Head of fundraising jobs in Milton keynes
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Head of Face to Face Fundraising
Reference: MAR20265489
Location: Home-based, Flexible in UK + Regular UK Travel
Contract: Permanent
Hours: Full-Time, 37.5 hours per week
Salary: £70,490.00 - £75,275.00 Per Annum
Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave
The Head of Face-to-Face Fundraising provides strategic leadership and operational oversight of the RSPB’s face-to-face fundraising programme across the UK.
This role is responsible for delivering significant annual supporter acquisition volumes, ensuring an exceptional supporter experience, maintaining sector-leading compliance and safeguarding standards, and building high-performing in-house fundraising teams.
As a senior leader within Fundraising, you will shape the future of the RSPB’s acquisition strategy, drive innovation within the face-to-face channel, and ensure sustainable long-term growth in regular giving and lead generation to support our mission of creating a world richer in nature.
Key Duties:
- Develop and implement an ambitious multi-year Face-to-Face strategy that drives sustainable acquisition growth and contributes to long-term supporter value.
- Lead budgeting, investment planning and forecasting for all F2F channels, ensuring accountability for ROI, cost-effectiveness, and delivery against income and acquisition targets.
- Lead the evolution of F2F propositions, messaging and materials to ensure they are insight-led, compliant, and aligned with the RSPB’s brand and fundraising strategies.
- Champion innovation across the programme, introducing new approaches to optimise ROI and reach new audiences.
- Monitor market trends, regulatory changes and competitor activity to ensure the programme remains compliant, competitive and forward-thinking.
- Act as the organisational lead for face-to-face fundraising compliance, ensuring all activity adheres to the Fundraising Regulator Code, Charity Commission guidelines and data protection legislation.
- Lead, develop and inspire a multi-disciplinary F2F team by fostering a culture of excellence, accountability, continuous improvement and supporter-centred behaviour.
- Work closely with insight teams to analyse performance data, supporter quality, attrition levels and long-term value across channels.
- Develop KPIs and reporting frameworks to provide senior leadership with clear visibility of performance, risks and opportunities.
- Build strong relationships with internal stakeholders including fundraising, digital, data and technology, communications, brand, marketing and marketing operations, finance and UK country teams to deliver integrated acquisition strategies.
- Champion the role of Face-to-Face fundraising within the RSPB, working with senior leaders and cross-functional teams to increase its prominence and ensure strategic alignment.
- Work closely with the Head of Membership Marketing & Retention to ensure seamless integration between acquisition, onboarding and stewardship journeys.
- Oversee procurement, contract management and ongoing performance of external delivery partners to ensure alignment with organisational goals.
- Lead relationships with external partners, suppliers and agencies, ensuring high-quality delivery, strong return on investment and value for money.
Essential Criteria:
- Able to design and deliver a UK-wide face-to-face or high-volume acquisition programme that achieves agreed supporter and income targets.
- Able to lead and develop regionally dispersed, field-based teams, including setting objectives, monitoring performance and holding managers accountable for results.
- Able to analyse performance data (e.g. conversion, attrition, ROI and quality metrics) and use insight to optimise programme performance.
- Able to manage and monitor programme budgets, including forecasting expenditure and assessing return on investment.
- Able to communicate strategic plans, performance outcomes and risk clearly in written reports and verbal presentations to senior stakeholders.
- Able to work collaboratively with internal teams and external partners to align acquisition activity with organisational strategy.
- Able to travel regularly across the UK to support field operations (by public transport or other means)
- Knowledge of Fundraising Regulator guidance, safeguarding requirements and quality assurance processes relevant to face-to-face fundraising.
- Experience of leading large-scale, multi-site face-to-face fundraising or high-volume acquisition activity in a charity or commercial environment.
- Experience of managing external agencies or suppliers and implementing operational processes that improve performance, compliance and supporter experience.
Additional Information
- This is a home-based role with regular travel across the UK to support teams, partners and operational activity.
- This is a Permanent role for 37.5 hours per week.
- A full, valid UK driving licence is required as the role involves frequent travel to remote locations across all four countries.
Closing date: 23:59, Sunday 29th March 2026
We reserve the right to close this advert once sufficient applications have been received.
We are looking to conduct interviews for this position from 6th April.
Interested?
If you would like to find out more, please click the apply button. You will be directed to our recruitment partner's website to complete your application for this position.
