlement of 30 working days plus bank holidays

- up to 6% matched-pension contributions

- flexible working arrangements and new starters have the right to make flexible working requests from day one of employment

- enhanced paid sick leave and paid family leave provisions

- eye care and winter flu jabs vouchers

- cycle to work scheme

- investing in your professional development with ongoing quality training and career development opportunities

We are forward looking, ambitious and committed to continuous improvement. We are a people focused, can-do organisation, which strives for excellence in all we do and operates with mutual respect.

To Apply:

• Click the “Apply Now” link below and fill out our digital application form

• Closing Date: Sunday 1st June at 23:59

• To learn more about Family Action: Careers

Interviews will be scheduled on a rolling basis and we reserve the right to close the role early if we find a suitable candidate.

For direct queries or if you would like to discuss any aspect of the selection process or flexible working requests, please email: Matthew Dennis (full email address available on the advert document)

We about reserve the right to close the role early if we find suitable candidates.

Our commitment to Equality, Diversity & Inclusion:

We are happy to consider any reasonable adjustments that candidates may need during the recruitment process and you will be asked whether you require any adjustments if shortlisted for interview. We also make reasonable adjustments on the job, where required.

We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. Intersectionality is important to us and we particularly welcome applications from ethnically diverse communities, LGBTQIA+ candidates and disabled candidates because we are committed to increasing the representation of these groups at Family Action. We know that greater diversity will lead to even greater results for families and children and strive for our workforce to be truly representative of the diverse communities we support. We offer a guaranteed interview scheme for disabled applicants who meet the minimum criteria for the role, and will reimburse your travel cost if you attend an interview.

Sands exists to save babies’ lives and ensure that anyone affected by pregnancy loss or baby death receives the support and care they need. 

We are recruiting a Commercial Business Development Lead to drive growth of Sands’ partnerships programme. This is a new and exciting role requiring an ambitious and entrepreneurial individual, who will focus on securing commercial and strategic partnerships which maximise Sands’ exclusive, new and emerging opportunities.  This includes our award-winning Sands United Football Club, the globally-recognised Baby Loss Awareness Week, our leadership in Saving Babies’ Lives research and flagship UK-wide events such as Ribbon Run, Starlight Walk and others. 

The postholder will be responsible for securing sector-leading, inspiring and memorable partnerships, including but not limited to multi-year collaborations, sponsorship and cause-related marketing. Demonstrable experience in working across sporting and/or event sponsorship is essential as well as in commercially-led partnerships including retail.  The ability to collaborate strategically with those committed to social change is also required.

You will ensure there is an integrated approach across Sands’ functions including other areas of fundraising, engagement, communications and events. This role therefore has a high level of responsibility for the management of internal and external senior relationships.

With a high level of business acumen to identify a robust pipeline, the postholder will seek out partners that align with Sands’ vision, that will place us on the map as the go-to baby charity, thus increasing Sands’ public profile via household brands and high-profile partnership activities.

The post-holder will be able to diversify prospects across different sectors and industries including mental health and wellbeing, health and beauty, groceries, high street retailers, home and leisure, transport, jewellery and commemoration. 

You will be skilled at creating bespoke and engaging proposals that captures the interest, trust and needs of key decision-makers.  An excellent communicator and influencer, you will also be a confident presenter and networker, with the ability to represent Sands externally and produce high-quality prospect research, reports and creative pitch material. 

The ideal candidate will have demonstrable experience in cultivating high-level relationships with corporate partners and individuals across a range of engagement mechanisms – particularly working from home and online. 

The eoa exists to grow and strengthen employee ownership as a force for powering fairer livelihoods, stronger businesses, and a more resilient economy. With 800+ member businesses and a community of thousands of employee owners, we are the national voice for employee ownership in the UK.

Our refreshed strategy is focused on accelerating impact through people powered growth. We’re here to make employee ownership a mainstream business model choice—by expanding the sector, setting the standard for excellence, and building a connected, values-led ecosystem. We do this through sharp insight, high-impact advocacy, and a thriving member experience.

