Head of digital marketing jobs in fife, scotland

Are you a strategic marketing leader ready to make real impact in the VAWG sector?  This leading women’s organisation is looking for a mission driven Head of Marketing, Digital & Brand to lead a multidisciplinary team in elevating their brand, growing audience engagement, and ultimately driving income.

In this high-impact role, you'll:

• Lead on integrated marketing, digital and brand strategies to raise awareness, engagement, and income.
• Shape the brand identity and messaging, ensuring consistency across all platforms.
• Use digital innovation to transform how connection with supporters and stakeholders.
• Manage creative campaigns, analytics, and insight to inform decision-making and demonstrate impact.
• Inspire and develop a high-performing team, and collaborate across the organisation to build a stronger brand presence.

We’re seeking someone with big-picture vision and hands-on delivery skills, able to translate insight into action and drive tangible results in line with our mission to end domestic abuse.

The successful candidate for this role will show a track record of delivering creative, multi-channel campaigns that drive income and engagement as well as strong digital, marketing, and brand leadership experience—ideally within the voluntary sector.

As a specialist Recruitment Practice, we are committed to building inclusive and diverse organisations, and welcome applications from all sections of the community. We invest in your journey as a candidate and are committed to supporting you in your application. 
 
In order to apply please, submit your CV in the first instance. Should your experience be suitable, we will send you the full job description and will arrange for a call to brief you on the role.

Join our friendly and mission-driven team at NFER, where you’ll help bridge the gap between research and classrooms. This is your chance to bring vital insights directly to schools – raising awareness of the NFER Classroom brand and increasing the reach and impact of our research findings within the education community.

Pay: £36,000 - £40,000 (FTE)
Contract: 18-month fixed-term contract
Hours: Part-time (21 hours)
Location: Remote within the UK, with occasional visits to our Slough office (approx. 6 times per year)
Annual Leave: 30 days plus 4 paid closure days FTE
Pension Contributions: 10% employer contributions
Family Support: Enhanced maternity/parental leave and paid compassionate leave

What you’ll be doing
In this role, you’ll be at the heart of our mission to connect schools with powerful, practical research. You’ll take a leading role in shaping how NFER communicates with educators, using your creativity and insight to bring our work to life across digital channels.

One day you might be crafting social media content that sparks conversation among teachers, the next, you’ll be writing an email newsletter that lands just right with a headteacher seeking evidence-based ideas. You’ll help turn research into engaging, accessible summaries, so schools can quickly grasp key insights and put them into action.

You’ll also update and improve our For Schools website pages, ensuring every word is useful and user-friendly. Behind the scenes, you’ll track performance using analytics, learning what works and what could work even better. And throughout it all, you’ll collaborate with researchers, designers, and communications experts to deliver thoughtful, impactful campaigns that schools actually want to read.

PERSON SPECIFICATION
Essential skills and experience:

• Experience in marketing communications or a related role
• Excellent writing skills and creative flair
• Confidence using digital tools such as social media platforms, Canva, Google Analytics and CRM systems
• Strong time management and the ability to work independently
• A collaborative approach and a clear focus on impact
• Experience working in or with schools is a bonus, but not essential.

If you meet only 70% of our essential skills, still apply; you may have skills we didn’t know we needed.

Other roles you may have experience of include: Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Coordinator, Marketing Specialist, Brand Executive, Communications Executive, Digital Marketing Executive, Social Media Executive, Content Marketing Executive, Email Marketing Executive, SEO Executive

WHY NFER?
At NFER, we are recognised globally for providing trusted research, resources and insights that drive meaningful change. By joining us, you’ll contribute to a mission that prioritises impact over profit, working in an environment where collaboration, flexibility, and inclusion are valued.
What we offer:

• A supportive and inclusive workplace culture.
• Opportunities to develop your skills and advance your career.
• Flexible working arrangements to support work-life balance from day 1.
• The chance to make a real difference in the education sector.