The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.
The RSPB is a licenced sponsor. This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.
As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.
No agencies please.
Registered Charity
More than 1000
The RSPB brings people together – people like you – to protect the things that matter to us all.
Thank you!
We are seeking an ambitious, driven and visionary Head of Fundraising to lead our expanding team at a pivotal moment in our journey. As we launch our new three-year fundraising strategy, this is a rare opportunity to shape the future of a growing charity and play a leading role in delivering sustainable income that directly supports local children and families.
With the backing of an engaged Board of Trustees and a passionate, committed team, you will provide strategic leadership across all income streams. You will guide and inspire our small but high-performing fundraising team to grow and diversify income — strengthening individual giving through innovative donor acquisition and impactful campaigns, while also supporting the development of our corporate partnerships, community fundraising and events programmes. You will work remotely with travel around Herts & Bucks.
This is more than a management role. It is an opportunity to build, innovate and leave a lasting legacy. You will have the autonomy to test new ideas, drive performance and embed a culture of ambition and collaboration, ensuring fundraising excellence across the organisation.
Every day in this role brings variety, challenge and purpose. Most importantly, your leadership will directly enable hospice-at-home care, specialist play services and life-enhancing family days for children with life-limiting and life-threatening conditions. Your work will make a tangible difference to families facing the most difficult of times — helping ensure they receive the care, joy and support they deserve.
Line Manager: Provisionally the Chairman of the board of trustees
Accountable to: Provisionally the Pepper Foundation board of trustees
Primary objectives: The Head of Fundraising manages a small, expanding team to deliver sustainable fundraising income. Hours: 30 – 37.5 hours per week with some flexibility on when hours are worked.
Salary: £46000-£50000 FTE Pro Rata (depending on experience).
Pension: We make a 5% contribution to your pension with a minimum of 3% from the employee based on salary paid. Benefits: Mileage allowance in accordance with HMRC guidelines, provision of laptop and mobile phone for performance of duties, reimbursement of work expenses and an Employee Assistance Programme.
Specialisms: The Head of Fundraising will specialise in increasing income through donor development and legacy fundraising whilst having a good, general understanding of community, corporate, events and challenge fundraising.
Office location: Your primary place of work will be at home, but significant time will be spent out and about meeting supporters and colleagues. Pepper has access to meeting facilities and a small operational base in Berkhamsted.
Area of operation: Fundraising will take place in Hertfordshire and Buckinghamshire. There will be occasional visits and meetings outside this area.
Professional development: The Head of Fundraising will be encouraged to undertake training and professional development activities in line with their duties and career aspirations.
Management: The Head of Fundraising will manage and support:
• the fundraising team comprising a Fundraising Officer and Community Fundraiser
• the communications, marketing and PR agency
• our Database administrator (volunteer, part time)
• our Volunteer Co-ordinator (volunteer, part time)
Works with:
• the Head of Trusts and Foundations
• the Accounts Administrator (volunteer, part time)
Key relationships:
• Pepper supporters, patrons, companies, donors, contractors, suppliers and volunteers
• Pepper board of trustees
• Colleagues at our partner hospices
Key requirements:
• Work with trustees and colleagues to develop organisational and fundraising strategies, business plans and budgets.
• Work closely with the charity’s communications, marketing and PR agency to manage the charity’s online presence including website and social media platforms and extend the charity’s audience reach to generate support for fundraising campaigns and events.
• Work with the fundraising team to deliver events and initiatives and build relationships to raise funds for the charity
• Build fundraising campaigns to gain support through direct marketing
• Deliver agreed fundraising strategies, business plans and budgets
• Drive, monitor and report on the progress of the fundraising strategy and budget
• Ensure that the charity’s case for support is compelling, inspirational and effective
• Maximise, develop and retain records of financial contributions from all sources
• Raise public awareness to position the charity as one of the top three local charities
• Agree objectives, manage and motivate the team and provide the support needed to deliver their objectives including appropriate professional development and training
• Attend meetings and events to deliver promotional talks and presentations about the charity
• Use the charity’s Donorfy CRM database and other sources to mine and prospect for new donors and deliver a donor development programme
• Attend trustee meetings and prepare reports on all fundraising and marketing activities
• Manage the recruitment of new fundraising staff and volunteers
The client requests no contact from agencies or media sales.