For founders and business owners exploring employee ownership, or for leaders and managers building Great EO businesses, the eoa offers tools, knowledge, experience and connection. We facilitate powerful peer learning, codify what works, and champion the stories that inspire others to choose EO.

Together with our members, we’re creating the conditions for employee ownership to thrive—seizing the political, cultural, and digital opportunities ahead. and this is where you come in.

As Director of Partnerships and Growth, you’ll be the driving force behind the eoa’s external influence and reach. you’ll lead our advocacy and external affairs strategy, build meaningful partnerships, and deliver powerful events programmes that accelerate adoption of Great EO. You’ll also shape the narrative—ensuring our insights, policy recommendations and thought leadership land with impact.

This is a high-profile, senior leadership role at a pivotal time for the EO community. It calls for someone with a track record in advocacy or external affairs, strong commercial acumen, and the ability to lead high-performing teams. It also needs a big-picture thinker - someone who can champion EO, influence change, and help us build a more inclusive, resilient economy.

If you’re excited about the opportunity to grow an economy that puts people at the heart of business, we’d love to hear from you.

Role Details

At the heart of this Director of Parnterships & Growth role is the opportunity to shape the external environment for employee ownership, champion the voice of our members, and lead high-impact strategies that grow both our reach and the sector itself.

You’ll lead on policy, advocacy, external affairs and events—crafting compelling narratives, building powerful partnerships, and delivering programmes that drive commercial sustainability and sector-wide change.

From shaping relationships with key stakeholders and securing strategic sponsorships, to overseeing the delivery of thought leadership, content, and events, you’ll ensure that the eoa is not just part of the national conversation—but leading it.

Your ability to influence, convene, and inspire will be critical to removing barriers to employee ownership and unlocking the potential of our £1.7m organisation to deliver even greater impact.

Join us on this exciting journey where your leadership will shape policy, grow influence, and contribute to our mission of unlocking the potential of people, businesses, and the economy through employee ownership.

This role is remote, however regular travel to our HQ in Brough and across the UK is expected.

Key Responsibilities

• Lead external affairs, collaborating with stakeholders to shape policy, advocacy and best practice that removes barriers and expands EO.
• Establish relationships and secure commercial partnerships and sponsorships, generating revenue to support advocacy, events, and sector growth initiatives.
• Engage key stakeholders to co-produce content that positively influence EO practice and policy and amplify the eoa’s voice in public affairs.
• Oversee delivery of an effective content strategy that delivers our commercial objectives and positions the eoa as the leading EO authority.
• Oversee events programmes, ensuring they drive knowledge-sharing, sector development, and commercial sustainability.
• Represent the eoa at industry forums, policy roundtables, and public affairs events, championing the employee ownership model.
• Collaborate with the Director of Membership & Operations to align advocacy efforts with member needs and engagement.
• Lead and develop high-performing teams, fostering innovation and delivering measurable impact across advocacy, policy, event activities.

Success in this role

Success in this role means having a positive impact on the growth rate, influence and adoption of great EO across the employee ownership sector. Strengthening and expanding stakeholder relationships, driving advocacy impact and securing commercial sustainability through a diverse mix of sponsorships, partnerships will also be indicators of success.

Key outcomes for the role

• Growth of the employee ownership sector. Measured by increased number of EO businesses, heightened sector awareness
• Strengthened corporate engagement. Measured by growth in strategic partnerships, corporate and government engagement
• Strong Commercial Sustainability. Measured by increased sponsorship revenue, secured long-term commercial partnerships
• Increased policy influence. Measured by policy recommendations adopted, increased government engagement
• Enhanced sector insight and intelligence. Measured by utilisation of high-quality data and insights for regular sector related content outputs.
• Development and adoption of best practice. Measured by creation, adoption and promotion of best practice across the EO network.
• Successful events programmes. Measured by iIncreased participation, sponsorship growth, positive feedback.