APPLICATION PROCESS
We are reviewing applications on a rolling basis and encourage you to apply early. Shortlisting will commence from 23rd June 2025.

We are committed to creating an inclusive and accessible recruitment process. If you require any adjustments or accommodations at any stage, please don’t hesitate to contact us. We’re here to support
you and ensure a positive experience. For further details, please review the Job Information Pack.

If you’re ready to bring your skills and passion to a role that makes a difference, we’d love to hear from you. Apply now and start your journey with NFER.

Job title: Marketing Manager

Reports to: Charis Evans, Managing Director, CST Professional Development

Location: Home-based, with occasional travel for meetings and events. We provide equipment to support you working from home and pay reasonable expenses when you need to travel for work.

Salary: £40,000-£45,000 a year.

Pension: We offer a workplace pension and life assurance scheme. CST makes contributions equivalent to 10% of your gross salary.

Annual leave: Initially 25 days annual leave plus bank holidays, with an additional two days leave after three years.

Working hours: Full time, 37.5 hours a week. We are happy to consider part time and flexible working options.

Job overview We are seeking an experienced and dynamic Marketing Manager to lead and execute marketing strategy for our conferences, events, membership and consultancy services within the education sector. The ideal candidate will play a pivotal role in promoting the CST brand, increasing attendance and engagement at our events and driving membership and business growth through strategic marketing activities. They will also line manage, support and develop a Marketing Executive.

Key responsibilities

1. Developing and implementing integrated marketing strategies for CST’s services, aligned with organisational goals and values.

2. Working closely with key stakeholders to define and achieve marketing goals and income targets.

3. Engaging with CST thought leadership and policy output to understand key trends in the school trust sector and undertaking competitor analysis to identify opportunities for CST in the education market.

4. Understanding CST membership engagement data and using it to inform the planning and execution of multi-channel marketing campaigns that build audiences and pipelines for CST events and services.

5. Managing marketing calendars to ensure timely delivery of campaigns, in line with the events, communities and membership calendars.

6. Overseeing the creation of compelling marketing materials including, brochures, landing pages, social media and email campaigns, blog content and promotional video.

7. Collaborating with subject matter experts in-house and across a wide range of partners to produce thought leadership and guidance for the benefit of CST members.

8. Supporting the delivery of conferences and events and working in partnership with the events team and external partners to ensure seamless integration and quality assurance of marketing and operational activities, including onsite branding and promotional activities.

9. Working closely with CST’s Head of Communications to manage the services areas on CST’s website.

10. Build relationships with CST partners and other sector organisations to identify and create cross-promotional opportunities.

11. Using the CST CRM and other analytics platforms to report on the performance of marketing activities.

12. Any other duties that may be delegated by the MD of CST PD.

Person specification

Essential skills and experience

• 5+ years marketing and communications experience, ideally in the education or membership sector, including experience of managing people.

• Output focused, able to execute a range of communications across channels efficiently.

• People-centred, adept at forming and maintaining positive relationships with colleagues and external stakeholders.

• Fluent and precise, an excellent communicator who writes well and oversees good design.

• Data driven, with a relentless focus on monitoring impact and hitting ambitious targets.

• Proficient with CMS, CRM and marketing automation tools and analytics software.

• Familiar with Adobe Creative Cloud suite and Canva

• Highly organised, with the ability to prioritise and work to tight deadlines.

• Committed to ongoing development of themselves and their colleagues.

• Someone that embodies the Nolan Principles and acts with integrity and discretion.

• Aligned with CST’s aims to promote education for public benefit.

• Skilled at working remotely as part of a close-knit team. Desirable skills and experience

• A degree and/or professional qualifications in marketing and/or communications

• Membership of the Chartered Institute of Marketing

About Scotland's Charity Air Ambulance
Scotland’s Charity Air Ambulance (SCAA) exists so nobody in Scotland suffers or dies because medical help cannot get there in time. People can get sick or have accidents anywhere and anytime. But in Scotland there are places where urgent medical help cannot reach people. Or help gets there too late. And when lives are at risk every minute matters. As a charity we rely on donations from the Scottish public, companies and communities to ensure that urgent medical help gets to the patient when it is needed, wherever they are and at whatever time of day.

The Role
As part of our ongoing strategy for growth and national impact, SCAA is seeking a motivated, strategic and creative individual to take ownership of our marketing and communications function — helping raise the profile of the service, strengthen brand visibility, and support our ambitious income goals. The Marketing and Communications Manager will be responsible for the strategic oversight and development of SCAA’s brand, marketing and communications function. They will lead and manage a small in-house team as well as external consultants and contractors, as required  — ensuring that all content, campaigns and communications align with our brand, engage our audiences effectively, and support organisational goals across fundraising, awareness and supporter engagement. With a strong focus on brand management, digital growth, and content oversight, this role will ensure that SCAA’s voice is consistent, compelling and clearly connected to our ambition that no one in Scotland should die because help cannot get there in time.

This role will be based either in Perth, at Scone Airport, or at our Aberdeen base at Aberdeen Airport, where our emergency response helicopters and operational crew are located.  The usual hours and days of work will be Monday to Friday, 9am to 5pm, however this role may involve occasional evening or weekend work, as well as the occasional requirement to provide media on-call cover. SCAA also supports flexible and hybrid working arrangements. 

As part of a dynamic, purpose-driven team, you will work closely with fundraising, operations, senior leadership and frontline crew — ensuring our communications reflect the life-saving impact of our work and inspire support across Scotland.

About You:

• Previous experience in a marketing and communications management role.
• Demonstrable expertise in digital marketing, including website optimisation, SEO, email marketing and paid social.
• Hands-on experience using key digital tools such as Google Ads, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to manage, track and evaluate performance.
• Experience managing multi-disciplinary teams and overseeing campaign delivery and creative production.
• Familiarity with CRM systems and segmentation tools to support targeted communications.
• Experience working with external agencies and creative suppliers.
• Experience of working within budgets.
• Proven ability to lead on brand development and ensure consistency across teams, platforms and outputs.
• Excellent interpersonal and communication skills with the ability to influence across an organisation.
• A commitment to our organisational values.
• Ability to inspire and motivate others with a positive mind-set.

Our Benefits:

• Pension: 12% employer’s & 5% employee’s contribution (after 3 months’ service)  
• Annual Leave: 36 days (incl. public holidays) + an extra day for your birthday
• Death in Service benefit: 3 times annual salary
• Optional Private Medical Insurance plan
• Employee Assistance Programme
• Enhanced Maternity/Adoption/Paternity Pay
• Access to Blue Light Card
• Learning and Development Opportunities
• Hybrid Working (minimum 2 days per week in the office)

Selection Process
Interviews will take place at our base at Perth Airport in Scone during either the week commencing the 30th June or 7th July.  We may invite candidates to participate in a second stage interview in person or remotely during the week commencing 14th July. 

How to apply
Please refer to the full job pack on our website.

Application deadline is 12 noon on Friday 20th June.

The Bumblebee Conservation Trust (the Trust) is looking for a part-time, 28 hours per week, Marketing Communications Manager.

If you are looking to join a talented and creative team that is passionate about nature, then we would love to hear from you. Our vision is of a future where bumblebees are thriving and valued by everyone; marketing and communications is central to us achieving that.

Your role will be to lead the Marketing and Communications team to develop and deliver a Marketing and Communications Plan that inspires and enables people from all backgrounds to take action to support bumblebees. Actions may include donating/ fundraising, political advocacy, volunteering/ surveying, or creating bumblebee habitats (everything from a window box up!).

You will work with colleagues across the Trust to deliver both national and project level campaigns and strengthen the Trust’s brand, website, PR, and social media engagement.

You will be a self-motivated creative thinker with proven leadership and management skills and experience in delivering engaging campaigns across a variety of media channels.

Please refer to the job description and person specification for more details of the role.