About you

• Proven expertise in advocacy, public affairs, or policy leadership, ideally within a business, trade body, or membership association.
• Strong stakeholder engagement skills, with experience influencing government, media, and corporate partners.
• Demonstrated ability to drive sectoral or policy change, leading successful advocacy initiatives.
• Strong commercial acumen, with experience in sponsorship acquisition, revenue generation, and developing financially sustainable initiatives.
• Exceptional strategic communication and storytelling skills, able to engage and mobilise diverse audiences.
• Experience in event programme development, ensuring high engagement and sector impact.
• Passion for employee ownership and economic models that promote shared prosperity.
• Innovative, creative, and proactive in problem-solving and strategy execution.
• A confident and transparent leader who fosters collaboration and inclusivity through teamwork.
• Self-aware with emotional intelligence, resilience, and integrity.

Role Summary

• Contract: Permanent
• Hours: Full time, 37.5 hours per week
• Location: Remote, with regular travel to eoa offices and national events
• Salary & Benefits: £65,000 p/a + 7% Pensions. 30 Days leave + Bank Holidays.
• Reports to: CEO
• Management: TBC

Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. We have an exciting opportunity to join our ambitious Mass participation team as our Individual Giving Manager.  This role plays a vital part in helping Winston’s Wish turn up the dial across our Individual Giving Fundraising. The Individual Giving Manager is responsible for creating, developing and delivering a fundraising plan to grow existing and new support for Winston’s Wish across our online and offline channels. This includes Direct Mails, Regular Giving, our Lottery, Legacies and In Memory giving income streams.

As the driving force behind our individual giving activity, you will help us to engage individuals across the country by bringing them closer to our work, encouraging them to stay longer, give more and become true ambassadors for our vital work with grieving children, young people and families. We’re looking for a highly creative individual who can help us to stay one-step ahead of the curve and excite new and existing audiences to get behind our vision of a society in which every child can get the help they need when someone close to them has died.

MAIN RESPONSIBILITIES

Strategy

• Lead on the development and implementation of our Individual Giving strategy, supported by the Head of Mass Participation and the Director of Fundraising & Marketing.
• Ensure all opportunities and future plans are in line with Winston’s Wish’s over-arching fundraising strategy to meet financial targets, organisational objectives and KPIs.
• Maintain an awareness of philanthropy trends, news, events and legislation in the UK to ensure that Winston’s Wish remains up to date on key changes which are likely to impact on individual giving.

Generating Individual Giving Income

• Lead on and deliver a plan to increase individual giving income from streams including, but not exclusive to, direct mail, regular giving, legacies, in-mem and our charity lottery
• Effective use of KPIs to ensure decisions are driven by evidence and real-time data.
• Continuously analyse our income and supporter data to measure effectiveness of activities and return on investment.
• Work alongside our design agencies and in-house marketing team to develop and manage direct mail campaigns, including segmentation to ensure campaigns will be carefully targeted and designed to maximise income.
• Explore and test new methods for donor recruitment and increasing donations.
• Seek every opportunity to increase awareness of legacy giving to Winston’s Wish and monitor the effectiveness of these activities over time.
• Manage a growing portfolio of legacy enquirers with appropriate contact and timely solicitation of prospective legators including hosting events and tailored stewardship.
• Manage the stewardship and development of our regular giving programme including uplift campaigns and solicitation of new donors to agreed targets.
• Work alongside the wider fundraising team to ensure effective cross-selling of individual giving products and vice-versa identify opportunities to introduce other fundraising products to our individual givers.
• Identify supporters who could provide compelling content which could be used by the wider Fundraising & Marketing team to inspire further support including suggesting key individuals who could feature in online and offline publications.
• Work with the Philanthropy & Partnerships Manager to ensure that potential major donors are identified and included in relevant activities.

Administration

• Diligently maintain records of all interactions with supporters on Salesforce.
• Ensure all activities comply with appropriate legal, regulatory and fundraising good practice and with Winston’s Wish policies and standards.
• Keep a close eye on incoming donations to ensure they are coded correctly and that supporter data is accurately recorded in accordance with GDPR.
• Effective management and control of expenditure across all projects and campaigns in line with agreed expenditure budgets.