This is a part-time post for 28 hours per week.  Some overtime work may be required and a flexitime system is in place.

This post will be employed on a permanent basis and can be based at the Trust’s office in Stirling, be home-based or be a hybrid between the Trust’s office in Stirling and home-working.

The Trust is an Equal Opportunities employer.  This means that whilst seeking employment or during such employment with the Trust, we will seek to ensure equality of treatment for all persons regardless of sex, race, age, marital or civil partnership status, disability, religion or belief, sexual orientation, gender reassignment, pregnancy or maternity status. At the Trust, we have a clear goal: to be the place where a diverse mix of talented people want to come, to stay and do their best work. We pride ourselves on reaching for our vision, through the hard work and dedication of our passionate and creative employees. 

Are you a passionate communicator with experience in the charity sector? Do you thrive in a fast-paced digital environment and love crafting compelling content that makes a difference? If so, we want to hear from you! Looking for an Interim Social Media & Media Officer to join a leading UK charity supporting autistic people and their families. This fully remote role is a fantastic opportunity to make a real impact while working with a dynamic and supportive team.

Main Duties Social Media

• Manage day-to-day activity across the charity's social media platforms.
• Create engaging, inclusive, and accessible content tailored to a diverse audience.
• Use tools like Sprout Social to schedule posts and monitor engagement.
• Respond to comments and messages in line with safeguarding and brand guidelines.
• Track performance using analytics tools and contribute to content planning.
• Collaborate with teams across the charity to source and share impactful stories.

Media & PR

• Support a busy press office by handling media enquiries and arranging interviews.
• Identify and pitch newsworthy stories to promote the charity's mission.
• Draft social media copy for news stories and monitor media coverage.
• Produce daily updates on media trends and autism-related news.
• Participate in the out-of-hours PR and social media rota (additional pay provided).
• Support the Head of PR and Social Media and Media Manager with ad hoc tasks.

The successful candidate will be able to demonstrate the below: -

• Experience of sprout social and Cision
• Proven experience in a social media /media role within a charity.
• Excellent writing skills with a flair for storytelling and audience engagement.
• Confident using social media management and analytics tools.
• Strong understanding of accessibility and inclusive communication.
• Proactive, organised, and comfortable working independently in a remote setting.
• If this role is of interest, please apply ASAP with an up-to-date word version of your CV highlighting all your relevant experience or get in contact for more information.

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Role Purpose

Winston’s Wish is a digital first organisation leading the way in Digital Transformation across the Bereavement sector. This role is new and exciting and will play a vital part in helping Winston’s Wish turn up the dial across our high value fundraising.

As Philanthropy Manager you will be responsible for growing income from major donors and Trusts and Foundations through excellent donor stewardship. Leading a team of committed Trust fundraisers, you will focus on identifying prospective individual donors and foundations and develop lasting relationships with them. You will also support the management of relationships with existing donors, ensuring all donors have an excellent experience of supporting Winston’s Wish and understand the impact of their support on the lives of grieving children.

Main Responsibilities

Leadership

• To lead and inspire the Philanthropy team fostering a collaborative and high culture that delivers against income and objectives.
• Provide clear and supportive leadership that motivates staff to achieve, develop and grow in their roles.
• Undertake quarterly reviews for all direct reports.

Philanthropy Fundraising

 

• Cultivate and maintain relationships with high-value donors, ensuring effective solicitation, stewardship, and follow-up to secure significant contributions (six-figure gifts).
• Build and maintain a portfolio of Trust & Grants supporters. Responsible for researching, approaching and developing compelling applications with a focus on ensuring Trusts & Grants provide a long-term, diverse and sustainable income stream.
• Lead the development and stewardship of the Philanthropy board to identify and secure transformational (6-7 figure) gifts and the development of the Business development Board to open opportunities with Corporate Partners.
• Write and design a compelling case for support that is tailored to our High Value audiences.
• Lead on planning and delivering successful high value cultivation events.
• Represent Winston’s Wish at fundraising events and meetings with internal and external stakeholders.
• You will identify new major donors and Trusts and Foundations who have the potential to make a significant difference to the lives of grieving children. You will develop and implement cultivation strategies to turn prospects into supporters.
• You will work with the Individual Giving Manager to identify mid-level donors who could be stewarded into the major donor pipeline.

Strategy, Planning and reporting

•  You will work alongside the Director of Income Generation to support the development and implementation of a new Philanthropy strategy covering development of a prospect pipeline, building a culture of peer referrals, annual targets and personalised engagement plans.
• Lead on developing and delivering effective stewardship journeys and cultivation plans.
• Produce regular reports on fundraising activity, analysing performance against targets, and identifying areas for improvement and growth.
• Work with the Director of Income Generation to develop the annual budget, including leading on monthly performance reports and contributing to quarterly reforecasts and reporting against KPI’s and milestones.
• Undertake research and make use of tools to identify potential High Value partners.

Collaboration

• Work closely with the Director of Income Generation, SLT and other teams to maximise high value fundraising opportunities.
• Where appropriate, you will involve Winston’s Wish senior staff and the Board of Trustees to make the most of opportunities to engage and build relationships with existing and potential supporters.

All Staff

• Contribute to the vision and mission of Winston's Wish; whilst embedding the values into your daily work activities.
• Promote equality of opportunity and diversity in accordance with Winston’s Wish policy.
• Contribute to the overall success of the charity’s fundraising needs by providing case studies, attending events and adding value to the experience of our supporters as required.
• Contribute to the brand and reach of the charity by working alongside our Marketing & Communications Team when relevant press opportunities arise or when required for social media and online content (including the use of photography).
• Work to objectives, targets and work plans agreed with your line manager.
• Undertake specific projects and other ad hoc duties agreed with your line manager, fulfilling any deadlines, reviews and reporting procedures required.
• Take an active part in the quarterly review process and participate in training agreed with your line manager.
• Recognise and champion the lived experience of children and young people with bereavement within your work.
• Ensure the health and safety of all colleagues, volunteers and visitors in accordance with Winston’s Wish policy.

Person Specification

Essential

• A proven track record in high-value fundraising, including securing 6-7 figure donations from high-net-worth individuals, trusts, foundations, and businesses.
• Track record of converting cold prospects to planned gifts of 6-7 figures.
• Experience in effectively developing, managing and reporting complex income and expenditure budgets.
• Exceptional communication and negotiation skills, with the ability to influence at senior levels and excellent written skills.
• Experience of successfully engaging trustees and/or senior volunteer committees to drive philanthropic income.
• Excellent relationship-building and stakeholder management skills.
• A proactive and results-driven mindset.
• Experience of researching and prospecting.
• Strong interpersonal skills and the ability to relate with senior stakeholders both internally and externally.
• Highly professional, flexible and committed to achieve and exceed KPIs.
• Ability to manage projects and associated budgets.
• A self-starter with strong team working skills.
• Excellent time management and organisational skills with the ability to prioritise work, handle conflicting demands and meet tight deadlines.
•  A creative thinker and quick to respond to opportunities.

Desirable

• Understanding of child bereavement.
• Evidence of continued professional development.
• Experience of using Salesforce CRM System.

Recruitment Timetable

Application deadline: Tuesday 1st July 2025

Interview date: Wednesday 9th July 2025

Interview location: MS Teams

Winston’s Wish reserves the right to close the vacancy early if we receive a high number of applications for the role before the closing date.

Royal Voluntary Service has an opportunity available for a Legacy Manager to join our team. You will join us on a full-time, permanent basis, and in return, you will receive a salary from £42,810 per annum

About the Legacy Manager role:

The Public Fundraising team are responsible for recruiting and stewarding new supporters in order to secure long-term income and growth. The fundraising team has real ambition to grow and develop, and Legacy and  In-memory giving will form a key part of these plans.