All Staff

• Contribute to the vision and mission of Winston's Wish; working with colleagues in all teams to meet the objectives of Winston’s Wish.
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the one-to-one process and participate in training agreed with your line manager.
• Contribute to the wider charity sector and childhood bereavement sector by getting to know those working in the same space and actively contributing to sector-wide events.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.
• Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.

PERSON SPECIFICATION

Essential

• A sound understanding of the principles of fundraising across individual giving, in-memory fundraising, and legacies.
• Proven track record of preparing successful programmes of activity and business plans to recruit, engage, inspire, and retain supporters in a not-for-profit organisation, or similar transferable experience gained in the commercial sector.
• Specific experience of delivering an individual giving programme.
• Experience of budgets, including planning, forecasting, and analysing performance.
• Experience of high-level use of a customer relationship management system.
• Experience of managing direct mail campaigns.
• Strong organisational skills and keen attention to detail to plan and schedule multiple activities, respond flexibly to opportunities, handle conflicting demands and meet tight deadlines.

Desirable

• Understanding of childhood bereavement.
• Experience of using Salesforce CRM.

Recruitment Timetable

Application deadline: Wednesday 28th May 2025

Interview date: Friday 13th June 2025

Interview location: MS Teams

Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Everyone deserves a decent place to live – join Habitat for Humanity Great Britain as our New Business Manager, and support people to find a decent, safe, affordable home.

We’re excited to be recruiting a new team member who will join our driven Corporate Partnerships team and be responsible for securing new corporate and commercial partnerships, whilst strengthening our brand in the UK.

Reporting to the Head of Corporate Partnerships and working in close collaboration with the New Business Executive, your role will be focus exclusively on new partnerships and with scope to define what sectors are prioritised within the first year of post such as construction, logistics, transport, or manufacturing.

You will be joining us at a really exciting time as this is a new post, and the Fundraising & Partnerships Team are working toward ambitious goals. We are a small but growing team who work collaboratively and creatively to share ideas to grow our fundraising successes. There is also opportunity to collaborate and learn from global fundraising teams across the Habitat for Humanity family as part of our corporate fundraising community of practice.

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About Habitat for Humanity GB

Habitat for Humanity is the leading international organization providing housing solutions for the most vulnerable populations around the world. Habitat for Humanity GB is an independent UK charity and part of the international Habitat network, working in over 60 countries worldwide to tackle housing poverty for the 1.8 billion people living in inadequate housing. We do this by building and improving homes, making them healthier and safer; by responding to shelter needs in disaster, and supporting preparation and rebuild efforts; and by making housing systems and policies work better for more people. We are also drawing on our housing expertise to develop our work here in Great Britain to meet the growing housing need which has been exacerbated by the pandemic and now the cost-of-living crisis. 

About the role

This new role will join our corporate partnerships team to build on our success of working with UK headquartered companies to raise vital funds to support our vision of a decent home for all. The role will focus exclusively on new partnerships and with scope to define what sectors are prioritised within the first year of post such as construction, logistics, transport, or manufacturing.

Key roles and responsibilities include:

• Identifying and engaging with prospective corporate partners, developing, and nurturing relationships to secure new partnerships
• Building and maintaining a robust pipeline of potential corporate supporters, leveraging your existing network, and researching new leads
• Creating compelling and tailored proposals, showcasing the value of partnerships and the positive impact they can have on our mission.
• Collaborating effectively with internal teams, senior leadership, and external stakeholders to drive successful partnerships.
• Providing regular updates on new business activities, pipeline progress, and partnership outcomes
• Representing at relevant events and conferences, expanding our reach within the corporate sector

The role will help to develop and increase income for Habitat GB from corporate partners. Reporting to the Head of Corporate Partnerships and working closely with our new business executive and partnership manager. We are a small but growing team who work collaboratively and creatively to share ideas to grow our fundraising successes. There is also opportunity to collaborate and learn from global fundraising teams across the Habitat for Humanity family as part of our corporate fundraising community of practice.