You will lead on the development and implementation of a new Legacy & In Memoriam fundraising strategy that will

support our vision to grow income in this area. To do this you will be an ambitious, confident and experienced Legacy fundraiser with a passion for excellent customer experience and a natural collaborator. You will be

great at building relationships with internal and external stakeholders. You will work with teams across the charity to establish potential within our existing networks as well as reaching new audiences.

This is an opportunity to build and shape Legacy and In-mem giving at Royal voluntary service. You will be responsible for putting together plans to acquire new donors as well as building comprehensive stewardship plans for legacy pledgers and in-memoriam donors.  You will have experience of delivering legacy events, marketing and setting and meeting ambitious KPI’s.

The role will work closely with the Head of Public Fundraising, research and implementing other new Legacy and in memoriam opportunities. All legacy administration is handled externally.

Location: This role is Home based with occasional national travel

Hours: Monday to Friday, 35 hours per week

Benefits

• 26 days’ holiday (pro rata) plus paid statutory Bank Holidays (pro rata)
• Ten weeks’ company sick pay following successful completion of probation
• A great pension scheme
• 2 x Salary Death in Service Benefit, subject to qualification
• Enhanced Family Leave schemes
• An employee benefits package that gives access to an exclusive rewards website to get discounts and cashback online
• A 24-hour doctor line, financial support with dental/optical and other therapies
• A free and confidential employee assistance programme with up to six face-to-face sessions counselling included
• Extensive online and on the job training to ensure you will succeed in your role
• Opportunities to discuss flexible working
• Opportunities to develop new skills and progress your career
• The chance to make a positive, lasting impact that changes lives, communities and society

What you'll bring as our Legacy Manager :

Knowledge

• Experience of developing and managing a mixed Legacy and In-Mem Marketing portfolio.
• Experience of stewarding legacy prospects to become pledgers
• Excellent knowledge of GDPR, Fundraising Regulator guidelines, and other fundraising standards.
• A good understanding of working across a variety of fundraising channels; including digital, email, social media, direct mail, telemarketing, and SMS.
• A good understanding of using Charity CRMs.
• Proven record of managing agencies
• Proven track record of planning and delivering events
• A proven track record of delivering successful legacy and in memory fundraising programmes
• Understanding of UK legacy and in memory giving market including future trends and direction.
• Ability to report and analyse online and offline campaigns, including interpreting results, applying learnings and making recommendations to increase income.
• Ability to design, develop and deliver training and development activities for both staff and volunteers.
• Proven track record of delivering legacy cultivation events

Skills

• An excellent communicator, both verbally and in writing, and able to build and develop strong working relationships across an organisation.
• Strong public speaking skills and experience of speaking at events for volunteers and supporters .
• A self-motivator with excellent organisational skills and ability to prioritise and deliver multiple projects to schedule.

Experience

• At least 5 years’ fundraising experience especially in legacy and in memory fundraising
• Experience of integration of legacy & in memory fundraising promotion across an organisation
• Experience of working in a dispersed charity with operational volunteers
• Experience of working with volunteers in a fundraising capacity.
• Experience or understanding of the nature of home/remote working.

Please refer to the role profile available to view on this vacancy for full details of this opportunity.

If you feel have the skills and experience to become our Legacy Manager  please click ‘apply’ today, we’d love to hear from you!

The closing date for this role is Friday 4th July 2025. However, we reserve the right to close this vacancy early should sufficient applications be received.

At Royal Voluntary Service our goal is to welcome everyone and build inclusive and diverse teams. We celebrate difference and encourage everyone to join us and be themselves at work. To find out more about our commitment to EDI, visit our website.

Join Royal Voluntary Service and together we can change lives, change communities and change society.

Sands exists to save babies’ lives and ensure that anyone affected by pregnancy loss or baby death receives the support and care they need. 

We are recruiting a Commercial Business Development Lead to drive growth of Sands’ partnerships programme. This is a new and exciting role requiring an ambitious and entrepreneurial individual, who will focus on securing commercial and strategic partnerships which maximise Sands’ exclusive, new and emerging opportunities.  This includes our award-winning Sands United Football Club, the globally-recognised Baby Loss Awareness Week, our leadership in Saving Babies’ Lives research and flagship UK-wide events such as Ribbon Run, Starlight Walk and others. 

The postholder will be responsible for securing sector-leading, inspiring and memorable partnerships, including but not limited to multi-year collaborations, sponsorship and cause-related marketing. Demonstrable experience in working across sporting and/or event sponsorship is essential as well as in commercially-led partnerships including retail.  The ability to collaborate strategically with those committed to social change is also required.

You will ensure there is an integrated approach across Sands’ functions including other areas of fundraising, engagement, communications and events. This role therefore has a high level of responsibility for the management of internal and external senior relationships.

With a high level of business acumen to identify a robust pipeline, the postholder will seek out partners that align with Sands’ vision, that will place us on the map as the go-to baby charity, thus increasing Sands’ public profile via household brands and high-profile partnership activities.

The post-holder will be able to diversify prospects across different sectors and industries including mental health and wellbeing, health and beauty, groceries, high street retailers, home and leisure, transport, jewellery and commemoration. 

You will be skilled at creating bespoke and engaging proposals that captures the interest, trust and needs of key decision-makers.  An excellent communicator and influencer, you will also be a confident presenter and networker, with the ability to represent Sands externally and produce high-quality prospect research, reports and creative pitch material. 

The ideal candidate will have demonstrable experience in cultivating high-level relationships with corporate partners and individuals across a range of engagement mechanisms – particularly working from home and online. 

The National Youth Agency is looking for a new Campaigns and Media Manager to join our Policy, Insights & External Affairs team.
 
Contract: Permanent
Hours: Full-time - 37 hours per week
Salary: £36,000 - £40,000 per annum (dependent on experience and qualifications)
Remote: This role is homebased (within the UK) with occasional travel for staff residentials and other events. Ideally the post-holder will live in commutable distance to our office in Leicester.
 
What we do
 
As the national body for youth work, the NYA has a dual function. We are the professional statutory and regulatory body (PSRB) responsible for qualifications, quality standards, and safeguarding for youth work and services in England. In line with our charity mission and aims, we also champion youth work through research, advocacy, campaigns, and programmes.
 
We work in partnership and believe in collaborative leadership, listening to youth workers and the youth work sector so that we can understand their needs and respond to the challenges they face. We are ambitious for youth work and for young people and integrate youth voice and influence across our work
 
About the Role
 
Responsibilities of the role comprise:
 
Campaign planning

• Lead the delivery of an ambitious and creative media and campaign strategy to bring about an improved recognition of the value and impact of youth work.
• Lead on other campaign strategy and planning, utilising a range of campaign tactics integrating media, digital media and other campaign tactics, working closely with other members of the Comms team and across Directorates.
• Oversee campaign activity for the annual Youth Work Week, to ensure the campaign engages key opinion formers and provides an opportunity for those within the sector to celebrate the impactful work they do.
• Analyse campaign effectiveness, including setting and tracking metrics across digital and traditional media.
• Ensure campaign plans are fully scoped and uploaded to the online project management system.
• Leading on strategic approaches to celebrity supporters / ambassadors and ongoing relationship management.

 
Press Office function

• Lead proactive media monitoring, enabling timely responses to significant developments and tracking positions on issues relating to NYA’s work.
• Develop key messages and positioning statements on issues in the youth sector and NYA’s activities, role and stance and promote consistency of messaging across NYA’s channels.
• Managing and responding to reactive media enquiries, providing statement and reactive ‘lines to take’, with the support of the Head of Communications
• Producing engaging content for various channels and audiences including press releases, blogs, opinion pieces and media briefings to elevate NYA’s profile and demonstrate our expertise and thought leadership.
• Managing the media monitoring and media database, nurturing relationships with target journalists, as well as online news outlets and thought leaders on key strategic issues.
• Confidently working with charity and corporate partners to maximise opportunities to demonstrate the impact of their support.
• Provide line management and development support to two Communication Officers.