We favour a proactive, autonomous style of working over micromanagement, and want team members to thrive and develop their skills by meeting challenges, and taking a creative, curious, and propositional approach to their work.

The skills we are looking for:

While this role might suit someone already working in the voluntary sector who wants to progress, we’d equally welcome applications from any candidates who feel they have relevant transferable experience and skill sets. The following knowledge, skills and experience are preferred:

• A good professional networker who actively listens, joins in, and focuses on creating long-term relationships with contacts.
• Experience of building income generation led relationships with prospective partners/clients by identifying and promoting key priorities, benefits and synergies which will resonate, inspire, and lead to powerful early connections.
• Experience of building compelling cases for support that can be translated into pitches and proposals.
•  Experience of pitching and presenting clear, emotive, and compelling content to a wide range of potential audiences, from the reception desk to the boardroom.
•  Experience of cultivating partnerships with clients, from initial connection or introduction to secure long term financial commitment
•  Ability to work collaboratively with diverse global teams, across different time zones.
• Self-motivated and organised, able to work under pressure to deadlines and use own initiative to solve problems and adapt to changes.
• Rudimentary understanding of key corporate fundraising trends and priorities for corporate donors including SDGs, ESG, and employee engagement metrics
• Demonstrable passion for the vision of Habitat for Humanity of decent housing for all.
• Support of Habitat’s values and willingness to be a part of the HFHGB team, contributing to an inclusive, kind and people positive culture.

What we offer

Employee well-being is pivotal to organisational success and HFHGB is committed to supporting its people’s well-being. Our existing offer includes flexible working arrangements, a sabbatical policy, virtual GP services, and “Habitat Day” – an extra day of leave for the whole team. In the next year, we plan to expand our offer further, establishing Mental Health First Aider training, a buddy system for new team members, and burnout training. We want to foster a resilient and well-supported team, and encourage all employees to actively participate in continuous improvement in this endeavour.

A flexible approach

HFHGB is seeking to rapidly scale up its activities and impact to fight poverty across the world. This means that the organisation must be adaptable and flexible and have an ambitious, and dynamic team.  While this is currently a home-based role, it is an expectation that the post holder will be flexible, and able to travel to Greater London and elsewhere on a regular basis. 

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Start your Habitat journey

We want the recruitment process to give you the opportunity to share your skills and experience, and to find out more about Habitat. You are welcome to get in touch and arrange an informal chat with a member of the team before applying (see our website>vacancies for Amber Woods' email address) To apply for the role, please send us your CV and a cover letter telling us about yourself and your motivation for applying – we don’t expect this to be more than two sides of A4. Applications are accepted on a rolling basis, and interviews will take place online.

Please note: this role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK.

We’d prefer to hear directly from applicants – we won’t be working with third party recruiters on this role. 

This post profile is not set in stone It gives insight into the main purpose of the role, and expected responsibilities, but it might be reviewed in the future to meet the changing requirements of Habitat for Humanity GB – any changes will be made in discussion with the post-holder.

Habitat for Humanity requires that all employees take seriously their ethical responsibilities to safeguard our intended beneficiaries, their communities, and all those with whom we work.  Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation and abuse, safeguards the rights of beneficiaries and community members (especially children), and promotes the implementation of our code of conduct. The employment of this position will be subject to a satisfactory reference check and a Disclosure and Barring Service (DBS) check.

At Habitat for Humanity GB, we aim to build, develop and retain a talented workforce that represents a variety of backgrounds, skills and experiences. We welcome and actively encourage applications from anyone who feels they’d be a good fit for our organisation, regardless of race, religion, colour, age, sex, national origin, sexual orientation, gender identity, disability, neurodiversity or any other protected characteristics.

Unfortunately, because of the high volume of applications, we will not be able to contact unsuccessful applicants. If you haven’t heard from us within a month of the application deadline, please assume that your application has not been successful.

We’d prefer to hear directly from applicants – we won’t be working with third party recruiters on this role.