 
About You
 
Essential competencies of the Campaigns and Media Manager:

• A self-starter brimming with creative ideas and proven experience of designing and executing high-impact campaigns that bring about a measurable change in knowledge, behaviour and / or policy.
• Strong interpersonal skills for building effective relationships with colleagues and external stakeholders, including political audiences, and confident in growing new relationships and leading meetings.
• An ability to grasp complex information and distil key messages for different audiences and crucially, which tactics and channels to use to engage them
• Have proven experience and a strong understanding of the UK media landscape, with demonstrable experience of having nurtured relationships with national and sector journalists to garner high-quality coverage.
• An understanding of how to use research and intelligence gained from listening exercises and other stakeholder insights to inform campaign messaging and metrics.
• Be skilled in developing media strategics and developing case studies and using data to create compelling new hooks
• Be proficient in evaluating campaigns and media outputs, with the ability to derive insights that inform future strategies.
• Be proficient in drafting statements and media responses at speed and in line with key messages.
• Have outstanding written and verbal communication skills, with the ability to produce and edit content to a journalistic standard across diverse audiences and channels.
• Have an understanding of how to use social media platforms to engage audiences effectively, understanding their role in broader campaign strategies.
• Be experienced in line management and fostering the NYA culture of personal growth
• Excellent project management skills - able to keep track of all the moving parts to keep tasks on track and mitigate risks. Experience of using project management platform (or similar) would be an advantage.
• An understanding of data protection and safeguarding young people.
• A passion for using effective communications to promote youth work and celebrate the achievements of young people and youth workers.
• Highly competent in all Microsoft suite and ideally have experience of Google Drive and Sharepoint.

 
Please refer to our Candidate Pack for more information on the role and the requirements.
 
Why Work for NYA?
 
NYA operates as a people-first organisation, prioritising the well-being and needs of its employees.
 
NYA offers an exceptional flexible working approach which encourages our team to balance professional responsibilities with their personal life.
 
A remote based team, spread across England, fostering inclusivity and diverse talent. Despite geographical distances between team members, NYA maintains a highly motivated and connected team through the optimisation of digital tools.
 
NYA is committed to supporting the continual personal and professional development of our team and helping them achieve their ambitions.
 
We provide 25 days leave plus 8 days, life assurance scheme, 5% employer pension contribution and a comprehensive Employee Assistance Programme via Spectrum.life with unlimited specialist support available to all NYA employees.
 
How to Apply:
 
Please download our applicant pack to find out more about the role and requirements
 
To apply, please submit the following via our online application platform by 11:59pm on Friday 13th July 2025:
 
A detailed CV setting out your career history, with responsibilities and achievements in line with the person specification in the About You section.
 
A covering letter (maximum two sides) highlighting your suitability for the role and how you meet the requirements in the About You section.
 
We will request data for our EEDI monitoring purposes, providing this is optional.
 
Please note: the covering letter is an essential part of the application process and will be assessed as part of your full application. We use AI detector software, so cover letters or CV’s with over 30% AI generated content with be disregarded. We understand that AI tools can offer support to candidates who have learning differences, which is why we will accept applications with some AI assistance. CV’s will not be accepted without a cover letter.
 
The National Youth Agency is an equal opportunities employer.
 
At NYA our inclusive culture means that we embrace individual differences and understand that we need a diverse team to achieve our organisations mission.
 
We wish to recruit candidates from all backgrounds to ensure our team reflects the rich diversity of the communities we serve. We encourage applications from anyone regardless of disability, ethnicity, heritage, gender, sexuality, religion, socio-economic background and political beliefs but we particularly welcome applications from global majority candidates and those from other minoritised ethnic groups in the UK as they are currently underrepresented in our team.
 
REF-222155